Geeta’s Foods

What Geeta’s Foods does

Geeta's Foods Ltd is a UK-based, privately held Indian food brand founded in 1993 by Geeta Samtani and headquartered in Basingstoke. The company manufactures and sells a diversified portfolio of branded Indian food products — chutneys, pickles, cooking sauces, curry pastes, microwaveable sides, roti flatbreads, traybake seasonings, and wrap kits — across approximately 25 SKUs. Its flagship product, Premium Mango Chutney, holds the Number 1 position in the UK mango chutney category, and the company emphasises authenticity, kosher certification where applicable, vegetarian/vegan suitability, and a no-artificial-colours-or-preservatives formulation.

The business operates a consumer packaged goods (CPG) model, distributing branded products through UK supermarket retail chains (Tesco, Sainsbury's, Waitrose, Morrisons, Co-op, Asda, Ocado, Lidl, Booths, Farmfoods) and a dedicated trade-partner enquiry channel for B2B buyers such as foodservice operators and manufacturers. Pricing is unit-based at retail (Wrap Kits at £3.50), and go-to-market is augmented by in-store sampling at Sainsbury's and Waitrose, a national outdoor media campaign across 1,121 sites, on-pack promotions, an extensive recipe website, and brand social channels (Instagram, Facebook, X). The company is independently owned with no disclosed external funding and operates with a headcount of 1–10 employees, indicating an asset-light, brand-led operating model that outsources manufacturing and focuses on marketing, retailer management, and product development.

Name

Geeta’s Foods

Legal name

Geeta's Foods Ltd

Website

https://geetasfoods.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Indian Food Products (Chutneys, Sauces, Curry Pastes & Wrap Kits)

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Indian food products
• Chutneys and pickles
• Cooking sauces
• Curry pastes
• Wrap meal kits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer packaged goods (CPG) food product sales: Geeta's Foods generates revenue through the sale of branded Indian food products — including premium chutneys, cooking sauces, curry pastes, microwaveable sides, flatbreads, seasonings, and wrap kits — via UK supermarket retail chains and online grocery platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels7 records

Core offering

Geeta's Foods manufactures and sells a range of branded Indian-inspired food products — premium chutneys and pickles, cooking sauces, curry pastes, microwaveable lentil and potato sides, roti flatbreads, dry seasonings, and 20-minute wrap meal kits — to UK consumers through major supermarket chains (Tesco, Sainsbury's, Waitrose, Morrisons, Co-op, Asda, Ocado, Lidl, Booths, Farmfoods) and the brand's website. The range is positioned as authentic Indian flavours for everyday meals, free from artificial colours, flavours and preservatives, with kosher-certified and vegetarian/vegan options available.

