Latitude Learning
LatitudeLearning is a SaaS-based Learning Management System purpose-built for the extended enterprise, enabling franchisors, manufacturers, and organizations with distributed dealer, distributor, and partner networks to onboard, certify, and support external audiences through structured training and an AI knowledge companion.
- Company typePrivate
- Founded2009
- HeadquartersSaline, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Latitude Learning does
LatitudeLearning LLC operates a SaaS-based Learning Management System purpose-built for the extended enterprise: organizations that train external audiences such as franchisees, dealers, distributors, service partners, and customers rather than internal employees. The platform centers on the LatitudeLearning LMS for structured training management (role-based onboarding, product and operational training, certification and compliance management, training assignments across organizations and locations, and performance visibility) and is paired with Lumina, an AI Knowledge Companion that delivers real-time, text-based answers grounded in the customer's approved content. The product is wrapped in a methodology layer called Surefire Training Impact and supported by SurefireSetup implementation services, plus vertical-specific modules for franchise, nonprofit, dealer, partner, customer, and supplier training applications. An adaptive recommendation engine personalizes daily training paths based on learner behavior, confidence, retention, and seasonal signals.
The company sells primarily through enterprise field sales targeting franchisors and manufacturers with complex distributed partner networks, supported by a self-serve demo request path and a published (but undisclosed) tiered subscription pricing model on annual contracts. Distribution is augmented by thought leadership channels including the Training Impact Podcast hosted by Founder and CEO Jeff Walter, an insights blog, case studies, and active engagement at industry events such as ATMC; in October 2025 the company entered a research partnership with Brandon Hall Group to study extended enterprise learning practices amid AI, AR/VR, and analytics adoption. Recognized enterprise customers include Polaris, Subaru, Mitsubishi Fuso, Plug Power, and the Society of Gases. The company is privately held, founder-controlled, headquartered in Ann Arbor, Michigan, and has operated continuously since 2009 without disclosed external funding.
Latitude Learning firmographics
Firmographics- Name
- Latitude Learning
- Legal name
- LatitudeLearning LLC
- Website
- https://latitudelearning.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LatitudeLearning is a SaaS-based Learning Management System purpose-built for the extended enterprise, enabling franchisors, manufacturers, and organizations with distributed dealer, distributor, and partner networks to onboard, certify, and support external audiences through structured training and an AI knowledge companion.
- Ownership category
- akta.pro rank
Latitude Learning industry classification
Industry- Product category
- Learning Management System Software
- NAICS
- Software Publishers (5132), Professional and Management Development Training (61143), Software Publishers (513210)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)
- akta.pro secondary industries
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Latitude Learning is headquartered
LocationHeadquarters
- HQ city
- Saline
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latitude Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- LMS SaaS Subscription: LatitudeLearning operates as a SaaS-based LMS provider, offering its platform on a subscription basis to organizations managing extended enterprise training programs. The company maintains a dedicated pricing page (latitudelearning.com/lms-pricing/) indicating standard tiered subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription tiers for LMS access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Latitude Learning product offering
Product offeringCore offering
LatitudeLearning sells a SaaS-based Learning Management System purpose-built for extended enterprise audiences, enabling organizations to train, certify, and support external networks such as franchisees, dealers, distributors, service partners, and customers. The platform combines the LatitudeLearning LMS for structured training management with Lumina, an AI Knowledge Companion that delivers real-time answers grounded in approved organizational content, and is sold primarily on annual tiered subscriptions.
Product overview
LatitudeLearning offers a unified extended enterprise learning platform built around two interconnected layers: the LatitudeLearning LMS as the core structured training system, and Lumina AI as the knowledge access layer. The platform is specifically designed for organizations that rely on external networks (franchisees, dealers, distributors, partners) rather than internal employees. The Surefire Training Impact methodology connects onboarding, product training, certification, knowledge access, and performance tracking into a complete training infrastructure system. Specialized modules address specific training applications (franchise, dealer, partner, customer, supplier), with implementation services through SurefireSetup. The platform emphasizes adaptive learning personalization, gamification, and performance measurement to drive measurable channel outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Lumina: AI Knowledge Companion - An AI-powered knowledge assistant providing real-time answers and instant access to approved knowledge for partners and field teams.
- Surefire Training Impact
- Training Impact Podcast
Products and services
- LatitudeLearning LMS A SaaS-based learning management system built specifically for extended enterprise learning, enabling organizations to train external audiences such as franchisees, dealers, distributors, and partners with role-based onboarding, product training, certification management, and performance tracking across distributed networks.
- Lumina AI Knowledge Companion An AI Knowledge Companion providing fast, accessible real-time answers to partners by delivering instant access to approved organizational knowledge, reducing reliance on support teams and enabling knowledge usability in the moment.
