Rainforest
Rainforest is a privately held, US-based men's outdoor apparel brand founded in 1986, selling exclusively direct-to-consumer via its Shopify storefront. Its catalog spans swimwear, shirts, outerwear, and accessories anchored by its proprietary ThermoLUXE® insulation technology.
- Company typePrivate
- Founded1986
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rainforest does
Rainforest is a privately held, US-based men's outdoor apparel brand founded in 1986, operating exclusively as a direct-to-consumer e-commerce business through its Shopify-powered storefront at rainforest.com. The company is headquartered at 1385 Broadway, 24th Floor, New York, and ships only within the United States, offering free shipping on orders over $100. Its product portfolio is organized around a single customer persona — active men seeking apparel that transitions between indoor and outdoor settings — and spans swimwear, shirts, polos, shorts, pants, flannels, outerwear, and accessories. Pricing follows a unit-purchase model with individual item prices typically between $19.60 and $32.00 during promotional periods and up to roughly $69 at full retail, with the storefront currently advertising up to 60% off across the catalog.
The company's principal technical differentiator is ThermoLUXE®, a registered trademark for an Italian-sourced synthetic insulating fiber introduced in Fall 2014 and positioned as performing equivalent to 600-fill down while being ultra-lightweight, water-repellent, and hypoallergenic. ThermoLUXE® is integrated into the outerwear line (jackets and vests). Additional fabric technologies include a proprietary quick-dry, four-way-stretch swim trunk material, moisture-wicking treatments on shirts and polos, and UV 30% rated fabrics on select apparel. The brand has accumulated earned-media coverage in The New York Times Style Magazine, WWD, and Outerwear Magazine between 2014 and 2017, but has no disclosed external investors, parent company, or funding history, suggesting a self-funded, founder-controlled operation with limited scale signals beyond its 40-year operating history.
Rainforest firmographics
Firmographics- Name
- Rainforest
- Legal name
- Rainforest.com
- Website
- https://rainforest.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rainforest is a privately held, US-based men's outdoor apparel brand founded in 1986, selling exclusively direct-to-consumer via its Shopify storefront. Its catalog spans swimwear, shirts, outerwear, and accessories anchored by its proprietary ThermoLUXE® insulation technology.
- Ownership category
- akta.pro rank
Rainforest industry classification
Industry- Product category
- Men's Outdoor Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industry
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)
Keywords
Where Rainforest is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rainforest business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of apparel products through e-commerce website. Customers purchase individual items at listed retail prices with optional shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rainforest product offering
Product offeringCore offering
Rainforest is a direct-to-consumer men's outdoor apparel brand that designs, sources, and sells a complete assortment of men's clothing and accessories—including swimwear, shirts, polos, shorts, pants, flannels, outerwear, and accessories—through its Shopify-powered e-commerce website at rainforest.com. The line incorporates proprietary ThermoLUXE® Italian insulation technology in its outerwear and pairs performance features such as quick-dry, four-way stretch, moisture-wicking, and UV protection with classic American styling for outdoor, beach, and casual lifestyle wear.
Product overview
Rainforest is a lifestyle brand of men's outdoor apparel founded in 1986, offering a comprehensive portfolio of clothing and accessories. The product line includes swimwear (featuring Rainforest Signature Quick-Dry Swim Trunks with four-way stretch), shirts (button-downs, camp shirts, and polos with moisture-wicking and UV protection), pants, flannels, and outerwear (jackets and vests incorporating proprietary ThermoLUXE® insulation technology). The brand also offers accessories including blankets, socks, gloves, and hats. Rainforest positions itself as transitioning customers from indoors to outdoors, with products combining eco-conscious insulation, durability, and classic American style.
Differentiator
Problem solved
Functional benefit
Brands
- ThermoLUXE®: Proprietary insulating fiber technology launched in Fall 2014 from Italy, designed to perform better than down with synthetic clusters that are ultra-lightweight, water repellent, and high loft.
Products and services
- Men's Swimwear Men's swim trunks and swim shorts, including Rainforest Signature quick-dry styles with four-way stretch, water-resistant fabric, and printed or solid designs in multiple inseam lengths such as a 6" inseam mesh liner option. Designed for sun-soaked beach and pool wear.
- Men's Shirts Men's button-down shirts including camp collar and terrycloth styles, featuring moisture-wicking technology, built-in stretch, and UV 30% protection. Built for both indoor and outdoor wear.
- Men's Polo Shirts Men's polo shirts blending classic style with modern comfort features such as moisture-wicking and UV protection for casual and outdoor wear.
- Men's Shorts Casual and swim shorts designed for comfort and outdoor activities, with quick-dry and water-resistant properties across a variety of patterns and inseams.