Product overview

Geeta's Foods is an Indian food brand offering a diversified portfolio of branded food products. The core offering centers on premium chutneys and pickles (particularly the flagship Premium Mango Chutney, the UK's best-selling mango chutney), complemented by cooking sauces, curry pastes, microwaveable sides, roti flatbreads, seasonings, and wrap kits. The products are primarily positioned as authentic Indian flavors for everyday consumption, available across major UK retailers including Tesco, Sainsbury's, Waitrose, Morrisons, Asda, Ocado, Co-op, Lidl, Farmfoods, and Booths. The company is led by founder Geeta Samtani and operates from Basingstoke, UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Mango Chutney 320g Flagship mango chutney made with Indian mangoes, whole baby garlic cloves and aromatic spices; kosher certified, no preservatives. For UK consumers seeking authentic Indian condiments.
• Premium Mango Chutney 230g Smaller pack size of the flagship mango chutney, available at ASDA. For UK consumers wanting a smaller-format, premium mango chutney.
• Premium Mango and Chilli Chutney Mango chutney with added fiery chilli and ginger for consumers who prefer extra heat. For UK consumers seeking a spicier mango chutney variant.
• Premium Lime & Chilli Chutney Zesty 'kagzi' limes sliced paper-thin teamed with piquant spices and fiery green chillies; kosher certified. For UK consumers seeking a citrus-led Indian condiment.
• Premium Mango & Ginger Chutney Sweet mangoes combined with warming stem ginger, fragrant cardamom and fiery chilli. For UK consumers wanting a ginger-led mango chutney variant.
• Premium Pomegranate & Mango Chutney Sweetness of ripe mangoes balanced by tart pomegranate, mixed spices and chilli. For UK consumers wanting a fruit-forward chutney with tartness.
• Premium Onion Chutney Tangy blend of onions, chilli, cumin and peppery nigella seeds. For UK consumers seeking a savoury, non-mango chutney option.
• Premium Tomato & Chilli Chutney Flavour-packed tomato chutney with fiery chilli, cumin seeds, garlic and ginger. For UK consumers seeking a tomato-led, spicy Indian condiment.
• Premium Lime Pickle Classic chunky lime pickle made with Indian Kagzi limes preserved in oil with mixed spices and mustard seeds. For UK consumers seeking traditional Indian pickle.
• Korma Curry Paste Mild Korma Curry Paste with coconut and exotic spices; no artificial colours or flavours, vegetarian and vegan certified, gluten free. For UK home cooks preparing korma dishes.
• Tikka Curry Paste Medium Tikka Curry Paste with tomatoes and exotic spices bringing authentic tikka flavours. For UK home cooks preparing tikka-style dishes.
• Butter Chicken Curry Paste Mild curry paste made with garlic, ginger and ground spices for Butter Chicken. New listing at Morrisons. For UK home cooks making Butter Chicken.
• Karalan Coconut Cooking Sauce Creamy Coconut Sauce infused with Lemon Mustard Seeds & Curry Leaves (mild). For UK home cooks wanting a ready-to-pour coconut curry base.
• Smoky Tomato Masala Cooking Sauce Smoky Tomato Masala Cooking Sauce made with tomatoes, green chilli, onions and aubergine (medium chilli). For UK home cooks seeking a ready-made smoky aubergine curry.
• South Indian Madras Cooking Sauce Rich Tomato Sauce with Black Garlic & Green Chilli (hot). For UK home cooks seeking a hot, ready-made South Indian-style curry.
• Saag Tikka Cooking Sauce Cooking Sauce made with coriander, spinach and mint (mild). Listed at Sainsbury's and Waitrose. For UK home cooks preparing a saag-style dish.
• Bombay Spiced Lentils & Potatoes Hot and spicy cooked lentils and potatoes in a spiced tomato sauce; microwaveable side, 2 servings per pack. For UK consumers wanting a quick Indian side.
• Saag Aloo Cooked mung dahl and red split lentils with potato, spinach and black onion seeds; microwaveable side. For UK consumers seeking a quick saag aloo accompaniment.
• Five Seed Roti Flatbread Soft and wrappable roti-style flatbread packed with cumin, coriander, chia, yellow and brown linseeds; RSPO-certified sustainable palm oil. For UK consumers wanting a soft, seeded Indian flatbread.
• Sweet Onion & Paprika Roti Flatbread Soft and wrappable roti-style flatbread with aromatic onion, sweet cumin and punchy paprika. For UK consumers wanting a flavoured Indian flatbread.
• Gunpowder Potatoes Seasoning Cracked red chilli, garlic and spices seasoning for an easy traybake; 4 servings per pack. For UK home cooks wanting a quick Indian-spiced potato traybake.
• Mango Masala Vegetables Seasoning Tart and tangy dried mango and spice blend seasoning for a fragrant vegetable traybake. For UK home cooks seeking a sweet-tangy Indian roasted vegetable seasoning.
• Tandoori Chicken Seasoning Fragrant spice blend with garlic and onion for an easy at-home tandoori-style chicken traybake. For UK home cooks wanting tandoori-style chicken in the oven.
• Tikka Wrap Kit Meal kit containing Wholewheat Chapattis, Tikka Paste and Mango Sauce; ready in 20 minutes, serves 2-3 people. For UK consumers seeking a quick Indian-style wrap meal solution.
• Tandoori Wrap Kit Tandoori meal kit containing 6 Wholewheat Chapattis, BBQ Tandoori Sauce and Tomato & Chilli Masala Ketchup; medium chilli, no artificial colours or flavours, suitable for vegetarians and vegans. For UK consumers seeking a 20-minute tandoori wrap meal.

