What Krawlers Edge does

Krawlers Edge is a privately held U.S. manufacturer specializing in custom parts and components for 1966-1977 Ford Early Broncos, founded in 2010 in Louisville, Tennessee. The company operates as part of the Kincer Family of Companies — alongside Kincer Chassis (frame and rolling chassis manufacturing) and Kincer Garage (crate engine sales) — all consolidated under Kincer Engineering & Design, LLC. Krawlers Edge designs, engineers, and fabricates a focused product line centered on Coyote engine swap components (headers, radiators, motor mounts, steering columns, power steering kits, exhaust systems, and front drive accessory kits), sport cages with integrated seatbelt harnesses, stainless steel fuel tanks, sway bar kits, and suspension parts, all engineered in SolidWorks and built using CNC mandrel bending, laser notching, and TIG/MIG welding. The company is owned and led by Thomas Kincer, who grew the operation from a 1,200 sq ft garage in 2010 to over 16,000 sq ft of research, design, and manufacturing space by 2018, and has built brand recognition through SEMA Car Crazy stage features (2013, 2015) and a Jay Leno's Garage feature in 2019.

The business operates a direct-to-consumer model with no third-party distributors: parts are sold through the krawlersedge.com e-commerce storefront, phone sales at (865) 297-3478, and in-person consultations at the Louisville, TN facility. Pricing is unit-based, with sport cages starting at $1,250 bare steel, fuel tanks at $1,595, Coyote headers at $1,995, Coyote radiator packages at $1,129, OEM replacement frames at $3,999.99 (via Kincer Chassis), and crate engines from $10K+ (via Kincer Garage). The customer base is dominated by individual classic Bronco enthusiasts and DIY restorers, supplemented by professional restoration shops and a small collector/investor segment; revenue is one-time transactional across the catalog. Geographic reach is domestic U.S. with a Southeast regional concentration. The company has raised no institutional funding, operates as an LLC under founder ownership, and is actively hiring (Assembly Technician, Welder – Metal Fabricator) to support continued build capacity.

Name

Krawlers Edge

Legal name

Kincer Engineering & Design, LLC

Website

https://krawlersedge.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Krawlers Edge is a privately held U.S. manufacturer of custom parts and components for 1966-1977 Ford Early Broncos, including Coyote engine swap kits, sport cages, fuel tanks, and suspension components. It serves individual restorers and professional shops direct-to-consumer from its Louisville, Tennessee facility as part of the Kincer Family of Companies.

Ownership category

akta.pro rank

Product category

Classic Auto Restoration Parts

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

Keywords

• Classic bronco parts
• Engine swap components
• Custom chassis fabrication
• Vintage vehicle restoration
• Aftermarket automotive parts

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aftermarket Parts Sales: One-time sales of specialized Early Bronco parts and components including chassis, sport cages, fuel tanks, Coyote swap components (headers, radiators, motor mounts, steering columns, exhaust systems), and suspension parts. Products are sold directly to consumers through e-commerce and phone orders.
2. Rolling Chassis Sales: Sale of fully assembled custom Early Bronco rolling chassis through Kincer Chassis partnership. Includes frame, suspension, axles, and brakes as a complete package.
3. Coyote Engine Packages: Sale of Ford Coyote crate engines and related components through Kincer Garage partnership for engine swap applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Krawlers Edge designs, engineers, and manufactures custom aftermarket parts and fabrication services exclusively for 1966-1977 Ford Early Broncos. Its product ecosystem includes custom chassis (via sibling Kincer Chassis), family-style sport cages with integrated seatbelt harnesses, 23-gallon stainless steel EFI fuel tanks, and a complete line of Coyote 5.0L engine swap components such as headers, radiators, motor mounts, tilt steering columns, front drive accessory kits, exhaust systems, and power steering kits, plus suspension upgrades like front sway bar kits.

