Farm Matters

What Farm Matters does

Farm Matters is a UK-based farm management software vendor serving British cattle, sheep, and crop farmers, with a particular depth of capability in livestock traceability and regulatory compliance. The company traces its product heritage to earlier software (4Farms and LMeNTRY) developed from the 1990s onwards, and operates as a private limited company founded in 2014 by directors Neil Wilkinson and Paul Holliday. It is headquartered in Morpeth, Northumberland (with a Newcastle phone presence) and runs as a bootstrapped micro-organisation with 1–10 employees. Customer evidence indicates a long tail of individual farm subscribers, some of more than ten years' standing, primarily in the UK.

The core product is a subscription-based farm records platform delivered as a Windows desktop application built on .NET 4.6.2, supplemented by a Web App and an Android UHF EID reader app. Differentiating technical components include direct, certified integrations with UK government livestock tracing systems — BCMS/CTS for cattle, ScotMoves for Scotland, and the Livestock Information Programme for sheep (which replaced the legacy ARAMS service in March 2022). The platform incorporates proprietary compliance logic for Nitrate Vulnerable Zone (NVZ) calculations, Scottish calf scheme eligibility, and pedigree record-keeping, the latter exposed via a Breed Matters sub-brand for breed societies. An Android UHF app extends functionality into on-device EID tag reading for Scottish livestock workflows, and an NVZ Matters sub-brand addresses nutrient management compliance.

Commercially, Farm Matters sells a single annual subscription at £258 plus VAT, distributed direct-to-farmer via a free-trial product-led model with no external sales infrastructure. The product is geographically restricted to UK addresses, and revenue is generated from a fragmented SMB base of individual farms and pedigree societies. There is no disclosed external funding, no enterprise tier, and no partner channel; the company maintains the platform through subscription renewals and ongoing regulatory integration updates.

Name

Farm Matters

Legal name

Farm Matters Ltd

Website

http://www.farm-software.co.uk/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm Matters provides subscription farm management software for UK livestock and crop farmers, integrating directly with government tracing systems (BCMS/CTS, ScotMoves, Livestock Information) to automate cattle, sheep, crops, and NVZ compliance record-keeping at £258 per year.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ)

Keywords

• Farm management software
• Livestock record keeping
• Cattle tracing system
• Agricultural compliance software
• Farm record keeping

Headquarters

HQ city

Morpeth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Software Subscription: Farm Matters generates revenue through an annual subscription model at £258 per year plus VAT. The subscription includes all features: cattle, sheep, crops, medicines, and NVZ record keeping functionality. There are no upfront costs or hidden charges. Special pricing is available for land agents or those running a bureau service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Farm Matters develops and sells a subscription-based Windows desktop farm management software that enables UK farmers to maintain integrated records of cattle, sheep, crops, medicines, and Nitrate Vulnerable Zone (NVZ) compliance in a single platform. The software electronically submits cattle passport and movement notifications to BCMS/CTS, Scottish cattle movements to ScotMoves, and sheep movements in England to the Livestock Information Service, while supporting compatibility with EID readers and weight indicators from major manufacturers.

Product overview

Farm Matters is a subscription-based unified farm record keeping platform offering cattle, sheep, crops, and medicine management modules, all integrated with government services (BCMS/CTS, ScotMoves, Livestock Information) and NVZ compliance features. The core Farm Matters product serves as the central platform, with specialized modules including Cattle Software (with CTS/BCMS integration), Sheep Software (with Livestock Information/LIS integration), Crop Software, Medicine Records, and NVZ Matters. Additional offerings include Breed Matters (a separate sub-brand for pedigree society recording), the Farm Matters Web App for remote access, and a UHF App for Scottish farmers. The software also supports integration with various EID readers and weight indicators from manufacturers like Tru-Test, Gallagher, and Pharmweigh.

