Nelson Alexander

Name

Nelson Alexander

Legal name

Nelson Alexander Pty. Ltd.

Website

https://nelsonalexander.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Real Estate Auction Services (FSAEAJAL)

Keywords

• Residential property sales
• Property management services
• Commercial real estate leasing
• Real estate agency
• Auction and appraisal

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from residential property sales, assisting buyers and sellers in transactions across Melbourne's inner-north suburbs.
2. Property Management Fees: Ongoing management fees from rental providers (landlords) for tenant placement, property maintenance coordination, and lease management services.
3. Commercial Sales and Leasing: Commercial property sales and leasing services generating commission-based revenue for industrial, retail, and office properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nelson Alexander is a Melbourne-based real estate agency that delivers residential property sales (including appraisals, marketing campaigns, auctions, and negotiations), residential property management (tenant placement, lease management, rent collection, maintenance coordination, inspections), commercial property sales, and commercial property leasing. All services are delivered through a network of 16 local offices across Melbourne's inner-north suburbs, supported by an online property search platform and an online rental application portal.

Product overview

Nelson Alexander is a multi-service real estate agency operating since 1971 with 16 local offices across Melbourne. The company offers a unified service portfolio spanning residential sales, residential rentals/property management, commercial sales, and commercial leasing. Their digital offering consists of a website platform with property search capabilities, an online rental application portal (apply.nelsonalexander.com.au), and digital brochure tools (My Property Pass). All services are delivered through their physical office network across suburbs including Ascot Vale, Brunswick, Carlton North, Coburg, Essendon, Fitzroy, Flemington, Hawthorn, Ivanhoe, Keilor East, Kew, Northcote, Pascoe Vale, Preston, and Reservoir.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential property sales for buyers and sellers across Melbourne's inner-north, including property appraisals, marketing campaigns, auction services, and negotiation support.
• Residential Property Management Property management services for rental providers (landlords), including tenant screening, lease management, rent collection, property maintenance coordination, and regular inspections.
• Commercial Sales Commercial property sales services covering offices, retail spaces, and industrial properties across Melbourne.
• Commercial Leasing Commercial property leasing services for landlords seeking tenants and businesses seeking commercial space.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• First AMLcoreTechnology or Integration · 1 July 2026First AML is a trusted global identity verification provider that Nelson Alexander partners with to meet AML/CTF compliance requirements effective 1 July 2026. The partnership enables secure digital identity verification for buyers and sellers as part of the mandatory Customer Due Diligence (CDD) process required under Australian real estate regulations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ray White: Australia's largest real estate group with an extensive franchise network across residential sales, property management and commercial. Directly comparable given overlapping service mix and inner-Melbourne presence, though Ray White operates primarily through franchisees rather than wholly-owned offices.
• McGrath Estate Agents: Listed Australian real estate agency with strong presence in Sydney and Melbourne's inner suburbs. Directly comparable in residential sales and property management focus, with similar commission-driven revenue model and premium suburb positioning.
• Hockingstuart: Melbourne-headquartered real estate network with deep coverage across the city's inner and middle suburbs. Closely comparable given overlapping geographic footprint (e.g., Hawthorn, Kew, Ivanhoe) and similar residential sales/property management offerings.
• Barry Plant: Victorian-founded real estate group with strong Melbourne metropolitan coverage including northern and inner suburbs. Comparable in service portfolio (residential sales, rentals, commercial) and target customer segments.
• Buxton Real Estate: Established Melbourne-based real estate agency with multiple offices across the metro area. Comparable multi-office, multi-service model targeting similar residential and property management segments.
• LJ Hooker: National Australian and New Zealand real estate franchise network offering residential sales, rentals and commercial services. Comparable in service breadth, though operates on a franchise model versus Nelson Alexander's wholly-owned structure.
• Raine & Horne: Long-established Australian real estate network covering residential, commercial, rural and property management. Comparable given shared 50+ year heritage and multi-service agency offering in Australian metropolitan markets.

Broad incumbents

• REA Group: ASX-listed operator of realestate.com.au, Australia's dominant property portal. Not a direct competitor in agency services but controls the primary listing-discovery channel that Nelson Alexander and all peers depend on for buyer leads.
• Domain Holdings: Major Australian residential property portal and adjacent services provider. Indirect peer — not an agency — but a key customer-acquisition channel and competitive force shaping listing fees and buyer behaviour for traditional agencies.
• Sotheby's International Realty: Global luxury real estate brand with affiliated agencies in Melbourne's premium suburbs (e.g., Toorak, South Yarra). Competes for high-end vendor mandates in markets adjacent to Nelson Alexander's inner-north footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nelsonalexre
• Facebookfacebook.com/nelsonalexanderrealestate
• LinkedInlinkedin.com/company/nelson-alexander-real-estate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nelson Alexander