Quantifiable outcome

• Number 1 Mango Chutney in the UK
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Sainsbury'scoreChannel Partner/ Reseller/ Distributor · 6 October 2025Sainsbury's is a key retail partner for Geeta's Foods, hosting in-store sampling roadshows and stocking products such as the Saag Tikka Cooking Sauce. The partnership is part of the brand's third-wave 'Geeta Bit Naughty' campaign targeting UK consumers in major supermarket environments.
• WaitrosecoreChannel Partner/ Reseller/ Distributor · 6 October 2025Waitrose is a premium retail partner for Geeta's Foods, hosting in-store sampling roadshows and stocking products including the Saag Tikka Cooking Sauce. The partnership supports the brand's mission to bring Indian flavours to everyday UK consumers.
• MorrisonscoreChannel Partner/ Reseller/ Distributor · 6 October 2025Morrisons stocks Geeta's Wrap Kits in 280 UK locations and is a new retail partner for Butter Chicken paste. This represents a key retail expansion for the brand as part of its growth strategy.
• Co-opcoreChannel Partner/ Reseller/ Distributor · 6 October 2025Co-op has new listings for Geeta's Microwave Sides and Wrap Kits, expanding the brand's presence in the convenience and mid-market grocery segment in the UK.
• TescocoreChannel Partner/ Reseller/ Distributor · 6 October 2025Tesco has new listings for Geeta's Wrap Kits, expanding the brand's presence in one of the UK's largest supermarket chains.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Patak's: Owned by Associated British Foods, Patak's is the UK's leading Indian sauces, pastes, and chutneys brand sold across the same major grocery retailers. Directly comparable category, target consumer, and route-to-market as Geeta's core range.
• Sharwood's: Premier Foods-owned Indian sauces, pastes, and meal-kit brand sold across UK supermarkets. Overlaps with Geeta's on cooking sauces, curry pastes, and increasingly on wrap/meal-kit formats.
• The Spice Tailor: Premium Indian sauce and meal-kit brand founded by a chef and now part of the Britvic/AG Barr ecosystem. Comparable on Indian cooking sauces and meal-kit positioning in premium UK grocery.
• Daddies Sauce: Heritage UK brown sauce brand (Associated British Foods) sold across major UK grocers. Comparable as a long-listed UK condiment brand with mass-market retail distribution and category-leadership heritage.

Emerging players

• Mr Vikkki's: Independent UK Indian sauces and condiments challenger brand with listings in major grocers. Comparable as a smaller-scale, brand-led Indian food company targeting mainstream UK consumers.
• Itiwala Foods: Indian-origin chutneys, pickles, and snacks brand with growing UK presence. Comparable as a smaller, brand-led Indian condiment player chasing the same mainstream UK consumer.

Broad incumbents

• East End Foods: Long-established UK manufacturer and brand owner of Indian and South Asian staples including pickles, pastes, and rice. Comparable as a broad incumbent in UK Indian foods, though much larger and more diversified.
• Tilda Rice: UK rice and Indian-inspired side brand (Hain Celestial). Comparable as a UK grocery Indian-flavour brand with national distribution, though focused on rice rather than condiments.

Regional players

• Kohinoor Foods: Indian-origin ready-meals and sauces brand with UK distribution. Comparable in product format (Indian cooking sauces and meals) but with primary strength in foodservice and ethnic retail rather than mainstream grocery.

Others

• Vesta Foods: While not Indian, Vesta's parent (General Mills) and Old El Paso compete for the same 'ethnic meal solution' shelf in UK grocery — relevant adjacency for Geeta's Wrap Kit category ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geetasfoods
• Facebookfacebook.com/geetasfoods
• Instagraminstagram.com/geetasfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geeta’s Foods