Medizintechnik Kaasen

What Medizintechnik Kaasen does

Medizintechnik Kaasen GmbH is a German medical device retailer and service provider headquartered in Lünen, North Rhine-Westphalia, founded in 2005 and managed by Rita Kaasen. The company began as a rental service for hospital-grade Medela Symphony breast pumps and has since expanded into a multi-category medical device storefront. Its go-to-market combines a direct-to-consumer e-commerce channel with prescription upload and direct billing to all German statutory health insurance funds (GKV), enabled by Hilfsmittelverzeichnis (HiMi) listings across multiple product categories. The customer base is concentrated in young families seeking breastfeeding support and women seeking pelvic floor training, with secondary exposure to men's health, pediatric enuresis, and fertility tracking.

The product portfolio is anchored by smart biofeedback pelvic floor trainers (Elvie Trainer, Emy, Perifit Care+) with Bluetooth-connected smartphone applications, plus the Vertica radiofrequency device for erectile dysfunction, the TheraPee algorithmic enuresis therapy system, the trackle symptothermal fertility computer, the restifem support pessary, and the Apelvo EMG-based trainer. Underlying technologies are predominantly sourced from third-party OEMs (Fizimed, OHHmed, Perifit, trackle, Medela); Medizintechnik Kaasen's role is curation, last-mile distribution, insurance reimbursement administration, and discreet home delivery in neutral packaging. Pricing is largely one-time/transactional (most core trainers at €199), supplemented by recurring rental revenue from hospital-grade breast pumps and accessory/consumable lines.

The business model combines one-time product sales, recurring rental fees for breast pumps, and insurance reimbursement processing for prescription-eligible items listed in the German medical aids directory. Distribution is single-channel direct e-commerce within Germany; marketing is primarily content-led (educational health content, SEO, organic social on Facebook and Instagram, plus a MailChimp newsletter). The company is private and family-owned, with no disclosed institutional investors, parent entity, or subsidiaries.

Name

Medizintechnik Kaasen

Legal name

Medizintechnik Kaasen GmbH

Website

https://medizintechnik-kaasen.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Medizintechnik Kaasen GmbH is a German medical device retailer based in Lünen, founded in 2005, that sells and rents pelvic floor trainers, breast pumps, and related medical devices directly to consumers via its e-commerce platform with insurance reimbursement processing.

Ownership category

akta.pro rank

Product category

Medical device retail and distribution

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHSABAKAH

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

Keywords

• Medical device distribution
• Pelvic floor health products
• Breast pump rental
• Fertility tracking devices
• Health insurance billing

Headquarters

HQ city

Lünen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Product Sales: Direct sales of medical devices and health products through e-commerce platform. Products include pelvic floor trainers, breast pumps, fertility trackers, and related accessories. Sales are one-time purchases with optional prescription-based insurance reimbursement.
2. Breast Pump Rental: Rental of hospital-grade Medela Symphony breast pumps for home use. As an authorized provider for all statutory health insurance funds, rental includes insurance billing capability.
3. Health Insurance Reimbursement Services: Company processes prescriptions and submits cost estimates to statutory health insurance providers. Many products qualify for coverage as medical aids (Hilfsmittel) listed in the official directory.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Medizintechnik Kaasen GmbH is a German medical device retailer and authorized healthcare service provider, founded in 2005, that distributes biofeedback pelvic floor trainers (Elvie, Emy, Perifit Care+), rents hospital-grade Medela Symphony breast pumps, and sells therapeutic devices including the Vertica radiofrequency system for erectile dysfunction, TheraPee bedwetting therapy, restifem support pessaries, trackle fertility computers, and Apelvo EMG pelvic trainers. The company also sells related accessories and serves as an authorized provider for all German statutory health insurance funds, processing prescriptions and coordinating reimbursement for eligible medical aids.

