What Sloan Implement does

Sloan Implement is a family-owned John Deere agricultural and outdoor power equipment dealer founded in 1931 and headquartered in Assumption, Illinois. The company operates 26 dealership locations across Illinois, Indiana, and Wisconsin with 740+ employees, making it one of the largest John Deere dealers globally by footprint and inventory. Its core offering spans new and used John Deere equipment (row-crop and compact tractors, combines, sprayers, planters, hay/forage equipment, Gator utility vehicles, and commercial mowing equipment), supported by $25M+ of OEM parts inventory, 280+ service technicians, bulk oil and DEF delivery, and a Lawn & Garden Service Program.

The business model is multi-stream: one-time equipment sales (new and used), one-time parts sales, professional service and repair contracts, precision-ag services (AMS, AutoPath, RTK, data management), and international equipment exports via in-house containerization out of the Assumption, IL facility. Distribution is primarily through physical dealerships with a complementary digital layer including a 2025-launched iOS/Android mobile app, a customer portal, online equipment catalog, and email/newsletter channels. An export sales team with English/Russian/Ukrainian/Spanish capability supports a 20+ year international operation shipping used and new equipment to Europe, MENA, and South America.

Sloan's underlying technology is largely John Deere's precision-ag stack, including the Operations Center PRO Service platform featuring AI-driven manual search, machine health monitoring, diagnostic trouble code management, and remote software reprogramming via JDLink. Short-line brands (Brandt, Kuhn, STIHL, Frontier, etc.) are also distributed. Recent strategic emphasis has been on digital customer engagement (mobile app), recurring service revenue, and technician pipeline buildout through partnerships with 8 technical colleges.

Name

Sloan Implement

Legal name

Sloan Implement Co

Website

https://sloans.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sloan Implement is a family-owned John Deere equipment dealer operating 26 locations across Illinois, Indiana, and Wisconsin, selling new and used agricultural, lawn, and construction equipment plus parts, service, precision-ag support, and international exports.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Support Activities for Crop Production (11511)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Precision Agriculture & Farm Technology Equipment (IMAHACAH)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Agricultural Mechanics, Equipment Operation & Maintenance (EDAOAOAI), Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA)

Keywords

• Agricultural equipment dealer
• John deere dealer
• Farm equipment sales
• Precision agriculture services
• Equipment parts service

Headquarters

HQ city

Assumption

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sales of new John Deere agricultural equipment including tractors, combines, sprayers, planting equipment, hay equipment, and compact construction equipment.
2. Used Equipment Sales: Sales of pre-owned agricultural equipment across multiple categories including tractors, harvesting equipment, lawn & garden, and construction.
3. Parts Sales: Sales of genuine OEM parts for John Deere equipment. Stocks parts for tractors, UTVs, and combines at all 26 locations. Over $25,000,000 of new parts inventory.
4. Service & Repairs: Comprehensive service solutions including preventive maintenance, regular service, and emergency repairs for all John Deere equipment. Also includes bulk oil and diesel exhaust fluid (DEF) delivery services.
5. International Exports: Export of agricultural equipment to international markets with containerization and shipping services. 20+ years of export experience to countries worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sloan Implement is a John Deere equipment dealer that sells new and used agricultural, turf, and compact construction equipment and provides genuine OEM parts, maintenance, repair services, and precision agriculture technology support across 26 locations in Illinois, Indiana, and Wisconsin. The company also exports agricultural equipment internationally, offering containerization, shipping coordination, and multilingual sales support for buyers in Europe, the Middle East, Africa, and South America.

Product overview

Sloan Implement operates as a John Deere dealer offering a comprehensive portfolio of agricultural and outdoor power equipment products and services. The core offering consists of new and used John Deere equipment sales across multiple categories: compact utility tractors (1-4 Family), row crop tractors, 4WD/track tractors, mowing equipment (lawn tractors, zero-turn mowers, commercial walk-behind mowers), Gator utility vehicles, construction/landscaping equipment, and full hay/forage/harvesting equipment lines. Supporting the equipment business, Sloan provides parts and service operations including genuine OEM parts, preventive maintenance, emergency repairs, bulk oil and DEF delivery, and a dedicated Lawn & Garden Service Program. Digital offerings include a mobile app for iOS/Android and the John Deere Operations Center PRO Service for equipment diagnostics and management. Additional services include Precision Ag technology support (AMS, AutoPath, RTK, mapping services), international export services, technician training programs (Apprentice Program and John Deere Ag Technician Program), and a customer portal. The company also distributes short-line equipment from brands including Brandt, Brent, Degelman, Demco, EZ Trail, Frontier, Harlo Forklifts, Kuhn, Mayrath, STIHL, Unverferth, and Westfield.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales Sales of new John Deere agricultural equipment including row crop tractors, 4WD and track tractors, compact utility tractors, planting and seeding equipment, self-propelled sprayers, combines and harvesting equipment, hay and forage equipment, Gator utility vehicles, lawn tractors, zero-turn mowers, commercial walk-behind mowers, and compact construction equipment.
• Used Equipment Sales Sales of pre-owned agricultural, lawn and garden, construction, planting, spraying, hay and forage, and harvesting equipment, with pricing that varies by model, year, hours, and condition.
• Parts and Service Genuine OEM parts inventory for John Deere tractors, UTVs, and combines with over $25 million in stock across 26 locations, plus preventive maintenance, regular service, emergency repairs, and a dedicated Lawn and Garden Service Program.
• International Ag Equipment Exports International agricultural equipment export program with over 20 years of experience, including equipment disassembly, containerization at the Assumption, Illinois facility, transport throughout the US and Canada, delivery to ports, and export sales support in English, Russian, Ukrainian, and Spanish.
• Precision Ag Services Agricultural Management Solutions support including AutoPath guidance, RTK precision GPS, data management services, and Gator mapping services for precision farming operations.
• John Deere Operations Center PRO Service Dealer-operated service platform built on John Deere Operations Center that supports diagnostics, machine health monitoring, software reprogramming, and AI-driven manual search for equipment owners.
• Bulk Oil and DEF Delivery Bulk delivery of oil and diesel exhaust fluid (DEF) to fleet customers to support continuous equipment operations.
• Lawn and Garden Service Program Year-round maintenance program for lawn mowers and garden equipment including replacement parts, tune-ups, and repairs.
• Technician Apprentice Program Paid training program where participants work alongside experienced service technicians to learn diagnostics, service repairs, and maintenance on agricultural and turf equipment, with tools valued at $1,499 provided after two years of service.
• John Deere Ag Technician Program Sponsored technician training program in partnership with agricultural colleges providing hands-on experience with John Deere agricultural technology.
• Customer Portal Online portal allowing equipment owners to manage their accounts, view equipment information, and access dealer services.
• Sloan Implement Mobile App Free mobile application available on iOS and Android providing equipment inventory browsing, AMS information, video resources, call center support with callback, equipment alerts via email, newsletter signup, and push notifications for product specials, training events, and open house events.

