Las Cruces Sun-News

What Las Cruces Sun-News does

The Las Cruces Sun-News is a daily local newspaper serving Las Cruces, New Mexico and Doña Ana County. It was formed in 1936 from the merger of the Las Cruces Sun and the Las Cruces Daily News, with editorial lineage traceable to the Rio Grande Republican (1881). The publication delivers local, regional, state, and national news across news, opinion, sports, business, entertainment, lifestyle, and obituaries verticals, with a newsroom led by News Editor Jessica Onsurez, Local Government Reporter Jason Groves, and Sports Reporter Nick Coppola.

Its product surface spans a content website (lcsun-news.com), Android and iOS mobile applications, a digital replica eNewspaper, and audio storytelling, all distributed under the USA TODAY Network umbrella of Gannett. The Sun-News is a private subsidiary of Gannett, headquartered in Las Cruces.

The business model combines consumer-paid digital and print subscriptions with multi-channel advertising revenue: direct sales of display and recruitment advertising, programmatic advertising through LocaliQ, classified job listings distributed via Jobcase, Indeed, and ZipRecruiter partnerships, real estate listings, obituary notices, and photo syndication through Imagn. The publication monetizes both its reader base and its SMB/employer local-services audience across web, mobile, and print surfaces.

Name

Las Cruces Sun-News

Legal name

USA TODAY Co., Inc.

Website

https://lcsun-news.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Cruces Sun-News is a daily local newspaper serving Las Cruces, New Mexico and Doña Ana County. Founded in 1936 and operated by Gannett under the USA TODAY Network, it delivers local news, sports, and advertising across digital and print platforms.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Digital news subscription
• Community journalism
• Classified advertising
• News media services

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Unlimited digital access to breaking news, investigative stories, and high school sports updates through subscription. Includes full access to lcsun-news.com and mobile apps.
2. Print Subscriptions: Traditional print newspaper delivery service for subscribers seeking physical copies.
3. Digital Advertising: Display advertising on website and digital properties, including sponsored content and banner ads. Advertise with us features through USA TODAY advertising network.
4. Job and Classified Listings: Employment and classified advertising marketplace with online-only and combined online-plus-print options. Job postings distributed through Jobcase, Indeed, and ZipRecruiter networks.
5. Licensing and Reprints: Content licensing through Imagn licensing and reprints service for commercial use of news photography and articles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Las Cruces Sun-News is a local newspaper and digital news platform delivering breaking news, investigative journalism, local government coverage, high school and NMSU Aggies sports, and community information for Las Cruces and Doña Ana County, New Mexico. Core products include the lcsun-news.com website, the eNewspaper digital replica with audio storytelling, native iOS/Android mobile apps, email newsletters, plus a jobs marketplace and classifieds for local employers and residents. Paid digital and print subscriptions provide unlimited access to premium content across all platforms.

Product overview

Las Cruces Sun-News is a local newspaper and digital news platform that operates as part of the USA TODAY Network's Center for Community Journalism. The core product is the lcsun-news.com website delivering local news coverage, supplemented by the eNewspaper digital replica, native mobile apps for iOS and Android, email newsletters, and job/real estate classifieds marketplaces. The publication also offers digital subscriptions providing unlimited access to premium content. Founded in 1936 following the merger of the Las Cruces Sun and Las Cruces Daily News, with roots dating to 1881.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Cruces Sun-News Website (lcsun-news.com)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USA TODAY NetworkcoreStrategic or Co-development PartnerLas Cruces Sun-News is a part of the USA TODAY Network's Center for Community Journalism, providing access to national content syndication, shared resources, advertising network, and brand affiliation with USA TODAY's broader media properties across hundreds of local communities.
• JobcasecoreChannel Partner/ Reseller/ DistributorJob marketplace powered by Jobcase, distributing job listings to Jobcase platform reaching over 100 million job seekers, in addition to Indeed and ZipRecruiter networks.
• IndeedcoreChannel Partner/ Reseller/ DistributorJob listings distributed through Indeed job search engine, providing access to job seekers searching for employment in the Las Cruces area.
• ZipRecruitercoreChannel Partner/ Reseller/ DistributorEmployment marketplace partnership for distributing job postings to ZipRecruiter's job seeker network.
• LocaliQ Digital Marketing SolutionsminorGTM or Marketing PartnerDigital marketing solutions partner referenced in footer, providing advertising and marketing services for local businesses.
• USA TODAYcoreGTM or Marketing PartnerAdvertising partnership through USA TODAY advertising network for national and regional advertisers seeking to reach Las Cruces audience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amarillo Globe-News: USA TODAY Network/Gannett daily serving Amarillo, Texas. Comparable Southwest regional daily newspaper with similar product mix, digital subscription model, and shared corporate platform.
• Las Cruces Bulletin: Locally focused independent newspaper serving Las Cruces. Directly competes for Las Cruces readers, local advertising, and classifieds, with strong local newsroom presence in the same geography.
• The Desert Sun (Palm Springs): USA TODAY Network/Gannett local daily serving Palm Springs and the Coachella Valley. Operates the same digital platform, subscription model, and advertising network as Las Cruces Sun-News, making it a strong functional peer within the same corporate portfolio.
• The Santa Fe New Mexican: Independent daily newspaper serving Santa Fe and northern New Mexico. Comparable local/regional daily news operation with similar mix of print, digital subscriptions, and local advertising.
• Albuquerque Journal: The largest daily newspaper in New Mexico, serving Albuquerque and statewide. Directly comparable as a regional/local daily newspaper competing for New Mexico readers and advertisers, with overlapping coverage of state politics, sports, and community news.
• Lubbock Avalanche-Journal: USA TODAY Network/Gannett daily serving Lubbock, Texas. Comparable mid-market regional daily with digital subscriptions, local advertising, and USA TODAY syndication.
• Albuquerque Journal (Digital Subscription): Most relevant direct competitor for digital subscription pricing and bundled news/sports coverage in the New Mexico market, particularly for NMSU Aggies and high school sports readership.

Emerging players

• KRWG Public Media: Las Cruces-based public broadcasting outlet (NPR/PBS affiliate) covering southern New Mexico. Competes for local news audience attention and a portion of community advertising dollars, though distribution model is non-profit.
• New Mexico PBS (KNME): Statewide public broadcasting organization based in Albuquerque. Provides regional news and feature content serving overlapping New Mexico audiences, particularly for community affairs and local government coverage.

Regional players

• El Paso Times: Sibling USA TODAY Network/Gannett property in nearby El Paso, Texas. Operates the same digital platform, advertising network, and subscription model, and competes for the same border-region audience and advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CrucesSunNews
• Facebookfacebook.com/LCSUNNEWS
• Instagraminstagram.com/crucessunnews/?hl=en
• LinkedInlinkedin.com/company/las-cruces-sun-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Cruces Sun-News