Sunbelt Fire
Sunbelt Fire is a family-owned fire apparatus and equipment dealer serving fire departments across five Southeast US states, distributing exclusive brands like E-ONE, KME, and Fouts Fire alongside PPE, breathing air, and firefighting equipment with full-service support.
- Company typePrivate
- Founded1983
- HeadquartersFairhope, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sunbelt Fire does
Sunbelt Fire is a family-owned fire apparatus and equipment dealer and distributor founded in 1983 by Thomas "Tom" McLendon Jr. in Fairhope, Alabama, now operating under third-generation McLendon family leadership with CEO Slade M. McLendon Sr. The company serves fire departments, industrial facilities, and wildland fire agencies across Alabama, Mississippi, Louisiana, Tennessee, and the Florida Panhandle. Its core business is multi-brand fire apparatus distribution as an exclusive dealer for E-ONE (Alabama and Mississippi), KME (Alabama and Mississippi), and Fouts Fire (Tennessee and Alabama), plus authorized dealer status for Ferrara and REV Vector. Beyond apparatus sales, Sunbelt Fire distributes a comprehensive equipment portfolio including MSA SCBAs, Globe turnout gear, Bauer breathing air compressors, Hale pumps, Akron Brass nozzles, Whelen and Federal Signal lighting, and specialized fire tech products (thermal imaging, gas detection, lithium-ion battery fire solutions).
Sunbelt Fire firmographics
Firmographics- Name
- Sunbelt Fire
- Legal name
- Sunbelt Fire
- Website
- https://sunbeltfire.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunbelt Fire is a family-owned fire apparatus and equipment dealer serving fire departments across five Southeast US states, distributing exclusive brands like E-ONE, KME, and Fouts Fire alongside PPE, breathing air, and firefighting equipment with full-service support.
- Ownership category
- akta.pro rank
Sunbelt Fire industry classification
Industry- Product category
- Fire Apparatus & Equipment Distribution
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)
- akta.pro secondary industries
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
Keywords
Where Sunbelt Fire is headquartered
LocationHeadquarters
- HQ city
- Fairhope
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sunbelt Fire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fire Apparatus Sales: Sales of new fire apparatus including pumpers, tankers, aerials, rescues, wildland, and industrial vehicles from brands E-ONE, KME, Ferrara, Fouts Fire, and Vector (REV)
- Fire Equipment Sales: Sales of firefighting equipment including PPE/SCBAs, turnout gear, boots, helmets, lighting, water flow equipment, tools, rescue gear, wildland equipment, and breathing air products
- Parts & Service: Parts sales (OEM replacement parts, $4M parts inventory), service maintenance, collision repair, and upgrades for fire apparatus and equipment
- Breathing Air Service: Service, maintenance, and repair of MSA SCBAs and Bauer breathing air compressors, including certifications and parts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom apparatus and equipment requiring quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sunbelt Fire product offering
Product offeringCore offering
Sunbelt Fire is a multi-brand fire apparatus dealer and equipment distributor that sells new fire trucks (pumpers, tankers, aerials, rescues, wildland, and industrial vehicles) from manufacturers such as E-ONE, Fouts Fire, Ferrara, KME, and REV Vector, along with firefighting equipment including SCBAs, turnout gear, helmets, water flow equipment, and breathing air products. The company also provides factory-authorized apparatus service, parts distribution, breathing air service, and collision repair through three service center locations and a territory sales team across the Southeast US.
Product overview
Sunbelt Fire is a family-owned fire apparatus and equipment dealer serving the Southeast US since 1983, offering a comprehensive portfolio of firefighting products and services. The company operates as a multi-brand dealer representing E-ONE, Fouts Fire, Ferrara, and KME fire apparatus manufacturers, while also carrying an extensive equipment portfolio including MSA G1 SCBAs, Globe turnout gear, Bauer compressors, and specialized firefighting tools from numerous manufacturers. The product lineup spans fire apparatus (pumpers, rescues, aerials, tankers, wildland, and industrial vehicles), breathing air systems (SCBAs, compressors, fill stations), personal protective equipment (turnout gear, boots, helmets), fire tech (thermal imaging, gas detection, lithium-ion battery fire products), water flow equipment (nozzles, hoses, monitors), rescue equipment, and station supplies. The company complements its product sales with comprehensive services including factory-authorized apparatus repair, parts distribution, breathing air service, and collision repair. Sunbelt Fire serves Alabama, Mississippi, Louisiana, Tennessee, and the Florida panhandle through three service center locations.
Differentiator
Problem solved
Functional benefit
Products and services
- E-ONE Fire Apparatus Full line of fire trucks including pumpers, rescues, aerials, tankers, and wildland vehicles built on custom Cyclone and Typhoon chassis, sold to fire departments and industrial customers.
- Fouts Fire Apparatus Family-owned manufacturer since 1952 offering tankers (2000-4000 gallon), pumpers, and specialty rescue vehicles with standardized, value-priced configurations, sold exclusively in Tennessee and Alabama.
