What MarketMAPS does

MarketMAPS, a division of Intelligent Direct, Inc., is a US-based business mapping company founded in 1986/1987 and headquartered in Wellsboro, Pennsylvania with a West Coast office in Irvine, California. The company sells geographic visualization products and data overlays across three delivery formats — wall maps (2x3 to 9x12+ feet with multiple finishing options), digital maps (PDF and editable Adobe Illustrator files), and map books (8.5x11 and 11x17 inches) — plus expert-assisted custom map projects. Underlying technology centers on GIS with monthly postal geography updates (ZIP codes, carrier routes, ZIP+4s) — claimed as unique in the industry — combined with over 20,000 demographic, psychographic, and consumer-expenditure variables sourced from third-party data providers, plus specialized inputs from partners such as Outlook Maps (SatSite 3-D satellite imagery) and Kalibrate (traffic counts).

The company serves approximately 23,000 clients annually, with nearly 100% of the Fortune 500 cited as customers, spanning enterprise territory management, franchise networks, home-services canvassing, delivery/logistics, retail/QSR site selection, real estate, direct mail, and government/military use cases. Catalog coverage extends to all 50 US states, all 3,108 US counties, over 100 Canadian maps, and 200+ international countries. Sub-brands include SatSite (custom satellite imagery) and CrimeDX (crime risk analytics).

MarketMAPS operates a hybrid go-to-market combining a direct e-commerce storefront (marketmaps.com plus related domains), phone-based enterprise sales (1-888-434-6277), and a self-serve Custom Map Maker web tool. Revenue is generated primarily through one-time unit sales and quote-based custom project fees; the firm is privately held and bootstrapped with no disclosed external funding or institutional investment.

Name

MarketMAPS

Legal name

Intelligent Direct, Inc.

Website

https://marketmaps.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

MarketMAPS is a US business mapping company selling wall maps, digital maps, map books, and custom GIS projects across the US, Canada, and 200+ countries. It serves roughly 23,000 clients annually, including nearly all Fortune 500 firms, primarily for territory, franchise, site selection, and direct mail use cases.

Ownership category

akta.pro rank

Product category

Business Mapping and Geographic Data Products

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (541860)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

akta.pro secondary industries

POI, Local Listings & Business Directory Platforms (BPAMANAD), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Business mapping services
• Custom wall maps
• Digital cartography products
• Demographic data maps
• Sales territory mapping

Headquarters

HQ city

Wellsboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Maps (Wall Maps, Map Books): Sale of physical printed maps including wall maps (sizes from 2x3 to 9x12 feet), map books (8.5x11 and 11x17 inches), with various finishing options (laminated, mounted, framed, magnetic, wooden/plastic rails, spring rollers, paper, synthetic, grommets, ReStickers). One-time purchase model.
2. Digital Maps: Sale of digital map files in PDF and Adobe Illustrator (AI) formats for immediate download. Digital maps can be used on desktop, laptop, tablet, and smartphone devices. Instant download available for online credit card purchases.
3. Custom Map Projects: Expert-assisted custom map creation services including custom areas, demographic overlays, competitor/customer location mapping, sales territory mapping, franchise territory maps, and specialized products like Natural Gas Field maps.
4. Demographic and Data Products: Sale of demographic data overlays, psychographic data, consumer expenditure data, crime risk data, traffic count data, and postal geography data as standalone products or additions to maps.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MarketMAPS designs, produces, and sells business maps in three delivery formats — wall maps (2x3 to 9x12 feet with lamination, wooden rails, mounting, framing, magnetic backing, and other finishing), downloadable digital maps (PDF and Adobe Illustrator vector files), and bound map books (8.5x11 and 11x17 inches) — covering all US geographies plus Canada and 200+ countries. The portfolio is augmented by SatSite 3-D satellite maps, CrimeDX crime-risk analytics, postal maps updated monthly, demographic maps with 20,000+ variables, sales and franchise territory maps, traffic count maps, parcel maps, and bespoke custom map projects delivered as fast as same day through a hybrid e-commerce and phone-based direct-sales model.

