Subaru Power Products
Subaru Power Products (Industrial Power Products of America, DBA Subaru Industrial Power Products) was a Wisconsin-based distributor of Subaru-branded industrial engines and spare parts, selling exclusively through a network of regional wholesale distributors across the United States and Canada. The entity ceased operations on September 30, 2025.
- Company typePrivate
- Founded1993
- HeadquartersPleasant Prairie, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Subaru Power Products firmographics
Firmographics- Name
- Subaru Power Products
- Legal name
- Industrial Power Products of America
- Website
- https://subarupower.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Subaru Power Products (Industrial Power Products of America, DBA Subaru Industrial Power Products) was a Wisconsin-based distributor of Subaru-branded industrial engines and spare parts, selling exclusively through a network of regional wholesale distributors across the United States and Canada. The entity ceased operations on September 30, 2025.
- Ownership category
- akta.pro rank
Subaru Power Products industry classification
Industry- Product category
- Industrial Engines
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Engines & Turbines (3510)
- akta.pro primary industry
- Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)
Keywords
Where Subaru Power Products is headquartered
LocationHeadquarters
- HQ city
- Pleasant Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Subaru Power Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels10 records
Subaru Power Products product offering
Product offeringCore offering
Subaru Power Products (Industrial Power Products of America, DBA Subaru Industrial Power Products) distributed Subaru industrial engines and related spare parts across North America through a network of regional wholesale distributors. The company operated as the authorized U.S./Canada distribution entity for Subaru-branded power products before ceasing operations on September 30, 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Subaru Industrial Engines Subaru-branded industrial engines distributed and sold through a network of regional wholesale distributors across the United States and Canada. Targeted at equipment dealers, contractors, and service shops requiring small industrial power.
- Subaru Engine Spare Parts Distribution Distribution of Subaru engine spare parts through regional wholesale distributors following the company's wind-down on September 30, 2025. Availability depends on remaining distributor inventory for servicing the installed base of Subaru engines.
Companies that use Subaru Power Products
Customer profileIdeal customer profiles1 record
Subaru Power Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Subaru Power Products partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Oscar Wilson EnginesminorMissouri-based regional distributor for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- Northern EnginesminorMinnesota-based regional distributor for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- Marr Brother Engines & PartsminorTexas-based regional distributor for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- LL Johnson EnginesminorColorado-based regional distributor for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- Continental EnginesminorSouth Carolina-based regional distributor for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- RBI CorporationminorFlorida-based regional distributor for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- Smith DistributingminorOklahoma-based regional distributor for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- MarindustrialminorCanadian distributor covering Ontario and Quebec regions for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- Renown IndustriesminorCanadian distributor covering Alberta for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
- DAC IndustrialminorCanadian distributor covering Nova Scotia for Subaru engine spare parts following the company's wind-down. Availability depends on remaining inventory.
Scale indicators1 record
Subaru Power Products competitors and assessment
Company assessmentRegional players
- Marindustrial: A Canadian industrial equipment distributor covering Ontario and Quebec. Listed as a Subaru engine spare-parts distributor and is therefore a direct channel peer, though smaller and Canada-focused relative to Subaru Industrial Power Products' US-and-Canada footprint.
Broad incumbents
- Briggs & Stratton: One of North America's largest small-engine manufacturers and distributors for outdoor power equipment, generators, and engine spare parts. Highly comparable product portfolio to Subaru's industrial engines and far larger scale; competes for the same OEM and aftermarket channels.
- Kohler Engines: Kohler's small-engine division manufactures and distributes gasoline and diesel engines for outdoor power equipment, generators, and industrial machinery. Overlaps directly with Subaru Power Products' engine-and-pump offerings and targets similar distributor and dealer channels in North America.
- Kubota Engine America: Kubota's industrial engine division manufactures and distributes diesel and gasoline engines for generators, pumps, and industrial machinery in North America. Overlaps with Subaru Power Products on engine SKUs distributed to similar industrial OEM and aftermarket channels.
- Yamaha Power Products: Yamaha's power products division sells small engines, generators, pumps, and outdoor power equipment in North America. Directly comparable as an engine-distribution competitor with a similar regional dealer model and overlapping end-use applications.
- Caterpillar Industrial Power: Caterpillar manufactures and distributes industrial engines and generator sets globally, including for standby power and industrial applications. Comparable because Subaru Power Products' spare-parts channel served small-to-mid-size industrial engine operators, an end market Cat also addresses.
- Generac Power Systems: A leading North American manufacturer and distributor of standby, portable, and industrial generators and engines. Comparable because Subaru Power Products distributed engines used in portable generators; Generac represents both a customer and a competitor for engine sourcing and distribution.
Emerging players
- Wacker Neuson: Wacker Neuson manufactures and distributes light construction and power equipment including generators and pumps powered by small industrial engines. Comparable as a competing distributor of engine-powered industrial equipment in North America.
Others
- Fuji Heavy Industries (Subaru Corporation Industrial Division): Parent-level industrial engine manufacturer whose products Subaru Industrial Power Products of America distributed. Relevant as the OEM supplier relationship that defined the company and a potential acquirer or successor entity for any remaining North American distribution rights.
Direct peers
- Honda Power Equipment: American Honda's power equipment division sells and distributes engines, generators, pumps, and related outdoor power equipment in North America. It is the closest direct competitor to Subaru Industrial Power Products, occupying the same small industrial engine / power equipment distribution niche with a parallel regional dealer network.
Market position
Customer concentration
Subaru Power Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subaru Power Products leadership team
Management profileNumber of profiles
Subaru Power Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subaru Power Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subaru Power Products
What does Subaru Power Products do?
Subaru Power Products (Industrial Power Products of America, DBA Subaru Industrial Power Products) distributed Subaru industrial engines and related spare parts across North America through a network of regional wholesale distributors. The company operated as the authorized U.S./Canada distribution entity for Subaru-branded power products before ceasing operations on September 30, 2025.
Is Subaru Power Products a public or private company?
Subaru Power Products is a private company. It is classified as corporate owned and is currently closed.
When was Subaru Power Products founded?
Subaru Power Products was founded in 1993. It employs 11 to 50 people.
Where is Subaru Power Products based?
Subaru Power Products is headquartered in Pleasant Prairie, United States, in the North America region.
Who are Subaru Power Products's main competitors?
Marindustrial is listed as a regional player. Broad incumbents are Briggs & Stratton, Kohler Engines, Kubota Engine America, Yamaha Power Products, Caterpillar Industrial Power and Generac Power Systems. Wacker Neuson is listed as an emerging player. Fuji Heavy Industries (Subaru Corporation Industrial Division) is listed as an others. Honda Power Equipment is listed as a direct peer.
Does Subaru Power Products have an API?
No public API is recorded for Subaru Power Products.
What industry is Subaru Power Products in?
Subaru Power Products's product category is Industrial Engines. Its primary akta.pro industry code is TLAKAOAE, Powertrain, Engine & Drivetrain Parts Distribution (New/Reman). Its NAICS code is 42312 and its SIC code is 5084.