Edge Performance Network

What Edge Performance Network does

Edge Performance Network (EPN) is a vertically integrated, full-service global performance marketing network operating as the dedicated performance marketing division of Havas Group (Euronext Paris: HAV). Founded in 1991 and headquartered in Carlsbad, California (legal entity: Havas N.A., Inc.), EPN comprises five core operating agency brands: Havas Edge (US), All Response Media (UK), Revenue Frontier (Los Angeles), Havas Edge France, and Frontier Australia (acquired March 2022). The network delivers performance marketing services spanning analytics, strategy, creative and production, media planning and buying across linear/non-linear TV, audio, digital, OOH, and print channels, plus proprietary attribution and modeling capabilities.

The network's technology stack rests on multiple proprietary platforms: ARMalytics (All Response Media's analytics stack), VantEdge Point® (predictive analytics for revenue optimization), REV'd (Rapid Electronic Video Delivery distribution platform), Edge Creative Network (E.C.N), and the Havas Edge Tracking Pixel for data collection. Predictive analytics and AI-driven optimization are applied selectively, including within the Health Media Hub, though no ML model research, patents, or formal AI differentiation is publicly documented.

EPN's revenue model is professional services fees paid by enterprise clients on quote-based, customized campaign engagements. Distribution is through direct enterprise sales via dedicated client teams across the global agency network, with campaigns activated in 40+ countries across the Americas, EMEA, and APJ. Named clients include LinkedIn (EMEA business partner since 2019), Norton Lifelock, GrubHub, SoClean, and happn. The network is privately held within Havas Group and does not disclose revenue, headcount, or financial details publicly.

Name

Edge Performance Network

Legal name

Havas N.A., Inc.

Website

https://epn.havas.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Edge Performance Network is a global, vertically integrated performance marketing network of five agency brands (Havas Edge, All Response Media, Revenue Frontier, Havas Edge France, Frontier Australia), serving enterprise clients across 40+ countries under Havas Group with proprietary analytics, attribution, and media execution capabilities.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Performance marketing services
• Media planning and buying
• Attribution analytics
• Creative production services
• Programmatic advertising

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Marketing Services: Full-service performance marketing services including analytics, strategy, creative and production, media planning and buying across all channels, and attribution and modeling capabilities. Revenue generated through professional services fees for managing integrated performance marketing campaigns for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Edge Performance Network is a full-service global performance marketing network that delivers analytics-driven media planning and buying, creative production, and attribution/modelling services across digital and traditional channels. It operates as a network of specialized agencies (Havas Edge, All Response Media, Revenue Frontier, Havas Edge France, Frontier Australia) that serve direct-to-consumer and B2B brands worldwide.

Product overview

Edge Performance Network (EPN) is the largest full-service Performance Marketing group in the world, organized as a network of vertically integrated agencies offering clients expertise across all aspects of performance marketing including analytics, strategy, creative, production, media planning and buying across all channels, and attribution/modeling capabilities. The network is comprised of several distinct agency brands: Havas Edge (the core full-service agency), All Response Media (UK-based agency with proprietary ARMalytics analytics platform), Revenue Frontier (specializing in Guaranteed Results Media with REV'd distribution platform), Frontier Australia (Australian performance marketing agency), and Havas Edge France (French division). The network also includes proprietary tools like VantEdge Point® for data analytics, Creative Business Idea® and Edge Creative Network for creative services.

Differentiator

Problem solved

Functional benefit

Products and services

• Havas Edge
• All Response Media
• Revenue Frontier
• Havas Edge France
• Frontier Australia

Quantifiable outcome

• 18% increase in premium members for Norton Lifelock
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Frontier AustraliacoreStrategic or Co-development Partner · 15 March 2022Havas Group acquired a majority interest in Frontier Australia, integrating it into the Edge Performance Network. Frontier Australia, founded in 1998, is a leading independent performance marketing agency in Australia serving local and international clients. The acquisition strengthens EPN's presence in the APJ region.
• LinkedIncoreStrategic or Co-development Partner · 1 January 2019Havas Edge is the Business Partner of LinkedIn in France and more broadly across the EMEA region since 2019. Havas Edge orchestrates effective plurimedia campaigns for LinkedIn including video (TV performance and branding, online video), audio (radio and podcast), and print, driving significant improvements in member awareness and engagement metrics.
• happnminorStrategic or Co-development Partner · 1 January 2019Havas Edge has been a trusted partner of happn dating app since 2019, deploying TV campaigns focused on generating app downloads and increasing brand awareness, expanding from France into multiple European countries.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Croud: Croud is a global digital performance media agency using its proprietary 'Croud Control' tech platform to coordinate in-house and on-demand teams across regions. Comparable to EPN in offering a tech-enabled, multi-region performance media model for enterprise clients.
• Wpromote: Wpromote is an independent US performance marketing agency offering media buying, SEO, analytics, and creative for mid-market and enterprise clients. It is a direct competitor to EPN's Havas Edge and Revenue Frontier brands in paid performance media.
• Brainlabs: Brainlabs is a digital media agency applying data science and proprietary tech to paid media and SEO performance. It competes with EPN's analytics-heavy positioning (ARMalytics, VantEdge Point®) for enterprise clients seeking measurable, science-led performance media outcomes.
• Assembly (Stagwell Global): Assembly is Stagwell's digital-first performance, media, and commerce agency serving global enterprise clients. It directly competes with EPN in performance-driven media planning, buying, and brand commerce, with similar multi-region execution capabilities.
• Tinuiti: Tinuiti is a US-focused digital performance marketing agency specializing in paid media, programmatic, SEO, and analytics for enterprise brands. It is a direct competitor to the Havas Edge and Revenue Frontier components of EPN, particularly in paid performance media.

Broad incumbents

• Dentsu (Dentsu International / Merkle): Dentsu operates a global performance marketing network through Merkle and Dentsu Media, with deep expertise in CRM, data, and performance media. Comparable to EPN in serving enterprise clients with analytics-driven, full-funnel performance capabilities across regions.
• Publicis Media: Publicis Media (part of Publicis Groupe) houses performance-oriented agencies including Starcom, Zenith, Digitas, and Performics. It competes head-to-head with EPN in global performance media planning, buying, and analytics for enterprise clients, with a similarly broad geographic footprint.
• IPG Mediabrands: IPG Mediabrands is Interpublic Group's media holding company, with agencies including UM, Mediabrands, and Initiative plus performance specialists like Mediabrands Precision. It is a directly comparable global media/performance network to EPN, serving large enterprise advertisers across multiple regions.
• GroupM (WPP): GroupM is WPP's global media investment management group, operating agencies (Mindshare, Wavemaker, EssenceMediacom, mSix&Partners) across performance, digital, and traditional media. It is directly comparable to EPN as a multi-agency global performance/media network, though it is substantially larger and serves Fortune 500 advertisers at greater scale.
• Omnicom Media Group: Omnicom Media Group (OMG) operates performance and media agencies including OMD, PHD, Hearts & Science, and Annalect. It is a global incumbent comparable to EPN in offering data-driven, performance-led media services with analytics and attribution capabilities for multinational brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HavasEdge
• LinkedInlinkedin.com/company/havas
• Instagraminstagram.com/havasedge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Performance Network