OMfire!

What OMfire! does

OMfire! GmbH is a boutique online marketing agency headquartered in Duisburg, Germany, founded in 2008 by Thorsten Loth and operating with a team of approximately 30 in-house specialists. The firm serves enterprise and mid-market clients — including Hugo Boss, Fressnapf, Apollo Optik, Parfümerie Pieper, and UDO BÄR (RAJA Group) — across more than 45 active accounts. Its service portfolio is organized around four pillars: SEO (technical, content, off-page, and local), SEA (Google Ads, Bing/Microsoft Ads, Shopping, Performance Max, paid social, price comparison engines, display and YouTube), Digital PR, and Performance Marketing (analytics, CRO/UX, A/B testing, and cross-channel attribution).

The agency's underlying technology stack combines standard industry tools — Google Analytics 4, Google Tag Manager, Google Ads, Microsoft Advertising, Google Search Console, WordPress CMS — with the proprietary OMlocal! platform. OMlocal! is a multi-location NAP-synchronization and local-SEO management tool, developed in-house and operated through the affiliated sister company OMlocal! GmbH. It centralizes franchise business data across Google Maps, Bing, Apple Maps, Facebook, and navigation systems, and the company claims experience managing 100,000+ franchise locations. The technology layer supports a managed-service distribution model rather than self-serve SaaS.

OMfire! operates a sales-led, direct-to-client GTM with custom-quote, project or multi-year retainer pricing; a free initial consultation is offered through Microsoft Bookings. The business model is professional services revenue, with the OMlocal! product providing a software-enabled recurring layer for franchise and multi-location accounts. The company is founder-owned, with Thorsten Loth as Inhaber and Christoph Ehrke as Managing Director, and has not raised external capital. Geographic scope is primarily German/DACH, served entirely by the Duisburg-based in-house team.

Name

OMfire!

Legal name

OMfire! GmbH

Website

https://omfire.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

OMfire! is a Duisburg-based boutique online marketing agency of ~30 specialists, serving 45+ enterprise and mid-market clients across the DACH region with SEO, SEA, Digital PR, and Performance Marketing services, complemented by the proprietary OMlocal! multi-location platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Agency Services: OMfire! generates revenue by providing managed online marketing services including SEO, SEA, Digital PR, Performance Marketing, and strategy consulting. Services are offered on a quote-based, project or retainer basis. Pricing is not publicly disclosed; initial consultations are offered free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

OMfire! is a boutique online marketing agency headquartered in Duisburg, Germany, providing tailored SEO, SEA, Digital PR, and Performance Marketing services to enterprise and mid-market businesses. The agency also offers the proprietary OMlocal! SaaS platform for franchise and multi-location businesses to centrally manage and synchronize their business location data across Google Maps, Bing, Apple Maps, Facebook, and navigation systems.

Product overview

OMfire! is a boutique digital marketing agency headquartered in Duisburg, Germany, founded in 2008 and operating under the OMx group alongside its sister company OMlocal!. The agency provides a comprehensive suite of online marketing services organized under four core pillars: SEO (encompassing Technical SEO, Content SEO, OffPage SEO, and Local SEO), SEA (covering Search Ads, Shopping, Performance Max, Display/YouTube, Paid Social, Price Comparison Engines, and SEA Training), Digital PR (off-page authority building, editorial placements, advertorials, influencer marketing), and Performance Marketing (web analytics, CRO/UX, A/B testing, cross-channel attribution). OMfire! also offers a proprietary SaaS product, OMlocal!, which is a multi-location location-data management platform enabling businesses to centrally manage and synchronize their presence across Google Maps, Bing, Apple Maps, Facebook, and navigation systems. OMfire! and OMlocal! operate as affiliated but distinct entities under the OMx umbrella, combining agency services with a scalable software tool to offer a complete local-online marketing solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Full-service search engine optimization including technical SEO audits, content strategy and creation, off-page/link-building campaigns, and local SEO, organized into four sub-areas: Technical SEO, Content SEO, OffPage SEO, and Local SEO. For businesses seeking to improve organic search visibility and rankings.
• Search Engine Advertising (SEA) Search engine advertising management across Google Ads and Microsoft/Bing Ads, encompassing campaign strategy, search network ads, Shopping campaigns, Performance Max, price comparison feed optimization, display and YouTube advertising, paid social (Meta/LinkedIn), and ongoing reporting and training. For businesses running paid search and shopping campaigns.
• Digital PR Digital public relations combining PR, off-page SEO, and content marketing to build brand authority, earn backlinks, and increase organic visibility through editorial placements, advertorials, and influencer campaigns. For businesses seeking to build brand authority and earn high-quality backlinks.
• Performance Marketing Performance-driven marketing encompassing web analytics, conversion rate optimization (CRO), user experience (UX) consulting, A/B and multivariate testing, and cross-channel attribution reporting to quantify and optimize campaign ROI. For businesses seeking measurable marketing ROI.
• Strategy and Consulting Digital strategy consulting service supporting clients in identifying the right path for their digital strategy, providing expert guidance, new ideas, and strategic decision-making in online marketing.
• OMlocal! Multi-Location Management Platform Proprietary multi-location management SaaS platform enabling businesses with many branches to centrally administer and synchronize their Google Maps entries and other directory listings (Google Maps, Bing, Apple Maps, Facebook, navigation systems), with daily NAP (Name, Address, Phone) data updates, automated location page creation, and a dashboard consolidating GMB, Search Console, keyword reports, traffic reports, and local-level keyword rankings. For franchise and multi-location businesses.

Quantifiable outcome

• Over 100,000 franchise locations managed via OMlocal! technology
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Google (Google Ads, Google Analytics, Google Maps, Google Tag Manager)coreTechnology or IntegrationOMfire! utilizes Google's advertising and analytics ecosystem (Google Ads, Google Analytics 4, Google Tag Manager, Google Search Console, Google Maps) as the primary technology platform for delivering SEO, SEA, and performance marketing services to clients.
• Microsoft (Bing Ads, Microsoft Advertising)coreTechnology or IntegrationOMfire! manages Microsoft/Bing advertising campaigns as part of its SEA service offerings, leveraging the Bing search network alongside Google Ads.
• Meta (Facebook, Instagram, Meta Ads)coreTechnology or IntegrationOMfire! creates and manages paid social campaigns on Meta platforms (Facebook and Instagram) as part of its Paid Social and Digital PR service offerings.
• OMlocal! (sister company)coreStrategic or Co-development PartnerOMlocal! is the affiliated sister company of OMfire!, providing franchise and multi-location management solutions via its proprietary OMlocal! app. The two companies operate together under the 'OM' umbrella, offering clients a complete online marketing solution combining traditional agency services with specialized local search technology.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Global digital creative and engineering agency with deep SEO, SEA, performance, and content capabilities across European markets. Comparable to OMfire! as a multi-disciplinary digital marketing services provider, but at materially larger scale and broader service breadth.
• Uberall: Berlin-based multi-location marketing platform providing NAP sync, listings management, and local search analytics across directories. Directly comparable to the OMlocal! product and overlapping with OMfire!'s local SEO service line, but at much larger scale and broader international footprint.
• Yext: US-listed Digital Presence Platform for multi-location brands, offering listings, pages, and reputation management. Comparable to OMlocal! on the franchise/multi-location directory-sync functionality that is core to OMfire!'s local SEO offering.
• Jellyfish: Global digital marketing agency offering SEO, paid media, content, and analytics. Comparable to OMfire! as a full-service online marketing services competitor, but operates at significantly larger scale under the Brandtech Group umbrella.
• Performics: Publicis-owned performance marketing agency network with SEO, paid search, and analytics services. Comparable to OMfire! on the SEA/Performance Marketing pillar, particularly for enterprise clients like Hugo Boss and Fressnapf that both firms compete for.

Direct peers

• Claneo: Berlin-based digital marketing agency focused on SEO, SEA, content, and performance marketing for B2B and enterprise clients. Most directly comparable to OMfire! as a similarly sized German full-service online marketing agency with sales-led consulting model.
• Löwenstark: German SEO and SEA agency with comparable pillar services (SEO, SEA, Digital PR, Performance). Direct competitor to OMfire! in the mid-market German online marketing segment with similar boutique positioning.
• Localyse: Cologne-based Google Marketing Platform partner focused on local marketing analytics, SEO, and SEA. Compares to OMfire! across SEA, technical SEO, and the franchise/multi-location specialization that intersects with OMlocal!.

Regional players

• Webrepublic: Swiss-German digital agency offering SEO, SEA, and performance marketing services. Comparable to OMfire! in service mix and target customer profile, serving German-speaking markets without direct Duisburg/NRW overlap.
• TRG (The Reach Group): Munich-based digital agency offering SEO, SEA, content, and analytics services to German enterprise clients. Comparable to OMfire! on service mix and enterprise German customer base, but operating at larger size and with broader international reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OMfire
• Instagraminstagram.com/omfire.de
• LinkedInlinkedin.com/company/omfire

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMfire!