Fully Booked
Fully Booked is a Philippine omnichannel bookstore retailer operating 54+ mall-based stores nationwide and a Magento e-commerce platform, selling books and non-book merchandise to general readers, families, and corporate buyers, with co-branded Kinokuniya locations in premium malls.
- Company typePrivate
- Founded2003
- HeadquartersTaguig, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fully Booked does
Fully Booked is a privately held Philippine bookstore retailer founded in 2003, headquartered in Taguig, operating an omnichannel model that combines a Magento-powered e-commerce platform (fullybookedonline.com) with 54+ mall-based physical retail stores across Metro Manila, Luzon, Visayas, and Mindanao. The company sells a broad catalogue of books across categories (Children's, Fiction, Humanities, Lifestyle, Professional, Filipiniana, Graphic Novels) alongside non-book merchandise including art supplies, journals, character collectibles (Sonny Angels, Smiskis), and licensed product lines such as the Harry Potter Class Club Collection. Notable technical components include a Discount Card registration system, Cashback Points loyalty engine (5 points per Php500 purchase, 3 points per approved review, 1 point = Php1 at checkout), a pre-order and restock system, and special-order fulfillment for out-of-stock titles shipped from overseas suppliers.
The business model is a hybrid retail and e-commerce operation generating revenue from one-time book and non-book sales, recurring Discount Card and Kidscount Card membership subscriptions (Php700 instant or earned via Php10,000–15,000 spend thresholds), cashback redemption economics, special-order fulfillment, and a direct-sales/bulk-purchase channel for corporate buyers. Pricing spans mass-market paperbacks (~Php447–499) through hardcovers (~Php1,566–1,792) up to Php3,749 for premium editions, with free shipping at Php799+, COD availability, and a co-branding partnership with Japanese bookstore chain Kinokuniya at premium mall locations (Glorietta 4, Mitsukoshi BGC, Rockwell, SM City Cebu, SM Mall of Asia). Marketing is driven by content (First Look Club blog, Featured Authors, Reading Challenge 2026), email, and organic social.
The customer base spans general readers, parents/families (targeted via Kidscount Card), Filipiniana readers, professionals, and corporate bulk buyers. Distribution is exclusively domestic — Philippines only — with no disclosed international operations, no funding rounds, no parent company, no subsidiaries, and no publicly disclosed revenue, headcount, or ownership information.
Fully Booked firmographics
Firmographics- Name
- Fully Booked
- Legal name
- Fully Booked
- Website
- https://fullybookedonline.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fully Booked is a Philippine omnichannel bookstore retailer operating 54+ mall-based stores nationwide and a Magento e-commerce platform, selling books and non-book merchandise to general readers, families, and corporate buyers, with co-branded Kinokuniya locations in premium malls.
- Ownership category
- akta.pro rank
Fully Booked industry classification
Industry- Product category
- Book Retail
- NAICS
- Book Retailers and News Dealers (4592)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Books, Media & Entertainment Inventory-led Online Retailers (CRAFADAM)
Keywords
Where Fully Booked is headquartered
LocationHeadquarters
- HQ city
- Taguig
- HQ country
- Philippines
- HQ region
- Asia
Offices48 records
Markets served
Fully Booked business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Book Sales: Direct sales of books and non-book items through both online platform and physical retail stores across the Philippines
- Membership Program: Discount Card membership (Php700 instant purchase or earned through Php10,000 single receipt or Php15,000 accumulated purchases) providing ongoing discounts on D-coded items
- Cashback Points Redemption: Points earned through purchases and reviews can be redeemed as payment during checkout (1 point = Php1)
- Special Orders: Specifically requested titles not in stock, shipped from overseas suppliers with 10-12 week delivery time
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard book pricing |
| Other | Pay-as-you-go | Free shipping threshold |
| Subscription | Multi-year contract | Discount Card Membership |
| Subscription | Multi-year contract | Kidscount Card |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fully Booked product offering
Product offeringCore offering
Fully Booked is a Philippine bookstore chain that sells books (Filipiniana, fiction, children's, reference, etc.), stationery, gift items, and licensed character merchandise through 54+ mall-based retail stores and an online store at fullybookedonline.com. The company supplements book sales with member loyalty programs (Discount Card, Kidscount Card), a Cashback Points rewards system, store pickup, pre-orders, and bulk purchase services for institutional buyers.
Product overview
Fully Booked is an online bookstore and retail chain in the Philippines offering a comprehensive e-commerce platform for books and non-book items. The core offering includes a wide range of books across categories (Children's, Fiction, Humanities, Lifestyle, Professional, Filipiniana, Graphic Novel) and non-book merchandise (Art Supplies, Journals, Character items, Lifestyle products). The platform operates alongside physical retail locations with features including curated collections (Bestsellers, Asian Reads, Filipinoiana Reads), membership programs (Discount Card, Kidscount Card), a loyalty points system (Cashback Points), pre-order services, and store pick-up options. The Harry Potter Class Club Collection represents a notable licensed merchandise sub-brand. The company also offers bulk purchase services for institutional buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Books The core product line: physical books across categories including Filipiniana, fiction, children's, reference, and international bestsellers, sold to individual Filipino readers through stores and the online shop.
- Non-Books (Stationery and Gifts) Complementary merchandise including stationery, notebooks, gift items, and lifestyle products sold to Filipino consumers alongside books in stores and online.
- Harry Potter Class Club Collection Licensed character merchandise collection tied to the Harry Potter franchise, sold as part of the Kidscount Card / children's book club ecosystem to young readers and gift buyers.
