Hatteras

What Hatteras does

Hatteras Press, Inc. is a privately held, vertically integrated printing, packaging, and fulfillment company founded in 1983 and headquartered in Tinton Falls, NJ, with a sales office in Manhattan. The company serves enterprise and mid-market brand clients across pharmaceutical, beauty, food & beverage, cannabis & CBD, retail, automotive, financial services, and higher education verticals. Named customers include L'Oréal (Skinceuticals, Tatcha, Paula's Choice), Skechers, Jaguar/Land Rover (via agency Spark44), SHOWTIME, Peter Thomas Roth, First Aid Beauty, LEVIA, Rutgers, Congo Brands (Alani Nu), MagnaCare, and De La Viuda Food Company.

Core technical capabilities span the full production stack: in-house design; offset printing on Heidelberg Speedmaster XL 106; digital printing on HP Indigo 7600/12000; large format printing on Vutek; die-cutting on Bobst; folder-gluing on Heidelberg Diana; Zund digital cutting; and LED-UV curable inks. Specialty finishing includes soft-touch coatings, foil stamping, embossing, and spot UV. Mailing operations handle more than 150 million pieces annually under USPS Mail Service Provider (MSP) certification, enabling presort postal discounts. Roughly 95% of paper stocks are sourced from FSC/SFI certified forests. Compliance certifications include HIPAA, ISO 9001, FSC, SFI, CCPA, and CPRA.

The business model is transaction-based project pricing for printing, packaging, kitting, mailing, fulfillment, and design services. GTM is sales-led with dedicated account executives targeting brand teams directly, supported by the Manhattan sales office and digital marketing channels. No public revenue, funding, or ownership data is disclosed; no M&A, venture capital, or PE backing is evident in the available material.

Name

Hatteras

Legal name

Hatteras Press, Inc.

Website

https://hatteras.us

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Hatteras Press is a vertically integrated printing, packaging, and fulfillment company founded in 1983 that serves enterprise and mid-market brands across pharmaceutical, beauty, food & beverage, cannabis, retail, automotive, and education verticals with in-house design through distribution.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Direct Mail Advertising (54186), Warehousing and Storage (493)

SIC

Service Industries For The Printing Trade (2790), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industries

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Contract Warehousing / Dedicated Warehousing (Dry) (TLALAAAB), Kitting & Bundling Services (TLAIAFAA), Corrugated & Case Printing (Preprint/Postprint) (IMALAKAI)

Keywords

• Commercial printing services
• Direct mail production
• Marketing collateral printing
• Packaging and fulfillment
• In-store marketing materials

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Printing Services: Offset, digital, and large format printing services for marketing collateral, direct mail, packaging, and commercial print. Revenue is generated through per-project pricing based on specifications, quantities, and finishing requirements.
2. Packaging Products: Custom folding cartons, influencer seeding kits, promotional packaging, and inserts. Sold on a per-unit or per-project basis with pricing based on materials, design complexity, and volume.
3. Fulfillment and Warehousing: Kitting, assembly, warehousing, and distribution services for marketing materials and products. Revenue generated through storage fees and per-unit fulfillment charges.
4. Mailing Services: Data processing, list hygiene (CASS, NCOA), presort services, and drop shipping for direct mail campaigns. Revenue based on volume and complexity of mailing requirements.
5. Design Services: Graphic design, structural design, and creative concepting for print and packaging projects, typically bundled with production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hatteras is a commercial printer and marketing execution provider that produces printed marketing collateral, direct mail, in-store marketing materials, folding cartons, and promotional packaging for brand marketers. It extends beyond printing into design, finishing and bindery, mailing and data services, fulfillment and warehousing, and web-based ordering portals that let clients manage and reorder marketing materials. Its offering is end-to-end production-from creative through delivery-aimed at enterprise and mid-market brand marketers, including regulated industries such as pharmaceuticals.

