SMARTworks
SMARTworks is a Taylor Corporation-owned B2B platform providing persona-based content management, eCommerce, sales enablement, and healthcare workflow solutions to enterprises. The modular platform serves over 100,000 users and processes more than 10,000 orders daily.
- Company typePrivate
- Founded2002
- HeadquartersEdison, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SMARTworks does
SMARTworks is a B2B technology platform developed and operated by Taylor Corporation, a diversified conglomerate. The platform enables user communities to access, personalize, and deliver branded content across three core verticals: eCommerce, sales enablement, and healthcare. It serves enterprises that require centralized control over brand assets, regulated content, sales enablement workflows, and clinical or transactional content distribution.
The platform is built on a modular architecture. The SMARTworks Technology Platform provides the underlying secure, scalable foundation with print-on-demand production, brand and version control, and persona-based personalization. The platform is extended through vertical-specific modules: sales enablement offerings include Content Distribution Management, Connect, and Direct Mail Connector (with integration to Salesforce Marketing Cloud via the ExactTarget HubExchange marketplace); healthcare offerings include Clinical Enterprise, iMed Consent, RxHistory, Effective Response, and Effective Workflow. Per company disclosures, the platform processes over 10,000 orders per day and supports more than 100,000 users, demonstrating operationally proven scale across transactional, marketing, and healthcare workflow use cases.
SMARTworks operates as a wholly-owned business unit under Taylor Corporation and is not a standalone investable entity. The firmographic record places the brand's founding in 2002 and Taylor Corporation's copyright attribution to SMARTworks at 2011; the platform is headquartered in Edison, New Jersey, with 101–250 employees. Pricing is not publicly disclosed, the platform relies on Taylor Corporation's enterprise sales channel for distribution, and revenue, headcount trend, and growth metrics are not separately reported. The competitive position sits within the broader enterprise content management, sales enablement, and healthcare workflow automation markets against both horizontal platforms and vertical-specific point solutions.
SMARTworks firmographics
Firmographics- Name
- SMARTworks
- Legal name
- Taylor Corporation
- Website
- https://smartworks.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SMARTworks is a Taylor Corporation-owned B2B platform providing persona-based content management, eCommerce, sales enablement, and healthcare workflow solutions to enterprises. The modular platform serves over 100,000 users and processes more than 10,000 orders daily.
- Ownership category
- akta.pro rank
Where SMARTworks is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Markets served
SMARTworks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Distribution channels1 record
SMARTworks product offering
Product offeringCore offering
SMARTworks is a persona-based enterprise technology platform that enables user communities to access, personalize, and deliver branded content. It delivers configurable shopping experiences, brand and version control, print-on-demand personalization, and sales enablement tools, with industry-leading security infrastructure protecting customer data and financial information. The platform is applied across three verticals: eCommerce, sales enablement, and healthcare, and is used by more than 100,000 people while processing over 10,000 orders per day.
Product overview
SMARTworks is a platform-plus-modules architecture by Taylor Corporation. The core SMARTworks® eCommerce platform provides the foundational technology for content access, personalization, and delivery. This is supplemented by multiple specialized modules organized by vertical: Sales Enablement offerings include Content Distribution Management, Connect, and Direct Mail Connector; Healthcare offerings include Clinical Enterprise, iMed Consent, RxHistory, Effective Response, and Effective Workflow. All products share the SMARTworks® Technology Platform infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- SMARTworks Content Distribution Management: Sales enablement platform for content distribution management
- SMARTworks Connect
- SMARTworks Direct Mail Connector
- SMARTworks Clinical Enterprise
- SMARTworks iMed Consent
- SMARTworks RxHistory
- SMARTworks Effective Response
- SMARTworks Effective Workflow
Products and services
- SMARTworks eCommerce Core eCommerce platform providing a configurable shopping experience and brand-controlled content access, personalization, and delivery for organizations running online retail or distributed branded sales operations.
