What PIRANHA does

PIRANHA (legal entity: Piranha et Petits Poissons Rouges) is a privately held, founder-owned advertising and communication agency headquartered in Strassen, Luxembourg, operating continuously since 2005. The firm is structured as a "human-sized" boutique (1-10 employees) led by four associates covering advertising direction, creative direction, studio management, and a generalist partner role, supplemented by in-house designers, administrative staff, and freelance contributors. Geographically, it serves clients primarily in Luxembourg and the broader Greater Region (France, Belgium, Germany), drawing on regional partners for large-format production. The agency is GDPR-compliant in its handling of personal data.

The agency's offering is organized around two pillars. The graphic and advertising pillar covers brand and graphic identity, commercial and institutional print, advertising campaigns across print, digital, TV, cinema and radio, packaging design, imagery (illustration, photography, drone aerial work, 3D modeling, motion design), internal communication, and large-format production including signage, POS, stand decoration, and vehicle wrapping. The digital pillar covers web design and development (WordPress, Drupal-based CMS), UI/UX, SEO/SEA, and social media marketing. In-house specialized capabilities that are unusual for a sub-10-person firm include Class 1A certified drone pilots operating four devices, 3D modeling for architecture and product visualization, and 360° video production; the firm has also integrated third-party AR technology (Overly) into client materials for Kinepolis Luxembourg.

PIRANHA's business model is professional services, project-based, with pricing quoted per project or hourly rate plus VAT, typically requiring deposits and a 50% upfront payment for event work. Customer base is horizontally diversified by size (large enterprises, SMEs, startups) and by sector (banking, legal, finance, F&B, healthcare, government, real estate, entertainment, education, industrials), with named relationships including BIL, Linklaters, HARIBO (Duty Free), Wealins, Kinepolis Luxembourg, Falcon Capital, Almagest, Astel Medica, Natyka, and the Luxembourg Ministère de la Santé. GTM is direct, sales-led, and referral-driven, supported by a portfolio website and active social channels (Facebook, Instagram, LinkedIn, YouTube). The firm has no external funding, no disclosed revenue, no M&A history, and no patents or formal industry awards in the dataset.

Name

PIRANHA

Legal name

Piranha et Petits Poissons Rouges

Website

https://piranha.lu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

PIRANHA is a privately held, founder-owned advertising and communication agency in Strassen, Luxembourg, operating since 2005. It delivers branding, graphic identity, web design, packaging, 3D, drone, and 360° video services to enterprise, SME, and public-sector clients across the Greater Region.

Ownership category

akta.pro rank

Headquarters

HQ city

Strassen

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Creative and Advertising Services: Project-based professional services including graphic identity, commercial prints, advertising campaigns, packaging design, imaging, internal communication, large format printing, web design/development, and e-marketing. Services are quoted per project or hourly rate as stated in their general terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PIRANHA is a full-service advertising and communication agency providing graphic identity creation, commercial and institutional print materials, advertising campaigns, packaging design, imagery (including 2D/3D illustration, photography, drone aerial photography/videography, and motion design), internal communication, large format production, website design and development, and e-marketing services. The agency also produces proprietary sub-brand products (ePlatinum digital life insurance branding, KILLBZZ mosquito trap, VEGA classical music streaming platform, Les Fluxs digital community) and integrates third-party AR technology into client solutions. Services are sold on a project basis to enterprises, SMBs, and government clients across Luxembourg and the Greater Region.