- Surefire Training Impact A proven methodology and system for turning training into a scalable performance driver, connecting onboarding, product training, certification, knowledge access, and performance tracking to enable measurable business outcomes.
- SurefireSetup LMS Implementation Structured onboarding and setup support service for organizations deploying the LatitudeLearning LMS platform.
- Franchise Training LMS A specialized training module enabling franchisors to maintain brand and operational consistency across franchise locations through standardized training programs, operating procedures, and ongoing development.
- Nonprofit Training LMS A training platform module designed for nonprofit organizations to deliver structured learning programs to members, volunteers, or external stakeholders.
- Training Applications Specialized training solutions including Franchise Training, Dealer Training, Partner Training, Customer Training, and Supplier Training, each tailored to specific external audience types within extended enterprise networks.
Quantifiable outcome
- Organizations track how training impacts revenue, service quality, operational consistency, and customer experience — turning training from content initiative into measurable business outcomes
Companies that use Latitude Learning
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Latitude Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Latitude Learning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brandon Hall GroupcoreLatitudeLearning entered a research partnership with Brandon Hall Group to explore how organizations train external audiences such as customers and partners. The study examines practices for managing training programs amid the influence of emerging technologies like AI, AR/VR, and analytics. Findings are expected in Spring 2025. This partnership positions LatitudeLearning as a thought leader in the extended enterprise learning space.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Latitude Learning competitors and assessment
Company assessmentDirect peers
- Skilljar: Skilljar is a direct competitor offering a customer and partner training platform purpose-built for external audiences — the same extended enterprise niche LatitudeLearning targets. Both sell to B2B organizations training channel partners and customers outside the four walls.
- Thought Industries: Thought Industries is a leading external training platform built specifically for customer, partner, and member education — directly competing with LatitudeLearning in extended enterprise learning with monetization, certification, and analytics layers.
- Intellum: Intellum provides an enterprise learning platform focused on customer and partner education, with strong content authoring and engagement tooling — overlapping LatitudeLearning's franchise/dealer/distributor training use cases.
- Workramp: Workramp is an all-in-one training platform for partners, customers, and employees — a direct peer in extended enterprise learning with a similar SaaS motion targeting B2B organizations scaling channel education.
- Northpass: Northpass delivers training software for customer and partner enablement, targeting similar mid-market and enterprise buyers looking to train external networks — comparable product surface to LatitudeLearning.
- 360Learning: 360Learning combines an LMS with collaborative learning authoring for customer, partner, and employee training — overlapping with LatitudeLearning's training delivery and certification capabilities for external audiences.
Broad incumbents
- Docebo: Docebo is a broad enterprise LMS incumbent that has expanded into extended enterprise learning with partner/customer training modules — competing for the same buyers from a larger, more horizontal position.
- Cornerstone OnDemand: Cornerstone OnDemand is a large enterprise talent and learning platform covering corporate LMS broadly; its learning suite overlaps with LatitudeLearning's corporate training and certification use cases at much larger enterprise customers.
- SAP Litmos: SAP Litmos is a corporate LMS offering from SAP targeting mid-market and enterprise training buyers — a horizontal incumbent that competes for corporate training budgets that may otherwise fund extended enterprise platforms.
Emerging players
- TalentLMS: TalentLMS is a widely adopted mid-market LMS that supports partner and customer training scenarios at lower price points — a partial competitor at the smaller end of LatitudeLearning's buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Latitude Learning social profiles
Digital presenceLatitude Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Learning leadership team
Management profileNumber of profiles
Profiles1 record
Latitude Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Learning
What does Latitude Learning do?
LatitudeLearning sells a SaaS-based Learning Management System purpose-built for extended enterprise audiences, enabling organizations to train, certify, and support external networks such as franchisees, dealers, distributors, service partners, and customers. The platform combines the LatitudeLearning LMS for structured training management with Lumina, an AI Knowledge Companion that delivers real-time answers grounded in approved organizational content, and is sold primarily on annual tiered subscriptions.
Is Latitude Learning a public or private company?
Latitude Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latitude Learning founded?
Latitude Learning was founded in 2009. It employs 11 to 50 people.
Where is Latitude Learning based?
Latitude Learning is headquartered in Saline, United States, in the North America region.
How does Latitude Learning make money?
One revenue line is on record: LMS SaaS Subscription.
Who are Latitude Learning's main competitors?
Direct peers on record are Skilljar, Thought Industries, Intellum, Workramp, Northpass and 360Learning. Broad incumbents are Docebo, Cornerstone OnDemand and SAP Litmos. TalentLMS is listed as an emerging player.
Does Latitude Learning have an API?
No public API is recorded for Latitude Learning.
What industry is Latitude Learning in?
Latitude Learning's product category is Learning Management System Software. Its primary akta.pro industry code is EDAFAAAM, Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government), with a secondary code of EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its NAICS code is 5132 and its SIC code is 8200.