Hoober
Hoober is a family-owned agricultural and construction equipment dealer founded in 1941, operating eight locations across the mid-Atlantic. It sells and services new and used Case IH, Kubota, JCB, and allied-brand equipment, parts, rentals, and precision agriculture technology to farmers, contractors, and rural property owners.
- Company typePrivate
- Founded1941
- HeadquartersIntercourse, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Hoober does
Hoober is a privately held agricultural and construction equipment dealership founded in 1941 and headquartered in Intercourse, Pennsylvania. The company operates eight locations across the mid-Atlantic region (Pennsylvania, Maryland, Delaware, Virginia, and New Jersey), serving farmers, excavation contractors, construction companies, and rural property owners. It is an authorized dealer for primary OEM lines including Case IH, Kubota, and JCB, and for a broad set of secondary manufacturers (MacDon, Geringhoff, Great Plains, Kuhn, Kinze, Unverferth, Meyer, K-Tec, Brillion, and DJI Agriculture). The product portfolio spans new and used tractors, combines, sprayers, planters, tillage and hay tools, skid steers, telehandlers, construction equipment (including Steiger 4WD tractors and K-Tec scraper pans), attachments, and precision agriculture technology (Case IH AFS, Trimble, Ag Leader, Raven, Capstan, Norac) plus agricultural drones.
Hoober has no proprietary technology platform; its offering rests on an integrated parts and service backbone. Core systems include an online parts e-commerce store with account management and order tracking, multi-OEM parts diagram lookup (Case IH, Kubota, JCB, MacDon, Kinze, Kuhn, etc.), and the Combine UpTime Service preventive maintenance program. The service organization comprises 75 factory-trained technicians supported by stocked field-service trucks for emergency deployment during planting and harvest.
Revenue is generated across five streams: new equipment sales (one-time), used equipment sales (one-time, sourced from trade-ins by local farmers and contractors), parts (transaction-based via e-commerce and counter sales), equipment rentals (recurring daily/weekly/monthly Kubota rentals), and service and repair (professional services, including field service). Go-to-market combines a multi-location field-sales dealer network with a direct-to-consumer e-commerce parts channel and OEM-linked financing partners (CNH Industrial Capital, Horizon Farm Credit, JCB Finance, Kubota Credit Corporation). No external funding, M&A transactions, or IPO signals are present in the source data; the company operates as an independent, family-held dealership.
Hoober firmographics
Firmographics- Name
- Hoober
- Legal name
- Hoober Inc.
- Website
- https://hoober.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hoober is a family-owned agricultural and construction equipment dealer founded in 1941, operating eight locations across the mid-Atlantic. It sells and services new and used Case IH, Kubota, JCB, and allied-brand equipment, parts, rentals, and precision agriculture technology to farmers, contractors, and rural property owners.
- Ownership category
- akta.pro rank
Where Hoober is headquartered
LocationHeadquarters
- HQ city
- Intercourse
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Hoober business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sale of new farm and construction equipment from brands including Case IH, Kubota, JCB and other manufacturers. Revenue generated from tractors, combines, sprayers, tillage equipment, and attachments.
- Used Equipment Sales: Sale of trade-in equipment from local farmers, contractors, and other customers. Inventory includes combines, tractors, tillage, planters, drills, hay tools, sprayers, skidsteers, telehandlers, and more.
- Parts Sales: Extensive parts inventory for all equipment brands sold. Includes OEM parts, aftermarket parts, filters, fluids, shop supplies, and specialized combine and tractor parts. Parts can be ordered online or at locations.
- Equipment Rentals: Kubota equipment rentals including excavators, skid loaders, and tracked skid loaders with daily, weekly, and monthly rental rates.
