Carolina Chiropractic and Wellness

What Carolina Chiropractic and Wellness does

Carolina Chiropractic & Wellness is a single-location, founder-owned chiropractic practice founded by Dr. Adam Cooper in May 2004 in Indian Land, South Carolina, and operating from 8763 Charlotte Hwy, Fort Mill (Indian Land), SC 29707. The practice provides non-invasive, drug-free treatment for a broad range of musculoskeletal conditions — including lower back pain, neck pain, joint pain, sciatica, carpal tunnel syndrome, headaches and migraines, TMJ disorders, pregnancy-related discomfort, auto injuries, and arm/leg pain — for patients across the Indian Land, Fort Mill, Lancaster, Ballantyne, and Waxhaw corridor spanning the South Carolina / North Carolina border.

The clinical team consists of two licensed chiropractors (Dr. Cooper and Dr. Ed Patrick, the latter joining in April 2018 with 44+ years of prior experience), one massage therapist (Andrea), and front-desk staff (Marcia). Service delivery combines hands-on spinal manipulation and joint adjustments with therapeutic massage, deep tissue laser therapy, electrical muscle stimulation, and in-house X-ray diagnostic imaging. Go-to-market is direct-to-consumer local healthcare: community involvement (Dr. Cooper is a founding charter member of the Indian Land Rotary Club), word-of-mouth referrals, broad insurance plan participation ("most insurance accepted"), an SEO-oriented blog, Google Reviews (68 five-star ratings), a Facebook page, and online appointment booking via the practice website.

The business model is per-visit professional services revenue from chiropractic adjustments and massage, supplemented by therapeutic adjuncts and diagnostic imaging. The firm is privately held, founder-owned, with no institutional investment, no parent company, no subsidiaries, no disclosed financials, and no technology platform, app, or digital product offering. There is no evidence of expansion beyond the single location in 20+ years of operation.

Name

Carolina Chiropractic and Wellness

Legal name

Carolina Chiropractic & Wellness

Website

https://mycarolinachiro.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Carolina Chiropractic & Wellness is a single-location, founder-owned chiropractic practice in Indian Land, South Carolina, serving patients across the SC/NC border region with non-invasive treatment for musculoskeletal pain via spinal adjustments, massage therapy, deep tissue laser therapy, muscle stimulation, and X-ray imaging.

Ownership category

akta.pro rank

Product category

Chiropractic and Wellness Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Prenatal & Postpartum Chiropractic (HSADALAD)

Keywords

• Chiropractic care
• Spinal adjustment
• Therapeutic massage
• Musculoskeletal treatment
• Wellness services

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Chiropractic Services: Revenue generated from chiropractic adjustments, spinal manipulations, and related treatments for conditions including back pain, neck pain, joint pain, sciatica, and other musculoskeletal issues. Accepts most insurance plans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Carolina Chiropractic and Wellness operates a single-location chiropractic practice in Indian Land (Fort Mill mailing address), South Carolina, delivering hands-on chiropractic adjustments and spinal manipulation supported by therapeutic massage, deep tissue laser therapy, muscle stimulation, and on-site X-ray diagnostic imaging. Treatments target specific musculoskeletal conditions including lower back pain, neck pain, joint pain, headaches/migraines, sciatica, carpal tunnel syndrome, TMJ disorders, auto injuries, and pregnancy-related discomfort.