Product overview

MarketMAPS is a business mapping company offering a portfolio of map products across three delivery formats (wall maps, digital maps, and map books) for geographic visualization and data analysis. The core product line includes standard maps at every US geographic level (USA, regional, state, county, metro area, city, and custom/radius areas) plus international coverage (Canada and 200+ countries). Key differentiated offerings include: SatSite custom satellite maps (produced with Outlook Maps content), CrimeDX crime risk analytics, Demographic Maps with 20,000+ psychographic variables, Sales Territory Maps, Franchise Territory Maps, Postal Maps (updated monthly), Traffic Count Maps (from Kalibrate), and the Natural Gas Fields map for the energy sector. All products support customization with demographics, customer/competitor locations, and business data overlays. The company operates as a division of Intelligent Direct, Inc. and serves approximately 23,000 clients annually including nearly all Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• SatSite: Custom satellite maps for site and market evaluation, created in partnership with Outlook Maps, benefiting franchise, retail, real estate, transportation and construction industries.
• CrimeDX

Products and services

• Wall Maps Large-format printed wall maps sized from 2x3 to 9x12 feet with finishing options including lamination, wooden rails, plastic rails, mounting on foam board, framing, magnetic backing, spring rollers, paper, synthetic paper, ReStickers, and grommets, intended for offices, conference rooms, retail back-office walls, and presentation displays.
• Digital Maps Downloadable digital map files in PDF and fully editable Adobe Illustrator (AI) vector formats covering the USA, Canada, and international areas, usable on desktop, laptop, smartphone, and tablet devices without an internet connection after download.
• Map Books Portable bound map volumes sized at 8.5x11 or 11x17 inches with extensive street detail, street indexes, and ZIP code coverage, designed for delivery drivers, field navigation, and on-the-go planning.
• Custom Maps Expert-built bespoke maps covering any geographic area in the USA, Canada, or 200+ countries, with optional overlays including demographics, customer and competitor locations, sales territories, franchise boundaries, custom logos, and branding, delivered in any of the standard wall, digital, or map book formats with quote-based pricing and same-day quotes.
• SatSite Custom Satellite Maps Custom 3-D shaded terrain aerial/satellite maps produced in partnership with Outlook Maps that overlay store logos, radius rings, drive-time polygons, zip code/county/city boundaries, traffic counts, demographics, sales data, and competitor locations for site and market evaluation applications.
• CrimeDX Crime Risk Maps Analytic crime-risk maps and reports showing property crime and personal crime indices for any US area, with thematic shading and heat-map display options to support site selection and security assessment.
• Demographic Maps Thematic maps overlaid with 20,000+ demographic and psychographic variables — including population, households, income, consumer spending, ethnicity, and labor force — at state, county, ZIP, census tract, block group, or custom-area levels with current estimates and 5-year projections.
• Sales Territory Maps Sales territory maps that combine customer and competitor locations with up-to-date geographic and demographic data, customer profiling, site analysis, and market analysis to support the creation, realignment, and optimization of sales territories.
• Franchise Territory Maps Standard territory maps for franchise networks defining boundaries by ZIP code or custom area, overlaid with demographics, competitor locations, and customer data to support franchisee performance and market planning.
• Postal Maps Maps displaying postal geographies including 5-digit ZIP codes, carrier routes, ZIP+4, and international postal codes (FSA, European), updated monthly and USPS CASS Certification compatible for direct mail and delivery operations.
• Traffic Count Maps Maps displaying traffic count data from Kalibrate, with current-year counts and 5-year estimates to support site selection, drive-time analysis, and logistics planning decisions.
• Parcel Maps Detailed land parcel maps showing individual property boundaries for any area in the USA, available as wall maps, digital files, and gallery-format prints.
• Location Maps Maps displaying business and customer locations in relation to demographic data, sales information, and geographic boundaries for market coverage analysis and route visualization.
• Natural Gas Fields of the United States Map Specialized thematic wall, digital, and map book product for the energy industry showing natural gas fields, methane plays, and shale gas plays across the USA using USGS Natural Gas Data, including interstate highways, major cities, and relief terrain shading.
• Canada Maps Collection Collection of more than 100 maps covering Canada at country, province, and city levels, available in wall, digital, and map book formats, with quarterly-refreshed FSA postal boundaries, Census Divisions, streets, and highways.

