2WIN! Global
2WIN! Global is a B2B sales execution training firm serving technology and enterprise teams. It delivers trademarked workshops spanning discovery, demos, executive conversations, and customer success, reinforced by its Wyn AI coaching agent.
- Company typePrivate
- Founded2000
- HeadquartersColorado Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What 2WIN! Global does
2WIN! Global is a B2B sales execution training firm headquartered in Colorado Springs, Colorado, with an additional office in Phoenix, Arizona, operating as 2Win! Global, LLC. Founded in 2000 and operating with 51–100 employees, the company targets B2B technology and enterprise sales organizations with a curriculum designed to close the execution gap between product knowledge and revenue outcomes — covering discovery, software demonstrations, storytelling, executive engagement, sales-presales collaboration, customer success, and sales kickoff facilitation. Its core product is a portfolio of six (and, with adjacent offerings, eight) trademarked, workshop-based training programs (Demo2Win, Discovery2Win, Storytelling2Win, Winning with Executives, SalesTeam2Win, Success2Win, plus Consensus2Win and Sales Kickoff) that combine coach-led workshops, online learning content, templates, and ongoing coaching, with the company reporting an average 49% improvement in client win rates.
The business model is predominantly professional services: a direct enterprise sales motion built around "Book a Strategy Call" CTAs and custom organizational training engagements, complemented by self-serve public workshop registration for individuals and teams. Pricing is quote-based and not publicly disclosed. In parallel, the company has begun layering on technology, led by Wyn, a proprietary AI coaching agent that reinforces 2WIN! Global's intellectual property to scale coaching beyond in-person sessions. Distribution combines inbound content (blog, webinars, YouTube, LinkedIn, email newsletter), conference presence at events such as DemoFest, and a founding strategy partnership with the Consensus demo automation platform, which also produced a joint Consensus2Win program. Named customers include Google, Salesforce, Microsoft, OpenAI, Canva, ServiceNow, Shopify, Evisort, and Wrike, with the company additionally serving verticals spanning life sciences, manufacturing, finance, media, education, and VC/PE portfolio enablement.
2WIN! Global firmographics
Firmographics- Name
- 2WIN! Global
- Legal name
- 2Win! Global, LLC
- Website
- https://2winglobal.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 2WIN! Global is a B2B sales execution training firm serving technology and enterprise teams. It delivers trademarked workshops spanning discovery, demos, executive conversations, and customer success, reinforced by its Wyn AI coaching agent.
- Ownership category
- akta.pro rank
2WIN! Global industry classification
Industry- Product category
- Sales Training & Enablement Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
Keywords
Where 2WIN! Global is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
2WIN! Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Training Programs: Workshop-based training programs (Demo2Win, Discovery2Win, Storytelling2Win, Winning with Executives, SalesTeam2Win, Success2Win) with blended virtual experience including coach-led sessions, video content, and exercises. Pricing appears to be organizational/custom based on engagement scope.
- Public Workshops: Public workshop registrations for individuals and teams - scheduled sessions like Demo2Win June/July/August/December 2026 and Discovery2Win August/November 2026. Two-hour daily sessions over one week with kickoff calls.
- Custom Organizational Training: Custom workshops tailored for specific organizations delivered on-site or virtually, with coaching and breakout sessions
- Consulting Services: 2Win Consulting services supporting GTM transformations in enterprise software sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Public Workshop (Demo2Win) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
2WIN! Global product offering
Product offeringCore offering
2WIN! Global delivers B2B sales execution training programs built on a proprietary methodology refined across hundreds of thousands of real client-facing moments. The company offers six core instructor-led and blended virtual workshops (Demo2Win, Discovery2Win, Storytelling2Win, Winning with Executives, SalesTeam2Win, Success2Win) plus custom organizational training and an AI-powered coaching agent called Wyn. Services target sales, presales, customer success, and executive-facing teams at B2B technology companies.
Product overview
2WIN! Global is a B2B sales execution training company offering a portfolio of eight instructor-led and blended virtual training programs built on a unified methodology. The core programs include Demo2Win (demo execution), Discovery2Win (discovery and qualification), Storytelling2Win (business storytelling), SalesTeam2Win (AE-presales collaboration), Success2Win (customer success conversations), Winning with Executives (C-suite communication), Consensus2Win (automated demo content), and Sales Kickoff facilitation. All programs share a common framework for connecting product capabilities to buyer motivation across the revenue cycle. The company also offers an AI coaching agent called Wyn, which extends their methodology through personalized, AI-powered coaching at scale. Training is delivered through immersive workshops, webinars, online learning, and coaching, with metrics showing an average 49% improvement in win rates for clients.
Differentiator
Problem solved
Functional benefit
Brands
- Demo2Win: Structured methodology for delivering demos that move buyers to act
- Discovery2Win
- Storytelling2Win
- Success2Win
- SalesTeam2Win
- Winning with Executives
- Consensus2Win
- Wyn
Products and services
- Demo2Win Workshop-based training that delivers demos that move buyers to act through a structured methodology for turning software walkthroughs into persuasive business conversations. Targeted at presales and sales teams.
- Discovery2Win Training program that uncovers what actually drives buyers to act by going beyond qualification to understand motivation, urgency, and decision dynamics. Targeted at sales and presales teams.
- Storytelling2Win Training that teaches business storytelling that makes ideas stick and move people to act, turning data and features into resonant narratives at every level of the organization. For all client-facing teams.
- SalesTeam2Win Training program that equips account executives to partner effectively with presales so the whole team executes, not just the SE. Targeted at account executives.
