Haven Healing Center

What Haven Healing Center does

Haven Healing Center, operating as Haven Chiropractic Posture & Scoliosis, is a private founder-owned chiropractic practice founded in 2017 and headquartered in a single clinic at 420 Swannanoa River Road, Asheville, NC. The practice specializes in structural spinal correction rather than symptomatic pain relief, delivering care through the Chiropractic BioPhysics (CBP) technique, which combines mirror-image spinal adjustments, traction, digital X-rays, postural analysis software, and home-based exercises to rehabilitate the spine toward its normal curvature. Dr. Alaina Gelineau, a CBP-certified Doctor of Chiropractic (Life University) with 12+ years in practice, is described as the only corrective-care chiropractor in Asheville certified in CBP, and the practice operates with four core staff including an office manager, a holistic health provider, and a billing specialist.

The service portfolio is anchored by a five-phase treatment process (initial consultation, treatment planning, active treatment, rehabilitation, and wellness maintenance) and extends into specialized modules including ScoliBrace over-corrective scoliosis bracing (for adolescents and adults), Denneroll orthopedic pillows and traction devices for home-based ligament remodeling, custom orthotics and foot lifts designed via motion-capture biomechanical assessment, workstation ergonomics consulting, pediatric chiropractic care, and a Virtual Ergonomic Assessment delivered through a secure online platform. Underlying technology includes CBP protocols (backed by 350+ peer-reviewed studies), digital X-ray imaging, postural analysis software, motion capture analysis for orthotic design, and the MyChiroPractice patient intake platform.

The business model is service-based professional revenue plus hardware sales, with corrective chiropractic care as the primary stream and ScoliBrace, Denneroll devices, custom orthotics, and Virtual Ergonomic Assessment as secondary streams. Pricing is not publicly disclosed; the practice uses a freemium funnel offering complimentary initial consultations, after which bespoke treatment programs and hardware are quoted. Go-to-market is sales-led through a phone-driven intake process, organic Google search, an educational blog on posture and scoliosis topics, patient referrals, social media, and listings in the CBP and Scolicare practitioner directories. The customer base is exclusively individual consumers and families in the Asheville, NC catchment, with HIPAA-compliant medical information handling and no enterprise or institutional customers.

Name

Haven Healing Center

Legal name

Haven Chiropractic Posture & Scoliosis

Website

https://havencbp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Haven Chiropractic Posture & Scoliosis is a private Asheville, NC chiropractic practice specializing in Chiropractic BioPhysics-based spinal correction, scoliosis bracing (ScoliBrace), and postural rehabilitation for individuals and families.

Ownership category

akta.pro rank

Product category

Corrective Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

akta.pro secondary industry

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Corrective chiropractic care
• Scoliosis bracing
• Spinal rehabilitation
• Posture correction
• Chiropractic biophysics

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Chiropractic Care Services: The primary revenue stream is corrective chiropractic care sessions using CBP technique protocols, including spinal adjustments, mirror-image traction, and postural correction therapies. Services are provided across multiple phases of care: initial consultation, active treatment, rehabilitation, and wellness/maintenance.
2. ScoliBrace Custom Scoliosis Bracing: Revenue from custom-designed scoliosis braces for adolescents and adults. The ScoliBrace system is provided as part of a comprehensive scoliosis treatment program.
3. Orthotics, Foot Lifts, and Denneroll Devices: Custom orthotics, foot lifts, and Denneroll orthopedic pillows/devices prescribed as part of treatment plans and used at home. Revenue generated from evaluation and dispensing of these custom devices.
4. Virtual Ergonomic Assessment: Virtual biomechanical assessment using motion capture technology for designing custom orthotics, conducted via secure online platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haven Healing Center (operating as HAVEN Chiropractic Posture & Scoliosis) provides corrective chiropractic care using Chiropractic BioPhysics (CBP), an evidence-based technique that combines spinal adjustments, mirror-image traction, and home-based exercises to rehabilitate spinal curvature. The practice also provides ScoliBrace scoliosis bracing, custom orthotics, Denneroll orthopedic devices, and virtual ergonomic assessments for individuals and families in Asheville, NC.

Product overview

Haven Chiropractic Posture & Scoliosis is a corrective chiropractic practice offering a unified service portfolio anchored by Chiropractic BioPhysics (CBP) technique—their primary methodology for spinal rehabilitation and postural correction. The core offering is Corrective Chiropractic Care using CBP, which incorporates spinal adjustments, mirror-image traction, and Denneroll orthopedic devices for home-based therapy. This foundational service branches into specialized modules: ScoliBrace Scoliosis Treatment (with dedicated Adolescent and Adult bracing programs), Spinal Rehabilitation, and Functional Assessment services (including Denneroll Pillows, Custom Orthotics/Foot Lifts, and Workstation Ergonomics). The practice also offers Virtual Ergonomic Assessment using motion capture technology and Pediatric Chiropractic Care for children. All services follow a structured 5-Phase Treatment Process from initial consultation through wellness maintenance. The practice operates through an Online Patient Application Portal for intake management.

