What Fizimed does

Fizimed is a French FemTech company founded in 2016 and headquartered in Strasbourg that designs, manufactures, and sells connected medical devices for women's health across three life stages: postpartum recovery, breastfeeding, and menopause. Its core product, the Emy Trainer, is a CE-marked intravaginal biofeedback device that pairs with a smartphone app to guide users through pelvic floor rehabilitation exercises and visualize muscle contractions in real time, supported by a peer-reviewed clinical study at Strasbourg University Hospital (Jochum et al., 2021). The portfolio has expanded to include the Emy Pump, a hands-free electric breast pump with six included breast shield sizes and a buy-one-get-second-for-€45 promotion, the Héra Portable Cryotherapy device for menopause hot flush relief, and a small line of intimate hygiene consumables such as JHO leak-proof panty liners.

The company operates a product-led growth model: devices are sold direct-to-consumer via the Emy e-commerce storefront with global shipping, supplemented by a healthcare professional referral channel in which physiotherapists, midwives, gynecologists, and urologists prescribe or recommend Emy products to patients. Pricing is one-time hardware purchase at approximately $197 for the Emy Trainer and $106 for the Emy Pump, with accessories and consumables available separately to drive post-purchase revenue. Marketing combines a women's health blog, email newsletter, Instagram presence, an ambassador program, French earned media coverage, and clinician endorsements. The company reports 400,000+ cumulative users across 15+ countries including France, the United States, Germany, the UK, Italy, Spain, and Switzerland, operates with 11–50 employees, and has raised approximately $5.1M in total disclosed funding across a 2018 seed round and a March 2025 round led by Bpifrance.

Name

Fizimed

Legal name

Fizimed

Website

https://fizimed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fizimed is a French FemTech company that designs and sells CE-marked connected medical devices, including the Emy Trainer biofeedback pelvic floor device, Emy Pump hands-free breast pump, and Héra cryotherapy device, serving women across postpartum, breastfeeding, and menopause life stages through DTC e-commerce and healthcare professional referrals.

Ownership category

akta.pro rank

Product category

FemTech Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

akta.pro secondary industries

Postpartum Feminine Care (CRABAIAL), Feminine Care Applicators & Accessories (CRABAIAO)

Keywords

• Connected medical devices
• Women's health devices
• Femtech medical devices
• Pelvic floor trainers
• Breast pumps

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Medical Device Sales: Direct sales of hardware medical devices including Emy Trainer (pelvic floor trainer), Emy Pump (breast pump), and Héra cryotherapy device through e-commerce platform. One-time hardware purchases with accessories available for separate purchase.
2. Accessories and Consumables: Sales of Emy Pump accessories and consumable products. The website lists Emy Pump accessories as a separate product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Fizimed designs and sells connected medical devices for women's health, including the Emy Trainer (a smart Kegel trainer with biofeedback), the Emy Pump (a hands-free, silent connected breast pump), the Héra portable cryotherapy device for intimate care, and intimate hygiene products. The devices are CE-marked, used by more than 400,000 women worldwide, and are sold alongside a companion mobile application that delivers guided exercise programs and tracks usage.

Product overview

Fizimed is a French FemTech company operating under the Emy brand, focused on women's health across different life stages including pregnancy, postpartum, and menopause. The product portfolio centers on the Emy Trainer (a connected pelvic floor rehabilitation device using biofeedback), the Emy Pump (a hands-free electric breast pump), and the Héra Portable Cryotherapy device for menopause symptom relief. The offering also includes accessories and intimate hygiene products, supported by a proprietary smartphone app that guides users through exercises and health tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Emy: Main product brand for women's health devices including Emy Trainer (smart kegel trainer), Emy Pump (hands-free breast pump), and related accessories
• Héra

Products and services

• Emy Trainer A smart, connected Kegel trainer with an integrated biofeedback sensor that pairs with a mobile application to guide women through pelvic floor rehabilitation and strengthening exercises. Targeted at women experiencing pelvic floor weakness, post-partum recovery needs, or urinary incontinence. CE-marked medical device.
• Emy Pump A hands-free, silent, connected wearable breast pump that fits inside a bra and is controlled through a mobile application, allowing mothers to express milk discreetly without being tethered to a wall outlet. Targeted at breastfeeding mothers seeking portability, discretion, and connected tracking.
• Héra Portable Cryotherapy A portable cryotherapy device designed for intimate care, providing at-home cold therapy to relieve discomfort, swelling, and aid post-partum or post-procedure recovery in the intimate area. Targeted at women seeking discreet, drug-free intimate care and recovery.
• Intimate Hygiene Products A line of intimate hygiene care products complementary to the Héra cryotherapy device, supporting women's daily intimate care routines. Targeted at women purchasing the broader Fizimed care ecosystem.

Quantifiable outcome

• Clinical study at Strasbourg University Hospital on quality of life improvement for patients with stress urinary incontinence (Jochum et al., 2021)
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Strasbourg University HospitalcoreStrategic or Co-development PartnerClinical partnership for research and validation of Emy Trainer effectiveness. Conducted peer-reviewed study on quality of life improvement for patients with stress urinary incontinence (Jochum et al., 2021). Study followed +50 patients at the Strasbourg University Hospital.
• VIDALminorOthersVIDAL product information sheet available for Emy Trainer, making it accessible through the French healthcare information ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elvie: UK-based connected FemTech company offering the Elvie Trainer (smart pelvic floor trainer) and Elvie Pump (hands-free breast pump). Most direct competitor to Fizimed across both flagship product categories, with similar biofeedback technology and DTC premium positioning.
• Perifit: French-connected pelvic floor trainer with biofeedback app integration, directly competing with Emy Trainer. Targets similar postpartum and urinary incontinence segments with comparable clinical positioning.
• Willow: US-based maker of the Willow wearable hands-free breast pump, competing head-to-head with Emy Pump in the premium hands-free pumping category. Targets the same working mother demographic with a discrete, in-bra form factor.
• Momcozy: Fast-growing hands-free breast pump and maternal care brand competing with Emy Pump. Competes primarily on price accessibility and aggressive DTC marketing rather than clinical positioning.

Broad incumbents

• Bellabeat: Women's health and wellness technology company offering connected devices and a subscription app. Broader women's wellness portfolio overlapping with Fizimed's app-driven, life-stage-focused approach, though less focused on pelvic floor rehabilitation.
• Lansinoh: Established global maternal care brand offering breast pumps, nipple creams, and postpartum accessories. Competes with Emy Pump through broader retail distribution and longstanding hospital/channel relationships.

Emerging players

• Joylux: Women's intimate health company offering connected devices for pelvic floor strengthening and menopause symptoms. Directly comparable as a smaller, focused FemTech player in pelvic health and menopause categories.
• Caraway: Women's health company expanding into adjacent categories like pelvic health and postpartum care. Comparable as a digitally native women's health brand with similar DTC and community-led marketing approach.
• NUVO: Inventor of the NUVO Invu wireless contraction monitoring device and broader maternal health platform. Comparable as a connected medical device company targeting pregnancy/postpartum with clinical validation.
• Millie: US-based maternal health company offering connected devices and clinical content for pregnancy and postpartum. Comparable in targeting the connected maternal health consumer with a similar blend of hardware and content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fizimed_fr
• Xx.com/FizimedEmy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fizimed