Princeton Internet Marketing

What Princeton Internet Marketing does

Princeton Internet Marketing is a privately held, full-service digital advertising agency headquartered in Princeton, New Jersey, operating as an LLC with approximately 23 staff under founder and President & CEO Brad Poller. The company delivers an end-to-end marketing and web development stack for U.S. small and mid-sized businesses, with particular specialization in franchise and manufacturer marketing programs. Its core offerings span search engine optimization, paid search/PPC, social media marketing, email marketing, content marketing, branding and reputation management, mobile marketing, video production, graphic design, and marketing consulting, supported by WordPress, Magento, Joomla, and Drupal-based web development including WordPress Multisite and custom software. More recently the firm has extended into CRM Integration & Automation Services built around Go High Level, with custom API integrations and workflow automation via Zapier and Make.com.

Revenue is generated through professional services engagements, including project-based fees for web builds, monthly retainer agreements for ongoing SEO/PPC/social, and percentage-of-ad-spend pricing for paid campaign management, with all services quoted on a custom basis following a free 30-minute consultation. The go-to-market is sales-led and relationship-driven, combining website lead generation, direct consultation, and dedicated account management for mid-market and franchise clients. Premier-level partnerships with Google, Amazon Web Services, and Microsoft Advertising underpin paid media delivery and cloud hosting, while founder Brad Poller's advisory roles with Merck, Novartis, and Energizer lend reputational credibility beyond the typical regional agency profile. The firm also hosts AI and Digital Marketing Conferences as an educational offering, and has hired an "AI Matter Guru," signaling nascent investment in AI capability.

The customer base spans roughly 15+ named logos across food and beverage, fencing, marine, legal, manufacturing, wellness, transportation, government, and nonprofit sectors — predominantly SMBs with select enterprise accounts such as Fred Astaire Dance Studios, UNITS Moving & Portable Storage, Scooters Coffee Franchising, and Merlin Industries. No revenue is publicly disclosed, and the agency shows no external funding, no acquisitions, and no public listing, indicating a founder-owned, organically scaled operating profile.

Name

Princeton Internet Marketing

Legal name

Princeton Internet Marketing, LLC.

Website

https://princetoninternetmarketing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Princeton Internet Marketing is a privately held, full-service digital advertising agency in Princeton, NJ, providing SEO, PPC, web development, social media, and CRM integration services to U.S. small and mid-sized businesses, with specialized franchise and manufacturer marketing programs.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Digital marketing services
• Search engine optimization
• Web development services
• Paid search advertising
• Franchise marketing services

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, social media marketing, paid search advertising, web development, content marketing, email marketing, mobile marketing, branding, and graphic design. Revenue generated through project-based fees, monthly retainer agreements, and percentage of ad spend for campaign management.
2. Web Design & Development: Website design, development, and management services including responsive design, e-commerce sites, WordPress themes, and custom software. Billed as project-based or ongoing maintenance contracts.
3. Franchise & Manufacturer Marketing: Specialized marketing programs for franchise businesses and manufacturers including brand guidelines, social media guidelines, AdWords campaigns, and strategic business planning.
4. Marketing Consulting: Digital consulting services providing expertise in SEO, local SEO, social media marketing, mobile SEO, link-building, PPC, and retargeting strategies.
5. CRM Integration & Automation Services: CRM setup, API integrations, and workflow automation services helping businesses centralize customer data and improve lead management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Princeton Internet Marketing is a full-service digital advertising agency that designs, builds, and markets the online presence of businesses, delivering Search Engine Optimization, Paid Search Marketing (PPC), Social Media Marketing, Content and Email Marketing, Branding and Reputation Management, Graphic Design and Print Services, Video Production, Mobile Marketing, and custom Web Development (WordPress, Multisite, and bespoke Software). It additionally provides CRM Integration & Automation Services built on the Go High Level CRM with Zapier and Make.com, and operates specialized Franchise & Manufacturer Marketing programs that include brand guidelines, social media guidelines, AdWords campaigns, and strategic business planning.

