El Paso Times

What El Paso Times does

El Paso Times is a regional daily newspaper founded in 1881, serving the El Paso, Texas metropolitan area and adjacent cross-border communities including Ciudad Juárez, Mexico. It is a privately held subsidiary of Gannett Co., Inc. — the largest local newspaper publisher in the United States following the 2019 Gannett–GateHouse Media merger — and operates as part of the USA TODAY Network of hundreds of local publications. The publication maintains a 51–100 employee newsroom and headquarters in El Paso. Editorial coverage spans local government, sports, business, crime, health, immigration, weather, entertainment, and border-region issues, with dedicated verticals for obituaries, public/legal notices, real estate, and classifieds.

The core product is the El Paso Times newspaper, delivered in print and as a digital replica (eNewspaper) to subscribers via a tiered monthly subscription model. Distribution spans a website (elpasotimes.com), native iOS and Android mobile applications, and a managed newsletter portfolio, all operated on Gannett's centralized subscription and ad-tech infrastructure. The publication uses third-party integrations to extend product surface — AddressUSA for a real-estate listings marketplace, TinBu for automated Texas Lottery results, and LocaliQ for digital marketing services — positioning the news site as a multi-vertical local-services hub rather than a purely editorial property. Technology stack is conventional CMS/web publishing with no disclosed API, no AI/ML components, and no developer ecosystem.

Revenue is generated through two streams: recurring subscriptions for print and digital access, and advertising sold to local businesses and national advertisers through Gannett's/USA TODAY Network advertising platform. Secondary monetization includes legal-notice public-notice publishing (a regulated requirement anchored to Texas statutes), sponsored content, shopping deals/affiliate partnerships, and curated content integrations such as USA TODAY 10Best. The publication also operates community engagement vehicles such as the "Best of the Border Community's Choice Awards" that drive email sign-ups, audience engagement, and advertiser sponsorship inventory. Pricing is not publicly disclosed and is managed through the Gannett subscriber account portal.

Name

El Paso Times

Legal name

El Paso Times

Website

https://elpasotimes.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

51–100 employees

Short description

El Paso Times is a 140-year-old regional daily newspaper serving the El Paso, Texas metropolitan area and cross-border Ciudad Juárez, Mexico as a subsidiary of Gannett's USA TODAY Network, generating revenue from print and digital subscriptions plus local and national advertising distributed via web, mobile, eNewspaper, and newsletters.

Ownership category

akta.pro rank

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: The El Paso Times generates revenue through paid subscriptions for its print newspaper and digital content, including the eNewspaper digital edition. Subscribers pay for access to local news, sports, business, entertainment coverage, and obituaries.
2. Advertising: The publication sells advertising space to local businesses and national advertisers through its advertising platform linked to USA TODAY Network. Advertisers include local businesses, real estate companies, funeral homes, and corporate partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

El Paso Times is a regional daily newspaper that publishes local news, sports, business, entertainment, opinion, and weather content for the El Paso, Texas metropolitan area and the broader West Texas, Southern New Mexico, and Ciudad Juárez, Mexico border region. The publication delivers content across multiple channels including print home delivery, a content website, mobile applications, a digital eNewspaper replica edition, email newsletters, and historical archives. It also generates paid advertising revenue through display, classified, programmatic, public-notice, and obituary listings.