- Ferrara Fire Apparatus
- KME Fire Apparatus Innovative fire apparatus built on custom (Panther, Predator, SSX) and commercial chassis including pumpers, tankers, aerials (up to 123 feet), rescues, and wildland vehicles.
- REV Vector Electric Fire Truck The first North-American style, fully electric fire truck engineered so firefighters can drive and pump on electric power only, featuring zero tailpipe emissions and reduced noise pollution.
- MSA G1 SCBA Self-contained breathing apparatus with integrated HUD, electronic communications, rechargeable battery option, and Bluetooth/RFID/NFC connectivity, for firefighting and industrial use.
- Bauer Breathing Air Compressors High-pressure breathing air compressors with flexible configurations from economical to sound-attenuated systems with multi-functional fill station modules, for fire departments and industrial users.
- Globe Turnout Gear Four lines of turnout gear jackets and pants: ATHLETIX (stretch fabric), G-XTREME 3.0 (athletic design), G-XCEL (modern jacket), and CLASSIX (affordable option), each with warranty for materials and workmanship.
- MSA Cairns Fire Helmets Fire helmets including 1836 Traditional Composite, 880 Traditional Thermoplastic, N5A New Yorker Leather, N6A Houston Leather, XR2 Technical Rescue, and Invader 664 Composite models.
- Fire Apparatus Service Factory-authorized service for E-ONE and all major apparatus brands with EVT-certified technicians, including preventive maintenance, annual services, aerial/pumper inspections, pump testing, and 24/7 emergency repair.
- Breathing Air Service MSA SCBA and Bauer breathing air equipment service including inspections, respiratory fit testing, certifications, warranty support, and field demos.
- Fire Apparatus Parts Extensive parts inventory including master distributor for Hale, Waterous, Foam Pro, Akron, Hannay, Kussmaul, Whelen, Federal Signal, and OEM parts for all major apparatus manufacturers with $4M parts inventory.
- Collision Repair & Upgrades Full collision repair services for fire apparatus fleets with EVT-certified technicians completing work to NFPA 1912 standards, including lighting, technology, and mechanical upgrades.
Quantifiable outcome
- 24/7 emergency service available
- +2 more outcomes
Companies that use Sunbelt Fire
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sunbelt Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sunbelt Fire partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- E-ONEcoreExclusive dealer for Alabama and Mississippi. E-ONE is a leading fire apparatus manufacturer known for custom chassis, pumpers, aerials, rescues, and industrial vehicles. Sunbelt Fire provides sales, service, parts, and warranty support.
- KMEcoreOfficial KME dealer in Alabama and Mississippi. KME manufactures fire apparatus on custom and commercial chassis including pumpers, tankers, aerials, rescues, and wildland vehicles.
- Fouts FirecoreExclusive dealer for Tennessee and Alabama. Fouts Fire manufactures tankers (2000, 3000, 4000 gallon), pumpers, and the FOUTS FOUR utility rescue vehicle.
- Ferrara Fire ApparatusmajorAuthorized dealer for Ferrara, a custom fire apparatus manufacturer based in Holden, Louisiana. Ferrara offers custom chassis, pumpers, tankers, aerials, rescues, and industrial apparatus.
- Vector (REV Brands)majorAuthorized dealer for Vector, the first fully electric fire truck in North American style. Part of REV Brands offering multiple apparatus options.
- MSA (Mine Safety Appliances)coreSupplier of MSA SCBAs including G1 SCBA, G1 Industrial SCBA, and G1 SCBA NO PASS. MSA has nearly 100 years of commitment to the fire service industry.
- Bauer CompressorscoreSupplier of Bauer breathing air compressors with over 75 years of experience. Bauer is the leader in breathing air solutions for firefighting.
- Globe ManufacturingcoreSupplier of Globe turnout gear including ATHLETIX, G-XTREME 3.0, G-XCEL, CLASSIX, and CLASSIX METRO lines. Globe has been selling turnout gear for nearly 30 years.
- MSA CairnscoreSupplier of Cairns fire helmets including 1836 Traditional Composite, 880 Traditional Thermoplastic, N5A New Yorker, N6A Houston, Invader 664, and XR2 Technical Rescue helmets.
- Brindlee Mountain Fire ApparatusminorPartner for used fire apparatus inventory. Brindlee Mountain Fire Apparatus provides used truck inventory for customers seeking pre-owned apparatus.
- Hale ProductscoreMaster distributor for Hale fire pumps and related equipment. Sunbelt Fire maintains extensive inventory of Hale parts and provides pump service.
- Akron BrassmajorMaster distributor for Akron Brass products including nozzles, monitors, valves, and deck guns.
- Whelen EngineeringmajorMaster distributor for Whelen emergency lighting and sirens.
- Federal SignalmajorMaster distributor for Federal Signal emergency lighting, sirens, and warning equipment.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Sunbelt Fire competitors and assessment
Company assessmentBroad incumbents
- REV Group (E-ONE parent and dealer network): REV Group is the parent manufacturer of E-ONE, KME, Ferrara, and other fire apparatus brands. While primarily a manufacturer, REV operates subsidiary dealer/service entities that compete regionally with independent dealers like Sunbelt Fire in the integrated apparatus-and-service offering space.