Product overview

Hatteras is a full-service printing, packaging, and fulfillment company offering an integrated suite of products and services from concept to delivery. The product portfolio spans Marketing Collateral, In-Store Marketing, Direct Mail, Packaging (including Folding Cartons, Influencer Seeding Kits, and Promotional Packaging), Inserts, and Environmental Graphics. These are supported by in-house service capabilities including Design, Printing (offset, digital, and large format), Finishing & Bindery, Mailing & Data Services, Fulfillment & Warehousing, and Web Portals & Integrated Solutions. The company operates with a vertically integrated model where design, production, and fulfillment occur under one roof, serving industries including pharmaceutical, retail, beauty, wellness, food & beverage, cannabis & CBD, automotive, financial services, and higher education.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Collateral Printed brand marketing materials produced for brand marketers to support product launches, campaigns, and ongoing marketing programs. Includes brochures, sell sheets, and other brand collateral across consumer and regulated industries.
• In-Store Marketing Printed retail signage, point-of-purchase displays, and in-store brand materials produced for brand marketers and retailers to support in-venue campaigns and merchandising.
• Direct Mail Personalized direct mail pieces produced and mailed on behalf of brand marketers, leveraging variable data printing and integrated mailing/data services.
• Packaging (Folding Cartons, Influencer Seeding Kits, Promotional Packaging) Structural and promotional packaging including custom folding cartons, influencer seeding kits, and branded promotional packaging, produced for brand marketers across consumer categories.
• Inserts Printed inserts used within packaging, mailings, and publications, produced as part of brand marketing programs.
• Environmental Graphics Large-format environmental graphics and branded décor elements produced for brand marketers and venues to support experiential and physical-brand environments.
• Design Services Creative design services that prepare artwork and layouts for Hatteras-produced marketing collateral, packaging, and direct mail.
• Printing Services Core commercial printing services spanning offset and digital production for client-supplied and designed marketing materials.
• Finishing & Bindery Post-press finishing and bindery services that prepare printed materials for distribution, including folding, cutting, binding, and special finishes.
• Mailing & Data Services Data processing, list management, and mailing services executed as part of direct mail and multi-channel marketing programs for brand marketers.
• Fulfillment & Warehousing Warehousing, kitting, and order fulfillment services that store and ship printed marketing materials, inserts, and influencer seeding kits on behalf of brand marketers.
• Web Portals & Integrated Solutions (Hatteras Web Solutions) Branded web-based ordering portals and ERP/MRP integration solutions that enable brand marketers to manage, reorder, and integrate procurement of marketing materials and packaging with internal systems.

Quantifiable outcome

• Handles over 150 million mail pieces annually
• +2 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HH Global: Global marketing execution services company providing print, packaging, and creative production across categories comparable to Hatteras. Acquired InnerWorkings, expanding scale in the same B2B print-management and packaging space Hatteras operates in.
• Imagine Print Solutions: Mid-market commercial printer offering marketing collateral, direct mail, packaging, and fulfillment services to enterprise brands. Closely comparable to Hatteras in scale, vertical integration, and target customer profile.
• TPC Printing & Packaging: Mid-sized commercial printer and folding carton manufacturer serving beauty, food & beverage, and pharmaceutical brands. Directly comparable to Hatteras's folding carton, packaging, and kitting offerings for enterprise brand owners.
• Diamond Packaging: Specialty folding carton and packaging manufacturer known for award-winning decorative finishing, serving beauty and personal care brands. Highly comparable to Hatteras's folding carton and influencer seeding kit business.
• WS Packaging Group: Label and packaging solutions provider serving CPG, beverage, and consumer brands with pressure-sensitive labels, folding cartons, and promotional packaging. Comparable end markets and packaging product overlap.
• Midlands Packaging: Independent folding carton and packaging manufacturer with structural design and finishing capabilities serving consumer brands. Closely matches Hatteras's secondary packaging and specialty finishing positioning.
• Color Converting Industries (CCI): Custom packaging and printing company offering folding cartons, labels, and commercial print with structural design and finishing services. Comparable mid-market footprint and customer profile to Hatteras.

Broad incumbents

• Quad: Large diversified marketing services and commercial printing platform offering offset/digital print, packaging, mailing, and media services. Serves many of the same enterprise brand owners (beauty, CPG, pharma) that Hatteras serves, but at materially larger scale.
• RRD (R.R. Donnelley): One of the largest commercial printers in North America offering commercial print, labels, packaging, and direct marketing services. Overlaps significantly with Hatteras's printing, packaging, and direct mail capabilities across enterprise accounts.
• Multi-Color Corporation: Global label and packaging solutions provider serving consumer brands across multiple verticals. Larger-scale incumbent in adjacent packaging categories where Hatteras competes with its folding carton and label-adjacent offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC00JCRxdHQ4T3F-skY8ce_A
• Facebookfacebook.com/Hatteras.us
• LinkedInlinkedin.com/company/hatteras
• Instagraminstagram.com/_hatteras
• Xx.com/_Hatteras

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatteras