Smith Distributing
Smith Distributing is a privately held regional distributor based in Oklahoma City that distributes Wright Manufacturing commercial mowers, OEM parts, and Stens replacement parts to over 50 authorized dealers across Oklahoma, Texas, Arkansas, and Louisiana.
- Company typePrivate
- Founded1983
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smith Distributing does
Smith Distributing Company is a privately held, locally owned regional distributor founded in 1983 and headquartered at 4110 NW 10th Street, Oklahoma City, Oklahoma. The company serves as the authorized regional distributor for Wright Manufacturing commercial mowers, Wright OEM parts, and Stens replacement parts across a four-state territory covering Oklahoma, Texas, Arkansas, and Louisiana. Its product portfolio centers on Wright's commercial stand-on mowers (Stander B, Stander Intensity, Stander X, Autonomous ZK with Greenzie technology, Stander LG), walk-behinds (Velke Large Frame Comfort Grip, Velke Hydrostatic Comfort Grip), and zero-turn riders (ZXT, ZXL, ZTS), complemented by accessories, add-ons, and a parts catalog supporting a 91.4% fill rate with same-day shipping on orders by 3:00pm CST. The underlying technology is not proprietary to Smith Distributing; the company's operational backbone is a 20,000+ sq ft distribution facility and a dealer portal at inf-app-0.csidealer.com for order entry and account management.
Smith Distributing makes money through three revenue streams: (1) one-time resale of Wright commercial mowers and accessories to its 50+ authorized dealer network; (2) transaction-based distribution of Wright OEM parts and Stens replacement parts to dealers and customers via UPS ground, next-day, and second-day shipping; and (3) referral commissions on equipment financing arranged through partners including Sheffield Financial, Western Finance, Synchrony Financial, and Click Lease. Its go-to-market is exclusively channel-based: dedicated territory managers per state (Louisiana, Arkansas), an inside sales team, a sales manager, and a district sales manager support dealers via live equipment demonstrations, trade show participation, dealer open houses, and digital channels including Facebook, Instagram, and TikTok. The company does not sell direct-to-consumer; its customers are its dealers, and end customers are professional landscaping companies and commercial lawn care operators reached through the dealer network.
Smith Distributing firmographics
Firmographics- Name
- Smith Distributing
- Legal name
- Smith Distributing Company
- Website
- https://smithdistributingcompany.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smith Distributing is a privately held regional distributor based in Oklahoma City that distributes Wright Manufacturing commercial mowers, OEM parts, and Stens replacement parts to over 50 authorized dealers across Oklahoma, Texas, Arkansas, and Louisiana.
- Ownership category
- akta.pro rank
Where Smith Distributing is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smith Distributing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Commercial Mower Sales: Distribution and resale of Wright Manufacturing commercial stand-on mowers, walk-behinds, and zero-turn riders to authorized dealership network.
- OEM Parts Distribution: Distribution of Wright OEM parts and Stens replacement parts to dealership network, with same-day shipping for orders placed by 3:00pm CST and high fill rate of 91.4%.
- Retail Finance Programs: Facilitation of financing programs through Sheffield Financial, Western Finance, Synchrony Financial, and Click Lease, earning referral fees or commissions on equipment financing arranged for dealers and end customers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Smith Distributing product offering
Product offeringCore offering
Smith Distributing Company is a regional wholesale distributor of Wright Manufacturing commercial mowers and OEM parts, as well as Stens replacement parts. The company serves an authorized dealer network of 50+ dealerships across Oklahoma, Texas, Arkansas, and Louisiana from its Oklahoma City headquarters and 20,000+ sq ft distribution facility, offering live equipment demonstrations, same-day shipping, and comprehensive dealer support including warranty, service, and marketing assistance.