- SMARTworks Sales Enablement Sales enablement product line that equips sales channels with content distribution management, channel-to-marketing connectivity, and direct mail integration to launch personalized marketing campaigns and individual emails that build trust with consumers.
- SMARTworks Healthcare Healthcare product line delivering clinical enterprise content management, medical consent, prescription history tracking, effective response coordination, and clinical workflow automation for healthcare provider organizations.
- SMARTworks Technology Platform Underlying secure, reliable, and scalable technology foundation that supports all SMARTworks product lines with persona-based content access, personalization, brand and version control, and print-on-demand production.
Quantifiable outcome
- Processes over 10,000 orders per day
- +1 more outcomes
Companies that use SMARTworks
Customer profileSegments3 records
Ideal customer profiles3 records
SMARTworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
SMARTworks partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
SMARTworks competitors and assessment
Company assessmentDirect peers
- Conga: Document generation and contract lifecycle management platform that, like SMARTworks, automates content-driven workflows and integrates with Salesforce — comparable in serving regulated, content-heavy enterprise processes.
- Aprimo: Enterprise marketing operations and content management platform offering brand control, workflow, and personalization — closely aligned with SMARTworks' persona-based content delivery and brand/version control capabilities.
- Showpad: Sales enablement and content management platform with strong configurability and personalization features — competes for the same persona-based, brand-controlled content use cases SMARTworks targets.
- Bynder: Digital asset management platform focused on brand consistency and content distribution — addresses the same brand/version control and content personalization pain points SMARTworks solves for sales and marketing teams.
- Seismic: Leading enterprise sales enablement platform offering content management, personalization, and buyer engagement — directly competes with SMARTworks Content Distribution Management and Connect modules in serving B2B sales channels.
- Highspot: Sales enablement platform providing content management, training, and engagement analytics to enterprise sales teams — overlaps directly with SMARTworks' sales enablement vertical.
Broad incumbents
- Salesforce: Through Marketing Cloud and Sales Cloud, Salesforce offers content personalization, journey orchestration, and sales enablement at massive scale — SMARTworks' Direct Mail Connector actually integrates with this ecosystem, positioning Salesforce as both partner and competitive incumbent.
- Adobe Experience Manager: Enterprise content management and digital experience platform — competes in the same brand-controlled, persona-targeted content management category as SMARTworks, but as part of Adobe's broader Experience Cloud portfolio.
Emerging players
- Rallyware: Sales enablement platform focused on training, content delivery, and persona-based personalization — competes for the same enablement use case SMARTworks targets, especially for distributed sales channels.
- Mediafly: Sales enablement and revenue intelligence platform with content management and personalization — a more focused emerging competitor to SMARTworks' sales enablement modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SMARTworks social profiles
Digital presenceSMARTworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMARTworks leadership team
Management profileNumber of profiles
SMARTworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMARTworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMARTworks
What does SMARTworks do?
SMARTworks is a persona-based enterprise technology platform that enables user communities to access, personalize, and deliver branded content. It delivers configurable shopping experiences, brand and version control, print-on-demand personalization, and sales enablement tools, with industry-leading security infrastructure protecting customer data and financial information. The platform is applied across three verticals: eCommerce, sales enablement, and healthcare, and is used by more than 100,000 people while processing over 10,000 orders per day.
Is SMARTworks a public or private company?
SMARTworks is a private company. It is classified as corporate owned and is currently operating.
When was SMARTworks founded?
SMARTworks was founded in 2002. It employs 101 to 250 people.
Where is SMARTworks based?
SMARTworks is headquartered in Edison, United States, in the North America region.
Who are SMARTworks's main competitors?
Direct peers on record are Conga, Aprimo, Showpad, Bynder, Seismic and Highspot. Broad incumbents are Salesforce and Adobe Experience Manager. Emerging players are Rallyware and Mediafly.
Does SMARTworks have an API?
No public API is recorded for SMARTworks.