Product overview

Carolina Chiropractic & Wellness operates as a single-location chiropractic and wellness practice offering a unified suite of healthcare services. The core offering consists of chiropractic adjustments and massage therapy, supported by therapeutic technologies including deep tissue laser therapy, X-ray imaging, and muscle stimulation. Treatment services address specific conditions including lower back pain, neck pain, joint pain, auto injuries, headaches and migraines, carpal tunnel syndrome, sciatica, pregnancy-related discomfort, TMJ disorders, and arm/leg pain. The practice does not offer a modular software platform but rather an integrated service model combining multiple treatment modalities tailored to individual patient needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Spinal manipulation and joint alignment procedures performed by licensed chiropractors using precise, controlled force to restore proper alignment, relieve pain, and improve body function without medication or surgery; for adult and family patients with musculoskeletal complaints.
• Massage Therapy Therapeutic massage including deep tissue techniques to relieve muscle tension, improve circulation, and complement chiropractic treatment plans; for patients with musculoskeletal tension or as adjunct care.
• Lower Back Pain Treatment Chiropractic treatment program for lumbar pain using spinal adjustments to release pressure on joints and nerves and address underlying causes; for adults and youth experiencing lower back pain.
• Neck Pain Treatment Treatment for neck pain and stiffness using chiropractic adjustments, deep tissue laser therapy, massage therapy, and muscle stimulation; for patients with postural strain, osteoarthritis, or acute neck injuries.
• Joint Pain Treatment Non-surgical joint pain treatment using chiropractic adjustments, deep tissue laser therapy, massage therapy, and muscle stimulation to restore mobility; for patients with injuries affecting tendons, bursae, ligaments, cartilage, or bones around a joint.
• Auto Injury Treatment Chiropractic care for pain and injuries caused by automobile accidents using non-surgical procedures; for patients recovering from motor vehicle collisions.
• Headaches and Migraines Treatment Chiropractic therapies including spinal manipulation and massage aimed at reducing the frequency, intensity, and duration of headaches and migraines; for chronic headache/migraine sufferers.
• Carpal Tunnel Treatment Non-invasive chiropractic treatment for carpal tunnel syndrome using wrist adjustments and manual therapies; for patients with wrist/hand nerve compression symptoms.
• Sciatica Treatment Natural sciatica treatment to relieve pressure on the sciatic nerve without medication through spinal adjustments; for patients with radiating leg pain from sciatic nerve compression.
• Pregnancy Pain Treatment Chiropractic treatment for expectant mothers that provides stability and functionality in the pelvic region by working on muscles, joints, spine alignment, and ligaments; for pregnant patients seeking drug-free pain relief and post-partum recovery support.
• TMJ Treatment Chiropractic treatment for temporomandibular joint pain to alleviate jaw pain and enhance function of the jaw and surrounding muscles; for patients with TMJ disorders.
• Arm and Leg Pain Treatment Non-surgical treatment for arm and leg injuries using gentle joint repositioning to help the body heal naturally; for patients with extremity pain or injury.
• Deep Tissue Laser Therapy Non-invasive laser-based therapy used within treatment plans to reduce inflammation, relieve joint and neck pain, and promote tissue healing.
• X-ray Diagnostic Imaging On-site X-ray imaging used to diagnose the exact cause of joint pain and rule out conditions that require surgical referral.
• Muscle Stimulation Therapy Therapeutic electrical muscle stimulation used as an adjunct to chiropractic adjustments to promote muscle recovery and complement treatment plans.

Quantifiable outcome

• 95% patient satisfaction rate for chiropractic care (WebMD study)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• HealthSource Chiropractic: Franchise network of chiropractic clinics combining adjustments with progressive rehabilitation, X-ray diagnostics, and wellness services. Comparable because its clinic-level service mix (adjustments + rehab + X-ray) closely mirrors Carolina Chiropractic's multi-modality model, though it operates at a national franchise scale.
• 100% Chiropractic: National chiropractic franchise offering family-oriented care, adjustments, massage, and wellness services across multiple U.S. locations. Comparable service portfolio (chiropractic + massage + wellness) and patient segments (families, expectant mothers, athletes), though operating at much larger scale.
• Chiro One Wellness Centers: Regional network of company-owned chiropractic clinics in the Midwest offering adjustments and patient education programs. Comparable as a multi-location chiropractic services operator serving similar patient use cases (back/neck pain, wellness), with broader geographic reach than Carolina Chiropractic.
• The Joint Chiropractic: National membership-based chiropractic franchise chain with hundreds of locations offering low-cost, walk-in adjustments. Comparable because it addresses the same patient population (general musculoskeletal pain) in the broader U.S. chiropractic services market, though it competes primarily on price and convenience rather than multi-modality care.

Regional players

• Arrowhead Clinic: Regional chiropractic clinic group in the Southeast U.S. specializing in auto injury and personal injury chiropractic care. Comparable because it overlaps with one of Carolina Chiropractic's service lines (auto injury treatment) and serves patients in similar Southeastern geographies, though it is much larger and more focused on accident-related cases.
• Premier Chiropractic of Charlotte: Independent and small-group chiropractic practices in the greater Charlotte, NC metro area. Comparable as direct local-market peers serving the same demographic base (Indian Land, Fort Mill, Ballantyne, Waxhaw patients) with similar general chiropractic and pain management services.
• BackFit Health + Spine: Multi-location chiropractic and medical practice in the Southeast U.S. combining adjustments with medical services, physical therapy, and wellness offerings. Comparable as a regional chiropractic services operator addressing the same patient use cases (back pain, sciatica, headaches), though it integrates medical providers as well.

Others

• Palmer College of Chiropractic Clinics: Network of teaching clinics operated by one of the largest chiropractic colleges in the U.S. Comparable as a chiropractic services provider in the broader category, though operating primarily for educational rather than commercial purposes; relevant for industry benchmarking and practitioner talent pipeline (Logan College, where Dr. Cooper trained, is a peer institution).
• Chiropractic Economics: Industry publication and business resource for chiropractic practice owners covering operations, marketing, and clinical best practices. Comparable only as an ecosystem participant — not a clinical peer — but provides useful context on practice benchmarks relevant to Carolina Chiropractic's operating model.
• ChiroTouch: Leading practice management and EHR software platform purpose-built for chiropractic offices. Comparable as an ecosystem enabler serving the same chiropractic services market; relevant to Carolina Chiropractic as a potential software/administration partner, not a clinical competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/carolinachiro14
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Chiropractic and Wellness