Product overview

PIRANHA (Piranha et Petits Poissons Rouges) is an advertising and communication agency based in Luxembourg operating since 2005. The agency offers a comprehensive suite of creative services organized around two main pillars: Graphic and Advertising Creation (Identité Graphique, print materials, advertising campaigns, packaging design, imagery, internal communication, and large-format production) and Digital Solutions (web design/development and e-marketing). The agency also develops proprietary product sub-brands including ePlatinum (digital life insurance), KILLBZZ (ecological mosquito trap, in prototype), VEGA (classical music streaming platform), Les Fluxs (digital community for cross-border workers), and integrates third-party AR technology (Overly) into client solutions. The core offering is a portfolio of service modules rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Identity (Identité Graphique) Brand identity and graphic identity services including naming, logo creation, graphic lines, brand guidelines, and brand repositioning for companies and products. Designed for enterprises, SMEs, and startups requiring professional visual identity.
• Commercial and Institutional Print (Imprimés commerciaux et institutionnels) Commercial and institutional print materials including business papers, annual reports, brochures, flyers, and magazines maintaining graphic consistency with brand guidelines. Targeted at corporate and institutional clients.
• Advertising Campaigns (Campagne publicitaire) Mass media advertising campaigns including print, digital, web, TV, cinema, and radio spot creation, with media planning and space purchasing. Designed for brands running integrated multi-channel campaigns.
• Packaging Design Product packaging design with graphic creation, form studies, and labels optimized for point-of-sale aesthetics and ergonomic constraints. Serves FMCG, food, and consumer product companies.
• Imagery Services (Imagerie) Comprehensive imagery services including 2D/3D illustration, 3D modeling, photography (interior/exterior), drone aerial photography and videography, and motion design. Used by clients needing visual content for branding, marketing, and campaigns.
• Internal Communication (Communication interne) Branded internal documentation including factsheets, reports, contractual documentation, Word and PowerPoint templates, and corporate goodies. Designed for organizations seeking consistent internal brand application.
• Large Format Production (Grand format) Large format production from design to execution including display/POS materials, signage, interior/exterior signage, window and stand decoration, and vehicle wrapping. Serves brands requiring physical visibility installations.
• Web Design and Development (Web Design et Développement) Website design and development services including responsive sites (institutional, e-commerce, applicative, blog), UI/UX design, web development, and CMS implementation (WordPress, Drupal). Targeted at businesses needing web presence.
• E-Marketing (Digital Marketing) Digital marketing services including SEO/SEA optimization, Google tools integration (Analytics, Ads), and social media marketing (SMM) to increase traffic, visibility, and sales. Designed for clients seeking digital lead generation and visibility.

Quantifiable outcome

• Video campaign generated 200,000+ views and 2,500 social media reactions
• +1 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Binsfeld: Binsfeld is a Luxembourg-based creative and design agency offering branding, web design, and communication services to enterprise and government clients in the same Greater Region market as PIRANHA. Most directly comparable local peer given overlapping service mix, customer segments, and geography.
• Sid Lee: Sid Lee is a Montreal-founded global creative boutique offering brand identity, advertising, digital, and experiential design across North America, Europe, and Asia. Comparable as a founder-led independent creative agency operating at the intersection of branding, advertising, and immersive experiences — directly analogous to PIRANHA's positioning but at much larger scale.
• Mother Design: Mother Design is the London-based design and brand identity arm of Mother, the global independent creative network. Comparable as an independent, creative-led agency focused on brand identity, campaigns, and digital, with similar enterprise client mix and boutique positioning, though with significantly larger global reach.

Regional players

• Serviceplan Group: Serviceplan is Germany's largest independent, partner-led agency group offering integrated brand, digital, and media services from Munich. Comparable as a European independent creative house with founder-ownership culture and cross-channel capabilities, though operating at significantly larger scale and pan-European reach.
• Jung von Matt: Jung von Matt is a major Hamburg-headquartered creative agency network with strong brand identity, advertising, and digital capabilities. Comparable to PIRANHA as an independent creative-led agency, though with much broader geographic footprint and larger client base across DACH and Europe.
• Scholz & Friends: Scholz & Friends is a German creative agency group offering branding, advertising, and digital services to enterprise clients including financial and FMCG brands. Comparable in integrated creative-to-digital service stack and enterprise client focus, though larger and Berlin/Hamburg-based.
• Kolle Rebbe: Kolle Rebbe is a Hamburg-based independent creative agency known for brand identity, campaigns, and digital experiences. Comparable as an independent European boutique emphasizing creative excellence and brand work, serving clients in FMCG, finance, and tech — overlapping with PIRANHA's core verticals.
• kempertrautmann: kempertrautmann is a Hamburg creative agency specializing in brand communication, campaigns, and content for B2B and B2C brands. Comparable as a mid-sized independent German creative shop with similar brand-and-campaign orientation and enterprise client mix.

Broad incumbents

• Publicis Groupe: Publicis is one of the world's largest advertising holding companies with full-service creative, media, digital, and health communications capabilities globally, including Publicis Luxembourg. Comparable as a competing provider of advertising and brand services to the same enterprise clients, but operating at network scale with vastly broader service portfolio.
• Ogilvy: Ogilvy is a global advertising and brand consultancy network with deep presence in advertising, branding, digital, PR, and customer experience. Comparable as a competitor for the same enterprise brand-building briefs (Linklaters, KPMG, BIL-type clients), though Ogilvy operates at vastly larger scale and with network-level pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMMe2--WQb3NZ0e0BxBxL9g
• Facebookfacebook.com/piranha.lu
• LinkedInlinkedin.com/company/1069997/admin/updates
• Instagraminstagram.com/piranha.lu/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIRANHA