Osceola Medical Center

What Osceola Medical Center does

Osceola Medical Center (OMC) is a nonprofit, community-based Critical Access Hospital founded in 1932 in Osceola, Wisconsin, serving residents of Osceola, St. Croix Falls, Amery, Somerset, and surrounding Western Wisconsin communities. The organization operates a single integrated acute-care campus with 24/7 emergency services, urgent care, primary care, a birth center, a surgical center capable of 80+ on-site procedures, a sleep center, rehabilitation (cardiac, physical, occupational, speech, respiratory), mental health and addiction services, cancer care, orthopedics, and interventional pain management. It employs between 251 and 500 staff and operates affiliated entities including OMC Pharmacy, Wild River Fitness, and the Our Foundation/OCHF charitable foundation.

OMC's core technology stack centers on Epic MyChart (launched November 10, 2024) for patient scheduling, records, billing, and virtual care, paired with the Zipnosis-powered ClickClinic for $30 asynchronous virtual visits on minor conditions. Specialty capability is augmented through third-party partnerships rather than in-house build: Allina Health delivers TeleStroke neurology via video, Wapiti Medical Staffing supplies Board Certified Emergency Medicine Physicians, and Tareen Dermatology operates as a tenant clinic on the main campus. The operating model is direct-to-patient with insurance billing across Medicare, Medicaid, and commercial payers, plus a Community Care financial assistance program that can write off 75-100% of charges for households at or below 301% of Federal Poverty Guidelines. Forward expansion includes the February 2026 opening of the Scandia Clinic in Minnesota, marking OMC's first cross-state satellite, and a leadership refresh that has added a new Medical Director for Emergency Medicine to support a higher-acuity, lower-transfer care model.

Name

Osceola Medical Center

Legal name

Osceola Medical Center

Website

https://myomc.org

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

251–500 employees

Short description

Osceola Medical Center is a nonprofit Critical Access Hospital in Osceola, Wisconsin, founded in 1932, providing comprehensive acute, primary, specialty, maternity, and emergency care to rural Western Wisconsin communities, with a new satellite clinic opening in Scandia, Minnesota in 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Osceola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Revenue generated from comprehensive healthcare services including primary care, specialty care, emergency services, surgical procedures, maternity care, diagnostic services, and rehabilitation. Services are billed to patients directly or through insurance plans including Medicare and Medicaid. The hospital operates as a critical access hospital serving rural communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Osceola Medical Center is a community-based critical access hospital providing comprehensive acute, primary, specialty, and emergency healthcare services across Western Wisconsin. Its core offerings span primary care, urgent care, 24/7 emergency care, general surgery, maternity/birth center services, cancer care, heart care, orthopedics, sleep medicine, interventional pain management, rehabilitation, and mental health and addiction services, delivered on-site at its Osceola campus with supporting virtual care through ClickClinic.

Product overview

Osceola Medical Center is a community-based healthcare provider offering a comprehensive range of medical services through multiple delivery channels. The organization operates as a single integrated healthcare system with primary care, urgent care, emergency care, specialty care, maternity care, surgery, rehabilitation, and mental health services. Key platforms include Epic MyChart patient portal for scheduling and records access, and Click Clinic for virtual visits. The facility includes a Birth Center with private suites and water birth options, a Sleep Center, and rehabilitation services. A new Scandia Clinic location is planned for 2026.

Differentiator

Problem solved

Functional benefit

Brands

• OMC Pharmacy: On-site pharmacy services at Osceola Medical Center.
• OMC Birth Center
• Wild River Fitness
• Our Foundation (OCHF)
• Scandia Clinic

Products and services

• Primary Care Comprehensive primary care for community residents including well-child and adult visits, acute illness and injury treatment, chronic disease management (high blood pressure, diabetes, high cholesterol, asthma), and preventive care such as immunizations and cancer screenings. Available in-person at OMC or via virtual visit.
• Urgent Care Walk-in in-person care at OMC for minor illnesses and injuries, with no appointment required; available Monday-Thursday 7am-6:45pm, Friday 7am-4:45pm, and Saturday 8am-1:45pm.
• Emergency Care 24/7/365 emergency department providing care for illnesses and injuries, staffed by board-certified emergency medicine physicians via the Wapiti Medical Staffing partnership.
• Click Clinic Virtual Visits Virtual visit platform on phone or computer for minor illnesses and injuries, available daily 7am-7pm at $30 per visit, providing fast and affordable care without an in-person appointment.
• Specialty Care Specialty physician services spanning allergy/asthma, cancer care, ear/nose/throat, eye care, foot and ankle, general surgery, heart care, maternity care, mental health and addiction, orthopedics, pain management, reflux and heartburn, rehabilitation, sleep, and urology for residents of the service area.
• Maternity Care Comprehensive prenatal care across trimesters, delivery at the OMC Birth Center with private birth suites, postnatal care, postpartum support, lactation education, and childbirth classes for expectant mothers in the service area.
• OMC Birth Center Family-centered maternity unit offering private birth suites, water births, Jacuzzi labor tubs, wireless waterproof fetal monitoring, nitrous oxide pain relief, and comprehensive support services during labor, delivery, recovery, and postpartum.
• Heart Care Cardiac care including management of heart failure, arrhythmias, and narrowed or blocked blood vessels, plus cardiac rehabilitation, Holter and cardiac event monitoring, stress tests, and heart ultrasound/MRI imaging.
• General Surgery On-site surgery center with state-of-the-art operating rooms and skilled general surgeons performing over 80 procedures including appendix removal, hernia repairs, gallbladder removal, endoscopy, colonoscopy, and cancer surgeries.
• Cancer Care Cancer diagnosis and treatment with advanced treatment options, clinical trials, imaging, and chemotherapeutics comparable to big-city hospitals, plus blood transfusions, IV fluids and medications, and port/PICC line care.
• Sleep Center Diagnosis and treatment of sleep disorders including insomnia, sleep apnea, snoring, sleep walking/talking, narcolepsy, restless legs syndrome, and shift-work sleep problems.
• Rehabilitation Comprehensive rehabilitation services including cardiac rehabilitation, occupational therapy, physical therapy, respiratory therapy, and speech therapy to support recovery from injury, illness, or surgery.
• Interventional Pain Management Customized pain management using injections, ablations, rehabilitation, and non-surgical treatments for conditions including neck and back pain, sciatica, pinched nerves, headaches, and compression fractures.
• Orthopedics Orthopedic services including minimally invasive surgery, hand care, foot and ankle treatments, sports injuries, bone fractures, joint replacements, and arthroscopy.
• Mental Health and Addiction Care Mental health and addiction services covering anxiety and stress management, bipolar disorder, depression, substance abuse, trauma/PTSD, ADHD, schizophrenia, and geriatric mental health support.
• Eye Care Ophthalmology and optometry services delivered as part of OMC's specialty care line, including recognition of Richard Stanek, MD as a regional Top Doctor in eye care.
• OMC Pharmacy On-site pharmacy at Osceola Medical Center providing prescription dispensing and refills for OMC patients.
• TeleStroke Program Special video technology allowing Allina Health stroke neurologists to examine OMC patients remotely for accurate and prompt stroke diagnosis, enabling acute stroke evaluation and routine neurological consultations in real time without on-site neurologist coverage.

