OKdo

What OKdo does

OKdo is a London-headquartered technology company founded in 2019 that provides software, development support, and manufacturing services targeted at the single board computer (SBC), IoT, and maker/developer ecosystem, operating as a focused sub-brand within the RS Group plc (LSE: RS1) distribution platform. The company is positioned as the front door for hobbyist and professional developer communities adopting Raspberry Pi, Arduino, and ROCK platforms, while also serving the broader RS Components industrial catalog of over 800,000 products spanning automation, connectors, semiconductors, test and measurement, PPE, and maintenance supplies. Its product surface combines curated SBC and STEM education lines with the RS Pro private label range, partner-distributed industrial brands (Phoenix Contact, Keysight, Panduit, Brady, Loctite, IMI Norgren), and free engineering resources delivered through the DesignSpark community platform.

The business model is primarily transactional e-commerce distribution via uk.rs-online.com, with credit accounts, scheduled deliveries, and parcel tracking for enterprise procurement, plus a UK branch network for in-person collection. Pricing is not publicly disclosed and is quote-based for enterprise customers, while SMB and individual buyers transact at listed catalog prices. Customer segments are horizontal: engineering firms, industrial manufacturers, maintenance operations, electrical contractors, and the maker/developer community, with no named anchor enterprise accounts disclosed in the source data. Marketing is multi-channel across the storefront, email newsletters, DesignSpark, and major social platforms including TikTok, indicating intent to reach younger and maker-skewed cohorts beyond traditional industrial procurement.

Claire Doyle is identified as SVP Sales and Marketing and Co-founder. The company sits within the publicly listed RS Group conglomerate, which provides procurement, logistics, and catalog scale that independent SBC/IoT distributors cannot match, but OKdo's own standalone financials are not disclosed. Strategic emphasis is visible in the recent "Intelligent Automation" category promotion and continued SBC/STEM ecosystem buildout, suggesting the company's growth posture is expansionary within its parent group's existing distribution footprint.

Name

OKdo

Legal name

RS Components Ltd.

Website

https://okdo.com

Company type

Public

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

OKdo is a London-based technology company founded in 2019 within the RS Group ecosystem, providing software, development support, and manufacturing services for single board computers, IoT, and maker/developer communities, alongside distribution of industrial and electronic components.

Ownership category

akta.pro rank

Product category

Industrial and Electronic Components Distribution

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Analog Front-End (AFE) ICs (Sensor/Medical/Industrial AFE) (HDAHAIAJ)

Keywords

• Industrial components distribution
• Electronic components supply
• Single board computers
• Engineering design resources
• Test and measurement equipment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

OKdo distributes over 800,000 industrial, electrical, and electronic components through an e-commerce storefront and UK branch network. Core lines include automation & control gear, cables & wires, connectors, semiconductors, test & measurement equipment, tools, personal protective equipment, and authorized Single Board Computer ranges (Arduino, Raspberry Pi, ROCK). Value-added offerings include technical support from experts, calibration services, scheduled delivery, and the free DesignSpark engineering platform.

Product overview

No product and services information for OKdo was found in the provided source data. The source data pertains to RS Components (uk.rs-online.com), a distributor of industrial and electrical components, which includes categories such as Automation & Control Gear, Cables & Wires, Connectors, Development Tools, Semiconductors, Test & Measurement, and Personal Protective Equipment among over 800,000 products available.

Differentiator

Problem solved

Functional benefit

Brands

• RS Pro: Own brand of industrial components and tools

Products and services

• Industrial & Electronic Components Catalog Over 800,000 SKUs across automation & control gear, cables & wires, connectors, semiconductors, test & measurement, tools, enclosures, HVAC, lighting, switches, batteries, displays, ESD control, passive components, power supplies, fasteners, bearings, pneumatics, hydraulics, office supplies, PPE, and site safety, sold to industrial and engineering buyers.
• RS Pro Private-Label Brand

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship, major and minor.

