Bunbury & Associates Realtorså¨

What Bunbury & Associates Realtorså¨ does

Bunbury & Associates, Inc. Realtors is a privately-held residential real estate brokerage headquartered in Madison, Wisconsin, founded in 1985 and serving South Central Wisconsin across approximately 10 counties (Dane, Columbia, Sauk, Rock, Grant, Green, Iowa, Jefferson, Lafayette, and Walworth). The firm employs 101-250 people, operates as a family-owned business, and earns revenue through traditional real estate brokerage commissions on residential buyer and seller representation.

The company's technology layer centers on the iFind Personalized Property Tracking platform, which provides up-to-the-minute MLS listing information, the ability to save and share favorite listings with an assigned agent, and detailed property search functionality. iFind is paired with three search modalities on the website (Quick Search, Advanced Search with school district filtering, and Map Search) and native mobile applications on iOS (App Store ID 310065097) and Android. The firm maintains a separate Relocation Services business unit targeting corporate and individual relocations into and out of the region, plus a Buyer Services and Referral Division. There is no public social-media presence other than a Careers page; outreach is driven by organic SEO, the website, the mobile apps, and a toll-free phone line (608-441-7777).

Commercializing the brokerage relationship beyond the closing event is the Concierge Center, a curated directory of 50+ preferred service providers spanning mortgage lending (Bank Five Nine, Fairway Independent Mortgage), title and closing (Essential Title), home warranty (America's Preferred, Universal Home Protection), HVAC (Pharo), appliance repair, child care (4-C), and senior transition services (WellRive). Pricing is not publicly disclosed; commissions follow standard Wisconsin residential real estate negotiation between agent and client. The company has no disclosed funding rounds, no parent company, no subsidiaries, no M&A activity, and no certifications or regulatory actions on record.

Name

Bunbury & Associates Realtorså¨

Legal name

Bunbury & Associates, Inc. Realtors

Website

https://bunburyrealtors.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Bunbury & Associates Realtors is a Madison, Wisconsin-based residential real estate brokerage founded in 1985, serving South Central Wisconsin buyers and sellers through a 101-250 person agent network, the iFind property tracking platform, and a 50+ vendor Concierge Center.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Property listing search
• Corporate relocation assistance

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model where the company earns transaction fees on completed residential property sales. Agents represent buyers and sellers in the South Central Wisconsin market, earning commissions upon successful closings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bunbury & Associates Realtors is a residential real estate brokerage serving Madison and all of South Central Wisconsin. The firm provides buyer and seller representation through a network of Realtor agents, supported by the proprietary iFind property tracking platform, Quick/Advanced/Map search tools, native iOS and Android mobile applications, a Preferred Vendor Concierge Center, and dedicated corporate and individual relocation services.

