What Beacon Capital Management does

Beacon Capital Management is an SEC-registered investment advisory firm headquartered in Franklin, Tennessee, that provides full-service retirement planning and wealth management to retirees and pre-retirees across Middle Tennessee. The firm organizes its offering around five core service pillars — financial planning, wealth management, tax strategy, healthcare planning, and estate and legacy planning — supplemented by Social Security optimization. It sells and delivers these services exclusively through a relationship-based, sales-led model: prospects begin with a complimentary, no-obligation Financial Plan Checkup across four Tennessee locations (Franklin headquarters plus Murfreesboro, Hendersonville, and Mt. Juliet) and, if engaged, are onboarded for ongoing AUM-based advisory work, a wrap-fee program, and insurance products offered through affiliated entity Beacon Insurance and Health, LLC.

The product surface is service-led rather than technology-led. The firm does not operate a proprietary platform; its technology backbone is composed of third-party tools — Orion Advisor for the client portal, ShareFile for secure document exchange, Calendly for scheduling, and Adobe for PDFs — alongside a free online Retirement Savings Calculator and a library of downloadable lead-magnet guides. There is no proprietary AI, no proprietary algorithms, and no in-house engineering capability described in the source material. Content production and brand-building rely on a content marketing footprint that includes the 'Retirement Talk' YouTube show, the 'Beacon Retirement Strategies' radio show on SuperTalk 99.7 WTN, a recurring blog, and paid placements on WSMV-TV Channel 4.

Beacon generates revenue through three streams: ongoing AUM-based investment advisory fees pursuant to its Investment Management Agreement; a bundled wrap fee program described in its Wrap Fee Program Brochure; and insurance product commissions routed through its affiliate Beacon Insurance and Health, LLC. Pricing is quote-based and not publicly disclosed. The firm is privately held, founder-led (CEO Jon Maxson, co-founder Pete Benson, and CFP® professional Dan Benson), operates without disclosed external institutional backing, and has a Chief Compliance Officer (Yancey Wade) overseeing regulatory matters. Its partnership with Knight Legal (Ryan Knight, Attorney at Law), co-located at the Franklin headquarters, extends the service stack into estate planning through referrals and joint lunch-and-learn events.

Name

Beacon Capital Management

Legal name

Beacon Capital Management, LLC

Website

https://beaconcm.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Beacon Capital Management is an SEC-registered investment advisory firm in Franklin, Tennessee, providing full-service retirement and wealth management to retirees and pre-retirees across Middle Tennessee through financial planning, tax, healthcare, and legacy planning services.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Investment Advisory Fees (AUM-based): Advisory fees are calculated based on the amount of assets under management pursuant to a written Investment Management Agreement, as detailed in Beacon Capital's Form ADV Part 2A. This is the primary revenue stream for the registered investment advisory firm.
2. Wrap Fee Program: The firm offers a wrap fee program as described in its Form ADV Part 2A and Wrap Fee Program Brochure, where a bundled fee covers investment advisory services and transaction costs.
3. Insurance Products and Services: Insurance products and services are offered through Beacon Insurance and Health, LLC, an affiliate of Beacon Capital. Fixed insurance products are referenced as a component of retirement strategies offered to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Beacon Capital Management is an SEC-registered investment advisory firm that delivers comprehensive retirement planning and wealth management services to individuals. Its core offering spans five integrated practice areas: income and financial planning, wealth management, tax strategy, healthcare planning, and estate/legacy planning. Services are delivered by CFP-credentialed advisors in person across four Tennessee offices and supplemented by digital tools such as a free Retirement Savings Calculator and a no-cost Financial Plan Checkup.

Product overview

Beacon Capital Management is a full-service independent registered investment advisory firm offering comprehensive retirement planning and wealth management services. The firm operates as a unified advisory practice built around five core service areas: Financial Planning, Wealth Management, Tax Strategy, Social Security Optimization, and Healthcare Planning, and Estate & Legacy Planning. The firm provides these services through in-person advisor consultations supplemented by digital tools including a free Retirement Savings Calculator, a complimentary Financial Plan Checkup service, and a client portal for account management. The product portfolio also includes educational content offerings such as the Retirement Talk YouTube show, the Beacon Retirement Strategies Radio Show on SuperTalk 99.7 WTN, and multiple free downloadable guides covering Social Security, tax-efficient strategies, retirement income, and estate planning. All advisory services are delivered by licensed CFP professionals at four Tennessee locations (Franklin headquarters, Murfreesboro, Hendersonville, and Mt. Juliet).

