Mack Media

What Mack Media does

Mack Media is a German full-service media production agency founded in 2002 and headquartered at Europa-Park-Straße 2 in Rust, Südbaden, within the Europa-Park Erlebnis-Resort campus. It operates as the in-house creative agency of the family-owned MACK Gruppe (legal parent: Europa-Park GmbH & Co Mack KG) under the leadership of founder Michael Mack, and is part of the group's "Wir schaffen Erlebnisse" (We create experiences) business division. The agency produces image films, TV productions, attraction-specific media, music videos, advertising films, photo productions, graphic design, livestream productions, and VR/immersive content; it also plays a significant operational role in the VEEJOY streaming platform, which distributes its documentaries, podcasts, and livestreams. Self-reported output is approximately 100 own productions per year.

The company's core technology stack centers on professional video, motion-picture, livestream, and VR/immersive media production, underpinned by the proprietary VEEJOY streaming platform and supporting tools for live event coverage (e.g., 50 Jahre Europa-Park Gala, MACK One Keynote). It monetizes through three streams: internal cost-plus media production for Europa-Park attractions (theme park, Rulantica water park, Eatrenalin, YULLBE, hotels), external branded and artist work on a project-quote basis (DJ BoBo, Andrea Berg, Die Fantastischen Vier, Clueso), and platform-based content distribution via VEEJOY. The go-to-market is essentially enterprise field sales — direct engagement with the parent group's business units and named external brands — with no disclosed public pricing and no self-serve or SMB channel. The 11-50 employee firm sits inside a much larger family-controlled entertainment ecosystem (Europa-Park's 6M+ visitors in 2022, 5,800+ hotel beds, €80M+ invested within three years) and has accumulated industry recognition including the 2023 Best of Content Marketing Award, multiple German Design Awards, and recurring Brass Ring Awards.

Name

Mack Media

Legal name

Europa-Park GmbH & Co Mack KG

Website

https://mackmedia.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mack Media is the in-house full-service media production agency of the family-owned Europa-Park Erlebnis-Resort (MACK Gruppe), producing image films, TV, music videos, advertising, VR, and livestream content for the resort and external German-language entertainment clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Rust

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Internal Media Production Services: Provides all media content production for the Europa-Park Erlebnis-Resort including image films, TV productions, attraction content, and digital streaming formats. This is the primary revenue-generating function as part of the MACK Gruppe.
2. External Client Work: Produces content for external partners and brands including music videos, advertising spots, and campaign materials for artists and brands.
3. VEEJOY Streaming Platform: Streaming platform hosting exclusive content including documentaries, podcasts, and livestreams. Revenue derived from platform engagement and exclusive content distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mack Media is the in-house creative agency of the Europa-Park Erlebnis-Resort and a division of the MACK Gruppe. It produces image films, TV productions, attraction media, music videos, advertising films, livestream productions, graphic design, and photo productions. The agency also operates the VEEJOY streaming platform for exclusive content distribution and produces over 100 own productions annually for both internal Europa-Park needs and external clients including artists like DJ BoBo, Andrea Berg, Die Fantastischen Vier, and Clueso.

Product overview

MACK Media is a full-service in-house creative agency for the Europa-Park experience resort, operating as a central part of the MACK Group. The agency offers a comprehensive portfolio of media production services including image films, TV productions, attraction media, music videos, graphic design, photo productions, advertising films, and livestream productions. Annually, the agency produces 100 own productions ranging from documentaries and advertising films to interactive show formats. The company also develops digital streaming content through the VEEJOY platform and creates specialized content for theme park attractions including short films, VR experiences, and promotional materials. Originally founded in 2002 focusing on DVD production, MACK Media evolved into a leading provider of attraction media and digital entertainment solutions in the theme park industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagefilme (Image Films) Professional corporate image films showcasing the Europa-Park experience resort and related offerings. Produced for the resort's brand communications and external marketing needs.
• TV-Produktionen (TV Productions) Television productions including award-winning documentaries and TV-format content such as JUNIOR CLUB game shows for children audiences.
• Attraktionsmedien (Attraction Media) Media content specifically created for theme park attractions, including short films, VR experiences, and promotional materials for rides like Voltron Nevera, Castello dei Medici, and Rulantica.
• Musikvideos (Music Videos) Music video productions for artists including DJ BoBo, Andrea Berg, Clueso, and Die Fantastischen Vier.
• Werbefilme (Advertising Films) Commercial advertising films including campaigns for Eatrenalin, DJ BoBo tours, and roller coasters.
• Livestream-Produktionen (Livestream Productions) Live streaming productions including the 50 Jahre Europa-Park Gala and MACK One Keynote events.
• Grafikdesign (Graphic Design) High-quality graphic design services including award-winning designs for ART-BOULEVARD.
• Fotoproduktionen (Photo Productions) Professional photography and photo production services.
• VEEJOY Streaming Platform Streaming platform where exclusive content such as documentaries, podcasts, and livestreams are available. MACK Media is significantly involved in this platform as a key participant and content producer.
• Digitale Streaming-Formate (Digital Streaming Formats) Digital content distributed via streaming platforms including the VEEJOY platform.