Product overview

Bunbury & Associates Realtors operates as a residential real estate brokerage platform serving Madison WI and South Central Wisconsin markets. The company's digital offering consists of iFind Personalized Property Tracking as the core consumer-facing tool, supplemented by multiple search modalities (Quick Search, Advanced Search, Map Search) for property discovery. The company offers native iOS and Android mobile applications for on-the-go property searching. Additional services include a Preferred Vendor Search Concierge Center connecting clients with vetted local service providers, downloadable Buyer's and Seller's Guides, and comprehensive Relocation Services for individuals and families moving to or from the area.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation Full-service buyer agent representation for individuals and families purchasing residential property across Madison and South Central Wisconsin, including first-time and repeat homebuyers.
• Home Seller Representation Full-service listing and seller representation including pricing guidance, property marketing, and transaction management for homeowners in Madison and surrounding counties.
• Relocation Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Appliance Service Unlimited of Middleton INC.minorOthersPreferred vendor for major appliance repair and parts services. Located at 7182 U.S. Highway 14, Suite 506, Middleton, WI 53562. Contact: Cody Ballweg.
• Champion Appliance CareminorOthersPreferred vendor for home appliance repair services covering most brands. Located at 5555 Odana Road, Suite 203, Madison, WI 53719.
• Bank Five NinecoreOthersPreferred mortgage lender partner offering full-service mortgage products with low closing costs and flexible payment options. NMLS #410817. Located in Madison area.
• Fairway Independent Mortgage Corp.coreOthersPreferred mortgage lender partner with local processing and underwriting. Two Madison locations: 5202 Eastpark Blvd Ste.104 and 4750 S Biltmore Lane. NMLS Entity ID 2289.
• Essential TitlecoreOthersPreferred closing and title services provider for South Central Wisconsin transactions. Located at 440 Science Dr, Suite 203, Madison area.
• America's Preferred Home WarrantyminorOthersPreferred home warranty provider allowing homeowners to choose their own licensed contractor for covered repairs.
• Universal Home ProtectionminorOthersWisconsin's premier home warranty provider since 1992, covering Wisconsin, Illinois & Michigan. Based in Madison.
• 4-C (Community Coordinated Child Care, Inc.)minorOthersNonprofit preferred vendor for child care referrals serving Columbia, Dane, Dodge, Grant, Green, Iowa, Jefferson, Lafayette, Rock, Sauk, and Walworth Counties.
• Pharo Heating & Cooling, Inc.minorOthersPreferred HVAC contractor serving Greater Madison area since 1983. Located at 5341 W. River Road, Waunakee, WI 53597.
• WellRiveminorOthersPreferred senior services provider specializing in estate cleanouts, downsizing, internal moves, packing/unpacking, and senior moving. Serves clients transitioning to new homes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• First Weber Group: Largest Wisconsin-based independent real estate brokerage, headquartered in Madison and operating across the state. Directly comparable to Bunbury as a regional, full-service residential brokerage serving overlapping South Central Wisconsin counties with a similar commission-based model and agent-driven distribution.
• Stark Company Realtors: Madison-area independent residential real estate brokerage. Directly comparable to Bunbury in geographic focus (South Central Wisconsin), buyer/seller representation services, and traditional commission-based model, making it one of the closest local competitors.

Broad incumbents

• RE/MAX: Global franchised real estate brokerage with significant presence in Madison and across Wisconsin. Competes with Bunbury for both agents and listings, but operates at a vastly larger national scale and offers a recognized global brand rather than a regional identity.
• Coldwell Banker: National franchised brokerage actively marketing in the Madison WI market. Provides overlapping residential brokerage services with Bunbury but operates as part of a much larger national network with stronger brand recognition and marketing spend.
• Berkshire Hathaway HomeServices: National franchised real estate brokerage with affiliated agents serving Madison and South Central Wisconsin. Comparable to Bunbury in core residential brokerage offering but differentiated by access to the Berkshire Hathaway brand and broader corporate resources.
• Keller Williams Realty: Large national franchised brokerage with Madison-area operations. Competes with Bunbury for agents and listings through a similar full-service residential model but benefits from a national technology platform and agent training infrastructure.
• Century 21: Established global franchised real estate brand with affiliated brokerages serving Wisconsin markets. Competes with Bunbury for the same buyer and seller segments but competes from a global brand and standardized marketing platform rather than local identity.

Emerging players

• Redfin: Tech-enabled residential brokerage operating in major U.S. metros including parts of Wisconsin. Comparable to Bunbury as a buyer/seller brokerage but differentiated by a discount commission model and proprietary digital platform that pressures traditional brokerages on price and user experience.
• eXp Realty: Cloud-based, agent-centric brokerage that has rapidly scaled nationally by recruiting agents from traditional firms. Directly competes with Bunbury for agent talent in Wisconsin through a low-overhead, commission-split model and remote operating structure.
• Zillow: Largest U.S. residential real estate portal with adjacent brokerage and Premier Agent lead-generation services. Competes with Bunbury for consumer attention and agent lead flow rather than directly as a same-model brokerage, but materially influences consumer expectations and agent economics in the Madison market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bunburyrealtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bunbury & Associates Realtorså¨