Sterling Relocation
Sterling Relocation is a WBENC-certified, Houston-based corporate housing and relocation services company that provides fully furnished temporary apartments nationwide at $95-$120 per night to enterprise clients, business travelers, interns, and relocating families, complemented by real estate, destination, and houseware services.
- Company typePrivate
- Founded2002
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sterling Relocation does
Sterling Relocation, Inc. is a privately held, WBENC-certified corporate housing and relocation services company headquartered in Houston, Texas with a regional office in Plano (Dallas area), founded in 2002 and operating with approximately 25+ team members. The company delivers fully furnished temporary housing across the United States on daily, weekly, and monthly terms at $95-$120 per night — roughly half the price of comparable extended-stay hotels — through three standardized suite tiers: Platinum (luxury), Gold (mid-premium), and Silver (budget-conscious, aimed at interns and rotating project staff). Each unit is delivered turnkey with furniture, housewares, utilities, cable, and phone bundled into a single monthly bill, supported by 24/7 customer care and nationwide coverage.
The company monetizes through multiple revenue streams: corporate housing rentals (subscription-style recurring billing), real estate services for relocating employees via its wholly-owned subsidiary Sterling Real Estate Services, expat destination consulting (area orientation, paperwork assistance, school recommendations), and furniture/houseware provisioning through Sterling Houseware Services. Customer acquisition combines enterprise field sales targeting large corporations (with named reference logos including JP Morgan Chase, Shell, and OXY) with a direct-to-consumer channel via website inquiry forms, a 24/7 toll-free line, and multi-platform social media. The company is founder-controlled by Owner/Broker/GMS Denay Sanders with no disclosed private equity or venture capital backing, and holds CHPA (Corporate Housing Providers Association) membership and partnerships with Worldwide Relocation Services and Nomad Elite to extend its geographic and service reach.
Operationally, Sterling Relocation is a services business rather than a technology platform: there are no proprietary software products, AI/ML capabilities, APIs, or mobile applications disclosed. The technology footprint consists of a corporate website with property listings and Matterport virtual tours, standard payment processing (Visa, Mastercard, American Express), and SMS-based guest communications. The underlying business depends on physical furnished inventory, local market relationships, and human-driven guest services coordination rather than software-enabled scale advantages.
Sterling Relocation firmographics
Firmographics- Name
- Sterling Relocation
- Legal name
- Sterling Relocation, Inc.
- Website
- https://sterling-relo.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sterling Relocation is a WBENC-certified, Houston-based corporate housing and relocation services company that provides fully furnished temporary apartments nationwide at $95-$120 per night to enterprise clients, business travelers, interns, and relocating families, complemented by real estate, destination, and houseware services.
- Ownership category
- akta.pro rank
Sterling Relocation industry classification
Industry- Product category
- Corporate Housing Services
- NAICS
- Other Consumer Goods Rental (53228), Consumer Goods Rental (5322)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Serviced Apartments & Corporate Housing Providers (THACALAD)
- akta.pro secondary industries
- Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Relocation & Corporate Housing Brokerage (BPAJAAAG), Luxury Serviced Residences (THAGAEAJ)
Keywords
Where Sterling Relocation is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sterling Relocation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Corporate Housing Rentals: Fully furnished apartments rented on daily, weekly, and monthly basis. Sterling Relocation handles furniture delivery, housewares, utility payments, deposits, and rent on behalf of clients. Single monthly bill covers all charges. No tax charged on monthly or yearly stays.
- Corporate Billing: Direct corporate billing or individual billing for corporate clients with one easy-to-read monthly bill including all charges.
- Real Estate Services: In-house real estate services for relocating employees and families.
