Bepoz
Bepoz Pty. Ltd. is a privately held Australian hospitality technology provider founded in 1973 that delivers modular cloud-hosted POS systems, integrated payments, loyalty apps, and back-office software to more than 3,000 venues across Australia, New Zealand, the United Kingdom, and the United States.
- Company typePrivate
- Founded1973
- HeadquartersMascot, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Bepoz does
Bepoz Pty. Ltd. is an Australian privately held hospitality technology vendor founded in 1973, headquartered in Mascot, New South Wales, with offices across Australia (Victoria, New South Wales, Western Australia, Queensland, South Australia), New Zealand (Auckland), the United Kingdom (Warrington), and the United States (Rock Hill, South Carolina). The company provides point-of-sale systems and supporting software to more than 3,000 hospitality venues spanning cafes, restaurants, pubs, hotels, clubs, casinos, stadia, and franchise/QSR groups.
The core platform is a cloud-hosted modular POS system (cloud infrastructure uses physical servers in third-party data centres) extended by mPOS handhelds that double as EFTPOS terminals, the YourOrder self-ordering platform, the MyPlace white-labelled loyalty and membership app, Bepoz Payments (Zero Cost EFTPOS with blended surcharging), Head Office multi-venue management, a kitchen display/printer module, the Snapshots mobile reporting app, JoinApp paperless member registration, and an e-invoicing module that auto-ingests invoices from over 50 major hospitality suppliers. The platform integrates with 220+ third-party technology partners covering accounting (MYOB), CCTV, online ordering, digital signage, gift certificate APIs, electronic shelf labels, and loyalty programs such as Sip'n'Save.
Bepoz operates a SaaS subscription model with no upfront software cost, billed monthly and supplemented by hardware sales, modular add-ons (marketing, stock control, memberships, raffles), and professional services for implementation and support. Distribution is via direct field sales with dedicated account managers, inside sales (1300 023 769), the website, and an Integration Partner program, supported by 24/7 on-ground technician coverage in each market. The company was previously known as Vectron and remains privately owned with no disclosed external funding.
Bepoz firmographics
Firmographics- Name
- Bepoz
- Legal name
- Bepoz Pty. Ltd.
- Website
- https://bepoz.com.au
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bepoz Pty. Ltd. is a privately held Australian hospitality technology provider founded in 1973 that delivers modular cloud-hosted POS systems, integrated payments, loyalty apps, and back-office software to more than 3,000 venues across Australia, New Zealand, the United Kingdom, and the United States.
- Ownership category
- akta.pro rank
Bepoz industry classification
Industry- Product category
- Hospitality Point of Sale Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Bepoz is headquartered
LocationHeadquarters
- HQ city
- Mascot
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Bepoz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Software Subscription: Monthly subscription model with no upfront software purchase costs. Includes ongoing support and software version upgrades. Expenditure aligned to revenue flows providing better ROI compared to outright purchase.
- Hardware Sales: Sale of hospitality-grade POS hardware including terminals, handheld mPOS devices, and kitchen equipment. Hardware is described as robust to cope with harsh hospitality operating environments.
- Module Add-ons: Flexible switching of modules on and off including marketing, stock control, memberships, and raffles as needed by the venue.
- Professional Services: Implementation, installation, configuration, and setup services. Support and maintenance services available as specified in quotations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS Subscription Model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Bepoz product offering
Product offeringCore offering
Bepoz sells an integrated hospitality technology platform centered on its cloud-based POS software, bundled with modular add-ons for self-ordering, customer loyalty, integrated payments, mobile POS handhelds, kitchen display/printing, multi-venue head office management, mobile reporting, paperless member registration, and electronic invoicing. It sells both software subscriptions and hospitality-grade POS hardware to restaurants, pubs, hotels, clubs, casinos, stadia, and franchise/QSR operators across Australia, New Zealand, the USA, and the UK.
Product overview
Bepoz is a modular hospitality technology platform offering an integrated ecosystem centered on the Bepoz POS system as the core platform, supplemented by self-service (YourOrder), customer engagement (MyPlace), integrated payments, and multi-venue management modules. Additional operational tools include kitchen display/printers, the Snapshots mobile reporting app, JoinApp for member registration, Bepoz Online knowledge hub, and e-invoicing. The company traces its origins to 1973 and serves over 3000 venues across Australia, New Zealand, USA, and UK.
Differentiator
Problem solved
Functional benefit
Brands
- MyPlace: Customer loyalty and engagement app for hospitality venues
- Snapshots
- JoinApp
- YourOrder
- mPOS
Products and services
- Bepoz POS (Point of Sale) All-in-one cloud-based point of sale system providing front-of-house order processing, payment handling, inventory management, and reporting for hospitality venues.