- Service and Repair: Factory-trained service technicians provide equipment service, repair, and maintenance. Includes field service trucks stocked with parts, emergency support during planting and harvest seasons, and uptime service programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Excavator rentals - K008-5 |
| Unit Pricing | Pay-as-you-go | Excavator rentals - U17-5 |
| Unit Pricing | Pay-as-you-go | Excavator rentals - U27-4R1 |
| Unit Pricing | Pay-as-you-go | Excavator rentals - U35-4R1 |
| Unit Pricing | Pay-as-you-go | Excavator rentals - KX040-5R1 |
| Unit Pricing | Pay-as-you-go | Skid Loader rentals - SSV65 |
| Unit Pricing | Pay-as-you-go | Skid Loader rentals - SSV75 |
| Unit Pricing | Pay-as-you-go | Tracked Skid Loader rentals - SVL75 |
| Unit Pricing | Pay-as-you-go | Parts specials - various items |
| Other | Pay-as-you-go | New and used equipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hoober product offering
Product offeringCore offering
Hoober is a multi-location agricultural and construction equipment dealership operating eight retail locations across the mid-Atlantic region. The company sells new equipment from Case IH, Kubota, and JCB, along with used farm and construction equipment, operates an online parts e-commerce store, provides factory-trained service and repair, and offers Kubota equipment rentals, precision agriculture technology, agricultural drones, and equipment financing.
Product overview
Hoober is an agricultural and construction equipment dealer offering a comprehensive portfolio of products and services. The core offering includes an online Parts Store e-commerce platform for parts ordering, New Equipment Sales from Case IH, Kubota, JCB and other brands, and Used Equipment sales. The business provides Equipment Service & Repair through factory-trained technicians, Precision Agriculture Technology integration (Case IH AFS, Trimble, Ag Leader, Raven), and Agricultural Drone solutions. Supporting services include Kubota equipment rentals, construction equipment (Steiger tractors, scraper pans), attachments for tractors and planters, equipment financing programs, and the Combine UpTime Service program. Parts lookup is integrated with multiple manufacturer systems (Case IH, Kubota, JCB, Geringhoff, Great Plains, Land Pride, MacDon, Kinze, Kuhn). The company operates 8 locations across the mid-Atlantic region (PA, MD, DE, VA, NJ) and has been serving customers since 1941.
Differentiator
Problem solved
Functional benefit
Products and services
- New Equipment Sales Sales of new agricultural and construction equipment from Case IH, Kubota, JCB, and other brands. Includes tractors (including Case IH Steiger 4WD and Quadtrac), combines, sprayers, tillage equipment, hay tools, planters, drills, skid steers, telehandlers, and construction equipment. Sourced through on-site salesmen at all eight mid-Atlantic locations.
- Used Equipment Used equipment inventory sourced from trade-ins by local farmers, contractors, and other customers. Includes combines, tractors, tillage, planters, drills, hay tools, sprayers, skidsteers, telehandlers, spreaders, mixers, mowers, corn heads, grain heads, construction equipment, and grounds care equipment. Listed prices range from $1,600 to $505,000.
- Parts Store (Online Parts E-commerce) Online parts e-commerce platform at hoober.com offering batteries, belts, blades, combine parts, electrical parts, exhaust parts, filters, fluids and lubricants, hitch parts, hydraulics, lighting, paint, power equipment, shop supplies, sprayer parts, tillage and planting parts, tools, accessories, and tractor seats for agricultural and construction equipment. Customers can search by part number or keyword, view pricing, add to cart, and check out with multiple shipping options.
- Used Parts Quality used and rebuilt parts for all brands of agricultural, construction, and lawn care equipment, sourced through Hoober's membership in the National Tractor Parts Dealer Association (NTPDA).
- Equipment Service and Repair Factory-trained service technicians provide equipment service, repair, and maintenance for combines, tractors, planters, balers, sprayers, and other agricultural and construction equipment across all Hoober locations. Service is supported by field service trucks stocked with tools and parts, with 75 factory-trained technicians company-wide, including some with over 30 years of experience.
