Worldsoft

What Worldsoft does

Worldsoft AG is a privately held Swiss SaaS company founded on 1 September 2000 in Pfäffikon SZ, Switzerland, that provides an integrated web-presence and business-management platform for small and medium-sized businesses, freelancers, and web agencies — primarily across the DACH region and broader Europe. The platform comprises two core products: the Worldsoft Site Wizard (WSW), a browser-based website builder with drag-and-drop editing, AI-assisted website generation, e-commerce, email marketing, and Progressive Web App conversion; and the Worldsoft Business Suite (WBS, internally 'OASIS'), a SaaS CRM with email marketing, reservations, invoicing, and shop modules. Supporting tools include LocalBoost (AI-driven Google My Business marketing), CookieRobot (GDPR cookie consent), DSGVO24 (legal text compliance), Accessify (accessibility), plus email and web hosting with servers in Switzerland, Germany, and France. All products run entirely in the cloud with no software download required.

The business model is recurring monthly SaaS subscription with entry pricing at 9.90 CHF/month for the WSW Website plan and quote-based Business Solutions tiers; a free CRM tier converts to paid on demand. Revenue streams include subscription fees, domain registration across 200+ TLDs, hosting, add-on modules, and reseller/affiliate commissions. Distribution is hybrid: a self-serve direct channel (with free test accounts) supplemented by a reseller/partner network that creates websites for end customers while Worldsoft holds the end-customer contract, plus direct account management for mid-market customers. Stripe, PayPal, PostFinance, Swiss QR-bill, and Klarna/Sofort are integrated as payment options.

The company is bootstrapped — 30 million registered shares at CHF 0.01 each (CHF 300,000 share capital), no disclosed funding rounds, and no external PE/VC/strategic investor identified. Oliver Greiner serves as CEO; founders Helmut J. Ament and Gert F. Lang established the company. Recent strategic emphasis has been on embedding AI features (AI Website Generator, LocalBoost), regulatory compliance tooling (eRechnung for Germany, CookieRobot, DSGVO24), and platform modernization (Grid V2 editor, standalone E-Mail Hosting, brand refresh). The company reports 4.8/5 on Google reviews, has 11–50 employees, and emphasizes Swiss hosting, GDPR/DSGVO compliance, and 85%+ renewable energy usage as positioning pillars.

Name

Worldsoft

Legal name

Worldsoft AG

Website

https://worldsoft.info

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Worldsoft AG is a Swiss SaaS provider, founded in 2000, offering an all-in-one web-presence and business-management platform — website building, CRM, e-commerce, email marketing, and hosting — to SMEs, freelancers, and web agencies across the DACH region and Europe via a reseller and direct channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Pfaffikon

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription — Worldsoft Site Wizard (WSW): Monthly subscription fees for website builder plans (Website, Business Solutions tiers) providing domain registration, hosting, email services, and website creation tools. No software purchase, server purchase, setup costs, or update costs — all-inclusive monthly rental.
2. SaaS Subscription — Worldsoft Business Suite (WBS): Monthly subscription fees for the business management suite covering CRM, email marketing, reservations, invoicing, and eCommerce modules. Includes a free CRM FREE tier convertible to paid plans.
3. Domain Registration: Revenue from domain registration and renewal across 200+ TLDs including .com, .de, .ch, .shop, .online, .blog and more. Domains are either newly registered or transferred from other providers.
4. Web Hosting: Web hosting services for customer websites and applications, with servers in Switzerland, Germany, and France. Includes SSL certificates, email hosting, and server management.
5. Reseller Partner Commissions: Resellers receive commissions for referring customers who sign contracts with Worldsoft. Commissions are calculated monthly based on collected fees and paid from CHF 50 threshold via bank transfer or PayPal.
6. CookieRobot Pro Add-ons: Premium cookie consent management features including imprint and privacy policy integration, adjustable lock screens for iFrames, and additional compliance tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Worldsoft AG sells an all-in-one SaaS web platform for small and medium-sized businesses and reseller partners, bundling domain registration, web hosting, a browser-based website builder (Worldsoft Site Wizard / WSW), and a cloud business management suite (Worldsoft Business Suite / WBS) covering CRM, email marketing, reservations, e-commerce, and invoicing. The portfolio also includes AI-powered LocalBoost for Google My Business marketing, the GDPR-compliant CookieRobot consent tool, premium email hosting, and standalone hosting with servers in Switzerland, Germany, and France, all delivered as monthly subscriptions with no software download required.

