Worley, Schilling & Randall

What Worley, Schilling & Randall does

Worley, Schilling & Randall is a privately held insurance brokerage founded in 1920 and headquartered in Marietta, Georgia. The firm operates with 11-50 employees and provides insurance placement services across personal and small-commercial lines, including auto, home, boat, antiques, general liability, and various surety and contract bonds. Its product set is conventional for an independent agency of its size, with revenue derived primarily from commissions on policies placed with carrier partners rather than from underwriting risk directly.

The company has operated continuously for over a century, which in a relationship-driven local brokerage market typically translates into an established client base of individual households and small businesses in the greater Marietta area. No digital distribution channels, proprietary technology platforms, or differentiated underwriting capabilities are disclosed in the source data. The company website (wsrinsurance.com) rendered only a loading/verification page at the time of data collection, so substantive details on team, carriers represented, service tiers, or technology stack are not available.

From a business model standpoint, the firm follows the standard independent agency model: licensed agents quote and bind coverage through carrier appointments, the agency earns a commission on premium, and customer service/renewals drive retention. No pricing, subscription, or fee-for-service revenue mechanics are disclosed. The 11-50 employee range places it firmly in the small agency segment, with revenue most likely in the low single-digit to low-tens-of-millions USD range based on industry benchmarks, though no audited or disclosed figure is available.

Name

Worley, Schilling & Randall

Legal name

Worley, Schilling & Randall

Website

https://wsrinsurance.com

Company type

Private

Founded year

1920

Headcount range

11–50 employees

Short description

Worley, Schilling & Randall is a privately held, century-old independent insurance brokerage in Marietta, Georgia, providing personal and small-commercial coverage (auto, home, boat, antiques, bonds, general liability) to local households and businesses via carrier commission relationships.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Surety bond services
• Property casualty insurance

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Worley, Schilling & Randall is a privately held, independent insurance agency founded in 1920 and based in Marietta, providing personal insurance (auto, home, boat, antiques) and commercial insurance (general liability, bonds) to individuals and businesses. The firm functions as an intermediary, placing coverage with carriers on behalf of clients across multiple insurance lines.

Product overview

No product information available. The source content consists of a verification/loading page placeholder ("One moment, please...") from wsrinsurance.com, which does not contain substantive company, product, or service information.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage arranged by the agency on behalf of individual policyholders in the Marietta market.
• Home Insurance Homeowners insurance coverage arranged by the agency for residential property owners.
• Boat Insurance Personal watercraft/boat insurance coverage arranged by the agency for boat owners.
• Antiques Insurance Specialty personal property insurance coverage arranged by the agency for antiques and collectible items.
• General Liability Insurance Commercial general liability insurance arranged by the agency for business clients needing protection against third-party bodily injury, property damage, and related claims.
• Bond Insurance Surety and other types of bonds arranged by the agency for individuals and businesses requiring contract, license, or other bonded obligations.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Hilb Group: National insurance brokerage aggregator that acquires and operates independent agencies across the U.S. Directly comparable to Worley, Schilling & Randall as both run independent P&C and multi-line agency operations for personal and commercial clients; Hilb is the most likely strategic acquirer for a sub-scale legacy agency like WSR.
• World Insurance Associates: Insurance brokerage aggregator with a roll-up strategy across regional U.S. agencies, covering personal, commercial, and specialty lines. Comparable in business model (independent agency platform) and acquisition target profile to WSR.
• H.W. Kaufman Group: Holding company for specialty insurance and reinsurance brokerages, including surplus lines and binding authority businesses. Comparable to WSR's specialty and bond offerings as another agency-platform operator in similar lines.

Broad incumbents

• Brown & Brown: Large publicly traded insurance brokerage that acquires and operates independent agencies across the U.S. Overlaps with WSR in personal and commercial P&C distribution, with Brown & Brown representing the scaled incumbent comparable.
• Acrisure: Fast-growing global insurance brokerage that has aggregated hundreds of agencies. Operates in the same retail agency channel as WSR and frequently targets regional legacy agencies for acquisition.
• AssuredPartners: National insurance brokerage focused on acquiring mid-market and regional independent agencies. Comparable to WSR as a peer agency platform and a likely acquirer profile for sub-scale legacy agencies.
• Lockton: Largest privately held insurance brokerage in the U.S., serving mid-market and commercial clients through dedicated industry practices. Comparable to WSR at the high end of the independent brokerage value chain and a benchmark for what scaled agency distribution looks like.

Emerging players

• Insureon: Digital-first commercial insurance brokerage focused on small-business placement online. Represents the InsurTech model that competes with traditional agencies like WSR for the same commercial-lines clients through a digital channel.

Regional players

• Erie Insurance: Regional P&C insurance carrier and agency network with strong Mid-Atlantic and Southeast presence. Comparable to WSR as a personal and commercial lines distributor anchored in similar geographies.
• Auto-Owners Insurance: Mid-sized regional P&C carrier that distributes primarily through independent agents across the Southeast and Midwest. Comparable to WSR as a personal and commercial lines carrier-appointment counterpart in a similar regional agency channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worley, Schilling & Randall