Product overview

Krawlers Edge is a specialized manufacturer of custom Early Bronco parts and components for 1966-1977 Ford Broncos. The product portfolio centers on a complete ecosystem of restoration and performance upgrade parts, including custom chassis (manufactured by partner Kincer Chassis), sport cages with integrated seatbelt harnesses, and an extensive line of Coyote engine swap components such as headers, radiators, motor mounts, steering columns, exhaust systems, and front drive accessory kits. The company also produces stainless steel fuel tanks, sway bar kits, and the now-discontinued Quad-Link 4-link suspension system. Products are designed for both DIY enthusiasts and professional restoration shops, with many components featuring bolt-on installation without welding requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Bronco Chassis Custom mandrel-bent Early Bronco frames produced by sibling Kincer Chassis and offered through Krawlers Edge, featuring 2"x4" boxed frame rails with .188 wall (3/16") construction. The Adventure Series, Classic, and Builder Series chassis options provide aftermarket performance for 1966-77 Broncos with options for coil-over suspension, integrated sway bars, and Wilwood disc brakes. Base price $3,999.99 for OEM replacement frame, with body lift and bumper lift upgrades.
• Early Bronco Sport Cage Family-style roll cage for 1966-1977 Ford Broncos, constructed from 1.75"x.120 wall steel tubing with CNC bent and laser notched construction and MIG welding. Designed for compatibility with all hard tops, soft tops, and bikini tops. Base price $1,250 bare steel, with optional powder coating (pickup only) and integrated threaded bungs for 3-point seatbelt installation for all four passengers.
• Custom Padding Kit for Early Bronco Sport Cages 16-piece padding set for Krawlers Edge roll cages, made from high-end marine vinyl material that is waterproof with high-density closed-cell foam and top-tier thread. Designed to protect the cage from wear and tear and reduce seatbelt rattling. Available in black at $599.99.
• 304 Stainless Steel 23 Gal EFI Early Bronco Fuel Tank High-capacity fuel tank upgrade constructed from 304 stainless steel with 340 lph Aeromotive fuel pump and ISSPRO sending unit (75-10 ohm range). Offers nearly double the fuel capacity of original tanks with -6 supply and return fittings, and includes a powder-coated skid plate. Price: $1,595.
• Stainless Steel True Shorty Coyote Early Bronco Headers Performance headers for Coyote engine swaps in 1966-1977 Ford Broncos. Crafted from 16ga 304 stainless steel with CNC mandrel bent tubes, featuring four 1.75" tubes merging into a 2.5" collector. 100% TIG welded with O2 bungs included for emission control and designed for OEM frame clearance. Price: $1,995.
• Coyote Radiator for Early Ford Bronco 2-row aluminum radiator kit specifically designed for Coyote engine swaps in 1966-77 Ford Broncos. American-assembled in Tennessee with epoxy-free core, TIG welded aluminum tanks, built-in steam-port, integrated transmission cooler, and custom upper radiator mount. Proven superior cooling vs oversized 3-4 row alternatives. Radiator: $1,129; Fan Kit (with 18" SPAL brushless fan): $756.99.
• Coyote Front Drive Accessory Kit Comprehensive front end accessory drive (FEAD) kit for Coyote 5.0L 2nd/3rd Generation (2015-23) engines in 1966-77 OEM Early Bronco frames. Includes power steering pump, alternator with pigtail wiring, A/C compressor, two multi-rib belts (48-5/8" and 70"), all bracketry, spacers, and fasteners with installation instructions.
• Power Steering Pump for Coyote Engine Power steering pump upgrade designed for Coyote engines (Gen 1, 2, and 3) in 1966-1977 Early Broncos. Includes power steering pump, pulley, bracket, hardware, belt, and Krawlers Edge Power Steering Remote Reservoir with AN fittings and hoses. CNC mounting bracket specifically designed for Kincer Chassis Frame.
• Y-Pipe, Mid-Pipe, and Muffler/Tail Pipe for Coyote Engine Exhaust system components for Coyote engine swaps. Options include Y-Pipe to Mid-Pipe section or complete Coyote Exhaust system with catalytic converter and Thrush muffler. Both constructed from 304 stainless steel with CNC mandrel bends and TIG welds. Designed to keep heat on passenger side away from frame rail fuel lines and brake lines.
• CNC Coyote Motor Mounts Motor mount kit for installing Coyote engines in Classic Ford Broncos. Made from 6061 billet aluminum using CNC machining, compatible with both OEM and Kincer Chassis frames. Includes stock Coyote starter compatibility, all hardware and installation instructions. Price: $355.
• Coyote Tilt Steering Column Kit Steering column upgrade kit for Coyote engine swaps in Early Broncos. Designed for 6R80 and 10R80 automatic transmissions and manual transmissions. Includes firewall plate, clamp, boot, adjustable column clamp, and collapsible steering shaft with u-joints. Floor shift version: $1,595; Column shift version: $1,795. Steering column cable kit: $219.99. Sourced from Flaming River.
• Front Sway Bar Kit for Early Bronco Stability enhancement kit for Early Broncos compatible with both OEM frame and Kincer Chassis frame. Fits stock suspension (0") to 3.5" lift. Features easy sway bar disconnect for off-road articulation and replaces front coil cups with tie rod over or under steering configurations. Price: $719.99 + shipping.

