Krayon Pictures

What Krayon Pictures does

Krayon Pictures is a Pune, India-based animation and film production services company founded in 2007. The firm operates with a staff of 101-250 employees and provides animation production services, serving as a mid-tier Indian production house in the outsourced animation and film services value chain. Its functional positioning appears to be B2B services-oriented, likely delivering animation, VFX, and/or film production work for external clients (studios, broadcasters, OTT platforms, or advertising agencies), though the source data does not specify its client base, deal types, or end markets.

The company is led by CEO Aditya Nath Jha and co-founder/director Nishith Takia, suggesting a founder-influenced operating model. Krayon has historically raised modest institutional capital — two rounds totaling approximately $2.86M from RaRe Enterprises in March 2008 and March 2009 — with no subsequent funding events documented. The company remains private, with no parent, subsidiary, M&A, or public-market activity reported in the available data. No product details, proprietary technology stack, pricing models, certifications, awards, patents, or partnerships are disclosed in the source material, and the company's own website returned only a verification/loading page at the time of data collection.

The available data is materially incomplete for investment-grade due diligence. Key unknowns include: revenue and growth rate, customer concentration and named accounts, pricing and contract structure, technology stack and AI/ML capability, competitive positioning within the Indian animation sector, geographic footprint beyond Pune, and any strategic activity post-2009. The fifteen-plus year gap since the last documented capital event is itself a diligence flag — it could reflect either a self-sustaining, capital-efficient operator or stagnation — and cannot be resolved from the supplied inputs.

Name

Krayon Pictures

Website

https://krayonpictures.com

Company type

Private

Founded year

2007

Headcount range

101–250 employees

Short description

Krayon Pictures is a Pune, India-based animation and film production services company founded in 2007, employing 101-250 staff and historically funded by RaRe Enterprises across 2008-2009 rounds.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)

akta.pro secondary industry

3D/CGI Animation Production (MPADACAB)

Keywords

• Animation production
• Film production
• 3D animation services
• Visual effects services
• Creative content production

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

Krayon Pictures provides animation and film production services from its studio in Pune, India. The company produces animated and live-action film content for external clients, operating as an outsourced production partner within India's media and entertainment industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation and Film Production Services Outsourced animation and film production services delivered from Krayon Pictures' Pune-based studio in India, producing animated and live-action film content for external clients in the media and entertainment industry.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• DQ Entertainment: DQ Entertainment is an India-based animation production and IP company producing animated series and features for global clients. It is a direct peer to Krayon in the outsourced Indian animation production market.
• 88 Pictures: 88 Pictures is an India-based animation studio offering 2D/3D animation, VFX, and content production services for global entertainment clients. It is a direct peer to Krayon in outsourced animation production.
• Toonz Animation India: Toonz Animation is a well-established Indian animation production studio offering 2D/3D animation and IP creation services. It is directly comparable to Krayon as a domestic Indian production house serving international animation and film clients.
• Green Gold Animation: Green Gold Animation is an Indian animation studio best known for the Chhota Bheem IP, producing 2D/3D animated series and feature films. It is directly comparable to Krayon as a domestic animation production services and content company.

Broad incumbents

• Prime Focus Technologies: Prime Focus is an India-headquartered global media services company offering post-production, VFX, and content services. It is a broad incumbent that overlaps with Krayon's animation and film production capabilities, particularly on the post-production side.
• Tata Elxsi: Tata Elxsi is a larger, publicly listed Indian design and technology services firm with a sizable media and animation practice. It is a broad incumbent that competes with Krayon for outsourced animation and media production work, but at significantly greater scale and capital base.
• Technicolor (VFX/animation): Technicolor is a global production services group with significant VFX and animation operations, including a large India presence. It is a broad incumbent competing with Krayon for animation and visual effects work on international productions.
• DNEG (Double Negative): DNEG is a global VFX and animation powerhouse with major operations in India. It is a broad incumbent in the same animation/film production services space as Krayon, serving overlapping global film, streaming, and brand clients.

Regional players

• Yash Raj Films: Yash Raj Films is one of India's largest film production and distribution companies. As a regional film production incumbent, it operates in the same Indian film production ecosystem that Krayon serves, although at substantially greater scale and with owned IP.
• Reliance Entertainment: Reliance Entertainment is a large Indian film production and distribution company. While it is a regional player with deeper pockets and IP ownership, its film production operations make it thematically comparable to Krayon's film production services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krayon Pictures