What Kincer Engineering & Design does

Kincer Engineering & Design, LLC, operating under the Kincer Chassis brand, is a privately-held Tennessee-based manufacturer specializing in custom rolling chassis and frame systems for vintage Ford vehicles, principally 1966-1977 Early Broncos and 1965-1979 F-Series trucks. Founded in 2010 by Thomas Kincer, the company designs and fabricates CNC mandrel-bent rectangular frame rails with custom 4-link coil-over suspension, Wilwood disc brakes, and integration kits for modern Ford Performance powertrains (Coyote V8, Godzilla V8, Cummins R2.8 diesel, Raptor R, EcoBoost, MEGAZILLA) and TracTive ACE semi-active suspension. The product portfolio is tiered across an Adventure Series (premium coil-over with fabricated axles), Classic Series (hybrid leaf/coil architecture), and Freeway Series (builder-friendly multi-height options), supported by add-on modules and 2WD-to-4WD conversion kits priced $1,399-$11,995.99.

The business model is direct-to-customer, quote-based, made-to-order manufacturing with a 50% upfront deposit to secure queue position. Sales occur via phone, email, website inquiry (Wufoo forms), and in-person shop visits at the 16,000+ sq ft Louisville facility; the company ships nationwide but maintains no dealer or reseller network. Customer acquisition relies on content marketing, organic social (Facebook/Instagram), earned media from the 2019 Jay Leno SEMA project, and exhibition presence at SEMA Las Vegas and Grand National F-100 Show. The company holds Ford Official Licensed Product status (one of few authorized to use Ford trademarks), operates sister brand Krawlers Edge for complementary Early Bronco accessories, and is family-owned with Thomas Kincer as President and his wife Emily handling customer relations.

Revenue is concentrated across custom chassis sales (primary stream), conversion kits, crate engines (Kincer Garage division), and aftermarket accessories. The 2026 Muscle Series AWD chassis launch (limited to 10 builds) co-developed with Ford Racing marks its most ambitious product expansion to date. No external institutional funding has been raised; the company is bootstrapped and operates within the 11-50 employee range with active hiring for welders and assembly technicians.

Name

Kincer Engineering & Design

Legal name

Kincer Engineering & Design, LLC

Website

https://kincerchassis.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kincer Engineering & Design is a privately-held Tennessee manufacturer of custom CNC mandrel-bent chassis, rolling frames, and Ford Performance crate engine integration kits for vintage Ford Broncos and F-Series trucks, sold direct-to-customer nationwide.

Ownership category

akta.pro rank

Product category

Custom Automotive Chassis Manufacturing

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Truck Chassis, Axle, Suspension & Brake Systems Manufacturing (IMACABAL)

akta.pro secondary industries

Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH), Truck Cab & Chassis (Incomplete Vehicle) Manufacturing (IMACABAE)

Keywords

• Custom automotive chassis
• Classic car restoration
• Early bronco parts
• Ford truck frames
• Performance suspension systems

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Chassis and Frame Sales: The primary revenue stream. Kincer designs and manufactures custom boxed frames, rolling chassis (Adventure Series, Classic Series, Freeway Series), and suspension packages for Early Ford Broncos and F-Series trucks. Orders are made-to-order with a 50% upfront deposit. Products are assembled and powder-coated in-house.
2. 2WD to 4WD Conversion Kits: Modular conversion kits ranging from basic frame conversion components ($1,399) to complete assembled front axle packages ($11,995.99). Sold directly to customers for DIY or professional installation. Three kit tiers serve different customer budgets and technical capabilities.
3. Aftermarket Parts and Accessories: Sells branded and third-party parts including Krawlers Edge stainless steel fuel tanks ($1,595), electric power steps ($2,295.99), rear sway bars ($319.99), and suspension components. These represent lower-ticket add-on purchases that complement chassis sales.
4. Crate Engine Sales and Diesel Conversions: Sells Ford Performance crate engines (Gen 3 Coyote at $11,575, Gen 4X Coyote) and Cummins R2.8 diesel engines with full conversion support packages. Engines are sold with comprehensive installation support and documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kincer Engineering & Design (DBA Kincer Chassis) is a custom manufacturer of rolling chassis, frame assemblies, suspension kits, and integrated crate engine packages for classic Ford Early Broncos (1966-1977) and Ford F-Series trucks (1965-1996). The company produces build-to-order chassis products such as the Adventure Series, Classic Series, Freeway Series, and the new Muscle Series AWD platform, complemented by ancillary components including fuel tanks, sway bar kits, electric power steps, and TracTive suspension upgrades.