- Kubota Equipment Rentals Rental program for Kubota equipment available at multiple Hoober locations. Fleet includes excavators (K008-5, U17-5, U27-4R1, U35-4R1, KX033-4R1, KX040-5R1), skid loaders (SSV65, SSV75), and tracked skid loaders (SVL75, SVL65). Published daily, weekly, and monthly rates; example K008-5 excavator at $180 daily / $575 weekly / $1,725 monthly, with delivery and pickup options.
- Precision Agriculture Technology Precision farming solutions including Case IH Advanced Farming Systems (AFS) with Connected Experience, Displays, Guidance Solutions, Machine Automation, and Product Control. Hoober is also an authorized dealer for Trimble, Ag Leader, Raven, Capstan, and Norac precision farming systems, providing guidance systems, RTK, crop sensors, boom and spray control, and liquid rate control.
- Agricultural Drones Sales, service, and support for DJI Agriculture drone products used in farm operations, providing agricultural drone solutions for crop monitoring and management.
- Construction Equipment Construction equipment offering including Case IH 4WD Steiger tractors and Quadtrac, K-Tec Earthmover scraper pans (28 to 33 cubic yard capacity), Ashland direct mount ejector scrapers, and JCB material handling equipment for earthmoving and construction applications.
- Attachments Tractor attachments including Kubota attachments for B, BX, L, and M series tractors and RTVs, planter attachments (Case IH, Kinze, Martin Till, Yetter), plus tires, wheels, and rims.
- Equipment Financing Financing programs offered at the point of sale through CNH Industrial Capital (Productivity Plus line of credit exclusively for parts, service, attachments, and rental needs), Horizon Farm Credit (Farm Credit EXPRESS on-the-spot equipment financing), JCB Finance, and Kubota Credit Corporation (competitive rates, seasonal payment terms, and property damage insurance program).
- UpTime Service (Combine Service Program) Combine uptime service program designed to keep Case IH combines operating at maximum productivity through scheduled preventive maintenance and dedicated service support from Hoober's factory-trained technicians.
- Toys, Apparel and Merchandise Brand-themed farm and construction toys (Ertl and Case IH collectibles in various scales), apparel (gloves, hats, jackets, sweatshirts, t-shirts), and merchandise including pedal tractors.
Companies that use Hoober
Customer profileSegments3 records
Ideal customer profiles3 records
Hoober technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hoober partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered primary and core.
- Case IHprimaryAuthorized Case IH dealer providing new equipment sales, parts, and service support. Exclusive dealer for Case IH application equipment in the Mid-Atlantic region. Offers the full line of Case IH agricultural equipment including tractors, combines, sprayers, and tillage tools.
- KubotaprimaryAuthorized Kubota dealer offering the complete Kubota product line including tractors, construction equipment, hay implements, mowers, and utility vehicles. Also provides Kubota equipment rentals.
- JCBprimaryAuthorized JCB Agriculture dealer offering JCB material handling equipment including skid steers, telehandlers, and agricultural machines. Provides new equipment sales and service support.
- MacDoncoreAuthorized MacDon dealer providing combine headers, flex draper headers, pull-type disc mowers, windrowers, and specialty headers for combines.
- GeringhoffcoreAuthorized Geringhoff dealer for corn heads and harvesting equipment. Geringhoff has been the industry's best-selling line of corn heads for over 7 years.
- Great PlainscoreAuthorized Great Plains dealer for agricultural implements including tillage, seeding, and planting equipment.
- KuhncoreAuthorized Kuhn dealer offering full range of tillage, feeding and bedding equipment including balers, mowers, mergers, rakes, tedders, and TMR mixers.
- KinzecoreAuthorized Kinze dealer for planters and grain carts. Kinze is a market leader in innovative, durable and efficient planters.
- UnverferthcoreAuthorized Unverferth dealer for tillage equipment, pull-type sprayers, hay, manure and grain handling equipment, and agricultural dual and specialty wheels.
- Meyer Manufacturing CorporationcoreAuthorized Meyer dealer for farm equipment including manure spreaders, forage boxes, front/rear unload forage boxes, rear unload dump boxes, mineral feeders, and bale boxes.
