Rileys Sports Bars

What Rileys Sports Bars does

Rileys Sports Bars is a privately-held UK operator of 15 sports entertainment venues across England, Scotland, and Wales. The company operates under Rileys Sports Bars (2014) Limited (Companies House registration 09330794) and WPC 7 & 8 Ltd., with its registered office in Milton Keynes. The legal entity was incorporated in 2014 and the business runs venues in cities including London Victoria, Leeds, Liverpool, Cardiff, Aberdeen, Nottingham, and Swansea. The core offering combines professional cue sports facilities (English Pool on 7ft tables, American Pool on 9ft tables, full-size 12ft tournament-standard Snooker tables, and multiple Darts formats) with live sports broadcasting on Sky Sports HD and TNT Sports in dedicated fan zones, plus all-day food and beverage service.

The technology layer centers on a self-serve online booking platform (bookings.rileys.co.uk) powered by FuseMetrix Group, supporting real-time table availability, member login, voucher redemption, and group bookings. Payments are processed through SagePay with SSL encryption, and authentication includes Facebook Login with Apple Wallet integration for digital membership cards. The Rileys Rewards Club loyalty program (launched 2024) provides automatic free enrollment with tiered benefits (Red, Bronze, Silver, Gold), points accrual (10 per £1 spent), and free play voucher redemption at 1,000 points. Product surface has expanded to include augmented reality darts (Next Level Darts, 2025) and competitive tournament programming (Rack Up & Roll series, Winter 2025 / Summer 2026), with the company serving as an official Professional Darts Corporation Qualifier host.

Revenue is generated through multiple streams: hourly table time rental at £7-25/hr depending on game type and peak/off-peak timing, food and beverage sales with tier-based drink discounts for members, party and group packages (£6.95-9.95 per person for groups of 6+), gift voucher sales, and entry-fee tournaments with prize pots of £1,000-4,000. The go-to-market is direct-to-consumer via 15 physical venues, a self-serve online booking platform, walk-in traffic, and direct phone/email contact per venue. Customer segments include individual casual sports enthusiasts, group bookings (parties, stag/hen dos, corporate events), competitive players, sports viewers, and families. Ownership is private and independently held with no disclosed institutional investors, parent company, or funding rounds.

Name

Rileys Sports Bars

Legal name

Rileys Sports Bars (2014) Limited

Website

https://rileys.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Rileys Sports Bars is a privately-held UK operator of 15 sports entertainment venues offering professional pool, snooker, darts, and table tennis facilities alongside live sports broadcasting and food/beverage service, serving casual players, groups, sports viewers, and competitive players across Great Britain.

Ownership category

akta.pro rank

Product category

Sports Bar & Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Fitness and Recreational Sports Centers (71394)

SIC

Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Sports bar venues
• Cue sports facilities
• Pool and snooker
• Sports entertainment
• Pub food service

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Table Time Rental: Hourly rental of pool tables, snooker tables, darts lanes, table tennis, and shuffleboard. Customers pay per hour for game time with prices varying by venue, day, and time slot (peak vs off-peak). Prices range from approximately £7-25 per hour depending on game type and duration.
2. Food and Beverage Sales: On-site food and drink sales including drinks, meals, and bar menu items. Drinks discounts offered to loyalty members based on tier level (10p-20p off per drink). Food served all day at venues.
3. Party and Group Packages: Pre-packaged party deals for groups of 6+ featuring combinations of pool, darts, and other games at fixed per-person prices (£6.95-9.95). Corporate events and venue hire also available.
4. Gift Vouchers: Sale of gift vouchers and membership vouchers that can be redeemed for game time or memberships. Digital and posted voucher options available.
5. Ticketed Events: Entry tickets for special sporting events and tournaments, including the Rack Up & Roll series with £50 entry fee and prize pots of £1,000-4,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rileys Sports Bars operates a UK-based chain of 15 sports bar venues that combine cue sports gameplay (pool, snooker, darts) with food, beverage service, party/event hosting, and a free customer loyalty rewards club. The core offering is paid table-time gameplay across multiple cue-sport and recreational activities, supplemented by on-site food and drink sales and group entertainment packages.

