BCM. Best Customer Management

Name

BCM. Best Customer Management

Legal name

BCM. Best Customer Management GmbH

Website

https://best-customer-management.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BCM. Best Customer Management is a Munich-based boutique management consulting firm serving enterprise clients with vendor-neutral advisory services in CRM, CX, ERP, AI strategy, and digital transformation, delivering engagements via its proprietary BCM Tool-Analyzer methodology across offices in Munich, Vienna, and Denver.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

CRM Managed Services & Support (BPAEAGAD)

Keywords

• CRM consulting services
• Customer experience consulting
• Digital transformation consulting
• ERP implementation consulting
• Vendor-neutral tool evaluation

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: Professional consulting services for Customer Management (CRM, CX), Enterprise Management (ERP), digital transformation, and process optimization. Revenue generated through project-based engagements, retainers, and advisory mandates.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

BCM. Best Customer Management is a boutique management consulting firm that advises medium to large enterprises on Customer Management (CRM, CX), Enterprise Management (ERP), digital transformation, and data-driven decision making. Its service portfolio covers strategy and digitalization, CRM and CX consulting, AI strategy, process management, ERP transformation, vendor-neutral tool evaluation, and project management for tool implementation.

Product overview

BCM. Best Customer Management is a boutique consulting firm (not a software product company) offering advisory services across customer management (CRM, CX) and enterprise management (ERP). The portfolio is structured as a unified consulting service with multiple specialized service lines: Strategy & Digitalization, CRM & CX, Data-driven Decisions & AI, Process Management, and ERP consulting. Their proprietary BCM Tool-Analyzer methodology enables vendor-independent tool evaluation for CRM and ERP selection. Supporting offerings include maturity assessments (Reifegrad Assessments) for Customer Management and Data-driven Organizations, AI Strategy consulting, and the CX ValueRator tool. These services work together to help clients optimize customer acquisition, retention, and profitability through digital transformation, process optimization, and technology selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Digitalization (Strategie & Digitalisierung)
• CRM and CX Consulting (CRM und CX) Customer Relationship Management and Customer Experience consulting that provides the foundation for customer-centric business orientation in enterprises.
• Data-driven Decisions & AI Consulting for deriving and utilizing insights from data with AI and data organization, enabling data-driven decision making across the enterprise.
• Process Management & Operational Excellence (Prozess-Management & Operational Excellence) Consulting for the efficient design of business processes with a positive customer experience focus, including process mapping, analysis, and optimization for operational excellence.
• Enterprise Resource Planning (ERP) Consulting ERP transformation consulting for effective corporate management, including vendor-neutral ERP tool evaluation and implementation support.
• Tool Evaluations (Toolevaluierungen) Structured consulting engagement using the BCM Tool-Analyzer methodology for vendor-independent evaluation and selection of CRM, CX, AI, and ERP tools.
• Business Consulting, Tool Implementation & Project Management Professional consulting and project management for tool implementation initiatives, including business analysis, requirements management, functional specifications, and project delivery.
• BCM Tool-Analyzer Proprietary structured methodology and assessment offering for vendor-independent evaluation and selection of CRM and ERP tools, including RFI processes, tool demonstrations, and proof of concept evaluations leading to transparent decision recommendations.
• Customer Management Maturity Assessment (Reifegrad Assessment Customer Management) Maturity assessment service for evaluating and improving customer management capabilities across multiple dimensions, including gap analysis and roadmap development.
• Data-driven Organization Maturity Assessment (Reifegrad Assessment Data-driven Organization) Maturity assessment service for evaluating and transforming organizations into data-driven enterprises, including workshop-based gap analysis and implementation roadmaps.
• AI Strategy & AI Use Cases (AI-Strategie & AI Use Cases) Consulting service for developing AI strategies and identifying AI use cases in customer management, including roadmap creation and implementation planning.
• CX ValueRator Assessment tool for evaluating customer experience value and identifying improvement opportunities, delivered to enterprise clients.

Quantifiable outcome

• Successful implementations for Deutsche Bahn, CHT Group (SugarCRM), and multiple other enterprise clients
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• adessocoreImplementation/ SI/ Consulting PartnerTechnology and consulting partnership. adesso is a German IT services company. BCM partners with adesso for CRM and ERP implementation projects, leveraging their technical implementation capabilities.
• AMC AssekuranzcoreStrategic or Co-development PartnerInsurance industry specialist partner. AMC focuses on the insurance sector, providing BCM with access to insurance industry clients seeking CRM and customer management consulting.
• BearingPointcoreImplementation/ SI/ Consulting PartnerGlobal management and technology consulting firm partnership. BearingPoint collaborates with BCM on consulting engagements requiring broader scope or specific industry expertise.
• brainsminorStrategic or Co-development PartnerStrategic consulting partnership for specialized engagements.
• ConselionminorStrategic or Co-development PartnerConsulting partner for collaborative project delivery.
• DigitallminorStrategic or Co-development PartnerDigital transformation consulting partnership.
• FANOMICSminorStrategic or Co-development PartnerPartnership for collaborative consulting initiatives.
• German-American Chamber of CommercecoreGTM or Marketing PartnerStrategic partnership with the German-American Chamber of Commerce for cross-border business development, market access, and networking between German and American markets. Supports BCM's Denver office operations.
• Glaser Lemke ManagementberatungminorStrategic or Co-development PartnerManagement consulting partnership for specialized advisory services.
• imendominorStrategic or Co-development PartnerConsulting partner for collaborative engagements.
• Magic Software EnterprisescoreTechnology or IntegrationTechnology partnership with Magic Software, a global provider of enterprise software solutions. Stephan Romeder, VP Global Business Development at Magic Software, provides testimonials for BCM's CRM expertise. Collaborative go-to-market activities.
• panadressminorStrategic or Co-development PartnerData management and marketing partnership.
• Peak BlauminorStrategic or Co-development PartnerConsulting partner for specialized projects.
• Münchner Herz StiftungminorOthersMunich Heart Foundation - BCM supports this social cause as part of corporate social responsibility initiatives.
• SalesfiveminorStrategic or Co-development PartnerSales consulting partnership for customer acquisition and CRM projects.
• TTBL (Tischtennis Bundesliga)coreGTM or Marketing PartnerGerman Table Tennis Bundesliga partnership. BCM supports TTBL in digital transformation and customer centricity initiatives. Managing Director Nico Stehle provides testimonial about successful collaboration. Partnership provides brand visibility and sports industry expertise.
• White Label AdvisoryminorStrategic or Co-development PartnerWhite-label consulting partnership for specialized advisory services.
• ZelocinminorStrategic or Co-development PartnerConsulting partnership for collaborative engagements.
• 2HMminorStrategic or Co-development PartnerConsulting partnership for specialized consulting initiatives.
• AvaloqcoreTechnology or IntegrationPartnership with Avaloq, a global leader in wealth management software. Benny Gasser, Global Accounts Director at Avaloq, provides testimonial highlighting BCM's CRM and customer management expertise. Collaborative engagements in financial services sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• adesso: Major German IT services company with significant CRM, ERP, and enterprise applications consulting practices. Closely comparable in DACH market footprint and CRM/ERP service line; also a named BCM partner, signaling direct competition for similar client work.
• Accenture: Global professional services firm with a major CRM/Salesforce, SAP, and digital transformation practice. Overlaps directly with BCM's CRM, CX, AI, and ERP advisory offerings but operates at vastly greater scale and as part of a global delivery network.
• BearingPoint: Global management and technology consulting firm with a large European CRM and digital transformation practice. Directly comparable in service portfolio (CRM, ERP, digital transformation) but operates at much larger scale; also a named BCM partner, illustrating the competitive/partner overlap.
• msg: Major German-based IT and consulting group with strong presence in CRM, ERP, and industry-specific digital transformation. Competes with BCM in the DACH market across CRM and enterprise advisory mandates at significantly larger scale.
• McKinsey & Company: Global management consulting firm with a substantial digital, CRM, and customer experience practice (e.g., QuantumBlack, McKinsey Digital). Competes for the same enterprise transformation mandates BCM targets, though with vastly greater resources.
• Deloitte Digital: Global consulting practice with significant CRM (Salesforce, SAP), CX, ERP, and AI strategy capabilities. Serves the same enterprise client base as BCM and competes for digital transformation mandates, with much larger delivery capacity.
• Capgemini Consulting: Global consulting and technology services firm with a dedicated CRM/CX, digital transformation, and enterprise applications practice. Overlaps with BCM's service portfolio and competes for European enterprise digital mandates.

Direct peers

• TIQ Solutions: Boutique consulting firm specializing in CRM, customer experience, and digital transformation. Comparable to BCM in scale, service offering, and DACH enterprise client focus.
• CINTELLIC Consulting: Boutique CRM and customer analytics consulting firm headquartered in Germany. Directly comparable as a CRM-focused boutique competitor serving mid-market and enterprise clients in DACH with similar analytics and CX capabilities.
• ec4u expert consulting: German boutique consulting firm specializing in CRM, customer experience, and data-driven sales/marketing transformation. Highly comparable in size, DACH focus, CRM/CX consulting focus, and enterprise client base to BCM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHutXw0XIeqhxItv22vGsqw
• LinkedInlinkedin.com/organization-guest/company/best-customer-management?_l=de_DE
• Instagraminstagram.com/bcm_consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BCM. Best Customer Management