Experiential

What Experiential does

Experiential, Inc. is a private, founder-led direct and experiential marketing services firm headquartered in Costa Mesa, California, operating across the Orange County region. The company deploys trained field sales teams to run live in-person marketing events at high-end retail venues, where representatives engage consumers face-to-face to drive brand awareness, product trials, and direct sales for consumer brand clients. According to company claims, daily events reach at least 1,000 viewers and a single 12-day campaign can engage upwards of 20,000 buyers, with the firm asserting it delivers approximately 11x the results of equivalent shelf-space or online ad spend.

The core offering consists of two products: a professional-services experiential marketing service centered on live product launch events at retail, and an internal Entrepreneurship Training Program that recruits entry-level staff and coaches them in leadership, consumer psychology, public speaking, and field sales technique. No proprietary software, platform, API, or SaaS product is offered; the underlying capability is human-driven, in-person engagement supported by a locally-hired field force and exclusive retail-venue partnerships. Revenue is generated through professional services engagements with consumer brands.

The business appears bootstrapped with no disclosed external funding, no parent company, and no reported ownership changes. Operational evidence (blog posts, press releases, conference activity) clusters around 2017-2019, with the website still showing active status but limited verifiable post-2019 activity in the available data. Customer logos, pricing, and contract values are not publicly disclosed, and the firm operates with 11-50 employees.

Name

Experiential

Legal name

Experiential, Inc.

Website

https://experiential-inc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Experiential, Inc. is a private direct marketing agency in Costa Mesa, California that runs in-person live events at high-end retail venues to drive consumer engagement and sales for consumer brand clients.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Activation/Experiential Creative Agencies (MPAAAAAO), Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Product Demonstrators & Sampling Staff (HSACAEAG)

Keywords

• Experiential marketing services
• Live event marketing
• Direct marketing events
• Product launch events
• Field sales marketing

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Experiential Marketing Services: Direct sales approach through live events at high-end retail venues. The company creates compelling live events showcasing products for maximum exposure, applying knowledge of consumer behavior and creative marketing techniques through innovation and in-person engagements to guarantee measurable sales results.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Experiential, Inc. plans and executes live, in-person marketing events at high-end retail venues on behalf of consumer brand clients. The company deploys locally hired field sales teams to showcase products directly to consumers, capture face-to-face engagement, and drive measurable direct sales outcomes rather than indirect digital metrics. Offerings are delivered as professional services campaigns rather than software or digital products.

Product overview

Experiential, Inc. is a direct marketing and experiential marketing services company offering live event-based product promotion and an entrepreneurship training program. The core offering consists of experiential marketing services and live product launch events that showcase products in-person at retail venues, combined with an internal management training program. No SaaS platform, API, or software products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Services

Quantifiable outcome

• Creates 11x the results compared to buying shelf space or online sales
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• GMR Marketing: GMR Marketing is a global experiential and sponsorship agency known for sports, event, and retail activation programs. It targets the same consumer brand clients as Experiential, Inc. but operates at multi-region scale with deeper sponsorship and event capabilities.
• Jack Morton Worldwide: Jack Morton is a longstanding brand experience agency producing events, activations, and sponsorships for global brands. It is comparable as an established player in the same experiential marketing category Experiential, Inc. serves, though at significantly larger scale and with broader service lines.
• Sparks: Sparks is a large global experiential and brand experience agency within the Cheil network, producing live events, exhibits, and brand activations for global brands. It competes for the same experiential marketing budgets as Experiential, Inc. but at much larger scale and with global reach.
• Momentum Worldwide: Momentum Worldwide is a global experiential marketing agency within IPG, delivering brand experiences, retail activations, and shopper marketing. It is comparable to Experiential, Inc. in core capability (live brand experience) but serves much larger global clients.
• The Marketing Arm: The Marketing Arm is an Omnicom agency specializing in sports, entertainment, and experiential marketing, including brand activations and live events. It overlaps with Experiential, Inc. on the live event and activation capabilities aimed at consumer brands.
• George P. Johnson Experience Marketing: George P. Johnson is one of the largest experience marketing agencies in the world, focused on events, exhibits, and brand activations. It competes for experiential budgets from major consumer brands, the same buyer persona as Experiential, Inc., though with global scale and broader offerings.

Direct peers

• Factory 360: Factory 360 is a boutique experiential and shopper marketing agency that designs retail experiences, brand activations, and live events for consumer brands. It is a close comparable in scale and approach to Experiential, Inc.'s in-person, retail-venue activation model.
• MKG: MKG is a direct experiential marketing and brand activation agency that designs live brand experiences, events, and campaigns for consumer brands. It is closely comparable to Experiential, Inc. in core offering (experiential campaigns) and target customer (consumer brands seeking live engagement).
• Mosaic: Mosaic is a field marketing and experiential agency that runs in-person retail programs, product sampling, and brand activations for major consumer brands. The retail-venue, face-to-face consumer engagement model directly mirrors Experiential, Inc.'s core service.

Emerging players

• Mirum Agency: Mirum is a digital-first agency with growing experiential and event marketing capabilities, combining digital campaigns with live brand experiences. It is comparable as a newer-era experiential competitor that may pressure pure-play experiential firms like Experiential, Inc.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ExperientialInc
• LinkedInlinkedin.com/company/experiential-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experiential