- Destination Services: Expat destination consulting including area orientation, paperwork assistance, and settling-in services for relocating employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Platinum Suite — highest quality furniture and housewares for distinguished taste |
| Subscription | Pay-as-you-go | Gold Suite — comfortable home-like experience with quality furniture |
| Subscription | Pay-as-you-go | Silver Suite — complete comfort at an affordable price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Sterling Relocation product offering
Product offeringCore offering
Sterling Relocation provides nationwide fully furnished corporate housing apartments on daily, weekly, and monthly leases through three tiered package levels (Platinum, Gold, and Silver Suites), bundled with utilities, furniture, housewares, and 24/7 customer care under a single monthly bill. The company complements its housing with destination services for expats (area orientation, paperwork assistance, school recommendations), in-house real estate brokerage, and houseware provisioning services for relocating employees, interns, project rotators, and corporate clients such as JP Morgan Chase, Shell, and OXY.
Product overview
Sterling Relocation operates as a nationwide corporate housing provider offering a tiered suite of services centered on three corporate package tiers (Platinum, Gold, and Silver), complemented by nationwide temporary furnished housing, real estate services, destination services for expats, and houseware services. The core offering is fully furnished corporate apartments with flexible lease terms (daily to yearly), with add-on modules addressing the complete relocation lifecycle from housing search through settling into a new city.
Differentiator
Problem solved
Functional benefit
Brands
- Platinum Suites: Luxury corporate housing package with highest quality furniture and housewares for distinguished tastes.
- Gold Suites
- Silver Suites
Products and services
- Platinum Suite Highest-tier corporate housing package featuring luxury furniture, premium housewares, spacious kitchens with state-of-the-art appliances, full-size washer/dryers, and modern decor, designed for distinguished taste and priced at $95-120 per night.
- Gold Suite Mid-tier corporate housing package offering comfortable living areas, flat screen HD TVs, full kitchen amenities, and quality bedroom suite, priced at $95-120 per night.
- Silver Suite Budget-conscious corporate housing package primarily designed for interns and large rotating project staff, featuring quality furniture, full kitchen package, and linen package at an affordable price, priced at $95-120 per night.
- Nationwide Corporate Housing Temporary furnished housing across the United States with flexible lease terms including daily, weekly, and monthly stays, including turnkey service for project rotators and concierge services.
- Real Estate Services In-house real estate brokerage services to assist relocating employees with property transactions including buying, selling, leasing, and property management.
- Destination Services Expat destination consulting services including city and area orientation, school recommendations, and administrative assistance with paperwork for bank accounts, driver's licenses, and Social Security Numbers for relocating employees and families.
- Houseware Services Furniture and houseware provisioning and management services for furnished corporate housing units, including full kitchen packages, linen packages, and living room and bedroom furnishing sets.
Quantifiable outcome
- Sterling Relocation apartments at $95–120 per night are significantly less expensive than extended stay hotels ($180–220/night) and hotel rooms ($280–400/night)
- +1 more outcomes
Companies that use Sterling Relocation
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Sterling Relocation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sterling Relocation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CHPA (Corporate Housing Providers Association)coreCHPA membership displayed on the company website. CHPA is the industry trade association for corporate housing providers, providing credibility and industry standards compliance for Sterling Relocation's corporate housing services.
- Worldwide Relocation ServicesminorPartner logo displayed on the Sterling Relocation website, indicating a referral or collaborative relationship for international relocation services.
- Nomad EliteminorPartner logo displayed on the Sterling Relocation website, indicating a collaborative relationship in the corporate housing ecosystem.
- VisaminorVisa payment processing available for corporate housing billing and payments.
- American ExpressminorAmerican Express payment processing available for corporate housing billing and payments.
- MastercardminorMastercard payment processing available for corporate housing billing and payments.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sterling Relocation competitors and assessment
Company assessmentDirect peers
- National Corporate Housing: National Corporate Housing is one of the largest U.S. corporate housing providers, offering fully furnished apartments nationwide for relocating employees and project-based staff — directly overlapping Sterling Relocation's tiered Platinum/Gold/Silver suite model and Fortune-500 enterprise client focus.
- Synergy Global Housing: Synergy provides serviced accommodation and relocation services globally with strong North American coverage, competing directly for the same corporate relocation RFPs that Sterling targets with its nationwide housing and destination services bundles.