Product overview

Rileys Sports Bars operates as a chain of sports entertainment venues offering professional cue sports facilities and social gaming experiences. The core product portfolio includes English Pool, American Pool, Snooker, and various Darts formats (Standard, AR/Next Level, and Digi Darts), supplemented by Table Tennis and Shuffleboard. The company provides an online booking platform for table reservations across 15 UK venues. A loyalty program (Rileys Rewards Club) is automatically included with free membership, offering tiered benefits and points-based rewards. Venues feature live sports broadcasting via Sky Sports HD and TNT Sports in dedicated Fanzones, along with food and drink service. Party packages and corporate event hosting are available as additional services.

Differentiator

Problem solved

Functional benefit

Products and services

• English Pool

Quantifiable outcome

• 1,000 Reward Points = £10 Free Play Voucher
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• QBEminorOthersQBE provides Public Liability Insurance and Employers Liability Insurance for Rileys Sports Bars as stated in their Terms and Conditions.
• Sage PaycoreTechnology or IntegrationSage Pay processes all online credit and debit card payments on the Rileys booking platform. SSL 128-bit encryption is used for secure transaction processing.
• Sky Sports / TNT SportscoreOthersRileys shows all live sports from Sky Sports and TNT Sports on large HD screens in dedicated sports zones. Coverage includes Premier League football, darts, and all televised live sporting events.
• FuseMetrix GroupcoreTechnology or IntegrationFuseMetrix Group powers the online booking system (bookings.rileys.co.uk) with activity and venue management capabilities.
• Professional Darts Corporation (PDC)coreStrategic or Co-development PartnerRileys is an official host of Professional Darts Corporation Qualifiers, one of the few venues in the UK where players can compete for a place at the UK National Championships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whistle Punks: Urban axe-throwing bar with locations in London and other UK cities. Same experiential entertainment-venue category as Rileys — premium per-hour activity pricing, F&B-led revenue, group/corporate booking focus.
• Puttshack: Tech-driven mini-golf + F&B chain with venues in UK and US. Directly comparable because Rileys itself offers Mini-Golf at select venues (e.g., Nottingham); competes for the same group-entertainment occasion with a more tech-forward concept.
• Flight Club: UK social darts bar chain combining competitive darts play with cocktails and F&B. Closest direct competitor — same target market (group outings, parties, after-work socials), same F&B-anchored entertainment model, same technology-forward booking experience.
• Swingers: London-based crazy-golf-plus-cocktails venue chain. Comparable immersive entertainment-bar concept targeting similar young-adult group occasions; competes for the same discretionary weekend/group spend Rileys targets with party packages.
• All Star Lanes: UK boutique bowling + F&B venues (Holborn, Brick Lane, Stratford, etc.). Similar premium entertainment-anchored bar model combining a competitive game format with full food and drink service; comparable pricing and audience.
• Player London: Boutique London pool hall focused on American Pool with F&B service. Direct cue-sports competitor targeting the same casual-player and group-booking occasions, particularly overlapping with Rileys' London Victoria venue.

Broad incumbents

• Topgolf: Global golf-entertainment + F&B venue operator. Larger, broader-format competitor in the same "competitive game + food + drink + social" category; not pool/snooker but the venue economics and audience overlap with Rileys' sports-viewing crowd.
• Dave & Buster's: US-based chain of large-format entertainment complexes combining arcade gaming, sports viewing and full F&B service. Broader, larger-scale analogue of Rileys' multi-format sports-bar model; useful for benchmarking venue economics.
• Stonegate Group (Walkabout, Sports Bar & Grill): Largest UK pub operator, owner of dedicated sports-bar brands (Walkabout, Sports Bar & Grill) that compete head-to-head with Rileys for live-sport viewing occasions. Broader portfolio but overlapping target demographic and F&B-led sports positioning.

Regional players

• Qube / Heythrop Park (cue sports clubs): UK membership-based snooker and pool clubs. Comparable cue-sports venue model but with stronger membership-fee economics and less F&B focus; useful for benchmarking how much of Rileys' venue revenue is driven by table time vs food and drink.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clubrileys
• YouTubeyoutube.com/channel/UCuR1qFNnOnmUBtJ8Zi7u6DA
• Facebookfacebook.com/clubrileys
• LinkedInuk.linkedin.com/company/rileys-sports-bars
• Instagraminstagram.com/clubrileys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rileys Sports Bars