• ArduinocoreTechnology or IntegrationFeatured brand partner on RS website. Arduino development boards, microcontrollers, and ecosystem products are distributed through RS channels. RS stocks full range of Arduino products including boards, shields, and accessories for embedded systems development.
• Raspberry PicoreTechnology or IntegrationMajor distribution partner for Raspberry Pi single board computers and accessories. RS is an authorized reseller offering the full Raspberry Pi product line including boards, modules, cameras, and related accessories.
• RS ProflagshipChannel Partner/ Reseller/ DistributorRS Group's own private label brand offering professional-quality industrial components and tools at competitive prices. RS Pro products are exclusive to RS and a key differentiator.
• PanduitmajorChannel Partner/ Reseller/ DistributorFeatured brand partner. Panduit supplies physical infrastructure solutions for electrical and network applications. Distributed through RS catalog.
• BradymajorChannel Partner/ Reseller/ DistributorIndustrial identification and safety labeling solutions. RS distributes Brady products including label printers, identification tags, and safety signage.
• LoctitemajorChannel Partner/ Reseller/ DistributorHenkel's industrial adhesives and sealants brand. Loctite products distributed through RS for industrial assembly, maintenance, and repair applications.
• Keysight TechnologiesmajorChannel Partner/ Reseller/ DistributorTest and measurement equipment manufacturer. Keysight products including oscilloscopes, multimeters, and signal generators distributed through RS.
• Phoenix ContactmajorChannel Partner/ Reseller/ DistributorGerman industrial automation and interconnection technology manufacturer. Full range of Phoenix Contact products including connectors, controllers, and power supplies distributed through RS.
• MeggerminorChannel Partner/ Reseller/ DistributorElectrical test equipment manufacturer specializing in insulation testers, multimeters, and multifunction testers for installation and maintenance testing.
• IMI NorgrenmajorChannel Partner/ Reseller/ DistributorPneumatics and fluid control specialist. Norgren products including valves, cylinders, and air preparation equipment distributed through RS.
• HucominorChannel Partner/ Reseller/ DistributorMechanical power transmission components. Huco products including bearings, couplings, and shaft collars distributed through RS.
• VikanminorChannel Partner/ Reseller/ DistributorProfessional cleaning tools for food industry and industrial applications. Vikan mops and cleaning equipment distributed through RS.
• BottminorChannel Partner/ Reseller/ DistributorWorkshop equipment and storage solutions. Bott computer workstations and workshop furniture distributed through RS.
• VerderflexminorChannel Partner/ Reseller/ DistributorPeristaltic pumps and fluid transfer equipment. Verderflex products distributed through RS for industrial and laboratory applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farnell / element14: Global electronics distributor owned by Avnet, with a dedicated element14 community for makers and engineers. Stocks Raspberry Pi, Arduino, and broad industrial/electrical components — directly comparable to OKdo's SBC-plus-industrial catalog model.
• Mouser Electronics: One of the largest global authorized distributors of semiconductors and electronic components, with strong SBC/maker category presence and an engineer-focused e-commerce platform. Competes head-on with OKdo/RS in the same product categories.
• Digi-Key Electronics: Massive authorized distributor of electronic components with global reach, broad catalog, and strong engineering tools. Direct competitor in SBC, semiconductor, and industrial component distribution with comparable customer base.
• Adafruit: Leading open-source hardware company and maker-focused electronics retailer/distributor. Specializes in SBCs, microcontrollers, sensors, and DIY electronics — overlapping directly with OKdo's maker/developer SBC and IoT focus.
• SparkFun Electronics: US-based maker-focused electronics retailer/distributor of SBCs, sensors, breakout boards, and educational kits. Highly comparable to OKdo's SBC and developer-tools offering with similar target customer (engineers, educators, hobbyists).
• Seeed Studio: IoT hardware specialist and SBC distributor offering Raspberry Pi, Arduino-compatible boards, and edge AI platforms. Direct peer in the IoT/SBC developer ecosystem with comparable open-source hardware positioning.

Broad incumbents

• Arrow Electronics: Global Fortune-500 electronic components distributor with massive catalog and enterprise field-sales force. Competes broadly in the same product categories as OKdo/RS but serves larger enterprise customers and offers a wider portfolio.
• Avnet: One of the world's largest electronic component distributors and parent of Farnell/element14. Operates broadly across components, embedded solutions, and supply-chain services — overlapping OKdo's category at scale.
• Newark / element14 (Americas): Americas-facing arm of Farnell/element14, distributing the same SBC, semiconductor, and industrial product lines as OKdo. Regional peer with very similar catalog and customer profile but primarily serving the Americas market.

Emerging players

• Pimoroni: UK-based maker electronics company designing and distributing Raspberry Pi accessories, microcontrollers, and educational kits. Direct geographic and product overlap with OKdo's SBC/maker focus, but smaller scale and more niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LetsOKdo
• YouTubeyoutube.com/channel/UCad2C5AV8SYqke58Y5wCuCg
• Facebookfacebook.com/WeAreRSGroupPLC
• LinkedInlinkedin.com/company/rs-uk-ireland
• Instagraminstagram.com/wearersgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKdo