Alumotion
Alumotion is an Italian distributor and integrator of Universal Robots collaborative robotics solutions, selling turnkey Plug & Play cells and custom automation to small and medium-sized manufacturers across Italy since 2008.
- Company typePrivate
- Founded2008
- HeadquartersCernusco Sul Naviglio, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alumotion does
Alumotion Srl is an Italian private company founded in 2008 in Cernusco sul Naviglio that distributes and integrates collaborative robotics (cobot) solutions, primarily serving small and medium-sized manufacturing enterprises in Italy. Its core technology stack centers on Universal Robots cobots, augmented with grippers (Robotiq, Gimatic, Schunk), vision systems (Pickit, Asyril), safety sensors (SICK), and finishing/welding peripherals (FerRobotics, EasyRobotics, Smooth Robotics, Kemppi, Binzel), packaged as four Plug & Play cells (Palletizing, Surface Finishing, Machine Tending, Welding) and eight custom applications including assembly, gluing, screwdriving, painting, quality control, and pick-and-place. The company sells these solutions starting at approximately €60,000–€65,000 per cell plus VAT, typically under multi-year contracts with financing/leasing options and supported by Italian Industry 4.0/5.0 tax incentive advisory.
Alumotion monetizes through three channels: direct enterprise field sales using a structured 7-step consulting methodology (analysis, technical deep-dive, demo, ROI, proposal, installation, support), a certified Integrator Partner Program (PIA) of vetted system integrators, and a 300+ m² Experience Center used for hands-on demonstrations and Universal Robots Experience Days. Recurring revenue streams include Service Care (managed technical support), certified Training & Consulting, and Alubot, an AI assistant providing 24/7 technical support. The company reports 1,200+ cobots installed and 400+ customers served over 15+ years, with founder Fabio Facchinetti (20+ years in automation) leading the business since inception. Operations are exclusively domestic (Italy) under a privately held ownership structure with no disclosed external funding or M&A activity.
Alumotion firmographics
Firmographics- Name
- Alumotion
- Legal name
- Alumotion Srl
- Website
- https://alumotion.eu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alumotion is an Italian distributor and integrator of Universal Robots collaborative robotics solutions, selling turnkey Plug & Play cells and custom automation to small and medium-sized manufacturers across Italy since 2008.
- Ownership category
- akta.pro rank
Alumotion industry classification
Industry- Product category
- Collaborative Robotics Integration
- NAICS
- Industrial Machinery Manufacturing (3332)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Collaborative Robots (Cobots) (IMAHAHAB)
- akta.pro secondary industry
- Industrial Robotics & Cobots (IMAIAMAB)
Keywords
Where Alumotion is headquartered
LocationHeadquarters
- HQ city
- Cernusco Sul Naviglio
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Alumotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Collaborative Robot Sales: Sale of Universal Robots cobots and related hardware including grippers, vision systems, safety sensors, and structural components. Revenue is generated through one-time hardware sales with optional financing options.
- Turnkey Automation Solutions: Complete Plug & Play cells combining hardware and software for specific applications (palletizing, welding, machine tending). Solutions are pre-configured, tested, and ready for rapid deployment.
- Technical Support & Service Care: Post-installation technical support including remote assistance, on-site interventions, spare parts management, and software updates. Includes 24/7 AI-assisted support via Alubot.
- Training & Consulting Services: Certified training programs for operators and integrators on Universal Robots, Robotiq, and other partner technologies. Also includes consulting for automation strategy and ROI assessment.
- Integrator Partner Program: Network of certified system integrators accessing Alumotion products, training, and support to deliver customer installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Palletizing solutions starting price |
| Unit Pricing | Multi-year contract | Machine loading/unloading solutions starting price |
| Unit Pricing | Multi-year contract | Surface finishing solutions starting price |
| Unit Pricing | Multi-year contract | Welding solutions starting price |
| Unit Pricing | Multi-year contract | Assembly machine tending cells starting price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Alumotion product offering
Product offeringCore offering
Alumotion distributes Universal Robots collaborative robots and integrates them into pre-configured Plug & Play automation cells (palletizing, machine tending, welding, surface finishing) and custom applications (assembly, packaging, screwdriving, painting, quality control, pick & place). The company also provides certified training, technical support (Service Care), and consulting to help Italian manufacturing SMEs adopt collaborative robotics.