- Spartan Emergency Response: Spartan Emergency Response (REV Group) manufactures Spartan, Smeal, and Marion fire apparatus brands and operates an integrated dealer/service network comparable to Sunbelt Fire's model. Direct competitor on apparatus sales and authorized service in adjacent Southeastern regions.
- Ferrara Fire Apparatus: Ferrara is a custom fire apparatus manufacturer (Holden, LA) authorized for sale through Sunbelt Fire. As a manufacturer with regional dealer networks, Ferrara is comparable in the apparatus category but competes on direct municipal sales in territories outside Sunbelt's exclusive E-ONE/KME footprint.
- Pierce Manufacturing: Pierce Manufacturing is the largest US fire apparatus manufacturer (owned by Oshkosh). Pierce operates the broadest factory-direct dealer/service network in North America, making it the dominant competitor to multi-brand independents like Sunbelt Fire for municipal contracts across the Southeast.
- KME (Kovach Mobile Equipment): KME is a Pennsylvania-based custom fire apparatus manufacturer whose products are sold through Sunbelt Fire in AL/MS. KME operates its own regional dealer/service network and is comparable in fire apparatus scope, but Sunbelt aligns with KME as a distribution channel rather than competing with it in primary territories.
Regional players
- Sid's Equipment & Truck Sales: Sid's is an Illinois/Midwest regional fire apparatus dealer distributing multiple brands. Comparable business model to Sunbelt Fire (multi-brand dealer with parts, service, and breathings air support) but operates in a non-overlapping geography (Midwest vs. Sunbelt's Southeast).
- Midwest Fire Equipment & Repair: Midwest Fire is a regional fire apparatus dealer and service center in the Midwest US. Comparable in offering breadth (new/used apparatus, parts, service, breathing air) and in being a regional multi-brand distributor, but serves a different geography than Sunbelt Fire.
Direct peers
- Brindlee Mountain Fire Apparatus: Brindlee Mountain Fire Apparatus is a Southeast-region fire apparatus dealer specializing in used fire trucks; explicitly cited as Sunbelt Fire's used-apparatus partner. Directly comparable in business model (multi-brand apparatus brokerage, parts, service) and overlapping geography (AL/TN corridor).
- Fouts Fire Apparatus: Fouts Fire is a family-owned tanker/pumper manufacturer (since 1952) for whom Sunbelt Fire is the exclusive dealer in TN and AL. While a manufacturer, Fouts Fire also sells direct to select municipal/government customers, creating partial overlap with Sunbelt's dealer channel in adjacent territories.
Others
- MSA Safety (Mine Safety Appliances): MSA is a major safety equipment manufacturer (SCBAs, gas detection, thermal imaging) whose G1 SCBA and ALTAIR products are distributed through Sunbelt Fire. As an upstream supplier with overlapping fire service customer relationships, MSA is ecosystem-relevant for understanding Sunbelt's parts/service economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunbelt Fire social profiles
Digital presenceSunbelt Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunbelt Fire leadership team
Management profileNumber of profiles
Profiles11 records
Sunbelt Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunbelt Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunbelt Fire
What does Sunbelt Fire do?
Sunbelt Fire is a multi-brand fire apparatus dealer and equipment distributor that sells new fire trucks (pumpers, tankers, aerials, rescues, wildland, and industrial vehicles) from manufacturers such as E-ONE, Fouts Fire, Ferrara, KME, and REV Vector, along with firefighting equipment including SCBAs, turnout gear, helmets, water flow equipment, and breathing air products. The company also provides factory-authorized apparatus service, parts distribution, breathing air service, and collision repair through three service center locations and a territory sales team across the Southeast US.
Is Sunbelt Fire a public or private company?
Sunbelt Fire is a private company. It is classified as family owned and is currently operating.
When was Sunbelt Fire founded?
Sunbelt Fire was founded in 1983. It employs 11 to 50 people.
Where is Sunbelt Fire based?
Sunbelt Fire is headquartered in Fairhope, United States, in the North America region.
How does Sunbelt Fire make money?
Four revenue lines are on record. Fire Apparatus Sales are the primary driver. The others are fire Equipment Sales, parts & Service and breathing Air Service.
Who are Sunbelt Fire's main competitors?
Broad incumbents on record are REV Group (E-ONE parent and dealer network), Spartan Emergency Response, Ferrara Fire Apparatus, Pierce Manufacturing and KME (Kovach Mobile Equipment). Regional players are Sid's Equipment & Truck Sales and Midwest Fire Equipment & Repair. Direct peers are Brindlee Mountain Fire Apparatus and Fouts Fire Apparatus. MSA Safety (Mine Safety Appliances) is listed as an others.
Does Sunbelt Fire have an API?
No public API is recorded for Sunbelt Fire.
What industry is Sunbelt Fire in?
Sunbelt Fire's product category is Fire Apparatus & Equipment Distribution. Its primary akta.pro industry code is IMACABAG, Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition), with a secondary code of BPAKAGAF, Fire Alarm & Life Safety Systems Integration. Its NAICS code is 333310 and its SIC code is 3559.