Product overview

Kincer Engineering & Design operates as Kincer Chassis, a specialized manufacturer of custom automotive chassis systems and parts for classic Ford vehicles, particularly Early Broncos (1966-1977) and F-Series trucks. The product portfolio is organized around three distinct rolling chassis tiers: Adventure Series (premium coil-over with fabricated axles), Classic Series (hybrid coil-spring/leaf-spring for traditional styling), and Freeway Series (builder-friendly with multiple ride heights). Supporting products include Custom Early Bronco Frames (CNC mandrel bent, 2×4 wall), 2WD to 4WD Conversion Kits for 1965-1979 F-Series (three tiers from basic frame components to complete assembled axle), 23-gallon stainless steel EFI fuel tank, electric power steps, rear sway bar kit, and Tractive semi-active suspension upgrades. Engine offerings include Ford Performance 5.0L Coyote Gen 4X and Gen 3 (460HP), 7.3L Godzilla V8 (430HP), Cummins R2.8 Turbo Diesel (161HP), 5.2L Raptor R Supercharged (760HP), 2.3L EcoBoost (310HP), and 7.3L MEGAZILLA (612HP). The 2026 Muscle Series introduces a purpose-built AWD chassis for F-Series trucks developed with Ford Racing.

Differentiator

Problem solved

Functional benefit

Brands

• Krawlers Edge: Premier parts manufacturer for Early Broncos including stainless steel fuel tanks, sway bars, roll cages, steering components, and other off-road upgrade parts.
• Kincer Garage
• Muscle Series

Products and services

• Adventure Series Coil-Over Rolling Chassis — Early Bronco Custom rolling chassis built for 1966-1977 Ford Early Broncos configured with 4-link coil-over suspension targeting off-road and adventure-oriented restomod builds. Sold to classic Ford restorers via direct phone consultation and online ordering.
• Classic Series Early Bronco Chassis Custom rolling chassis for 1966-1977 Ford Early Broncos using CNC mandrel-bent steel frame rails in a classic-style configuration, aimed at restoration-focused restorers wanting a faithful vintage appearance with modern drivetrain integration.
• Freeway Series Early Bronco Rolling Chassis Custom rolling chassis built for 1966-1977 Ford Early Broncos, configured for comfortable on-road/street driving using TracTive suspension upgrades. Targeted at classic Ford restorers building street-driven restomods.
• Custom Early Bronco Frames Standalone custom-built Early Bronco frames (1966-1977) produced under Ford Official Licensing, manufactured using CNC mandrel-bent steel. Available as a build component for restorers who want a frame without a complete rolling chassis package.
• 2WD to 4WD Conversion Kits for Ford F-Series Conversion kits that allow classic Ford F-Series (1965-1996) trucks originally built as 2WD to be converted to 4WD using Kincer's engineered frames and components. Sold to F-Series restorers wanting to upgrade factory drivetrain configuration.
• 304 Stainless Steel 23 Gallon Early Bronco Fuel Tank Aftermarket 23-gallon fuel tank constructed from 304 stainless steel, engineered specifically for 1966-1977 Ford Early Broncos to deliver extended range and corrosion resistance over original tanks.
• Electric Power Steps for 1965-1979 Ford F-Series Trucks Retractable electric power steps engineered as a fitment for 1965-1979 Ford F-Series trucks, providing modern convenience and easier cabin access on lifted classic trucks.
• Tractive Suspension Upgrades TracTive ACE semi-active suspension upgrade packages integrated into Kincer chassis builds for Early Broncos and F-Series trucks, delivering premium electronically controlled damping for classic Ford restomods.
• Early Bronco Rear Sway Bar Kit Standalone rear sway bar kit for 1966-1977 Ford Early Broncos, providing improved handling and reduced body roll for restomod and street-driven builds.
• Ford Performance 5.0L Coyote Gen 4X Crate Engine Ford Performance 5.0L Coyote Gen 4X crate engine offered as a drivetrain option for Early Bronco and F-Series builds, sold as part of Kincer's chassis-plus-engine packages.
• GEN 3 5.0L Coyote Crate Engine Ford 5.0L Coyote Generation 3 crate engine offered as a drivetrain option for Early Bronco and F-Series chassis builds.
• Ford 7.3L V8 Godzilla Crate Engine Ford 7.3L Godzilla V8 crate engine option for higher-displacement Early Bronco and F-Series builds, providing increased torque for larger classic truck projects.
• Cummins R2.8 Turbo Diesel Crate Engine Cummins R2.8 turbo-diesel crate engine offered as an alternative drivetrain option for Early Bronco and F-Series chassis builds targeting diesel torque and efficiency.
• Muscle Series AWD Chassis Limited-run Muscle Series all-wheel-drive rolling chassis from Kincer, with only 10 builds scheduled for production and sold to selected customers via deposit. A new expansion of the Kincer chassis line beyond the Early Bronco and F-Series focus.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, key and supporting.