- K-Tec Earthmovers Inc.coreAuthorized K-Tec dealer for construction scrapers used with Steiger tractors. K-Tec Earthmovers provides high-capacity scraper pans from 28 to 33 cubic yards.
- Brillion Farm EquipmentcoreAuthorized Brillion dealer for tillage, seedbed preparation and seeding equipment made for today's top producers.
- DJI AgriculturecoreAuthorized DJI Agriculture dealer for agricultural drones providing intelligent solutions through efficient, reliable drone technology for agricultural innovation.
- Precision Farming Technology PartnerscoreAuthorized dealer for Case IH, Trimble, Ag Leader, Raven, Capstan, and Norac Precision Farming systems. Provides guidance systems, RTK, crop sensors, boom and spray control, and liquid rate control for maximizing equipment efficiency.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hoober competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. Large multi-brand agricultural and construction equipment dealer with dozens of locations across the U.S. Closest structural analog to Hoober in terms of brand portfolio breadth, service-intensive model, and regional multi-location footprint.
- 4 Rivers Equipment: John Deere dealership group operating multiple locations across the southern and western U.S. Comparable multi-location ag and construction equipment dealer with similar parts, service, and precision ag offerings.
- Stotz Equipment: Multi-location Case IH dealer group serving the western U.S. Direct franchise peer sharing Hoober's core OEM (Case IH) and similar full-line ag and light construction dealer model.
- Sloan Implement: John Deere dealer group with multiple locations across the Midwest. Direct franchise competitor operating the same integrated equipment, parts, service, and precision ag model as Hoober.
- GreenMark Equipment: John Deere dealership group with locations across the Midwest. Closely comparable multi-location ag equipment dealer serving farmers with sales, service, and parts.
- Brandt (formerly Cervus Equipment): Multi-brand agricultural, construction, and material handling equipment dealer group across Canada and the U.S. Comparable multi-OEM dealership model with strong parts and service operations.
- Plains AG Holdings: Multi-location agricultural equipment and inputs retailer. Comparable in combining equipment sales, parts, and service across a defined regional geography, though with heavier focus on ag inputs.
- Heritage Equipment: Case IH dealer group in the Midwest. Direct franchise peer sharing the same primary OEM (Case IH) and full-line ag and light construction dealer business model.
- C&B Operations: John Deere dealer group with a broad multi-state footprint. Highly comparable as a large, multi-location ag equipment dealer serving farmers and contractors with full-line sales, parts, and service.
Broad incumbents
- United Rentals: Largest equipment rental company in North America, with substantial construction and aerial equipment rental exposure. Comparable to Hoober's Kubota rental business but operates at vastly greater scale across geographies and equipment categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hoober social profiles
Digital presenceHoober financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoober leadership team
Management profileNumber of profiles
Hoober funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoober M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoober
What does Hoober do?
Hoober is a multi-location agricultural and construction equipment dealership operating eight retail locations across the mid-Atlantic region. The company sells new equipment from Case IH, Kubota, and JCB, along with used farm and construction equipment, operates an online parts e-commerce store, provides factory-trained service and repair, and offers Kubota equipment rentals, precision agriculture technology, agricultural drones, and equipment financing.
Is Hoober a public or private company?
Hoober is a private company. It is classified as family owned and is currently operating.
When was Hoober founded?
Hoober was founded in 1941. It employs 101 to 250 people.
Where is Hoober based?
Hoober is headquartered in Intercourse, United States, in the North America region.
How does Hoober make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales, equipment Rentals and service and Repair.
Who are Hoober's main competitors?
Direct peers on record are RDO Equipment Co., 4 Rivers Equipment, Stotz Equipment, Sloan Implement, GreenMark Equipment, Brandt (formerly Cervus Equipment), Plains AG Holdings, Heritage Equipment and C&B Operations. United Rentals is listed as a broad incumbent.
Does Hoober have an API?
No public API is recorded for Hoober.