Alliance Fleet

Name

Alliance Fleet

Legal name

Alliance Fleet LLC

Website

https://alliancefleet.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Vehicle Upfitting Services: Design and installation of aftermarket van and truck equipment including shelving, partitions, ladder racks, tool boxes, bed covers, and other accessories. One-time service revenue from labor and installation.
2. Equipment and Accessories Sales: Sale of aftermarket van and truck equipment and accessories from partnered manufacturers including tool boxes, bed liners, running boards, trailer hitches, lighting, and other upfitting products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Alliance Fleet is a national upfitter that designs, sells, and installs aftermarket equipment for commercial vans and trucks. The company delivers turnkey upfitting solutions including shelving, partitions, ladder racks, flooring and liners, drawer systems, liftgates, service bodies, truck caps, bed covers, tool boxes, and accessories, serving commercial fleets, contractors, and individual truck owners. It operates multiple production facilities across the US and supports OEM dropship workflows for factory-ordered vehicles.

Product overview

Alliance Fleet is a national upfitter of aftermarket van and truck equipment, offering a comprehensive portfolio of products and installation services. The company designs and installs solutions for commercial vehicles including shelving, partitions, ladder racks, storage systems, liftgates, bed covers, tool boxes, lighting, and accessories. Their product offerings are organized around three main vehicle categories: Vans (interior shelving, partitions, ladder racks, flooring/liners, drawer systems, liftgates, loading ramps, and hoists), Trucks (service bodies, flatbeds, caps, bed covers, bed liners, slides, racks, cab guards, and tool boxes), and Accessories (backup cameras, computer mounts, power inverters, lighting, locks, hitches, running boards, grille guards, and WeatherTech products). Alliance Fleet operates multiple production facilities across the US (New York, North Carolina, California, Illinois, and Colorado) and partners with numerous manufacturers including Prime Design, DECKED, A.R.E., Weather Guard, CURT, Tommy Gate, Maxon, and BedRug to provide branded products. They also offer OEM dropship services for factory-ordered vehicles and van layout planning resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Van Shelving Interior shelving systems for commercial vans designed to maximize cargo space and organize tools and equipment. Offered through partnered manufacturers including Masterack, Ranger Design, and Weather Guard. Designed for contractors and fleet operators.
• Van Partitions Steel, aluminum, and composite partitions that protect drivers from shifting cargo in commercial vans. Available from Bodyguard, Masterack, Ranger Design, J&M, and Weather Guard brands.
• Ladder Racks (Vans) Roof-mounted ladder carrying systems for vans including Prime Design ERGO Rack and ALU Rack options featuring ergonomic loading mechanisms for service professionals.
• Flooring and Liners Interior floor, wall, and ceiling liners for vans including BedRug VanTred and VanRug mats, Legend Fleet rigid flooring, rubber mats, and DuraTherm insulated wall and ceiling liners.
• DECKED Drawer Systems Durable, weatherproof drawer storage systems for vans and trucks providing secure organization and protection for tools and gear, with 2,000 lb deck payload capacity.
• Liftgates Hydraulic liftgates for cargo vans enabling easy loading and unloading, including Tommy Gate (650 Series, Original Series, V2 Series, Cantilever Series), Maxon, and PALFINGER models.
• Loading Ramps Heavy and light duty loading ramps for cargo vans from National Fleet Products and LINK Manufacturing, including swivel, mounted, and portable options.
• Hoists On-board loading systems with compact winch units and extendable booms for cargo vans. Light duty (550 lb capacity) and heavy duty (1,100 lb capacity) options from National Fleet Products.
• Service Bodies and Flatbeds Truck service bodies and flatbeds from CM Truck Beds, DURAMAG (aluminum), BrandFX (composite), and Wil-Ro for converting trucks into mobile service vehicles.
• Truck Caps A.R.E. truck caps including fiberglass caps (painted to match), fiberglass work caps (HD Series, Toolmaster Series), and aluminum DCU work caps in various heights and configurations.
• Truck Bed Covers Tonneau covers including hard folding, hard roll-up, soft folding, soft roll-up, retractable, and one-piece styles from brands like UnderCover, Extang, BAKFlip, TruXedo, Roll-N-Lock, and Retrax.
• Bed Liners Truck bed protection from BedRug including full BedRug liners (3/4 inch closed cell foam), BedRug Mat (carpet-like polypropylene), and BedTred Pro Series (5-piece hook-and-loop install).
• CargoGlide Bed Slides Sliding bed trays (now from DECKED) for trucks that roll on heavy-duty bearings, available in 70% or 100% extension with 1,000 to 2,200 lb payload capacity.
• Truck Racks Steel and aluminum truck racks from Weather Guard (1,000 lb capacity) and Kargo Master (1,700 lb capacity) for carrying cargo on truck beds.
• Cab Guards (BACKRACK) Truck cab guard racks from BACKRACK with eight distinct styles, available in standard no-drill, toolbox no-drill, or low profile installations.
• Tool Boxes Truck tool boxes from Weather Guard (saddle boxes, gull wing, hi-side, lo-side, wheel well) and UWS (crossover boxes) in aluminum diamond plate or steel finishes.
• Trailer Hitches CURT trailer hitches and accessories. Alliance Fleet is an authorized CURT reseller and installation facility offering over 1,000 different trailer hitch models.
• Running Boards and Side Steps Running boards and side steps from Luverne and Aries with functional designs, durable construction, and custom vehicle-specific fit for trucks, cargo vans, and SUVs.
• Grille Guards Grille guards from Luverne (polished stainless or black powder coat) and Aries (standard and Pro Series with patented LED crossbar) for work trucks and cargo vans.
• Back-up Camera Systems Backup camera systems including BrandMotion FullVUE rear camera mirror, Rear View Safety systems with monitors, and ECCO backup cameras and alarms for commercial vehicles.
• Computer Mounts Vehicle computer mounting solutions including Gamber-Johnson pedestal systems, RAM no-drill laptop mounts, docking stations, and cradles for laptops in work trucks and vans.
• Power Inverters Ultimate Power pure sine inverter-chargers including LP Series (600W and 1000W low profile) and SD Series (1500W to 4000W square design) for powering equipment in vehicles.
• Vehicle Lighting Interior and exterior vehicle lighting solutions including ECCO warning lights, SWS, and Whelen products for commercial and emergency vehicles.
• Slick Locks No-drill locking systems for vans including SPINNER 360 slip rings, WEATHER SHIELD covers, and PUCK LOCKS for enhanced vehicle security.
• WeatherTech Products WeatherTech FloorLiners (laser-measured for perfect fit) and MudFlaps (no-drill installation) for vehicle floor protection and fender protection.
• SpaceKap Service Body Systems Transferable service body systems for pickup trucks that convert them into commercial service vehicles. Available in Compak, Wild, and Diablo models with various headroom options.
• OEM Dropship Service Factory-ordered vehicle dropship codes allowing customers to have new vehicles shipped directly to Alliance Fleet facilities for upfitting, enabling seamless integration with vehicle procurement for fleet customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• Vital Truck & VanmajorStrategic or Co-development Partner · 21 January 2026Alliance Fleet acquired Vital Truck & Van, a light commercial vehicle upfitter operating in Illinois and Colorado. The deal brought founders Corey Stanley and Neil Garlock into Alliance Fleet's leadership team while maintaining ownership stakes in the combined company, building a national dropship upfitting facility network.
• CURT ManufacturingmajorChannel Partner/ Reseller/ DistributorAlliance Fleet is an authorized CURT reseller and installation facility for trailer hitches. CURT manufactures over 1,000 different trailer hitches and Alliance Fleet provides professional installation services for these products.
• Manufacturing Partners (39+ brands)coreTechnology or IntegrationAlliance Fleet partners with over 39 leading manufacturers to provide the highest quality upfitting products. Partners include Weather Guard, DECKED, A.R.E., CURT, BrandMotion, BackRACK, SpaceKap, Kargo Master, Luverne, Aries, TruXedo, and many others covering the full range of van and truck upfitting equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adrian Steel: National commercial van and truck upfitter manufacturing shelving, partitions, racks, and accessories; directly comparable in product mix, customer base (contractors and national fleets), and installation-led business model.
• Knapheide: Major manufacturer and upfitter of truck bodies, service bodies, and commercial vehicle equipment sold through a dealer/upfitter network; competes for the same contractor and fleet customers with overlapping product categories.
• Reading Truck Body: Manufacturer and installer of truck bodies, service bodies, and van upfitting solutions; directly comparable in fleet/contractor customer base and physical upfitting service delivery.
• Auto Truck Group: Commercial vehicle upfitter specializing in fleet upfit packages across multiple U.S. locations, directly competing for the same national fleet accounts and offering similar dropship and installation services.
• Masterack (Leggett & Platt): Commercial van interior upfit manufacturer (shelving, partitions, racks); Alliance Fleet explicitly offers Masterack products, indicating a direct channel and product overlap in the same upfitting category.
• Ranger Design: Manufacturer of commercial van shelving, partitions, and storage systems; Alliance Fleet carries Ranger Design as a partner, indicating product overlap in van upfitting categories.
• BrandFX: Manufacturer of composite service bodies and truck upfit solutions; Alliance Fleet carries BrandFX as a partner, reflecting direct product overlap in service bodies and flatbeds.
• CM Truck Beds: Manufacturer of steel and aluminum truck beds, service bodies, and flatbeds; Alliance Fleet distributes CM Truck Beds, indicating direct overlap in commercial truck body categories.

Broad incumbents

• Holman Upfitting: Division of Holman (large commercial fleet services company) offering vehicle upfitting alongside fleet management, leasing, and parts; competes for the same national accounts but as part of a much broader fleet services portfolio.
• RealTruck (formerly Truck Hero): Large multi-brand truck accessory and upfitting company (tonneau covers, caps, racks, lift kits) serving both retail and commercial customers; broader portfolio than Alliance Fleet but overlapping in the truck accessories segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllianceFleetLLC
• LinkedInlinkedin.com/company/alliance-fleet-llc
• Instagraminstagram.com/alliancefleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Fleet