Product overview

El Paso Times is a traditional regional newspaper publication operating as part of the USA TODAY Network (Gannett). The product portfolio centers on the core El Paso Times newspaper (print and digital), supplemented by the eNewspaper digital replica edition, mobile applications, email newsletters, and historical archives. The publication also operates complementary content verticals including a real estate marketplace (powered by AddressUSA), public notices, obituaries, and shopping deals sections. The El Paso Times functions primarily as a content publisher rather than a technology platform, with no disclosed API, AI/ML capabilities, or developer ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• El Paso Times Newspaper Subscription Daily regional newspaper delivered via print home delivery, digital website access, and combined all-access subscription bundles, providing El Paso–border-region news, sports, business, entertainment, opinion, and weather for individual subscribers and households.
• eNewspaper Digital Edition Digital replica edition of the daily print newspaper available to subscribers, allowing page-by-page reading of the printed newspaper on computers, tablets, and smartphones with search, archive, and navigation features.
• El Paso Times Mobile Apps Native iOS and Android mobile applications providing El Paso Times subscribers with on-the-go access to local and regional news, sports, weather, photo galleries, and the eNewspaper replica edition.
• Email Newsletters Free and subscriber email newsletters delivering daily and topic-specific El Paso–border-region news, sports, weather, business, and opinion content directly to inboxes on a scheduled basis.
• Newspaper Archives Searchable online historical archive of El Paso Times print editions, allowing readers to access and search past issues for genealogy, research, legal reference, and historical lookback.
• Public Notices Submission Service Paid service enabling attorneys, businesses, government agencies, and individuals to submit and publish legally required public notices, including legal advertisements, foreclosure notices, and government announcements, in the El Paso Times print and digital editions.
• Obituary Listings and Memorial Submissions Paid submission service for families and funeral directors to publish obituaries, death notices, and memorial tributes in the El Paso Times newspaper and its online obituary portal, with options for photos and extended tribute content.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AddressUSAminorOthersReal estate listings partnership providing featured properties and real estate advertising on the El Paso Times Real Estate section. The partnership includes home search tools, property listings, and featured agent profiles.
• Gannett Company Inc. (Parent)coreOthersEl Paso Times is owned and operated by Gannett Company Inc. as part of the USA TODAY Network. The publication leverages Gannett's digital platforms, advertising infrastructure, and brand resources including USA TODAY Network Style Guide, Responsible Disclosure Program, and centralized subscription management.
• USA TODAY NetworkcoreOthersEl Paso Times is an integral part of the USA TODAY Network, sharing branding, digital infrastructure, and cross-promotional content with other Gannett-owned publications nationwide.
• LocaliQ Digital Marketing SolutionsminorGTM or Marketing PartnerLocaliQ provides digital marketing solutions and advertising services to the El Paso Times, enabling local businesses to access online advertising and marketing tools through the publication's platform.

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Indianapolis Star: Gannett/USA TODAY Network daily serving Indianapolis, IN. Direct comparable in market size, ownership structure, and product mix (print + eNewspaper + mobile + newsletters + LocaliQ ad sales).
• The Arizona Republic: Gannett/USA TODAY Network flagship in Phoenix, AZ — same parent, same digital stack, same revenue model. Comparable as a Southwest regional daily using subscriptions and advertising, with a larger market but similar border-state audience profile.
• Detroit Free Press: Gannett/USA TODAY Network daily serving Detroit, MI. Comparable mid-to-large regional daily with the same parent, same omnichannel distribution (print, eNewspaper, mobile apps, newsletters) and similar subscription + advertising revenue model.
• Las Cruces Sun-News: Gannett/USA TODAY Network sister paper serving Las Cruces, NM, in the same U.S.–Mexico border region. Closest direct operational peer — same parent, same network infrastructure, similar revenue model, and a smaller but adjacent geographic footprint to El Paso Times.
• The Tennessean: Gannett/USA TODAY Network daily serving Nashville, TN. Closely comparable mid-sized U.S. regional daily — same parent, same subscription and ad-tech stack (LocaliQ, eNewspaper, newsletters), serving as a direct operational benchmark for El Paso Times.
• Des Moines Register: Gannett/USA TODAY Network daily serving Des Moines, IA. Closely comparable mid-market regional daily using the same subscription, eNewspaper, and ad platform stack — useful as a direct operational and financial benchmark.

Regional players

• Albuquerque Journal: Privately held regional daily serving the Albuquerque MSA, New Mexico. Comparable to El Paso Times as a mid-sized Southwest daily with print + digital subscriptions and local advertising, competing for cross-border and regional ad budgets in an adjacent market.
• The Dallas Morning News: A.H. Belo-owned flagship Texas daily serving the Dallas–Fort Worth MSA. Same-state competitor for Texas ad spend and subscriber dollars, with a similar product portfolio (print, digital, newsletters, public notices) but a much larger market footprint.
• Houston Chronicle: Hearst-owned flagship daily for the Houston MSA. Same-state Texas daily with an overlapping Texas advertiser base and the same dual print + digital subscription + advertising revenue model, though serving a materially larger market.
• San Antonio Express-News: Hearst-owned daily serving the San Antonio/New Braunfels MSA in Texas. Comparable to El Paso Times as a Texas regional daily with print + digital subscriptions, local advertising and similar editorial verticals (news, sports, business, entertainment).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elpasotimes
• Facebookfacebook.com/eptmariagonzalez
• LinkedInlinkedin.com/company/el-paso-times

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Paso Times