- Furnished Quarters: Furnished Quarters is a U.S. corporate housing specialist offering tiered apartment packages for business travelers and relocating employees — its multi-tier product structure mirrors Sterling's Platinum/Gold/Silver positioning in the same procurement-driven customer base.
- Churchill Living (now Expat Apartments): Churchill Living is a U.S. corporate housing specialist offering fully furnished apartments for relocation and extended business stays — historically a direct competitor in the same tiered-package, Fortune-500-customer corporate housing segment.
- Corporate Apartment Specialists: Corporate Apartment Specialists provides short- and long-term furnished corporate apartments in U.S. markets for business travelers and relocating employees — competing head-to-head with Sterling's tiered suite offering in the same customer segment.
Broad incumbents
- Oakwood Worldwide (The Ascott Limited): Oakwood Worldwide, now part of The Ascott Limited, is a long-established global serviced-apartment and corporate housing giant offering furnished apartments, serviced residences, and relocation support — competing for the same Fortune 500 corporate mobility contracts but with deeper capital, brand, and global footprint.
Emerging players
- Kasa Living: Kasa is a tech-enabled apartment-hotel operator that absorbed BridgeStreet Worldwide and now offers corporate/extended-stay serviced apartments with digital booking and centralized inventory — representing the digitally native competitive threat to Sterling's traditional inside-sales corporate housing model.
- Blueground: Blueground is a tech-enabled provider of furnished long-stay apartments targeting business travelers and relocating professionals in major U.S. cities — competing for the same mid-market corporate housing demand that Sterling serves, but with a stronger mobile-first booking experience.
- Sonder Holdings: Sonder operates design-led serviced apartments and short-stay units for business and leisure travelers across U.S. metros, overlapping with Sterling's higher-end Platinum/Gold furnished-apartment offering for extended corporate stays.
- Landing: Landing operates a membership-based network of fully furnished apartments across U.S. cities marketed to professionals on temporary assignments and relocations — taking share in the same furnished corporate-housing category via a flexible-subscription model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sterling Relocation social profiles
Digital presenceSterling Relocation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Relocation leadership team
Management profileNumber of profiles
Profiles5 records
Sterling Relocation subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sterling Relocation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Relocation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Relocation
What does Sterling Relocation do?
Sterling Relocation provides nationwide fully furnished corporate housing apartments on daily, weekly, and monthly leases through three tiered package levels (Platinum, Gold, and Silver Suites), bundled with utilities, furniture, housewares, and 24/7 customer care under a single monthly bill. The company complements its housing with destination services for expats (area orientation, paperwork assistance, school recommendations), in-house real estate brokerage, and houseware provisioning services for relocating employees, interns, project rotators, and corporate clients such as JP Morgan Chase, Shell, and OXY.
Is Sterling Relocation a public or private company?
Sterling Relocation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sterling Relocation founded?
Sterling Relocation was founded in 2002. It employs 11 to 50 people.
Where is Sterling Relocation based?
Sterling Relocation is headquartered in Houston, United States, in the North America region.
How does Sterling Relocation make money?
Four revenue lines are on record. Corporate Housing Rentals are the primary driver. The others are corporate Billing, real Estate Services and destination Services.
Who are Sterling Relocation's main competitors?
Direct peers on record are National Corporate Housing, Synergy Global Housing, Furnished Quarters, Churchill Living (now Expat Apartments) and Corporate Apartment Specialists. Oakwood Worldwide (The Ascott Limited) is listed as a broad incumbent. Emerging players are Kasa Living, Blueground, Sonder Holdings and Landing.
Does Sterling Relocation have an API?
No public API is recorded for Sterling Relocation.
What industry is Sterling Relocation in?
Sterling Relocation's product category is Corporate Housing Services. Its primary akta.pro industry code is THACALAD, Serviced Apartments & Corporate Housing Providers, with a secondary code of THAMAFAA, Corporate Extended-Stay Housing (Relocation & Project-Based). Its NAICS code is 53228 and its SIC code is 7000.