Eatfit

What Eatfit does

Eatfit is a Bangalore-based healthy food brand founded in 2020 and operated as a wholly-owned entity under Curefoods India Ltd., a private multi-brand cloud kitchen platform headquartered in Bangalore. It offers Indian and global comfort meals prepared with defined ingredient standards — zero trans fats, zero chemicals, whole grains, and no deep frying — and surfaces calorie counts on menu items to support nutrition-aware ordering. The brand is part of the broader "Kitchens of EatFit" portfolio, which spans 8+ sub-brands (HRX by EatFit, Madras Curd Rice Company, Chaat Street, Rolls on Wheels, Millet Express, Great Indian Khichdi, Homeplate, and EatFit itself) operating through a shared, ISO 9001-certified kitchen ecosystem.

The underlying technology stack is operational rather than digital-native: ISO-certified kitchen infrastructure with farm-to-fork ingredient traceability, nutrition-approved processes, and standardized culinary SOPs. Distribution is omnichannel — dedicated storefronts on Zomato and Swiggy aggregators across 9 Indian cities, direct ordering through eatfit.in, and a recurring meal-plan subscription service that includes specialized offerings such as the Sugar Wise plan for diabetes management (currently in Delhi) and HRX by EatFit's high-protein meals co-created with Hrithik Roshan.

Eatfit's business model is primarily transaction-based food delivery revenue via aggregators and direct website ordering, augmented by a subscription/recurring-revenue layer through weekly and monthly meal plans. The primary customer base is health-conscious Indian consumers, with secondary segments in fitness/performance nutrition (HRX) and clinical dietary management (Sugar Wise). The company is pre-IPO at the brand level, with parent Curefoods India Ltd. pursuing a Rs 800 crore IPO following SEBI approval and targeting Rs 1,000–2,000 crore in revenue with 25% topline growth in FY2026.

Name

Eatfit

Legal name

Curefoods India Ltd.

Website

https://eatfit.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Eatfit is a Bangalore-based healthy Indian food brand operated under Curefoods India Ltd., serving health-conscious, fitness-oriented, and dietary-restricted consumers across 9 Indian cities through ISO-certified shared kitchens, delivery aggregators, and subscription meal plans.

Ownership category

akta.pro rank

Product category

Healthy Food Delivery

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)

akta.pro secondary industry

Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)

Keywords

• Healthy food delivery
• Cloud kitchen operations
• Meal plan subscriptions
• Multi-brand food platform
• Indian comfort meals

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Food Delivery: Operating direct ordering through eatfit.in website for meal delivery
2. Third-party Delivery Platforms: Sales through Zomato and Swiggy aggregators with each brand having its own storefront
3. Meal Plan Subscriptions: Recurring subscription meal plans delivered to customers - includes breakfast, lunch, and dinner options with weekly and monthly subscription options
4. Specialized Meal Plans: Targeted meal subscriptions such as Sugar Wise plan for diabetes management available in Delhi with weekly and monthly options

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eatfit is a healthy Indian food delivery brand operating under Curefoods India Ltd. as part of the Kitchens of EatFit multi-brand cloud kitchen platform. It prepares and delivers calorie-counted Indian and comfort meals made with whole grains, zero transfats, zero chemicals and no deep frying, offered via direct ordering, food aggregators, and subscription meal plans.

Product overview

Eatfit is a healthy food delivery platform operated as part of Kitchens of EatFit under Curefoods India Ltd. It functions as a multi-brand food platform that operates across eight or more distinct brands including the core EatFit brand, HRX by EatFit (co-created with Hrithik Roshan), Madras Curd Rice Company, Chaat Street, Rolls on Wheels, Millet Express, Great Indian Khichdi, and Homeplate. The platform offers Indian comfort meals prepared with healthy ingredients including zero trans fats, zero chemicals, whole grains, and no deep frying. Meals are calorie-counted with nutritional information provided. The platform operates through shared kitchen infrastructure and offers both direct ordering and meal subscription services. Each brand has its own storefront on Swiggy and Zomato for ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchens of EatFit: A multi-brand food platform under the Curefoods umbrella that brings together diverse culinary brands including HRX by EatFit, Madras Curd Rice Company, Chaat Street, Rolls on Wheels, Millet Express, Great Indian Khichdi, Homeplate, and EatFit itself.
• HRX by EatFit