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive retirement income analysis, goal assessment, risk evaluation, and strategic financial planning covering all areas of retirement for individual clients.
• Wealth Management Investment management, portfolio construction, risk analysis, and ongoing management of investment portfolios aligned with retirement goals.
• Tax Strategy Tax-efficient investment strategies, Roth conversions, Qualified Charitable Distributions (QCDs), and tax planning designed to minimize the retirement tax burden.
• Social Security Optimization Strategic advice on when and how to claim Social Security benefits, including spousal benefits, to maximize lifetime retirement income.
• Healthcare Planning Medicare enrollment guidance, healthcare cost projections, long-term care planning, and strategies to protect retirement income from medical expenses.
• Estate & Legacy Planning Will and trust preparation guidance, probate avoidance strategies, gun trust creation, power of attorney, and asset transfer planning.
• Wrap Fee Program Bundled fee program described in the firm's Form ADV Part 2A and Wrap Fee Program Brochure, where a single fee covers investment advisory services and transaction costs.
• Financial Plan Checkup No-cost, no-obligation assessment including retirement income analysis, fee report, portfolio stress test, Social Security maximization, healthcare analysis, and estate plan review.
• Client Portal (Orion Advisor) Secure online portal for existing clients to access account information, view portfolios, and manage investment accounts, powered by third-party Orion Advisor technology.
• Secure Document Upload (ShareFile) Secure document transmission service for sharing investment statements, tax returns, insurance documents, and estate planning materials with the firm.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Knight Legal (Ryan Knight, Attorney at Law)coreStrategic or Co-development PartnerRyan Knight, Attorney at Law, is Beacon Capital Management's preferred partner for estate planning services. His office is jointly located with the firm's headquarters in Franklin, Tennessee. Knight hosts lunch and learn events at Beacon's offices to educate clients on estate planning topics including wills, trusts, probate, gun trusts, and estate administration. He provides free, no-obligation consultations as part of the referral relationship.
• Beacon Insurance and Health, LLCcoreOthersBeacon Insurance and Health, LLC is an affiliate of Beacon Capital Management offering insurance products and services. Insurance products including fixed insurance products are integrated into the retirement strategies offered by the firm to custom suit client needs and objectives.
• Beacon Capital Advisors CorporationminorOthersAdvisory services are offered for a fee by Beacon Capital Advisors Corporation, a related entity. Beacon Capital Management is a registered investment advisor with the SEC.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carson Wealth Management: Large RIA specializing in holistic financial planning and retirement income for individuals, with a media-driven, education-led growth model that closely mirrors Beacon's radio/YouTube/content-led client acquisition.
• CapWealth Advisors: Fee-only RIA headquartered in Franklin, Tennessee, serving individuals and families with comprehensive financial planning, tax, and wealth management, directly overlapping Beacon's Nashville-suburb service area and retirement-focused value proposition.
• Buckingham Strategic Wealth: Fee-only RIA built around evidence-based investing and comprehensive financial planning for individuals, with a strong educational-content focus akin to Beacon's media presence.
• Ronald Blue Trust: Faith-based, fee-only RIA providing comprehensive financial, tax, estate, and charitable planning for individuals and families, comparable in holistic, planning-first approach to retirees.
• Edelman Financial Services: National RIA focused on retirement planning, tax-efficient income strategies, and wealth management for mass-affluent and high-net-worth individuals, comparable to Beacon's retirement-centric service model.

Broad incumbents

• Commonwealth Financial Network: Independent broker-dealer/RIA support platform whose affiliated practices run local, relationship-driven wealth and retirement advisory firms closely matching Beacon's advisor-led, in-person distribution model.
• Creative Planning: One of the largest U.S. independent RIAs offering comprehensive wealth, tax, estate, and retirement planning, representing the scaled incumbent that Beacon and similar mid-sized RIAs are often rolled into.
• Hightower Advisors: Mid-market RIA platform with advisor-owned firms across the U.S., offering comprehensive planning and wealth management services that compete for the same retirement-focused client segment Beacon targets.
• Focus Financial Partners: Public RIA roll-up platform that partners with independent, founder-led wealth managers; relevant as both a competitor for talent and a likely acquirer profile for Beacon-type regional RIAs.
• Mariner Wealth Advisors: National RIA consolidator with a holistic planning model covering retirement, tax, estate, and insurance, comparable to Beacon's five-pillar offering but at national scale, and an active acquirer of independent RIAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BeaconCapitalM
• YouTubeyoutube.com/channel/UC-0uf0l7ozB-82b9jBxST-A
• Facebookfacebook.com/BeaconCapitalManagement
• LinkedInlinkedin.com/company/beacon-capital-management
• Instagraminstagram.com/beaconcapitalmgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beacon Capital Management