Product overview
Alumotion is a robotics integrator and distributor offering a portfolio of Plug & Play solutions and custom applications built around collaborative robots (cobots). Their core offerings include: (1) four Plug & Play solutions: Pallettizzazione (RPAC-A10 automated palletizing), Finitura Superficiale (robotic surface finishing), Carico e Scarico (machine tending/loading), and Saldatura (robotic welding); (2) eight Custom Applications: Assemblaggio, Incollaggio & Siliconatura, Inscatolamento, Avvitatura, Verniciatura, Controllo Qualità, Pick & Place, and Educational; and (3) complementary services including Service Care (technical support), Incentive Advisory (4.0/5.0 tax benefits), Training & Consulting, Alubot (digital/AI advisory), an Experience Center for live demos, and an Integrator Partner Program. The company primarily distributes Universal Robots cobots and integrates components from brands including Robotiq, Asyril, SICK, EasyRobotics, FerRobotics, Gimatic, Schunk, Pickit, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Alumotion: The company brand for collaborative robotics integration solutions
- Alubot
- Service Care
Products and services
- Pallettizzazione (RPAC-A10) Automated palletizing Plug & Play cell using a collaborative robot to stack boxes, bags, and parcels at end-of-line operations, targeting manufacturers needing unmanned palletizing.
- Finitura Superficiale Robotic surface finishing Plug & Play cell for sanding, deburring, polishing, and satin finishing using Universal Robots cobots and force-controlled tools.
- Carico e Scarico (Machine Tending) Automated machine tending Plug & Play cell (RMAC) for CNC machines, presses, and machining centers, using a collaborative robot to load and unload workpieces and free operators from repetitive tasks.
- Saldatura Collaborative welding Plug & Play cell for MIG/MAG, TIG, plasma cutting, submerged arc and laser welding, enabling safe human-robot collaboration without safety barriers.
- Assemblaggio Custom collaborative automation for assembly operations that standardizes quality, reduces cycle times, and ensures consistent production of repetitive mounting and manipulation tasks.
- Incollaggio & Siliconatura Automated adhesive and sealant dispensing solution that deposits precise, continuous beads where manual application struggles to maintain consistency.
- Inscatolamento Automated packaging and cartoning solution handling box forming, filling, closing and transfer to palletizing with rapid format changeovers.
- Avvitatura Automated screwdriving solution using torque-controlled tightening to execute precise, repeatable fastening operations across different positions and sequences.
- Verniciatura Robotized painting and coating solution applying paints, primers and coatings uniformly and repeatably while reducing waste and overspray.
- Controllo Qualità Automated quality control solution using vision systems and cobots for dimensional measurements, presence/absence checks, surface defect detection and code reading.
- Pick & Place Automated pick and place solution with 3D vision for rapid, continuous part transfer including bin picking, machine loading, sorting and carton filling.
- Educational Robotics Solutions Educational robotics solutions for schools, universities and training centers using Universal Robots cobots and teaching kits for programming and automation instruction.
- Carichi Pesanti (Heavy Payload Handling) Heavy payload handling solutions using robotized systems for safe and efficient transport of heavy loads in industrial environments.
- Service Care Post-installation technical support service including rapid support, spare parts management, and remote/on-site technical help to ensure production continuity.
- Incentivi e 4.0/5.0 Advisory Advisory and support service for accessing Italian government incentives (Industry 4.0 and 5.0 tax benefits, Iperammortamento 2026) for automation investments.
- Formazione & Consulenza Certified training and consulting services including on-site and Experience Center training programs and ongoing operator support.
- Alubot Digital Evolution & AI Advisory Digital evolution and AI advisory service to help clients integrate artificial intelligence and Industry 4.0 technologies into their production processes, including the Alubot AI assistant.
- Programma Integratori (PIA) Certified partner program for system integrators providing access to technologies, technical support, training and exclusive commercial conditions for collaborative automation projects.
Companies that use Alumotion
Customer profileSegments5 records
Ideal customer profiles4 records
Alumotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alumotion partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, secondary and minor.
- RobotiqcorePartnership for collaborative grippers and smart accessories for Universal Robots since 2012. Provides grippers, force sensors, and software (Force Copilot, Finishing Copilot) integrated into Alumotion's automation solutions.
- Universal RobotscoreOfficial distributor and Preferred Partner of Universal Robots in Italy since 2010. Alumotion is one of the first UR distributors in Italy and recognized as the primary distributor of collaborative robotics. Provides sales, training, technical support, and certification programs for UR cobots.
- AsyrilsecondaryProvider of 3D vibration feeders (Asycube) and EYE+ control systems for component feeding and pick-and-place applications in collaborative robotics cells.
- RobotizesecondaryProvider of collaborative robotics solutions for industrial automation applications.
- SICKsecondaryProvider of safety scanners and sensors integrated into Alumotion's collaborative cells to ensure safe human-robot coexistence and regulatory compliance.
- RocketfarmsecondarySoftware partner providing specialized applications for robotic automation within the Universal Robots ecosystem.
- PickitsecondaryProvider of 3D vision systems for bin picking and pick-and-place operations, enabling cobots to recognize and grasp randomly positioned objects.
- Easy RoboticscoreProvider of modular robotic work stations and structures for welding and machine tending applications. Key supplier for Alumotion's Plug & Play cells.
- FER RoboticssecondaryProvider of active compliance technology for robotic finishing applications, enabling robots to adapt to complex surface geometries in real-time.
- MK Technology GroupcoreOriginal partnership from 2008 for modular aluminum transport systems. Continues as a key supplier of profile systems and components for machine frames and workstations.