Product overview

Worldsoft AG is a Swiss all-in-one web solutions provider founded in 2000, offering a comprehensive product portfolio built around two core platforms: the Worldsoft Site Wizard (WSW), a professional website builder with AI-powered website generation, e-commerce, email marketing, and PWA conversion capabilities; and the Worldsoft Business Suite (WBS), a SaaS-based business management platform delivering CRM, reservation management, invoicing, and customer management. These core platforms are complemented by specialized add-on modules including LocalBoost (AI-powered local marketing automation for Google My Business), CookieRobot (GDPR-compliant cookie consent management), E-Mail-Hosting (premium email services), and Hosting services with domain registration and servers across Switzerland, Germany, and France. Additional add-ons include DSGVO24 (legal text compliance) and Accessify (web accessibility). The WSW and WBS share infrastructure and data, enabling seamless integration between website building and business management functions. Worldsoft operates exclusively on a SaaS/cloud delivery model with no software downloads required, providing world-wide access through monthly subscription pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Worldsoft Site Wizard (WSW): Website builder and editor platform for creating professional websites
• Worldsoft Business Suite (WBS)
• LocalBoost
• CookieRobot
• WSW App

Products and services

• Worldsoft Site Wizard (WSW) Professional, browser-based website builder SaaS for creating and managing websites, online shops, and Progressive Web Apps without coding. Includes AI-assisted website generation, drag-and-drop editing, Grid V2 responsive design, e-commerce, email marketing, and PWA conversion. Targeted at SMEs, freelancers, and reseller partners building client sites.
• Worldsoft Business Suite (WBS / OASIS) Cloud-based all-in-one business management SaaS covering CRM, email marketing, reservations, invoicing/fakturierung, eCommerce shop, and cookie consent for small and medium businesses. Available via monthly subscription with a free CRM tier.
• Worldsoft WSW App (PWA) Progressive Web App conversion product that transforms Worldsoft-built websites into installable mobile applications for iOS and Android with push notifications. Targeted at SMEs wanting app-like mobile presence without native development.
• LocalBoost AI-powered local marketing automation SaaS that manages and optimizes Google My Business profiles, automating local SEO, review management, posting, and local presence for businesses with physical locations.
• CookieRobot GDPR/DSGVO-compliant cookie consent management SaaS that scans websites, identifies cookies, displays consent banners, and blocks cookies until user approval. Available in a free version and a paid Pro version with advanced features.
• E-Mail Hosting Premium email hosting service with secure incoming/outgoing filters, reliable infrastructure, and an intuitive webmail interface. Available as a standalone subscription independent of website hosting.
• Hosting Web hosting service with servers in Switzerland, Germany, and France, offering domains, SSL certificates, email hosting, and server infrastructure with 95% availability guarantee and 24/7 monitoring. Sold as part of Website and Business Solutions hosting packages.
• CRM (Customer Relationship Management) Customer Relationship Management module within the Worldsoft Business Suite providing customer overviews, communication management, and business relationship optimization. Includes a free tier convertible to a paid plan.
• E-Mail Marketing Email marketing service integrated into the Worldsoft Site Wizard with a drag-and-drop template builder, fresh interface, and improved statistics for designing and sending marketing campaigns.
• Online-Shop / eCommerce E-commerce module available through WSW and WBS, offering user-friendly shop creation, integrated payment processing (PayPal, Stripe, credit cards, Klarna, Sofortüberweisung), and automatic PDF/XML invoice generation.
• Fakturierung / Billing Invoicing and billing module within the Business Suite, generating PDF invoices, XML e-invoices for German customers, Swiss QR-bills, and supporting multiple payment methods including SEPA, Stripe, and PayPal.
• Reservation System Reservation and booking system integrated into WSW (from Business package) and WBS, enabling businesses to manage appointments, bookings, and resource scheduling online.