Products and services

• EatFit (Core Brand) Healthy, wholesome Indian food made with real ingredients, zero trans fat, and calorie-counted meals prepared using healthy ingredients without preservatives, for health-conscious consumers.
• Kitchens of EatFit A multi-brand food platform under the Curefoods umbrella bringing together diverse culinary brands, each with its own cuisine and audience, operated through a shared kitchen ecosystem.
• HRX by EatFit A performance-driven food brand co-created with Hrithik Roshan, offering high-protein, clean, and functional meals designed for active lifestyles, ideal for post-workout recovery and muscle gain.
• Madras Curd Rice Company Brand offering South Indian curd rice-based meals as part of the Kitchens of EatFit portfolio.
• Chaat Street Brand offering street chaat cuisine as part of the Kitchens of EatFit portfolio.
• Rolls on Wheels Brand offering roll-based meals as part of the Kitchens of EatFit portfolio.
• Millet Express Brand offering millet-based bowls and healthy grain alternatives as part of the Kitchens of EatFit portfolio.
• Great Indian Khichdi Brand offering khichdi-based comfort meals as part of the Kitchens of EatFit portfolio.
• Homeplate Brand offering home-style meals as part of the Kitchens of EatFit portfolio.
• Meal Plan Subscription Subscription-based meal plan service offering protein-rich meals, home-cooked meals, quick breakfast meals, and meals for those reducing sugar intake, delivered to customers in major cities with weekly and monthly options.
• Sugar Wise Meal Plan Specialized meal plan curated for diabetes management with moderate carbohydrate content (113-225g), available in Delhi for weekly and monthly subscriptions.

Quantifiable outcome

• 8+ brands under single kitchen ecosystem
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hrithik RoshancoreStrategic or Co-development PartnerHRX by EatFit is a performance-driven food brand co-created with Bollywood actor Hrithik Roshan, offering high-protein, clean, and functional meals designed for active lifestyles. The brand leverages celebrity endorsement and fitness expertise to target health-conscious and fitness-oriented consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eatclub (Rebel Foods): India's largest multi-brand cloud kitchen operator (formerly Faasos) running 10+ brands (Faasos, Behrouz Biryani, Oven Story, Mandarin Oak, etc.) through shared kitchen infrastructure. Closest comparable business model to Eatfit's Kitchens of EatFit platform.
• FreshMenu: India-based prepared meal delivery service focused on chef-curated daily-changing menus delivered across major Indian cities. Directly comparable on healthy prepared meal delivery with similar operational footprint.
• iD Fresh Food: Indian fresh, ready-to-cook food brand (idli/dosa batter, parottas, paneer) with retail distribution and direct delivery. Comparable as a clean-label, fresh-prepared Indian food brand focused on ingredient quality.
• Mojo Pizza: India-based cloud kitchen pizza brand operating through shared kitchen infrastructure and aggregator channels. Comparable as a multi-brand cloud kitchen operator targeting urban Indian consumers.
• The Bowl Company: Healthy bowl-focused cloud kitchen brand operating across Indian cities with calorie-counted meals. Direct peer in the healthy prepared meal segment with similar aggregator-led distribution.
• Box8 (and LunchBox): Indian all-in-one meal brand offering boxed meals, biryanis, and subscription tiffin service (LunchBox). Comparable on cloud kitchen operations, Indian cuisine focus, and meal subscription offerings.

Broad incumbents

• Zomato: India's largest food delivery aggregator and restaurant discovery platform. Functions as both Eatfit's primary distribution channel and a competitive incumbent (Zomato Kitchens private label) that can disintermediate cloud kitchen players.
• Swiggy: Major Indian food delivery aggregator and Swiggy Instamart operator. Similar dual role as Eatfit distribution partner and emerging competitor through private label cloud kitchen initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@the_eatfit?si=ATqJjTxhaf9m2saU
• Instagraminstagram.com/the_eatfit?igsh=b2JtZDB1M2l4bjB0
• Xx.com/the_eatfit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eatfit