- YourOrder (Self-Ordering Platform)
Quantifiable outcome
- Increase revenue by 35% with digital menus and pop-ups
- +2 more outcomes
Companies that use Bepoz
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles3 records
Bepoz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature12 records
Bepoz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DoshiicorePartnership for seamless operations enabling third-party apps to connect with the Bepoz POS system, creating an ecosystem for hospitality venues to use integrated applications.
- 220+ Integration PartnerscoreTechnology integration ecosystem including online ordering suppliers, CCTV surveillance, accounting systems, payment systems, workforce management and clocking systems, digital signage, and menu boards. Partners span 50+ major hospitality industry suppliers for e-invoicing.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Bepoz competitors and assessment
Company assessmentDirect peers
- Handy Liquor (H&L) POS: Australian POS specialist focused on hospitality venues with integrated EFTPOS and back-office tools. Targets the same Australian cafe, pub and restaurant customers as Bepoz.
- Toast: US-leading cloud POS for restaurants with integrated payments, payroll and marketing. Closest US analogue to Bepoz's all-in-one hospitality stack; not yet entrenched in Australia but signals the global competitive set.
- Square for Restaurants: Block's Square offers an integrated POS, payments and back-office platform for cafes, bars and restaurants. Same all-in-one SaaS+payments+hardware value proposition as Bepoz and actively expanding in Australia.
- ImPOS: Australian hospitality POS provider serving cafes, restaurants, bars and quick-service venues with hardware and software. Domestic peer competing head-to-head with Bepoz in the Australian SMB hospitality segment.
- TouchBistro: iPad-based POS built specifically for restaurants and hospitality with integrated payments and floor management. Targets the same SMB-to-mid-market hospitality operators as Bepoz.
- Lightspeed Restaurant: Cloud-based POS for restaurants, cafes and hospitality venues with integrated payments, e-commerce and inventory. Directly competes with Bepoz across the same verticals including pubs and hotels, and absorbed Bepoz's Australian competitor Kounta in 2019.
Broad incumbents
- Oracle Micros: Oracle's Micros footprint covers POS and property management for hotels, restaurants and stadiums worldwide. Overlaps with Bepoz's hotel, club and stadia verticals but targets larger enterprise customers.
- Aloha by NCR Voyix: NCR's Aloha platform is a long-standing enterprise hospitality POS used by large restaurant and hotel chains globally. Broader incumbent offering overlapping POS, kitchen and back-office capability versus Bepoz's vertical mid-market focus.
Regional players
- POSist: India-focused cloud POS for restaurants with integrated online ordering, CRM and analytics. Comparable hospitality-tech stack to Bepoz but operates in a different geography, signalling international expansion benchmarks.
Emerging players
- Doshii: Australian integration platform linking hospitality POS systems with third-party apps such as ordering, loyalty and delivery. Already a Bepoz integration partner, but also integrates with competing POS vendors, representing both partner and indirect competitor.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Customer concentration
Bepoz social profiles
Digital presenceBepoz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bepoz leadership team
Management profileNumber of profiles
Bepoz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bepoz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bepoz
What does Bepoz do?
Bepoz sells an integrated hospitality technology platform centered on its cloud-based POS software, bundled with modular add-ons for self-ordering, customer loyalty, integrated payments, mobile POS handhelds, kitchen display/printing, multi-venue head office management, mobile reporting, paperless member registration, and electronic invoicing. It sells both software subscriptions and hospitality-grade POS hardware to restaurants, pubs, hotels, clubs, casinos, stadia, and franchise/QSR operators across Australia, New Zealand, the USA, and the UK.
Is Bepoz a public or private company?
Bepoz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bepoz founded?
Bepoz was founded in 1973. It employs 101 to 250 people.
Where is Bepoz based?
Bepoz is headquartered in Mascot, Australia, in the Oceania region.
How does Bepoz make money?
Four revenue lines are on record. SaaS Software Subscription is the primary driver. The others are hardware Sales, module Add-ons and professional Services.
Who are Bepoz's main competitors?
Direct peers on record are Handy Liquor (H&L) POS, Toast, Square for Restaurants, ImPOS, TouchBistro and Lightspeed Restaurant. Broad incumbents are Oracle Micros and Aloha by NCR Voyix. POSist is listed as a regional player. Doshii is listed as an emerging player.
Does Bepoz have an API?
Yes. Bepoz offers a gift certificate API that enables creating transactions for gift certificate sales via external websites, which is fully integrated with the Bepoz POS system. Additional e-invoicing integration allows automated upload of invoices from 50+ major hospitality industry suppliers directly into the venue's data directory.
What industry is Bepoz in?
Bepoz's product category is Hospitality Point of Sale Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals. Its NAICS code is 5132 and its SIC code is 5045.