Quantifiable outcome

• Daily parts transfer trucks deliver parts to nearest location
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere dealer providing new and used John Deere parts, equipment, and service across 26 locations in Illinois, Indiana, and Wisconsin. One of the largest John Deere dealers in the world.
• BrandtminorChannel Partner/ Reseller/ DistributorShort-line equipment brand supported at Sloan Implement locations.
• KuhnminorChannel Partner/ Reseller/ DistributorShort-line equipment brand supported at Sloan Implement locations.
• STIHLminorChannel Partner/ Reseller/ DistributorOutdoor power equipment brand supported at Sloan Implement locations.
• FrontierminorChannel Partner/ Reseller/ DistributorAttachments and implements brand supported at Sloan Implement locations.
• Southwest Technical CollegeminorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.
• Rend Lake CollegeminorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.
• Lincoln Land Community CollegeminorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.
• Spoon River CollegeminorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.
• Illinois Central CollegeminorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.
• Parkland CollegeminorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.
• Lake Land CollegeminorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.
• MATC (Madison Area Technical College)minorOthersTechnical college sponsoring students through diesel tech programs that Sloan Implement participates in.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heritage Tractor: Heritage Tractor is a multi-state John Deere dealer group serving Kansas, Missouri, Nebraska, and Arkansas. Its full-line ag equipment, parts, service, and precision ag model directly parallels Sloan Implement's dealer operations.
• Brandt Industries (formerly Cervus Equipment): Brandt Industries, which acquired Cervus Equipment, is a Canadian-based John Deere dealer group with material US dealer operations. It is a direct John Deere dealership peer with full-line ag equipment, parts, and service offerings similar to Sloan Implement.
• Stotz Equipment: Stotz Equipment is a multi-state John Deere dealer serving the Rocky Mountain and Western US regions. It operates a comparable full-line ag and turf dealership model with parts, service, and precision ag support, making it a direct peer in the John Deere dealer ecosystem.
• RDO Equipment Co. RDO Equipment Co. is one of the largest John Deere dealership networks in North America, operating across the Midwest, Southwest, and West Coast. It sells new and used agricultural, construction, and turf equipment with full parts and service operations—directly comparable to Sloan Implement's scale, John Deere franchise, and full-line dealer model.
• TriGreen Equipment: TriGreen Equipment is a multi-state John Deere dealer group operating across the Southeast. It offers a comparable full-line John Deere ag equipment, parts, service, and precision ag solution as Sloan Implement.
• Pape Machinery: Pape Machinery is a Pacific Northwest and Northern California dealer of John Deere agricultural and construction equipment. Its full-line ag and construction equipment dealer model, with parts and service operations, makes it a comparable peer to Sloan Implement.
• PrairieCoast Equipment: PrairieCoast Equipment is a Western Canadian John Deere dealer group with multiple locations. It operates the same John Deere full-line ag equipment, parts, and service model as Sloan Implement, making it a relevant peer for dealer operations.
• C&B Operations: C&B Operations is a John Deere dealer group operating across the upper Midwest and Plains states. Its full-line agricultural equipment, parts, and service operations are directly comparable to Sloan Implement's Midwest dealer footprint.
• Ag-Pro Companies: Ag-Pro is a large multi-state John Deere dealer serving the Southeast US. Its full-line John Deere agricultural and turf equipment offerings, combined with parts, service, and precision ag support, mirror Sloan Implement's operating model.
• 21st Century Equipment: 21st Century Equipment is a John Deere dealer group operating across Nebraska, Wyoming, Colorado, and Kansas. It offers a similar full-line John Deere agricultural equipment, parts, service, and precision ag offering as Sloan Implement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sloanimplement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sloan Implement