Differentiator

Problem solved

Functional benefit

Brands

• Breed Matters: Pedigree society recording solution providing bespoke software for cattle, sheep, goats and other species. Includes genealogy, membership, certificates, and online website functionality.
• NVZ Matters

Products and services

• Farm Matters Software Annual subscription-based Windows desktop farm record keeping software for UK farmers covering cattle, sheep, crops, medicines, and Nitrate Vulnerable Zone compliance, with electronic submission to BCMS/CTS, ScotMoves, and the Livestock Information Service, plus compatibility with EID readers and weight indicators.
• Breed Matters

Quantifiable outcome

• Testimonial reports passing cross compliance inspections with the software's help, including inspections of up to 2800 animals
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Jackie Pickering Bookkeeping ServicesminorChannel Partner/ Reseller/ DistributorListed as trusted partner providing bookkeeping services to Farm Matters customers.
• British Cattle Movement Service (BCMS)coreTechnology or IntegrationGovernment body managing cattle tracing. Farm Matters integrates directly with BCMS web services for electronic passport and movement notification submissions.
• ScotMoves / ScotEIDcoreTechnology or IntegrationScottish government service for cattle movement reporting. Farm Matters connects to ScotEID for submitting movements to ScotMoves and reporting for Beef Efficiency Scheme.
• Livestock Information ServicecoreTechnology or IntegrationGovernment service for sheep movement reporting in England (replaced ARAMS in March 2022). Farm Matters supports electronic sheep movement reporting via this service.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmplan: Farmplan is a UK-focused farm management software provider offering livestock, crop and accounts modules to British farmers, including cattle and sheep record keeping with compliance reporting. It is the most direct head-to-head competitor to Farm Matters in the UK livestock software category.
• Sum-It Computer Systems: Sum-It has been a long-established UK supplier of agricultural software including herd management, accounts and crop recording. It competes with Farm Matters for the same UK livestock farmer customer base on cattle and sheep record keeping.
• Afimilk (SCR Dairy): Afimilk provides herd management software and dairy cow monitoring solutions globally, with a UK presence serving dairy farms on individual cow records, milk yield and compliance. It competes with Farm Matters on the dairy herd management software layer where Farm Matters also operates.
• CattleMax: CattleMax is a cattle-focused herd management software widely used by beef and dairy producers for individual animal records, breeding, EID and performance tracking. It targets a similar SMB livestock farmer customer with overlapping cattle record keeping functionality.

Emerging players

• AgriWebb: AgriWebb is a mobile-first livestock and farm management SaaS that originated in Australia and has expanded into the UK, offering cattle and sheep record keeping, EID integration and compliance tools. It competes for the same UK livestock farmer wallet with a cloud-native, venture-backed platform.
• Breedr: Breedr is a UK-focused livestock software platform that combines individual animal record keeping with supply chain and trading tools for beef and sheep farmers. It targets the same UK livestock compliance and performance use cases as Farm Matters with a younger, mobile-first product.

Regional players

• LIC (Livestock Improvement Corporation): LIC is a New Zealand dairy cooperative that supplies herd management software, livestock genetics and traceability tools to dairy farmers. While geographically separated, its MINDA herd software has a comparable feature set to Farm Matters for compliance-driven livestock record keeping.
• FarmIQ: FarmIQ is a New Zealand farm management platform offering livestock, crop and traceability record keeping originally developed as a joint venture with Landcorp and Microsoft. Its feature scope and NZ regulatory integration make it a comparable peer for the livestock compliance software category Farm Matters serves.

Broad incumbents

• Trimble Agriculture (Trimble Ag Software): Trimble Agriculture is a global incumbent selling broad farm management and precision agriculture software alongside hardware, including livestock-adjacent record keeping. It competes less head-on than UK specialists but increasingly bundles farm records into its enterprise platform, posing a long-term threat.
• Conservis: Conservis offers enterprise-scale farm management software covering crop and livestock operations with traceability and financial reporting for larger farms. While focused on row crops and large US operations, its livestock and compliance modules overlap with Farm Matters at the enterprise end of the market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FarmMatters
• Facebookfb.me/farmmattersltd
• Instagraminstagram.com/farmmatters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Matters