Quantifiable outcome

• Over 100 productions completed annually
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VEEJOYcoreStrategic or Co-development PartnerMack Media is a major participant in the VEEJOY streaming platform, which hosts exclusive content including documentaries, podcasts, and livestreams. This platform serves as a key distribution channel for Mack Media's productions and represents a strategic investment in digital content delivery.
• Rimac (Voltron Nevera)minorStrategic or Co-development PartnerCollaboration on the Voltron Nevera powered by Rimac roller coaster, for which Mack Media produced the award-winning Baudokumentation (construction documentary). This project demonstrated Mack Media's ability to create compelling content for major international attraction launches.
• MACK OnecoreStrategic or Co-development PartnerPart of the MACK Gruppe's 'Wir schaffen Erlebnisse' (We create experiences) division. MACK One is the innovation hub developing immersive media and groundbreaking technologies for the entertainment industry. Mack Media collaborates on content production and media projects.
• MACK RidescoreStrategic or Co-development PartnerPart of the MACK Gruppe. MACK Rides in Waldkirch creates high-quality rides and attractions. Mack Media produces media content for these attractions including documentaries and promotional materials.
• MACK AnimationcoreStrategic or Co-development PartnerPart of the MACK Gruppe. MACK Animation creates impressive 3D animations and compelling storytelling. Mack Media collaborates on animated content and visual productions for attractions.
• VR CoastercoreStrategic or Co-development PartnerPart of the MACK Gruppe. VR Coaster combines Virtual Reality with roller coasters for unique experiences. Mack Media produces VR content and Werbespots (advertising films) for VR attractions.
• Casting42minorChannel Partner/ Reseller/ DistributorExternal casting platform partnership for recruiting talent for advertising, film, and media projects. Artists, models, and extras can sign up through this platform for Mack Media productions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• YULLBE (MACK Gruppe immersive VR): YULLBE is the MACK Gruppe's own location-based VR and immersive experience offering, for which Mack Media produces VR content and advertising films. Closely adjacent as an internal consumer of Mack Media's VR/immersive media capabilities rather than a competitor.
• MACK Rides (MACK Gruppe): Sister company within the MACK Gruppe that designs and manufactures roller coasters and attractions. Directly adjacent to Mack Media as a sister entity in the same corporate parent, supplying the physical attractions for which Mack Media produces the media content.

Regional players

• Seasons in the Park / Katjes Fassin creation studios: Smaller German/DACH content studios producing branded entertainment, advertising and event films. Comparable to Mack Media's external advertising and music-video work in the German market, though typically without the unique theme park content library anchor.

Broad incumbents

• Endemol Shine (Banijay Germany): Banijay Germany's Endemol Shine operations produce entertainment formats, branded content and digital video. Comparable to Mack Media as a German-market competitor for premium music and brand productions, with greater scale and a global IP library behind it.
• Studio Hamburg Production Companies: Studio Hamburg is a major northern German production group producing film, TV, streaming and branded content. Comparable to Mack Media as another German full-service production competitor pursuing music, advertising and digital content commissions.
• UFA (Bertelsmann-owned production): UFA is Germany's largest TV and film production group, producing scripted, entertainment and branded content for broadcasters and brands. Comparable to Mack Media as a German-language full-service production house competing for the same music, brand and advertiser budgets, though at much greater scale and broader scope.
• Bavaria Film: Bavaria Film operates one of Europe's leading production studios, offering production services, studio facilities and content creation. Comparable to Mack Media as a German-based full-service production partner serving external clients, with similar image-film, TV and advertising capabilities but on a significantly larger scale.

Direct peers

• BRC Imagination Arts: BRC specializes in narrative-driven media for theme parks, museums, brand attractions and visitor experiences globally. Closely comparable to Mack Media's attraction-media and Baudokumentation work for Europa-Park, as both produce story-led cinematic content specifically for themed entertainment venues.
• ITEC Entertainment (Hettema Group): ITEC Entertainment is a themed entertainment production consultancy producing media, ride films and attraction content. Direct peer to Mack Media's attraction media work for rides like Voltron Nevera, blue fire and Rulantica, focused exclusively on the amusement park and resort industry.

Emerging players

• Picturestart (experience-content production): A boutique content studio producing branded films, music videos and experience-driven campaigns for premium brands. Comparable to Mack Media's external branded content engine targeting high-profile artists and brands, but without the captive in-house demand from a major resort operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mack Media