- Men's Pants Men's pants designed for outdoor and casual wear, intended to coordinate with the broader Rainforest outdoor lifestyle assortment.
- Men's Flannels Men's flannel shirts for outdoor and casual wear, an established part of the Rainforest men's assortment.
- Men's Outerwear Men's jackets and vests incorporating Rainforest's proprietary ThermoLUXE® insulating fiber from Italy, which provides warmth equivalent to 600 fill down while being ultra-lightweight, water-repellent, and hypoallergenic.
- Men's Accessories Men's accessories including blankets, socks, gloves, and knitted hats, designed to coordinate with the Rainforest outdoor lifestyle product assortment.
Companies that use Rainforest
Customer profileSegments1 record
Ideal customer profiles1 record
Rainforest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rainforest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering the online store. Provides the infrastructure for selling products and services to customers.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Rainforest competitors and assessment
Company assessmentDirect peers
- Rhone: Rhone is a men's performance apparel brand with DTC and selective wholesale. Overlaps with Rainforest on men's outdoor/active shirts, shorts, and technical fabrics, and targets a similar premium male consumer.
- Vuori: Vuori is a men's and women's performance outdoor/lifestyle apparel brand selling DTC through its own e-commerce site. Same end-customer (active adults seeking premium outdoor-to-casual apparel), same Shopify-style DTC channel, and overlapping product categories (shorts, shirts, performance fabrics).
- Tommy Bahama: Tommy Bahama sells men's outdoor and lifestyle apparel (including swim trunks, camp shirts, polos) through DTC and wholesale. Directly competes with Rainforest in the men's outdoor/casual category, particularly in swimwear and resort-style shirts.
- Faherty Brand: Faherty is a men's and women's premium outdoor/lifestyle apparel brand selling DTC and through specialty wholesale. Overlaps with Rainforest on men's shirts, shorts, and swimwear, and shares a similar premium-casual positioning.
- Marine Layer: Marine Layer is a men's and women's casual apparel brand with an own-site DTC model and a strong shirts/shorts category. Comparable in size, channel mix, and customer demographic to Rainforest.
- Outerknown: Outerknown sells men's and women's sustainable outdoor apparel DTC. Comparable on men's outdoor shirts, shorts, and outerwear, and competes for the same premium eco-conscious customer.
- TravisMathew: TravisMathew sells men's performance and lifestyle apparel including polos, shorts, and shirts through DTC and wholesale. Comparable in men's outdoor/casual apparel and target demographic.
Broad incumbents
- Patagonia: Patagonia is a large, established outdoor apparel brand with broad assortment, deep wholesale distribution, and a strong direct-to-consumer business. Comparable on men's outdoor apparel categories (shirts, shorts, outerwear), but with materially larger scale and channel mix.
- Peter Millar: Peter Millar is a larger men's premium apparel brand with strong wholesale and DTC presence. Comparable on men's polos, shirts, and performance fabrics targeting an upscale lifestyle customer.
- Bonobos: Bonobos is a men's apparel brand with a strong DTC and multi-channel presence. Comparable on men's casual shirts, shorts, and pants, though its assortment is broader (including formal and suiting) than Rainforest's outdoor-only focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Rainforest social profiles
Digital presenceRainforest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainforest leadership team
Management profileNumber of profiles
Rainforest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainforest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainforest
What does Rainforest do?
Rainforest is a direct-to-consumer men's outdoor apparel brand that designs, sources, and sells a complete assortment of men's clothing and accessories—including swimwear, shirts, polos, shorts, pants, flannels, outerwear, and accessories—through its Shopify-powered e-commerce website at rainforest.com. The line incorporates proprietary ThermoLUXE® Italian insulation technology in its outerwear and pairs performance features such as quick-dry, four-way stretch, moisture-wicking, and UV protection with classic American styling for outdoor, beach, and casual lifestyle wear.
Is Rainforest a public or private company?
Rainforest is a private company. It is classified as unknown and is currently operating.
When was Rainforest founded?
Rainforest was founded in 1986. It employs 1 to 10 people.
Where is Rainforest based?
Rainforest is headquartered in New York, United States, in the North America region.
How does Rainforest make money?
One revenue line is on record: direct Product Sales.
Who are Rainforest's main competitors?
Direct peers on record are Rhone, Vuori, Tommy Bahama, Faherty Brand, Marine Layer, Outerknown and TravisMathew. Broad incumbents are Patagonia, Peter Millar and Bonobos.
Does Rainforest have an API?
No public API is recorded for Rainforest.
What industry is Rainforest in?
Rainforest's product category is Men's Outdoor Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 45811 and its SIC code is 5600.