Quantifiable outcome

• 4.5 out of 5 stars in PC-Tipp magazine test (2024)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PostFinancecoreStrategic or Co-development PartnerPostFinance and Worldsoft intend to deepen their cooperation regarding customer acquisition and implementation of the PostFinance e-payment platform. This partnership enhances Worldsoft's payment processing capabilities for Swiss customers by integrating PostFinance's e-payment infrastructure.
• GoogleminorGTM or Marketing PartnerWorldsoft holds Google Partner status, enabling integration with Google advertising platforms, Google Maps, Google Fonts, and Google Analytics. The partnership supports SEO and online marketing capabilities for Worldsoft customers.
• StripecoreTechnology or IntegrationStripe is integrated as a payment processor in the Worldsoft Site Wizard online shop and the Worldsoft hosting shop. Customers can pay via Stripe including credit card, Klarna, and other payment methods. Integration enables e-commerce payment processing for Worldsoft-hosted websites.
• PayPalcoreTechnology or IntegrationPayPal is offered as a payment method in the Worldsoft hosting shop and WSW online shop, enabling customers to pay using their PayPal accounts.
• LinkedInminorGTM or Marketing PartnerWorldsoft maintains a LinkedIn company page as part of its social media presence. LinkedIn provides page analytics and audience insights for the Worldsoft LinkedIn company page.
• Adobe StockminorOthersAdobe Stock is referenced as the source of image rights for Worldsoft's website imagery and marketing materials.
• YouTubeminorGTM or Marketing PartnerWorldsoft embeds YouTube videos on its website and uses YouTube as a content distribution channel for product demonstrations and tutorials.
• VimeominorGTM or Marketing PartnerWorldsoft uses Vimeo for publishing video content, including product videos on the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• GoDaddy: GoDaddy is a global incumbent offering domains, hosting, a website builder, email marketing, and SMB commerce — overlapping with Worldsoft across most of the portfolio with much broader geographic reach and brand recognition.
• Shopify: Shopify is a global e-commerce SaaS platform with website builder, payments, and marketing tools — comparable to Worldsoft's online shop and e-commerce module, but specialized in commerce-first SMB use cases at a much larger scale.
• HubSpot: HubSpot is a leading CRM, marketing, sales, and CMS platform for SMBs and mid-market — competing with Worldsoft Business Suite in CRM, email marketing, and CMS, though at a higher price point and broader functional scope.

Regional players

• Hostpoint: Hostpoint is a Swiss hosting provider offering domains, web hosting, email, and website builder tools to Swiss SMEs — directly comparable to Worldsoft's Swiss-hosted, Swiss-compliance-positioned SMB web services portfolio in the home market.
• Strato: Strato is a leading German hosting and SMB web services provider with domain, hosting, website builder, and email products — comparable to Worldsoft's hosting and SMB tooling stack, primarily competing within the German-speaking DACH market.

Direct peers

• Wix.com: Wix is the leading global SaaS website builder offering drag-and-drop site creation, CRM-like business tools, e-commerce, email marketing, and hosting — directly competing with Worldsoft's Site Wizard and Business Suite across overlapping SME use cases.
• Jimdo: Jimdo is a German-origin all-in-one website builder and online shop platform targeted at European SMEs and freelancers — the closest geographic and feature peer to Worldsoft, with overlapping positioning on simplicity, all-in-one bundling, and DACH market focus.
• IONOS: IONOS (formerly 1&1) is a major European hosting and SMB digital services provider with domain registration, website builder, hosting, email, and e-commerce — a direct competitor across Worldsoft's hosting, domain, and SMB website builder product lines, especially in Germany.
• Squarespace: Squarespace offers a SaaS website builder with integrated commerce, email marketing, and design-led templates aimed at SMBs and creators — directly overlapping with Worldsoft's WSW offering in website creation, marketing tools, and hosted infrastructure.

Emerging players

• Webflow: Webflow is a modern visual website builder and CMS targeting designers and SMBs with SaaS hosting and commerce — partially overlapping with Worldsoft's WSW in website creation, though more design-professional in orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/worldsoft-ag
• Xx.com/worldsoftag
• Facebookfacebook.com/worldsoftag

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worldsoft