• Ford Performance / Ford Motor CompanycoreOEM/ Whitelabel/ Licensing Partner · 5 November 2019Kincer Chassis is a Ford Official Licensed Product holder and works directly with Ford Performance for engine supply and co-branding. The partnership was notably demonstrated through the 2019 SEMA Show project where Kincer built the chassis for Jay Leno's 1968 Bronco featured in the Ford display. Ford Performance supplies Coyote crate engines (Gen 3 and Gen 4X), Godzilla engines, and Raptor R supercharged engines to Kincer for resale and installation in their chassis products.
• Krawlers EdgecoreChannel Partner/ Reseller/ DistributorKrawlers Edge is a sister company under Kincer Design & Engineering, LLC that manufactures premier parts for Early Broncos including stainless steel fuel tanks, sport cages, motor mounts, headers, and steering components. Kincer Chassis serves as the primary distributor/integrator for Krawlers Edge products, recommending and installing them across all chassis builds. Both companies are co-located and share the same leadership.
• TracTive SuspensionkeyTechnology or IntegrationKincer Chassis partnered with TracTive Suspension to bring semi-active shock technology to the 4x4 vehicle market. TracTive's ACE system (Activity Controlled Electronics) is used on high-end vehicles by Pagani, Dallara, and Donkervoort as OEM. Kincer integrates TracTive shocks and ACE controllers into their suspension upgrade packages for Ford Broncos, Jeep Rubicon, Land Rover Defenders, Mercedes G-Class, and Toyota Land Cruisers.
• CumminskeyTechnology or IntegrationCummins supplies the R2.8 Turbo Diesel crate engine to Kincer Chassis for use in Early Bronco and classic Ford truck diesel conversion projects. Kincer is described as one of the first companies in the USA to specialize in R2.8 diesel crate engine installations. The R2.8 is the first factory-built diesel crate engine made specifically for swaps and classic truck builds, backed by Cummins' 2-year/2,600-hour comprehensive warranty.
• Dennis Carpenter Ford Restoration PartssupportingTechnology or IntegrationDennis Carpenter Ford Restoration Parts supplies body panels, trim, and accessories for the Jay Leno Bronco project and general restoration work. Their products complement Kincer's chassis by providing the body-side components needed for complete Early Bronco restorations.
• LGE-CTS MotorsportssupportingImplementation/ SI/ Consulting PartnerLGE-CTS Motorsports (women-owned, award-winning shop) handled the body work, custom body modifications, paint, and final assembly on the Jay Leno Bronco project. They represent the type of specialized restoration partner that Kincer collaborates with for complete vehicle builds.
• SEMA GaragesupportingImplementation/ SI/ Consulting PartnerSEMA Garage collaborated on the Jay Leno Bronco project, providing technical expertise in computer-aided design, 3D printing, and calibration work. As an extension of the Specialty Equipment Market Association, SEMA Garage supports specialty automotive manufacturers with technical services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Roadster Shop: Roadster Shop is a leading custom chassis and hot rod fabrication house, building complete rolling chassis for classic and muscle vehicles. Highly comparable to Kincer Chassis as a direct competitor in the made-to-order classic chassis space with similar premium pricing and show-quality builds.
• Art Morrison Enterprises: Art Morrison Enterprises designs and manufactures custom chassis, suspension, and body components for classic muscle cars, hot rods, and pro-touring vehicles. Direct peer to Kincer's chassis fabrication model with overlapping customer base of classic vehicle enthusiasts.
• Total Cost Involved (TCI) Engineering: TCI Engineering manufactures chassis components, suspension systems, and drivetrain parts for classic and muscle vehicles. Direct competitor in the aftermarket chassis/suspension category serving the same restomod builder customer base.
• Factory Five Racing: Factory Five Racing produces kit cars and complete chassis systems (Cobra, GT40, Bronco replica). Highly comparable business model of selling complete rolling chassis and kits to enthusiast builders with made-to-order manufacturing.
• Speedtech Performance: Speedtech Performance designs and manufactures bolt-in chassis packages and suspension upgrades for classic muscle cars and trucks. Direct peer offering competing chassis kits and suspension components in the restomod market.
• BMR Suspension: BMR Suspension manufactures chassis bracing, suspension components, and drivetrain parts for late-model muscle cars and classic vehicles. Comparable as a smaller specialist competing in the same chassis and suspension aftermarket.
• Detroit Speed & Engineering: Detroit Speed & Engineering designs and sells bolt-on chassis and suspension systems for classic muscle cars (Camaro, Mustang, Chevelle, etc.). Direct peer in the integrated chassis-and-suspension kit category serving the restomod builder.

Emerging players

• Hellwig Products: Hellwig Products manufactures aftermarket suspension components, sway bars, and load assist products for trucks and SUVs. Comparable as a fellow suspension specialist that may overlap with Kincer's sway bar and suspension upgrade offerings.

Others

• Dennis Carpenter Ford Restoration Parts: Dennis Carpenter manufactures reproduction body panels and interior parts for classic Ford vehicles. Partner/complementary supplier to Kincer (sourced body panels for the Jay Leno Bronco build) addressing adjacent restoration needs of the same Ford classic customer.

Broad incumbents

• Wilwood Engineering: Wilwood is a leading broad-line manufacturer of high-performance brake systems and components used across motorsports and classic vehicle restorations. Comparable as a supplier ecosystem peer — Kincer integrates Wilwood disc brakes into its Adventure Series chassis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kincerchassis
• Facebookfacebook.com/kincerchassis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kincer Engineering & Design