- GimaticsecondaryProvider of grippers and end-effectors for collaborative robotics applications.
- SchunksecondaryProvider of industrial grippers and clamping systems for robotic automation applications.
- Smooth RoboticscoreSoftware partner providing simplified trajectory teaching and welding control software for collaborative robotics applications.
- KemppisecondaryWelding power source supplier integrated into Alumotion's robotic welding cells for MIG/MAG, TIG, and specialty welding processes.
- BinzelsecondaryProvider of welding torches and consumables for robotic welding applications.
- igussecondaryProvider of triflex R cable carriers for multi-axis robot applications, protecting cables and hoses in robotic movements.
- A-Bit-CminorNon-profit association founded by Alumotion's co-founder Fabio Facchinetti in 2015 to promote robotics and programming culture among young people.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Alumotion competitors and assessment
Company assessmentDirect peers
- HAHN Automation Group: German automation integrator with deep cobot and industrial robotics expertise, serving European manufacturing customers with turnkey solutions. Highly comparable to Alumotion's integrator/distributor model and SME-to-mid-market customer focus, though at larger scale and across more geographies.
Broad incumbents
- Comau: Italian-headquartered industrial automation company with a global footprint, offering robotics, manufacturing systems, and collaborative automation solutions. Overlaps with Alumotion's Italian customer base but operates at much larger scale across multiple automation technologies and geographies.
- KUKA: German global leader in industrial robotics and automation, offering cobots, industrial robots, and integrated manufacturing solutions. Competes broadly with Alumotion in automation integration but at much larger scale and with proprietary hardware IP.
- ABB Robotics: Swiss-Swedish multinational offering industrial robots, collaborative robots (GoFa and SWIFTI), and automation solutions across multiple industries. Overlaps with Alumotion's cobot integration business but serves a much broader customer base with proprietary technology and global reach.
- FANUC: Japanese industrial automation leader offering cobots (CRX series), industrial robots, and integrated manufacturing systems. Competes with Alumotion in collaborative and industrial robotics integration, particularly in machine tending, welding, and palletizing applications.
- Yaskawa: Japanese industrial robotics and automation company offering cobots (Motoman HC series), industrial robots, and motion control products. Comparable to Alumotion in offering cobot-based automation solutions across welding, assembly, and material handling applications, but at global scale with proprietary technology.
- Stäubli Robotics: Swiss-based robotics and automation specialist offering industrial robots, collaborative robots (TX2touch), and automation solutions. Comparable to Alumotion in serving manufacturing customers with high-precision automation across multiple industries, including electronics and life sciences.
Emerging players
- Techman Robot: Taiwanese cobot manufacturer offering integrated vision systems and a range of collaborative robots. A direct alternative to Universal Robots, representing both competitive threat and partnership opportunity for Alumotion's cobot distribution and integration business.
- Doosan Robotics: South Korean cobot manufacturer with a broad product portfolio targeting industrial and service robotics. Competes with Universal Robots for distributor relationships and could represent an alternative cobot platform for Alumotion to broaden its portfolio.
- igus RBTX: Low-cost robotics marketplace and integrator platform from German company igus, offering standardized cobot cells and integration services. Represents a lower-cost competitive threat to Alumotion's Plug & Play model, particularly for price-sensitive SME customers seeking simplified procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alumotion social profiles
Digital presenceAlumotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alumotion leadership team
Management profileNumber of profiles
Profiles1 record
Alumotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alumotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alumotion
What does Alumotion do?
Alumotion distributes Universal Robots collaborative robots and integrates them into pre-configured Plug & Play automation cells (palletizing, machine tending, welding, surface finishing) and custom applications (assembly, packaging, screwdriving, painting, quality control, pick & place). The company also provides certified training, technical support (Service Care), and consulting to help Italian manufacturing SMEs adopt collaborative robotics.
Is Alumotion a public or private company?
Alumotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alumotion founded?
Alumotion was founded in 2008. It employs 11 to 50 people.
Where is Alumotion based?
Alumotion is headquartered in Cernusco Sul Naviglio, Italy, in the Europe region.
How does Alumotion make money?
Five revenue lines are on record. Collaborative Robot Sales are the primary driver. The others are turnkey Automation Solutions, technical Support & Service Care, training & Consulting Services and integrator Partner Program.
Who are Alumotion's main competitors?
HAHN Automation Group is listed as a direct peer. Broad incumbents are Comau, KUKA, ABB Robotics, FANUC, Yaskawa and Stäubli Robotics. Emerging players are Techman Robot, Doosan Robotics and igus RBTX.
Does Alumotion have an API?
No public API is recorded for Alumotion.
What industry is Alumotion in?
Alumotion's product category is Collaborative Robotics Integration. Its primary akta.pro industry code is IMAHAHAB, Collaborative Robots (Cobots), with a secondary code of IMAIAMAB, Industrial Robotics & Cobots. Its NAICS code is 3332 and its SIC code is 3560.