Product overview
Smith Distributing Company is a commercial lawn equipment distributor, not a manufacturer. The company serves as a regional distributor for Wright Manufacturing commercial mowers and Stens replacement parts across Oklahoma, Texas, Arkansas, and Louisiana. The product portfolio centers on Wright stand-on commercial mowers (Stander B, Stander Intensity, Stander X, Stander ZK with autonomous capability, and Stander LG), complemented by walk-behind mowers (Velke Large Frame Comfort Grip, Velke Hydrostatic Comfort Grip) and zero-turn riders (ZXT, ZXL, ZTS). The offering includes commercial accessories such as Velke Sulky (single and dual wheel), Grass Gobbler and Leaf Gobbler collection systems, and Wright Vac powered bagger. Add-on products include mulch kits, commercial blades, Tweel & Tires, hydrofilters, and hydrostatic oil (SAE15W-50). The company also supplies Wright OEM parts and Stens replacement parts with a stated 91.4% fill rate and same-day shipping on orders placed by 3:00pm CST. Smith Distributing provides live equipment demonstrations, parts fulfillment, warranty support, service support, and marketing assistance to their dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Wright Commercial Mowers (Stand-on, Walk-behind, Zero-turn) Distribution of Wright Manufacturing's full line of commercial stand-on mowers (Stander B, Stander Intensity, Stander X, Stander ZK, Stander LG), walk-behind mowers (Velke Large Frame Comfort Grip, Velke Hydrostatic Comfort Grip), and zero-turn riders (ZXT, ZXL, ZTS) to authorized dealer network across Oklahoma, Texas, Arkansas, and Louisiana.
- Wright OEM Parts Original equipment manufacturer parts for Wright commercial mowers, including filters, blades, and replacement components. Distributed to dealer network with same-day shipping on orders placed by 3:00pm CST and a 91.4% fill rate.
- Stens Replacement Parts Distribution of Stens aftermarket replacement parts for outdoor power equipment to dealership network, supporting maintenance and repair of commercial mowing equipment.
- Retail Finance Programs Facilitation of equipment financing programs through partner lenders (Sheffield Financial, Western Finance, Synchrony Financial, Click Lease), enabling dealers and end customers to access financing for Wright commercial mower purchases.
Quantifiable outcome
- 91.4% fill rate calculated by invoice item, demonstrating high parts availability
- +2 more outcomes
Companies that use Smith Distributing
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Smith Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smith Distributing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Wright ManufacturingcoreSmith Distributing is the authorized regional distributor for Wright Manufacturing commercial lawn mowers and OEM parts across Oklahoma, Texas, Arkansas, and Louisiana. Wright Manufacturing is a leader in the landscaping industry, specializing in stand-on mowers. Smith Distributing has represented Wright products since their founding in 1983 and provides live equipment demonstrations, parts fulfillment, and dealer support.
- StenscoreSmith Distributing distributes Stens replacement parts as one of their main product lines alongside Wright Manufacturing commercial mowers. Stens is a supplier of replacement parts for outdoor power equipment.
- Sheffield FinancialminorFinancing partner providing equipment financing programs for Wright commercial mowers. Sheffield Financial specializes in outdoor power equipment financing through their dealer network.
- Western FinanceminorEquipment finance partner offering financing solutions for Wright mowers. Western Equipment Finance provides financing programs through their dealer network.
- Synchrony FinancialminorConsumer financing partner providing credit programs for outdoor power equipment purchases through the Synchrony network.
- Click LeaseminorEquipment leasing partner offering lease-to-own financing options for Wright commercial mowers through their dealer portal.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Smith Distributing competitors and assessment
Company assessmentBroad incumbents
- John Deere (Deere & Company): John Deere is the largest agricultural and turf equipment OEM in North America with an extensive commercial mowing product line and a deep dealer network. John Deere's commercial mowing dealers are the largest competitive channel to Smith Distributing's authorized Wright dealer base.
- The Toro Company: Toro is a Fortune 1000 manufacturer of commercial turf equipment (and parent of Exmark) with a broad product portfolio, deep R&D budget, and a large US dealer network. Toro is the dominant incumbent in commercial mowing and competes broadly with Wright Manufacturing's portfolio across all major commercial mower categories.
- Husqvarna Group: Husqvarna Group is a global manufacturer of outdoor power equipment, including commercial mowers (Husqvarna and Gardena brands) and the parent of Robin/Subaru engines historically used in commercial mowing. Husqvarna competes with Wright Manufacturing across multiple commercial mower categories and dealer channels.
- Ariens Company: Ariens Company manufactures and distributes a broad portfolio of outdoor power equipment (Ariens, Gravely, Parker, Stens) through independent dealers. Notably, Ariens owns Stens, which is one of Smith's two principal product lines, making Ariens both an upstream supplier and a competing OEM in the commercial mowing category.
Others
- Wright Manufacturing: Wright Manufacturing is Smith Distributing's principal supplier and the OEM for the commercial mowers Smith distributes. While not a competitor, Wright is the most economically relevant counterparty to Smith's business and defines its product portfolio and exclusive territorial rights.
- Stens (Ariens Company): Stens is a major supplier of aftermarket replacement parts for outdoor power equipment and one of Smith's two principal product lines. As a supplier-partner, Stens' catalog breadth and availability directly affect Smith's parts fill rate and dealer value proposition.
Direct peers
- Exmark Manufacturing: Exmark is a leading manufacturer of commercial mowers (stand-on, zero-turn rider) distributed through independent dealer networks across the US. Exmark competes head-to-head with Wright Manufacturing for dealer shelf space and end-customer sales, making it the most direct competing OEM to the brand Smith represents.
- Hustler Turf Equipment: Hustler Turf (Excel Industries) manufactures commercial zero-turn and stand-on mowers sold through an authorized dealer network similar to Smith's channel. Hustler competes with Wright Manufacturing for commercial landscaping dealer relationships and end-customer equipment purchases.
- Scag Power Equipment: Scag is a major commercial-grade mower manufacturer (zero-turn riders, stand-ons, walk-behinds) sold through independent commercial equipment dealers, the same channel Smith serves. Scag competes with Wright Manufacturing for dealer partnerships and end-customer accounts in the commercial landscaping segment.
- Bad Boy Mowers: Bad Boy Mowers manufactures commercial zero-turn and stand-on mowers distributed through independent dealer networks. Bad Boy is a direct competitor brand to Wright Manufacturing in the commercial mowing category that Smith Distributing serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smith Distributing social profiles
Digital presenceSmith Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith Distributing leadership team
Management profileNumber of profiles
Profiles8 records
Smith Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith Distributing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith Distributing
What does Smith Distributing do?
Smith Distributing Company is a regional wholesale distributor of Wright Manufacturing commercial mowers and OEM parts, as well as Stens replacement parts. The company serves an authorized dealer network of 50+ dealerships across Oklahoma, Texas, Arkansas, and Louisiana from its Oklahoma City headquarters and 20,000+ sq ft distribution facility, offering live equipment demonstrations, same-day shipping, and comprehensive dealer support including warranty, service, and marketing assistance.
Is Smith Distributing a public or private company?
Smith Distributing is a private company. It is classified as family owned and is currently operating.
When was Smith Distributing founded?
Smith Distributing was founded in 1983. It employs 11 to 50 people.
Where is Smith Distributing based?
Smith Distributing is headquartered in Oklahoma City, United States, in the North America region.
How does Smith Distributing make money?
Three revenue lines are on record. Commercial Mower Sales are the primary driver. The others are OEM Parts Distribution and retail Finance Programs.
Who are Smith Distributing's main competitors?
Broad incumbents on record are John Deere (Deere & Company), The Toro Company, Husqvarna Group and Ariens Company. Others are Wright Manufacturing and Stens (Ariens Company). Direct peers are Exmark Manufacturing, Hustler Turf Equipment, Scag Power Equipment and Bad Boy Mowers.
Does Smith Distributing have an API?
No public API is recorded for Smith Distributing.