Nelson Alexander
- Company typePrivate
- Founded1971
- HeadquartersFitzroy, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
Nelson Alexander firmographics
Firmographics- Name
- Nelson Alexander
- Legal name
- Nelson Alexander Pty. Ltd.
- Website
- https://nelsonalexander.com.au
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Nelson Alexander industry classification
Industry- Product category
- Residential Real Estate Brokerage and Property Management
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Real Estate Auction Services (FSAEAJAL)
Keywords
Where Nelson Alexander is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Offices15 records
Markets served
Nelson Alexander business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Property Sales Commission: Commission-based revenue from residential property sales, assisting buyers and sellers in transactions across Melbourne's inner-north suburbs.
- Property Management Fees: Ongoing management fees from rental providers (landlords) for tenant placement, property maintenance coordination, and lease management services.
- Commercial Sales and Leasing: Commercial property sales and leasing services generating commission-based revenue for industrial, retail, and office properties.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nelson Alexander product offering
Product offeringCore offering
Nelson Alexander is a Melbourne-based real estate agency that delivers residential property sales (including appraisals, marketing campaigns, auctions, and negotiations), residential property management (tenant placement, lease management, rent collection, maintenance coordination, inspections), commercial property sales, and commercial property leasing. All services are delivered through a network of 16 local offices across Melbourne's inner-north suburbs, supported by an online property search platform and an online rental application portal.
Product overview
Nelson Alexander is a multi-service real estate agency operating since 1971 with 16 local offices across Melbourne. The company offers a unified service portfolio spanning residential sales, residential rentals/property management, commercial sales, and commercial leasing. Their digital offering consists of a website platform with property search capabilities, an online rental application portal (apply.nelsonalexander.com.au), and digital brochure tools (My Property Pass). All services are delivered through their physical office network across suburbs including Ascot Vale, Brunswick, Carlton North, Coburg, Essendon, Fitzroy, Flemington, Hawthorn, Ivanhoe, Keilor East, Kew, Northcote, Pascoe Vale, Preston, and Reservoir.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Full-service residential property sales for buyers and sellers across Melbourne's inner-north, including property appraisals, marketing campaigns, auction services, and negotiation support.
- Residential Property Management Property management services for rental providers (landlords), including tenant screening, lease management, rent collection, property maintenance coordination, and regular inspections.
- Commercial Sales Commercial property sales services covering offices, retail spaces, and industrial properties across Melbourne.
- Commercial Leasing Commercial property leasing services for landlords seeking tenants and businesses seeking commercial space.
Companies that use Nelson Alexander
Customer profileSegments5 records
Ideal customer profiles4 records
Nelson Alexander technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Nelson Alexander partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First AMLcoreFirst AML is a trusted global identity verification provider that Nelson Alexander partners with to meet AML/CTF compliance requirements effective 1 July 2026. The partnership enables secure digital identity verification for buyers and sellers as part of the mandatory Customer Due Diligence (CDD) process required under Australian real estate regulations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Nelson Alexander competitors and assessment
Company assessmentDirect peers
- Ray White: Australia's largest real estate group with an extensive franchise network across residential sales, property management and commercial. Directly comparable given overlapping service mix and inner-Melbourne presence, though Ray White operates primarily through franchisees rather than wholly-owned offices.
- McGrath Estate Agents: Listed Australian real estate agency with strong presence in Sydney and Melbourne's inner suburbs. Directly comparable in residential sales and property management focus, with similar commission-driven revenue model and premium suburb positioning.
- Hockingstuart: Melbourne-headquartered real estate network with deep coverage across the city's inner and middle suburbs. Closely comparable given overlapping geographic footprint (e.g., Hawthorn, Kew, Ivanhoe) and similar residential sales/property management offerings.
- Barry Plant: Victorian-founded real estate group with strong Melbourne metropolitan coverage including northern and inner suburbs. Comparable in service portfolio (residential sales, rentals, commercial) and target customer segments.
- Buxton Real Estate: Established Melbourne-based real estate agency with multiple offices across the metro area. Comparable multi-office, multi-service model targeting similar residential and property management segments.
- LJ Hooker: National Australian and New Zealand real estate franchise network offering residential sales, rentals and commercial services. Comparable in service breadth, though operates on a franchise model versus Nelson Alexander's wholly-owned structure.
- Raine & Horne: Long-established Australian real estate network covering residential, commercial, rural and property management. Comparable given shared 50+ year heritage and multi-service agency offering in Australian metropolitan markets.
Broad incumbents
- REA Group: ASX-listed operator of realestate.com.au, Australia's dominant property portal. Not a direct competitor in agency services but controls the primary listing-discovery channel that Nelson Alexander and all peers depend on for buyer leads.
- Domain Holdings: Major Australian residential property portal and adjacent services provider. Indirect peer — not an agency — but a key customer-acquisition channel and competitive force shaping listing fees and buyer behaviour for traditional agencies.
- Sotheby's International Realty: Global luxury real estate brand with affiliated agencies in Melbourne's premium suburbs (e.g., Toorak, South Yarra). Competes for high-end vendor mandates in markets adjacent to Nelson Alexander's inner-north footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nelson Alexander social profiles
Digital presenceNelson Alexander compliance and trust
Trust signalCompliance2 records
Nelson Alexander financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nelson Alexander leadership team
Management profileNumber of profiles
Nelson Alexander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nelson Alexander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nelson Alexander
What does Nelson Alexander do?
Nelson Alexander is a Melbourne-based real estate agency that delivers residential property sales (including appraisals, marketing campaigns, auctions, and negotiations), residential property management (tenant placement, lease management, rent collection, maintenance coordination, inspections), commercial property sales, and commercial property leasing. All services are delivered through a network of 16 local offices across Melbourne's inner-north suburbs, supported by an online property search platform and an online rental application portal.
Is Nelson Alexander a public or private company?
Nelson Alexander is a private company. It is classified as family owned and is currently operating.
When was Nelson Alexander founded?
Nelson Alexander was founded in 1971. It employs 251 to 500 people.
Where is Nelson Alexander based?
Nelson Alexander is headquartered in Fitzroy, Australia, in the Oceania region.
How does Nelson Alexander make money?
Three revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are property Management Fees and commercial Sales and Leasing.
Who are Nelson Alexander's main competitors?
Direct peers on record are Ray White, McGrath Estate Agents, Hockingstuart, Barry Plant, Buxton Real Estate, LJ Hooker and Raine & Horne. Broad incumbents are REA Group, Domain Holdings and Sotheby's International Realty.
Does Nelson Alexander have an API?
No public API is recorded for Nelson Alexander.
What industry is Nelson Alexander in?
Nelson Alexander's product category is Residential Real Estate Brokerage and Property Management. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.