Differentiator

Problem solved

Functional benefit

Brands

• ScoliBrace: Customized scoliosis brace system used in conjunction with CBP corrective care protocols to help stabilize and reverse scoliotic curves.

Products and services

• Corrective Chiropractic Care (Chiropractic BioPhysics) Advanced corrective chiropractic technique using CBP that rehabilitates the spine back to its natural curvature through spinal adjustments, mirror-image traction, and home-based exercises for long-term structural correction rather than short-term pain relief. Intended for individuals and families in Asheville, NC seeking root-cause chiropractic care.
• ScoliBrace Scoliosis Treatment

Quantifiable outcome

• 350+ peer-reviewed studies backing the CBP technique used at the practice
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• ScoliBracecoreTechnology or IntegrationScoliBrace is a provider of over-corrective scoliosis braces used in conjunction with Chiropractic BioPhysics corrective care protocols. HAVEN Chiropractic provides customized ScoliBrace systems to patients for curve stabilization and reduction in both adolescents and adults. The brace uses mirror-image principles to counteract scoliosis curvature.
• DennerollcoreTechnology or IntegrationDenneroll is a manufacturer of orthopedic devices (pillows and traction devices) used for spinal ligament remodeling. HAVEN Chiropractic prescribes Denneroll products as part of custom home traction setups to restore ideal sagittal curves in the neck, mid, and lower back following digital X-ray fitting.
• MyChiroPracticesupportingTechnology or IntegrationMyChiroPractice provides the practice management software and online patient intake platform (intake.mychirotouch.com) used by HAVEN Chiropractic for new patient onboarding, digital forms, and practice operations. The website also carries MyChiroPractice branding and design credit.
• Chiropractic BioPhysics (CBP) / Ideal SpinecoreTechnology or IntegrationChiropractic BioPhysics (CBP) is a licensed, evidence-based corrective chiropractic technique administered by CBP-certified practitioners. Dr. Gelineau is certified in CBP, and the practice uses CBP's mirror-image protocols and ScoliBrace integration. CBP is backed by 350+ published studies.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• AlignLife Chiropractic: National chiropractic franchise combining corrective care, functional health, and family wellness under a multi-clinic operator model. Comparable to HAVEN's corrective and family-wellness positioning, but at materially greater scale through franchising.
• Chiro One Wellness Centers: Large multi-state chiropractic group focusing on spinal health and wellness care. While broader in scope, it overlaps with HAVEN's structural correction and lifestyle-oriented positioning, and represents the scaled incumbent model in the chiropractic services category.
• The Joint Chiropractic: Largest U.S. chiropractic franchise network operating retail-access clinics. Compares to HAVEN as a chiropractic services operator, although it competes on convenience and acute care rather than corrective or scoliosis specialization.

Direct peers

• ScoliCare: Multi-clinic scoliosis treatment network offering ScoliBrace, scoliosis-specific exercise therapy, and adult scoliosis management — directly comparable to HAVEN's scoliosis service line and a partner provider that refers patients into practices such as this one.
• Ideal Spine Health Center: Founding clinic of the Chiropractic BioPhysics (CBP) technique and lead certifying body for CBP practitioners. Operates a corrective-care, posture-and-scoliosis practice model highly similar to HAVEN, including mirror-image traction, structural rehabilitation, and ScoliBrace integration.

Others

• MyChiroPractice: Marketing and patient-intake software provider for chiropractic clinics, including the intake platform used by HAVEN. Comparable as an enabling technology vendor in the chiropractic services ecosystem rather than a direct competitor.
• Pillars of Wellness: Multi-disciplinary wellness clinic combining chiropractic, physical therapy, and rehabilitative services. An adjacent enabling/comparison point for integrated corrective-care models rather than a direct competitor in Asheville.

Regional players

• Advanced Chiropractic of Asheville: Local Asheville-area chiropractic practice focused on spinal health and corrective techniques. A regionally comparable peer competing for the same Asheville patient base across posture and pain services.
• Carolina Chiropractic & Wellness: Asheville-area chiropractic practice offering spinal correction and wellness services. Direct local competitor to HAVEN within the same Western North Carolina catchment, competing for general chiropractic patient volume.
• Asheville Family Chiropractic: Local Asheville practice serving families with pediatric, postural, and wellness-focused chiropractic care. Competes with HAVEN in the family and pediatric segments in the immediate geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/havencbp
• LinkedInlinkedin.com/company/haven-healing-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haven Healing Center