Quantifiable outcome

• Nearly double fuel capacity (23 gal vs original 12-13 gal) for extended off-road adventures
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kincer ChassiscoreStrategic or Co-development Partner · 1 January 2018Sibling company and strategic partner. Krawlers Edge separated frame/chassis manufacturing operations in 2018, rebranding this division as Kincer Chassis. Both operate under Kincer Design & Engineering, LLC. Kincer Chassis produces custom Early Bronco frames and rolling chassis that utilize Krawlers Edge components. This vertical integration provides customers complete solutions from parts to finished chassis.
• Kincer GaragecoreStrategic or Co-development PartnerSibling company within the Kincer Family of Companies. Kincer Garage provides Ford crate engines including Coyote 5.0L, 7.3L Godzilla, 2.8L Cummins Turbo Diesel, 5.2L Raptor R Supercharged, and 2.3L EcoBoost. Krawlers Edge sells these engines and provides complete engine swap solutions for Early Broncos.
• Dennis CarpenterminorChannel Partner/ Reseller/ DistributorRecommended supplier for body panels and restoration components. Krawlers Edge refers customers to Dennis Carpenter for bodywork decisions and panel replacements during restoration process.
• Palmetto BroncosminorChannel Partner/ Reseller/ DistributorFeatured restoration shop for vintage Bronco builds. Mentioned in content for showcasing restored Bronco photography and restoration expertise.
• PopFizzminorOthersVideo production company that created promotional content for Krawlers Edge featuring Early Bronco restoration and Coyote engine swap projects.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• East Coast Defender: Premium Land Rover Defender restomod shop with similar high-end build-shop, modern drivetrain integration, and DTC parts/accessories model. Comparable to Krawlers Edge/Kincer Chassis as a peer premium restomod brand targeting affluent classic off-roader buyers, though in a different vehicle platform.
• Gateway Bronco: Luxury Early Bronco restoration and restomod shop, widely regarded as the high-end competitor in the 1966-1977 Ford Bronco segment. Directly comparable because it competes for the same collector-grade Bronco restomod buyer that Krawlers Edge/Kincer Chassis serve, but with a more bespoke, build-shop service model.
• Wild Horses: Long-standing Early Ford Bronco parts specialist (founded 1977) selling reproduction and aftermarket parts for 1966-1977 Broncos. Directly comparable as a parts-focused competitor in the same narrow niche, with similar DTC e-commerce and enthusiast community marketing approach.
• Tom's Bronco Parts: Early Bronco (1966-1977) parts retailer specializing in restoration and performance components, including body, chassis, and drivetrain parts. Directly comparable to Krawlers Edge as a parts catalog competitor serving DIY Bronco restorers.
• Maxlider Brothers Customs: Premium classic Bronco and Ford truck restoration shop producing turnkey restomods at high ASPs. Directly comparable to Krawlers Edge/Kincer Chassis in targeting the premium restomod buyer, with broader Ford platform reach beyond 1966-1977.
• Kincer Chassis: Sister company within the Kincer Family of Companies producing custom Early Bronco frames and rolling chassis. Directly comparable to Krawlers Edge as part of the same operational group, with shared ownership, shared customer base, and a partially overlapping product offering.

Broad incumbents

• Ringbrothers: High-profile custom car and restomod shop featured at SEMA for premium custom builds. Comparable as a SEMA-credentialed custom fabrication peer with similar brand-led, show-driven marketing approach, though focused on hot rods and muscle cars rather than vintage SUVs.
• ICON 4x4: High-end restomod builder specializing in vintage Toyota FJ40s, Broncos, and other classics. Comparable as a premium restomod peer operating at the top end of the classic SUV/truck segment with similar vertical integration and Coyote/modern drivetrain swap approach.
• Dennis Carpenter Ford Restoration Parts: Large, established Ford restoration parts manufacturer and distributor covering Bronco, Mustang, and other classic Ford vehicles. Comparable as a broad incumbent in the Ford restoration aftermarket with overlapping Bronco parts categories, though much broader in scope and serves OEM-reproduction rather than performance-swap niches.
• LMC Truck: Major classic Chevrolet/GMC truck parts distributor (with broader classic vehicle coverage). Comparable as a broad aftermarket incumbent competing for the same restoration and parts-purchase customer wallet, though focused on GM platforms with limited direct overlap on Ford Bronco-specific parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KrawlersEdge
• Instagraminstagram.com/krawlersedge
• LinkedInlinkedin.com/company/krawlers-edge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krawlers Edge