Quantifiable outcome

• Same provider throughout pregnancy and 95% of the time during delivery
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Tareen DermatologyminorChannel Partner/ Reseller/ Distributor · 12 May 2026Tareen Dermatology, the largest independent dermatology practice in the Upper Midwest, opened its 11th clinic location and second Wisconsin clinic inside the Osceola Medical Center. The new facility provides full-spectrum dermatological services including skin checks, skin cancer treatments, and chronic skin condition care to address historically limited specialty care access in the Osceola community.
• Wapiti Medical StaffingcoreStrategic or Co-development Partner · 7 May 2025Partnership to transition OMC's Emergency Department to staffing with Board Certified Emergency Medicine Physicians. This collaboration reinforces the hospital's commitment to high-quality, patient-centered emergency care. Board Certified Emergency Physicians are specially trained to manage urgent and life-threatening conditions, providing advanced clinical expertise close to home. The partnership allows OMC to care for sicker patients locally without transferring them to the Twin Cities for advanced procedures.
• Allina HealthcoreStrategic or Co-development Partner · 5 May 2025TeleStroke partnership provides OMC with special video technology allowing Allina Health stroke neurologists to examine patients remotely for accurate and prompt stroke diagnosis. The program was developed specifically for smaller hospitals that don't have a neurologist on call 24/7. Enables acute stroke evaluation and routine neurological consultations in real time, allowing critical therapy to begin without patient transfer.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ThedaCare: Wisconsin-based regional health system with community hospitals across northeast and central Wisconsin. Comparable community-hospital footprint and rural-service-area orientation to OMC, though at significantly greater scale.
• Allina Health: Large Minnesota/Wisconsin regional system that is also OMC's TeleStroke partner. Comparable in service breadth (primary, specialty, ED, maternity, mental health) but at significantly larger scale; a competitor and collaborator simultaneously.
• Gundersen Health System: Western Wisconsin regional system with critical-access hospital operations across the same regional corridor OMC serves. Comparable rural-community operating model and Wisconsin patient demographics.
• Aspirus Health: Wisconsin/Upper Michigan regional system operating multiple community and critical-access hospitals. OMC's new ED Medical Director previously led Aspirus Divine Savior ED, indicating direct operational comparability in rural hospital management.
• Marshfield Clinic Health System: Integrated Wisconsin health system combining a large clinic platform with community hospitals, serving many of the same rural Wisconsin communities that anchor OMC's catchment.
• M Health Fairview: Major Minnesota/Wisconsin academic-affiliated regional system. The implicit destination for complex cases OMC cannot handle locally, and a likely competitor if it expands ambulatory presence into OMC's catchment.
• Bellin Health: Wisconsin regional health system operating community hospitals and primary-care clinics in northeast Wisconsin. Similar community-hospital model and rural-Wisconsin service profile as OMC, though at larger scale.

Direct peers

• Amery Hospital & Clinic: HealthPartners-affiliated community hospital in Amery, WI - explicitly named in OMC's service-area description. Similar size and community-hospital model serving a comparable rural Wisconsin population.
• Hudson Hospital & Clinics: HealthPartners-affiliated community hospital in Hudson, WI - directly adjacent to OMC's service area. Comparable in scale, scope, and rural/small-town Western Wisconsin catchment, making it the closest like-for-like peer.
• Western Wisconsin Health: Independent community hospital in Baldwin, WI - comparable rural critical-access model within OMC's broader Western Wisconsin catchment. Similar scale, services, and small-town community-hospital positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MyOMC
• Facebookfacebook.com/myomc
• LinkedInlinkedin.com/company/osceola-medical-center
• Instagraminstagram.com/osceolamedicalcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osceola Medical Center