Common Good
Common Good is a Denver-based, privately held advertising and business transformation agency that serves purpose-driven consumer brands in food & beverage, health & wellness, and restaurant & hospitality, delivering integrated strategy, creative, design, and media services.
- Company typePrivate
- Founded1967
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Common Good does
Common Good (legal entity Lee Reedy, Inc.) is a Denver-based, privately held advertising, design, experience, and business transformation agency founded in 1967 and rebranded from LRXD to Common Good in 2022. The firm positions itself as 'The Health & Happiness Agency' and serves purpose-driven brands in three primary verticals: Food & Beverage, Mind/Body/Health, and Restaurant & Hospitality, with named clients including Coca-Cola, Danone, Evian, Chipotle, Therabody, Canyon Ranch, Jenny Craig, KOA, and Westerra Credit Union. It delivers integrated marketing services organized around three named methodologies — Belief Builders (strategy), Creative Converters (creative development), and Velocity Drivers (data-driven media activation) — and offers service lines spanning strategy and business transformation, design and experience, and communication and activation.
The firm has no proprietary technology platform; its service stack relies on standard third-party tools including Google Analytics, Google Ads, Facebook remarketing, and HubSpot for email, and on creative production executed by an in-house team. Certifications include B Corp (2023), GDPR, and CCPA compliance, and the firm holds a portfolio of industry recognitions including Effie, Webby, Pentawards, Communication Arts, and NY Festivals AME Awards. Leadership includes CEO Kelly Reedy, Chief Strategy Officer Eric Kiker, and Creative Director Jamie Reedy, suggesting continuity within the founding family.
Common Good operates a professional services revenue model based on project-based and retainer engagements negotiated individually with clients; no public pricing exists. Go-to-market is sales-led, relying on direct outreach, referrals, and a partner-submission portal for ecosystem buildout. Distribution is regional/domestic (USA), conducted from a single Denver office at 2319 East Colfax Ave. Customer concentration spans six distinct industry segments with no disclosed revenue split, and the firm shows no external institutional ownership, M&A history, or funding rounds.
Common Good firmographics
Firmographics- Name
- Common Good
- Legal name
- Lee Reedy, Inc.
- Website
- https://commongood.co
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Common Good is a Denver-based, privately held advertising and business transformation agency that serves purpose-driven consumer brands in food & beverage, health & wellness, and restaurant & hospitality, delivering integrated strategy, creative, design, and media services.
- Ownership category
- akta.pro rank
Common Good industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
Keywords
Where Common Good is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Common Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising & Creative Services: Revenue generated through advertising campaigns, brand identity design, packaging design, digital design, media planning and buying, content creation, and experiential marketing services for client brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Common Good product offering
Product offeringCore offering
Common Good is an integrated advertising, design, experience, and business transformation agency that serves purpose-driven consumer brands in food & beverage, health & wellness, and restaurant & hospitality sectors. The agency delivers strategy, creative, design, media planning and buying, packaging, digital, and experiential marketing services through three interconnected methodologies: Belief Builders (strategy), Creative Converters (creative), and Velocity Drivers (media/analytics). Its core promise is turning brand purpose into measurable retail velocity for better-for-you CPG brands.
Product overview
Common Good (formerly LRXD) is an integrated advertising and brand transformation agency operating as 'The Health & Happiness Agency.' The company offers a unified portfolio of marketing services organized around three interconnected methodologies: Belief Builders (strategy), Creative Converters (creative), and Velocity Drivers (media/analytics). Their service offerings span Business Transformation & Strategy, Design & Experience, and Communication & Activation. The agency specializes in serving purpose-driven brands in Food & Beverage, Mind, Body & Health, and Restaurant & Hospitality sectors, helping clients achieve both brand growth and measurable retail velocity.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Business Transformation
- Design & Experience
- Communication & Activation
- Belief Builders
- Creative Converters
- Velocity Drivers
Quantifiable outcome
- Predictable retail velocity growth for client brands
- +1 more outcomes
Companies that use Common Good
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Common Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Common Good partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Common Good competitors and assessment
Company assessmentDirect peers
- Mother Design: Mother is an independent creative agency network with design, advertising, and brand experience capabilities serving similar challenger and purpose-driven CPG and consumer brands. Its integrated creative model and independent structure make it one of the closest analogues to Common Good's positioning.
- Anomaly: Anomaly is an independent creative agency offering strategy, advertising, design, and digital services to challenger and enterprise CPG and consumer brands. Its model of combining creative with commercial strategy closely mirrors Common Good's integrated approach.
- Venables Bell & Partners: VB&P is an independent San Francisco agency with deep expertise in health, wellness, and food & beverage CPG brands. Its vertical focus on health/wellness/CPG closely matches Common Good's specialization.
- Mekanism: Mekanism is an independent creative agency known for integrated brand storytelling for CPG, food & beverage, and purpose-driven consumer brands. It serves a similar client archetype and competes for similar RFPs.
- The Many: The Many is an independent creative agency serving challenger consumer and health/wellness brands with integrated advertising and brand strategy. Its size and client profile are closely aligned with Common Good's boutique positioning.
Broad incumbents
- 72andSunny: 72andSunny is a larger independent creative agency with a global footprint, serving major consumer brands with integrated advertising and brand experience work. It is comparable in service offering but operates at significantly greater scale.
- Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency with deep CPG and brand experience expertise. It is comparable in its integrated, independent operating model but operates at substantially larger scale.
- Droga5 (Accenture Song): Droga5 is a high-profile creative agency now part of Accenture Song, known for award-winning campaigns for major consumer brands. It competes for the same enterprise CPG RFPs as Common Good but operates with network-level scale and resources.
- Huge: Huge is a global experience agency offering brand strategy, design, and digital product work for enterprise consumer brands. Its integrated service model and CPG client base overlap meaningfully with Common Good's offering.
Others
- R/GA: R/GA is a global experience design and innovation agency offering brand strategy, advertising, and digital product development. It overlaps with Common Good's experience design and digital capabilities but operates at much larger scale under IPG ownership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Common Good social profiles
Digital presenceCommon Good compliance and trust
Trust signalCompliance3 records
Common Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Good leadership team
Management profileNumber of profiles
Profiles3 records
Common Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Good
What does Common Good do?
Common Good is an integrated advertising, design, experience, and business transformation agency that serves purpose-driven consumer brands in food & beverage, health & wellness, and restaurant & hospitality sectors. The agency delivers strategy, creative, design, media planning and buying, packaging, digital, and experiential marketing services through three interconnected methodologies: Belief Builders (strategy), Creative Converters (creative), and Velocity Drivers (media/analytics). Its core promise is turning brand purpose into measurable retail velocity for better-for-you CPG brands.
Is Common Good a public or private company?
Common Good is a private company. It is classified as family owned and is currently operating.
When was Common Good founded?
Common Good was founded in 1967. It employs 11 to 50 people.
Where is Common Good based?
Common Good is headquartered in Denver, United States, in the North America region.
How does Common Good make money?
One revenue line is on record: advertising & Creative Services.
Who are Common Good's main competitors?
Direct peers on record are Mother Design, Anomaly, Venables Bell & Partners, Mekanism and The Many. Broad incumbents are 72andSunny, Wieden+Kennedy, Droga5 (Accenture Song) and Huge. R/GA is listed as an others.
Does Common Good have an API?
No public API is recorded for Common Good.
What industry is Common Good in?
Common Good's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAGAF, Festival & Live Entertainment Brand Partnerships. Its NAICS code is 541810 and its SIC code is 7311.