- Discount Card Membership Paid loyalty membership offering cardholders discounts, Cashback Points, birthday perks, and other recurring benefits on book and merchandise purchases across stores and online.
- Kidscount Card Membership Paid loyalty membership tailored for children and parents, providing discounts, Cashback Points, and access to kids' club benefits such as the Harry Potter Class Club Collection.
- Cashback Points Program Store-wide rewards program where members earn points on purchases that can be redeemed for discounts on future transactions across books and merchandise.
- Pre-Order Service Service allowing customers to reserve and pre-order upcoming or out-of-stock titles, including special orders sourced from overseas suppliers, for in-store pickup or delivery.
- Store Pick-Up (Click-and-Collect) Service letting online shoppers collect orders at the Fully Booked branch of their choice, enabling faster fulfillment and avoiding shipping fees.
- Bulk Purchase Program Dedicated service for institutional buyers (schools, libraries, corporate accounts) to place large-volume book and merchandise orders, with quotations handled directly by Fully Booked.
Companies that use Fully Booked
Customer profileSegments5 records
Ideal customer profiles2 records
Fully Booked technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fully Booked partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KinokuniyacoreCo-branded retail store partnerships at premium locations including Glorietta 4 (Makati), Mitsukoshi BGC (Taguig), Rockwell (Makati), SM City Cebu, and SM Mall of Asia (Pasay). Stores branded as 'Fully Booked • Kinokuniya' indicating a distribution/partnership arrangement with the Japanese bookstore chain.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Fully Booked competitors and assessment
Company assessmentDirect peers
- Kinokuniya: Kinokuniya is the Japanese bookstore chain that co-brands premium Philippine locations with Fully Booked. It is both a partner and a strategic reference point, with global mall-based bookstore operations, imported titles, and lifestyle merchandise that directly mirror Fully Booked's premium positioning.
- Powerbooks: Powerbooks is another Philippine bookstore chain offering a curated selection of books and lifestyle items, primarily in mall locations. It is a direct competitor in the specialty bookstore segment with overlapping target customers.
- National Book Store: National Book Store is the largest Philippine bookstore chain and Fully Booked's primary direct competitor. Both operate physical mall-based bookstore chains plus online stores serving Filipino readers with a mix of books, stationery, and school supplies.
- Kultura: Kultura is a Filipino specialty retail chain selling books, Filipino souvenirs, gifts, and lifestyle items in mall locations. It is a direct competitor in the mall-based, mixed book + lifestyle retail format.
- Book Depository: Book Depository (now owned by Amazon) is a global online bookstore offering free worldwide delivery and broad international title selection. It is a direct online-only competitor to Fully Booked's e-commerce channel for imported book titles.
Regional players
- Waterstones: Waterstones is the UK's largest bookstore chain operating physical high-street stores plus online. Comparable to Fully Booked in mall/physical-store-led specialty book retail serving English-language readers in a single national market.
Broad incumbents
- Shopee: Shopee is a dominant Southeast Asian e-commerce marketplace where many independent book sellers operate. It competes with Fully Booked's online channel on price, selection, and last-mile convenience.
- Barnes & Noble: Barnes & Noble is the largest US bookstore chain with mall-based physical stores plus e-commerce and Nook e-reader. It is a comparable specialty bookstore model in a different geography, useful for retail-format benchmarking.
- Anazon (Philippines): Amazon's global bookstore and Kindle operations represent a broad incumbent threat. Amazon competes on book selection, pricing, e-books, and delivery speed across the Philippines via cross-border e-commerce.
Others
- Fully Booked Foundation: The Fully Booked Foundation is the corporate social responsibility arm of Fully Booked mentioned on the website. It is an internal/adjacent entity rather than a peer, but relevant as an ecosystem signal of brand investment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fully Booked social profiles
Digital presenceFully Booked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fully Booked leadership team
Management profileNumber of profiles
Profiles1 record
Fully Booked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fully Booked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fully Booked
What does Fully Booked do?
Fully Booked is a Philippine bookstore chain that sells books (Filipiniana, fiction, children's, reference, etc.), stationery, gift items, and licensed character merchandise through 54+ mall-based retail stores and an online store at fullybookedonline.com. The company supplements book sales with member loyalty programs (Discount Card, Kidscount Card), a Cashback Points rewards system, store pickup, pre-orders, and bulk purchase services for institutional buyers.
Is Fully Booked a public or private company?
Fully Booked is a private company. It is classified as unknown and is currently operating.
When was Fully Booked founded?
Fully Booked was founded in 2003. It employs 11 to 50 people.
Where is Fully Booked based?
Fully Booked is headquartered in Taguig, Philippines, in the Asia region.
How does Fully Booked make money?
Four revenue lines are on record. Retail Book Sales are the primary driver. The others are membership Program, cashback Points Redemption and special Orders.
Who are Fully Booked's main competitors?
Direct peers on record are Kinokuniya, Powerbooks, National Book Store, Kultura and Book Depository. Waterstones is listed as a regional player. Broad incumbents are Shopee, Barnes & Noble and Anazon (Philippines). Fully Booked Foundation is listed as an others.
Does Fully Booked have an API?
No public API is recorded for Fully Booked.
What industry is Fully Booked in?
Fully Booked's product category is Book Retail. Its primary akta.pro industry code is CRAFADAM, Books, Media & Entertainment Inventory-led Online Retailers. Its NAICS code is 4592 and its SIC code is 5331.