Product overview

Medizintechnik Kaasen GmbH is a medical technology retailer specializing in pelvic floor health, breastfeeding support, and family health products. The company operates as an authorized health insurance service provider since 2005, offering products that are frequently covered by German statutory health insurance (GKV). The product portfolio centers on biofeedback pelvic floor trainers (Elvie Trainer, Emy, Perifit Care+), the Vertica radiofrequency device for erectile dysfunction, the TheraPee bedwetting therapy system, restifem support pessaries, the trackle fertility computer, and Apelvo EMG-based training. The company also rents hospital-grade Medela Symphony breast pumps and sells accessories including hands-free pump accessories, emergency kits, pulse oximeters, lubricants, and cleaning products. Services include health insurance cost-coverage consultation and prescription upload. Most devices carry Hilfsmittelverzeichnis numbers enabling prescription coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Elvie Beckenbodentrainer mit Biofeedback Smart pelvic floor trainer with biofeedback technology, Bluetooth app connectivity, and gamified exercises for at-home pelvic floor training. Certified medical device available with prescription.
• Emy Beckenbodentrainer mit Biofeedback by Fizimed Smart pelvic floor trainer with 360-degree sensor technology, Bluetooth app connectivity, and over 20 interactive games. 100% made in Europe.
• Perifit Care+ Beckenbodentrainer mit Biofeedback Smart pelvic floor trainer with patented dual-sensor biofeedback technology, Bluetooth app connectivity, and interactive games. Prescribable under Hilfsmittelnummer 15.25.19.2002.
• Vertica by OHHmed Radiofrequency-based device for treating erectile dysfunction through non-invasive home treatment. CE-certified medical device Class IIa under MDR (CE2797).
• TheraPee Interactive web-based therapy system for bedwetting (enuresis nocturna) combining online software with the StoPee sensor alarm. Listed under Hilfsmittelnummer 15.25.18.0035.
• restifem Stützpessar Vaginal support pessary for postpartum women, designed to support pelvic floor muscles and tissue. Available in small and medium sizes. Listed under Hilfsmittelnummer 15.25.21.0098.
• trackle Zykluscomputer Contraception computer based on the symptothermal method, worn vaginally overnight to measure core body temperature and determine fertility. Certified medical device.
• Apelvo EMG-sensor-based pelvic floor training system for men and women. Sensor attaches to tailbone/coccyx area without internal insertion, with app-based gamified training.
• Leih-Milchpumpe (Medela Symphony) Rental of hospital-grade Medela Symphony breast pumps for breastfeeding mothers with 2-Phase Expression technology. Authorized provider for all statutory health insurance funds with insurance billing capability.
• Hands-free Zubehör für Medela Symphony Hands-free double pump set for Medela Symphony hospital-grade breast pump with anatomically shaped collection cups for mobile pumping.
• Braun Pulsoximeter Finger pulse oximeter for measuring blood oxygen saturation (SpO2), pulse rate and amplitude. Clinically validated with CE marking.
• Notfalldose Emergency information container stored in refrigerator containing medical information, medications, allergies, and emergency contacts for first responders.

Quantifiable outcome

• 85% of users report improvement in incontinence symptoms after 3 weeks of pelvic floor training with Emy
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Medela: Global leader in breast pumps (Symphony, Freestyle, Swing) and lactation science, with deep hospital and clinical relationships. Medela is both Kaasen's key supplier for the rental fleet and the dominant DTC/clinical competitor in the same breast-pump reimbursement category in Germany.

Direct peers

• Perifit: French maker of the Perifit Care+ smart pelvic floor trainer with patented dual-sensor biofeedback — sold DTC and prescribed under Hilfsmittelnummer 15.25.19.2002. Directly competes with Kaasen's offering of Perifit Care+ and other pelvic floor trainers via its own e-commerce channel.
• Elvie (Chiaro Technology): Manufacturer of the Elvie Trainer pelvic floor biofeedback device and Elvie Pump breast pump, sold directly online globally. Elvie is Kaasen's most direct DTC competitor on pelvic floor training and increasingly on breast pumps, selling the same or sibling products through its own site rather than via a German Hilfsmittel specialist.
• Lansinoh Laboratories: Global lactation and postpartum care brand (breast pumps, nipple creams, nursing pads). Sells DTC across Europe and competes with Kaasen's breastfeeding and postpartum recovery portfolio in the same consumer and reimbursement channels.
• trackle GmbH: German manufacturer of the trackle symptothermal fertility computer that Kaasen distributes. trackle sells direct in Germany and competes in the same niche cycle-tracking category; Kaasen is both a distribution partner and a competitor in the DTC channel.
• Fizimed: French manufacturer of the Emy smart pelvic floor trainer with 360° force sensors, sold DTC and listed in the German Hilfsmittelverzeichnis (15.25.19.2027). Competes head-to-head with Kaasen's Emy offering and the broader biofeedback pelvic floor trainer category.
• Beppy International: Dutch brand selling intimate health products including menstrual cups, pelvic floor aids, and related consumables via DTC across Europe. Overlaps with Kaasen's lubricants, intimate care, and pelvic floor accessories and competes for the same DTC customer.

Emerging players

• OHHmed: Manufacturer of the Vertica radiofrequency device for erectile dysfunction (Class IIa CE), sold DTC and via specialist clinics. Competes with Kaasen's men's health category and sells through independent clinical channels rather than Hilfsmittel prescriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MedizintechnikKaasen
• Instagraminstagram.com/medizintechnik.kaasen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medizintechnik Kaasen