- Success2Win Training program that turns client relationships into measurable business impact by giving customer success teams skills to move beyond reporting into strategic value conversations. For customer success teams.
- Winning with Executives Training program that teaches how to lead executive meetings that earn commitment, navigating C-suite conversations with presence, preparation, and adaptability. For all client-facing teams.
- Consensus2Win Training program that streamlines content strategies and ensures a consistent buyer experience, addressing the demo content creation and delivery aspect of the sales cycle.
- Sales Kickoff Annual sales kickoff training and facilitation service that helps organizations align vision, energize teams, and prepare for the year ahead.
- Wyn AI Coaching Agent AI-powered coaching agent that scales coaching capabilities for enablement and sales leaders by reinforcing 2WIN! Global's intellectual property and methodology across revenue teams.
- 2Win Consulting Consulting services that support go-to-market transformations in enterprise software sales, complementing the training program portfolio.
Quantifiable outcome
- 49% average improvement in win rates
- +2 more outcomes
Companies that use 2WIN! Global
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles3 records
2WIN! Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
2WIN! Global partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Consensuscore2Win! Global is a founding strategy partner in the Consensus Ecosystem - the industry's first unified revenue engine. This partnership integrates 2Win's demonstration training methodology with Consensus's demo automation platform to streamline revenue operations for B2B software companies. The partnership enables organizations to accelerate go-to-market transformation and increase conversions through combined training and automation.
- ConsensuscorePartnership with Consensus, the leading B2B demo automation SaaS company. Doug Johnson, CEO of Consensus stated: 'At Consensus, we are thrilled to partner with 2Win! Global. Their track record in enhancing the way software is presented is unparalleled. Together, we are set to elevate the buyer's journey by synthesizing our automated solutions with 2Win's proven demonstration techniques.'
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
2WIN! Global competitors and assessment
Company assessmentEmerging players
- Outreach: Sales execution platform combining engagement, forecasting, and AI-driven coaching/recommendations for B2B sales teams. Adjacent to 2WIN as a tech-enabled sales enablement platform with growing AI coaching capabilities.
- Gong.io: Revenue intelligence platform that uses AI to analyze sales calls, deals, and rep performance. Adjacent to 2WIN as a tech-enabled sales enablement/coaching tool — overlaps in coaching reinforcement rather than instructor-led training.
Direct peers
- Sandler Training: Globally recognized sales training and consulting franchise delivering methodology-based sales training, coaching, and leadership development. Direct competitor for sales training programs targeting B2B teams.
- RAIN Group: Global sales training and consulting firm offering customized sales workshops, coaching, and methodology for B2B sales organizations. Direct competitor to 2WIN in the B2B sales execution training category.
- The Brooks Group: Sales training and consulting firm focused on consultative selling, sales management, and negotiation for B2B organizations. Comparable as a methodology-led sales training provider serving enterprise sales teams.
- Richardson Sales Training: Established global sales training firm with curriculum spanning consultative selling, sales negotiations, and sales leadership. Comparable in providing customized sales training programs to B2B enterprises.
- ValueSelling Associates: B2B sales methodology and training provider offering customizable programs for sales professionals and leaders. Comparable as a methodology-driven sales training firm targeting B2B technology and services organizations.
- Force Management: B2B sales transformation company delivering methodology-based training (e.g., Command of the Message, Force Formula) for enterprise technology sales teams. Highly comparable to 2WIN's complex B2B/tech sales focus.
- Corporate Visions: B2B sales and marketing training company specializing in customer conversations, messaging, and sales enablement for complex enterprise sales. Closely comparable to 2WIN's presales/demo/messaging training focus.
Broad incumbents
- Korn Ferry (Sales Consulting): Global organizational consulting firm offering broad sales effectiveness, sales training, and sales transformation services as part of a much larger consulting portfolio. Comparable as a higher-end sales training buyer option but operates at much broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2WIN! Global social profiles
Digital presence2WIN! Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
2WIN! Global leadership team
Management profileNumber of profiles
Profiles4 records
2WIN! Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2WIN! Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2WIN! Global
What does 2WIN! Global do?
2WIN! Global delivers B2B sales execution training programs built on a proprietary methodology refined across hundreds of thousands of real client-facing moments. The company offers six core instructor-led and blended virtual workshops (Demo2Win, Discovery2Win, Storytelling2Win, Winning with Executives, SalesTeam2Win, Success2Win) plus custom organizational training and an AI-powered coaching agent called Wyn. Services target sales, presales, customer success, and executive-facing teams at B2B technology companies.
Is 2WIN! Global a public or private company?
2WIN! Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2WIN! Global founded?
2WIN! Global was founded in 2000. It employs 51 to 100 people.
Where is 2WIN! Global based?
2WIN! Global is headquartered in Colorado Springs, United States, in the North America region.
How does 2WIN! Global make money?
Four revenue lines are on record. Training Programs are the primary driver. The others are public Workshops, custom Organizational Training and consulting Services.
Who are 2WIN! Global's main competitors?
Emerging players on record are Outreach and Gong.io. Direct peers are Sandler Training, RAIN Group, The Brooks Group, Richardson Sales Training, ValueSelling Associates, Force Management and Corporate Visions. Korn Ferry (Sales Consulting) is listed as a broad incumbent.
Does 2WIN! Global have an API?
No public API is recorded for 2WIN! Global.
What industry is 2WIN! Global in?
2WIN! Global's product category is Sales Training & Enablement Services. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery. Its NAICS code is 611430 and its SIC code is 8200.