Product overview

Princeton Internet Marketing operates as a full-service digital advertising agency offering a comprehensive suite of marketing and web development services. The core portfolio centers on Search Engine Optimization (SEO), Paid Search Marketing (PPC), Web Development (including WordPress, Multisite, and Software Development), Social Media Marketing, and CRM Integration & Automation Services. Supporting services include Branding & Reputation Management, Content Marketing, Email Marketing, Mobile Marketing, Video Production, Graphic Design & Print Services, Marketing Consulting, and Franchise & Manufacturer Marketing. The agency specializes in WordPress-based web development and integrates platforms like Zapier and Make.com for workflow automation. The company also offers AI and Digital Marketing Conferences as an educational event service.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Organic search visibility service using keyword strategy, content optimization, link building, and local SEO to drive qualified traffic and conversions for businesses.
• Local SEO Services Local directory optimization and listing management across 75+ local directories with event and deal publishing capabilities for businesses targeting local customers.
• Paid Search Marketing (PPC) Pay-per-click advertising campaigns across search engines and ad networks, including keyword research, competitive analysis, ad creation, landing page optimization, and conversion tracking, billed with a one-time setup fee plus a percentage of ad spend.
• Web Development Custom website design and development including responsive design, e-commerce, WordPress themes, mobile sites, HTML5/CSS3, WordPress Multisite networks, and bespoke software development, built on WordPress, Magento, Joomla, and Drupal platforms.
• Social Media Marketing Social media campaigns across Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Houzz to increase brand awareness, engagement, and sales for client brands.
• Branding & Reputation Management Online reputation monitoring and brand management services designed to displace negative reviews and emphasize positive brand aspects for businesses.
• Content Marketing Content creation and distribution including blog articles, website content, and SEO-optimized writing to attract and engage target audiences.
• Email Marketing Email campaign development including design, list segmentation, campaign management, and performance analysis for clients.
• CRM Integration & Automation Services Go High Level CRM setup, custom API integrations, and workflow automation using Zapier and Make.com to centralize customer data and improve lead management.
• Franchise & Manufacturer Marketing Franchise marketing programs including brand guidelines, social media guidelines, webinars, AdWords campaigns, and strategic business planning for franchisees and manufacturer networks.
• Graphic Design & Print Services High-quality graphic design for billboards, digital ads, business flyers, postcards, brochures, and catalogs with partnered printing services.
• Marketing Consulting Digital marketing consulting covering local SEO, social media marketing, mobile SEO, link-building, PPC, and retargeting strategy.
• Mobile Marketing Mobile website development, SMS marketing, mobile search campaigns, mobile app development, and HTML5/CSS3 solutions for businesses targeting mobile audiences.
• Video Production Custom video production services including branding videos, intro videos, concert shoutouts, and promotional content, with sample pricing ranging from $500 to $3,000.

Quantifiable outcome

• Successfully launched dozens of businesses into the online world
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status. Certified partnership for Google Ads and advertising platform integration. Enables agency to offer expert paid search and display advertising services using Google's advertising ecosystem.
• Amazon Web ServicescoreTechnology or IntegrationAWS Partner Network membership. Cloud infrastructure and services integration for hosting client websites and applications.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Ad Partner providing advertising services across Microsoft platforms including Bing and other Microsoft properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funnel Boost Media: Digital marketing agency offering SEO, PPC, web design, and social media to SMBs — comparable full-service positioning and customer segment.
• LYFE Marketing: Full-service social media and digital marketing agency serving SMBs — comparable in target customer profile and core social media / paid social offerings.
• Ignite Visibility: Full-service digital marketing agency focused on SEO, PPC, social media, and email — comparable mid-sized agency positioning with similar multi-channel service portfolio.
• KlientBoost: Digital marketing agency specializing in PPC, CRO, and content marketing for SaaS and e-commerce — comparable mid-sized competitor in the paid-media and conversion-optimization overlap.
• SmartSites: New Jersey-based full-service digital marketing agency of comparable size offering SEO, PPC, web design, and social media — the closest direct comp given shared NJ geography and similar SMB-focused service mix.
• Disruptive Advertising: PPC and digital advertising agency serving mid-market clients with paid media, SEO, and lifecycle marketing — overlapping service mix and SMB-to-mid-market customer base.
• Neil Patel Digital: SEO-led digital marketing agency offering content, paid media, and consulting — overlapping service mix with PIM, particularly around SEO methodology.
• Thrive Internet Marketing Agency: Full-service digital agency offering SEO, PPC, social media, web design, and reputation management to SMB clients — directly comparable service breadth and target customer profile.
• WebFX: Mid-sized full-service digital marketing agency offering SEO, PPC, web design, and content marketing to SMB and mid-market clients — comparable scale, service portfolio, and revenue model (retainers + project work).

Emerging players

• RNO1: Boutique digital experience agency focused on brand strategy, web design, and growth marketing — overlapping in creative/web services but typically serving a more premium client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PIMNJ
• Facebookfacebook.com/pimnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Internet Marketing