Quantifiable outcome

• Less than 2% product return rate
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Outlook MapscoreTechnology or Integration · 9 September 2014MarketMAPS partners with Outlook Maps, a satellite imagery provider established in 2008 and headquartered in Urbandale, Iowa, to offer SatSite custom satellite maps. Outlook Maps provides high-resolution aerial view imagery that MarketMAPS overlays with its custom data layers including territories, demographics, traffic counts, and business locations. The partnership enables MarketMAPS to offer 3-D shaded satellite maps with terrain depth for site and market evaluation applications.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ESRI: ESRI is the global leader in GIS software with its ArcGIS platform, serving enterprises and government agencies needing custom maps and demographic overlays. Both companies deliver geographic information products with demographic data to enterprise customers, though ESRI is far larger and software-focused versus MarketMAPS's product-led print-and-download model.
• Maptitude (Caliper Corporation): Maptitude is Caliper's flagship desktop business mapping software with built-in demographic data overlays. It directly competes with MarketMAPS for enterprise and SMB customers needing custom radius/drive-time maps, sales territory maps, and demographic visualizations, though Maptitude sells software while MarketMAPS sells finished map products.
• MapInfo Pro (Precisely): Precisely's MapInfo Pro is desktop GIS and spatial analytics software used by enterprises and government. Comparable to MarketMAPS in providing business mapping with demographic data overlays and territory analytics; both serve enterprise map buyers, though Precisely sells licenses while MarketMAPS sells finished deliverables.
• Melissa: Melissa provides address verification, demographic data, and geospatial products for direct mail and enterprise data quality workflows. Like MarketMAPS, it sells B2B/B2C address, postal, and demographic data products used in direct mail targeting and customer analytics, making them direct competitors in address-driven mapping and data services.

Broad incumbents

• Pitney Bowes: Pitney Bowes is an established incumbent in mail and shipping technology with a location intelligence division offering demographic, postal, and mapping data products. It overlaps with MarketMAPS in serving direct mail customers with geographic data, but operates across a much broader portfolio of mail, shipping, and financial services.
• HERE Technologies: HERE is a global mapping and location data platform serving logistics, automotive, and enterprise customers. Comparable to MarketMAPS in providing geographic visualization and demographic data for enterprise use cases, but HERE operates at vastly greater scale across multiple industries globally.
• TomTom: TomTom is a global mapping and traffic data provider with consumer navigation and enterprise traffic products. TomTom's traffic data is the heritage data underlying Kalibrate, MarketMAPS's traffic-counts partner, making TomTom an upstream incumbent in one of MarketMAPS's key data layers.

Emerging players

• Mapbox: Mapbox is a developer-focused modern mapping platform providing APIs, SDKs, and customizable basemaps for web and mobile applications. While MarketMAPS sells finished map products, Mapbox competes for the same enterprise mapping and location analytics use cases via a digital-first, interactive platform model that represents the alternative evolution path MarketMAPS has not pursued.
• Smarty: Smarty (formerly SmartyStreets) provides address verification, geocoding, and rooftop-precise location APIs for businesses and developers. It overlaps with MarketMAPS in the address and postal data space used for direct mail targeting, but Smarty is API-first whereas MarketMAPS is product-led, representing a different delivery model for the same buyer need.

Others

• Kalibrate: Kalibrate provides traffic count, fuel pricing, and location data products to retailers and enterprises. MarketMAPS bundles Kalibrate's traffic count data into its map products, making Kalibrate a strategic upstream data supplier and partner rather than a direct downstream competitor to MarketMAPS's map products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketmaps
• Facebookfacebook.com/marketmaps
• LinkedInlinkedin.com/company/marketmaps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketMAPS