Dick's Last Resort
Dick's Last Resort is a privately held US restaurant chain operating 12 tourist-destination locations known for theatrical 'rude service' and American comfort food, serving walk-in diners, celebration groups, and convention attendees through independently operated units.
- Company typePrivate
- Founded1985
- HeadquartersBoston, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Dick's Last Resort does
Dick's Last Resort is a privately held American full-service restaurant chain founded in 1985 in Dallas, TX, operating 12 locations concentrated in US tourist destinations. The chain's core differentiator is a deliberately irreverent 'intentionally rude and sarcastic' service format — servers insult and theatrically engage with guests, who receive personalized paper hats and access to a 'Roast Me' photo wall — paired with American comfort food (burgers, wings, seafood, steaks) and craft cocktails served in souvenir containers. Locations span Florida (6), Tennessee (2), Nevada, South Carolina, Alabama, Indiana, and Texas, with flagship placements including the Excalibur Hotel & Casino on the Las Vegas Strip, Pointe Orlando on International Drive, and the San Antonio Riverwalk.
The business model is direct-to-consumer restaurant dining supplemented by group event hosting (birthday parties, bachelorette parties, corporate events), gift card sales, off-site catering, and branded merchandise. Revenue is generated primarily through per-cover food and beverage transactions, with secondary streams from event packages (minimum 8 guests, deposits required), gift cards sold through location-specific Heartland Payment Systems portals, and catering routed through eZ Cater. Pricing is mid-market casual dining: Vegas brunch entrees range $11.99-$31.99, cocktails $12.25-$29.99, with location-specific discounts including 20% off for convention badge holders, 20% off for local residents, and 'Crappy Hour' happy hour programming at select units.
Technology infrastructure is entirely third-party and non-proprietary: Yelp Waitlist for walk-in queue management, Triple Seat for group event bookings, Eventup for private venue rentals, Eventbrite for ticketed events, and Heartland for gift card processing. Each of the 12 locations is independently owned and operated, with local operators responsible for hiring, contracting, and operational decisions — creating a decentralized franchise-like structure without formal franchising. The chain has no parent company, no disclosed institutional investors, no public listing, and no reported funding rounds; corporate ownership remains undisclosed.
Dick's Last Resort firmographics
Firmographics- Name
- Dick's Last Resort
- Legal name
- Dick's Last Resort
- Website
- https://dickslastresort.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dick's Last Resort is a privately held US restaurant chain operating 12 tourist-destination locations known for theatrical 'rude service' and American comfort food, serving walk-in diners, celebration groups, and convention attendees through independently operated units.
- Ownership category
- akta.pro rank
Dick's Last Resort industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Dick's Last Resort is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Dick's Last Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Primary revenue from selling food, drinks, and alcohol directly to dine-in customers at 12 restaurant locations across the United States. Menu includes appetizers, entrees, desserts, craft cocktails, beers, and specialty drinks served in souvenir containers.
- Group Event Hosting: Revenue from group reservations including birthday parties, bachelorette parties, and corporate events. Las Vegas location offers specific package pricing for birthdays and bachelorettes. Deposits required to reserve group bookings.
- Gift Card Sales: Sale of gift cards through a third-party Heartland Payment Systems platform, with separate portals for each location.
- Catering Services: Catering services offered through eZ Cater for off-site events and private functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vegas Daily Brunch - Hangover Helper Entree |
| Unit Pricing | Pay-as-you-go | Vegas Daily Brunch - Papa Dick's Protein Platter |
| Unit Pricing | Multi-year contract | Las Vegas Birthday Package |
| Unit Pricing | Multi-year contract | Las Vegas Bachelorette Package |
| Unit Pricing | Multi-year contract | All Locations Birthday Package |
| Unit Pricing | Multi-year contract | All Locations Bachelorette Package |
| Unit Pricing | Pay-as-you-go | Convention Discount |
| Unit Pricing | Pay-as-you-go | Locals Discount |
| Unit Pricing | Pay-as-you-go | Crappy Hour Specials |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Dick's Last Resort product offering
Product offeringCore offering
Dick's Last Resort operates a chain of 12 full-service casual dining restaurants across major US tourist destinations, serving American comfort food (burgers, wings, seafood, steaks) and an extensive beverage menu including signature cocktails in souvenir containers. The brand is differentiated by intentionally rude, sarcastic service delivered by staff as a form of entertainment dining, with free paper hats bearing personalized slogans and a 'Roast Me' photo wall feature. Additional offerings include group event hosting (birthday parties, bachelorette parties, corporate events), gift card sales, off-site catering, and branded merchandise.
Product overview
Dick's Last Resort is a restaurant chain offering a unified dining experience centered on its signature "rude service" concept with sarcastic servers, paper hats, and irreverent entertainment. The establishment provides food and beverage service alongside event hosting capabilities including group reservations, birthday parties, and bachelorette events. Additional revenue streams include gift cards and merchandise (Dick's Merch) sold through a separate retail site. The core product is the restaurant dining experience combining American comfort food with theatrical service.
Differentiator
Problem solved
Functional benefit
Products and services
- Dick's Last Resort Restaurant Dining Full-service casual dining restaurant serving American comfort food (burgers, wings, seafood, steaks) and an extensive beverage menu (craft cocktails, beers, signature drinks in souvenir containers) in 12 US locations, differentiated by intentionally sarcastic, rude service as an entertainment concept.
- Gift Cards
- Catering Services Off-site catering services for corporate events, private functions, and group gatherings, offered through the eZ Cater third-party platform with the Dick's Last Resort brand page.
- Group Event Hosting (Birthday & Bachelorette Packages) Group event packages for birthdays and bachelorette parties offered across Dick's Last Resort locations, with the Las Vegas location offering specific package pricing. Bachelorette packages include a complimentary bottle of champagne with a minimum of 8 guests, plus the famous BJ Shot and Fancy Schmancy Undies. Group bookings require deposits and are processed through the Triple Seat reservation platform.
- Private Event Venue (Orlando Location) Dedicated private party and event space at the Orlando (Pointe Orlando) location, equipped with AV capabilities, custom menu options, and flexible non-themed decor. Designed for corporate meetings, presentations, client events, and large private celebrations.
- Dick's Merch (Branded Merchandise) Branded merchandise store selling Dick's Last Resort branded apparel and accessories, operated through a separate Shopify-based retail website (dicksretail.com) linked from the main restaurant site.
Companies that use Dick's Last Resort
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Dick's Last Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dick's Last Resort partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- eZ CaterminorCatering partner enabling off-site catering services for private events and corporate functions.
- Excalibur Hotel & CasinocoreLas Vegas location operates inside the Excalibur Hotel & Casino on the Las Vegas Strip. This is the brand's flagship tourist destination location with extended hours to serve hotel guests and casino visitors.
- Pointe OrlandocoreOrlando location operates at Pointe Orlando shopping/dining complex on International Drive, positioning the brand near convention center and tourist destinations.
- YelpminorYelp Waitlist integration allows customers to join virtual waitlists for walk-in dining. Available at all locations.
- Vegas Golden KnightsminorNHL hockey team partnership at Las Vegas location. Game day promotions include free Knights shots for fans wearing team gear.
- Texas Sports Teams (Mavericks, Stars, Spurs, Rampage)minorDallas and San Antonio locations offer free appetizer with purchase of 2 entrees when showing same-day tickets for Mavericks, Stars, Spurs, or Rampage games, or same-day concert tickets.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Dick's Last Resort competitors and assessment
Company assessmentBroad incumbents
- Hard Rock Cafe: Iconic themed restaurant chain with a global footprint in major tourist and entertainment destinations. Comparable as a tourist-destination themed casual-dining concept, but operating at significantly larger scale, with broader merchandise/licensing operations and a global brand presence.
- Planet Hollywood: Themed restaurant chain in tourist destinations and casino resorts with memorabilia-driven decor. Comparable in the themed-casual-dining space, though it operates at a larger scale and is more closely tied to Las Vegas and casino-resort real estate.
- TGI Fridays: Established casual-dining chain with a bar-centric, social atmosphere. Comparable as full-service casual-dining competitor in tourist and urban locations, though operating at substantially larger scale with a more conventional service style.
Direct peers
- Hooters: Casual-dining chain with a distinctive service/personality concept, concentrated in tourist and entertainment districts across the US. Comparable to Dick's Last Resort in its differentiated non-traditional service model and tourist-area footprint, though at significantly larger scale.
- Medieval Times: Themed dinner-and-show entertainment experience. Comparable to Dick's Last Resort in the entertainment-dining model and group/celebration appeal, particularly for bachelorette, birthday, and tourist occasions.
- Rainforest Cafe: Themed entertainment-dining restaurant chain concentrated in tourist destinations (malls, resorts, theme parks). Closely comparable to Dick's Last Resort on experiential casual dining with a distinctive themed identity, group/celebration appeal, and tourist-location footprint.
- Twin Peaks Restaurant: Casual-dining chain with a distinctive themed environment and 'scenic' service staff. Comparable to Dick's Last Resort as a concept-driven casual-dining chain that competes on atmosphere and personality rather than cuisine alone.
- Bubba Gump Shrimp Co. Themed casual-dining chain operating primarily in tourist destinations (aquariums, boardwalks, cruise ports). Comparable to Dick's Last Resort in its themed entertainment-dining concept targeting vacationers seeking memorable experiences beyond standard restaurants.
Emerging players
- Benihana: Theatrical hibachi-style dining experience. Comparable to Dick's Last Resort in the experiential-dining positioning where the service/performance is a key part of the product, though targeting a more upscale family and group occasion segment.
- Dave & Buster's: Entertainment-anchored dining and gaming concept. Comparable in combining food and beverage with a distinctive experiential offering and group-event appeal, though with a more gaming-centric entertainment layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dick's Last Resort social profiles
Digital presenceDick's Last Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dick's Last Resort leadership team
Management profileNumber of profiles
Profiles2 records
Dick's Last Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dick's Last Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dick's Last Resort
What does Dick's Last Resort do?
Dick's Last Resort operates a chain of 12 full-service casual dining restaurants across major US tourist destinations, serving American comfort food (burgers, wings, seafood, steaks) and an extensive beverage menu including signature cocktails in souvenir containers. The brand is differentiated by intentionally rude, sarcastic service delivered by staff as a form of entertainment dining, with free paper hats bearing personalized slogans and a 'Roast Me' photo wall feature. Additional offerings include group event hosting (birthday parties, bachelorette parties, corporate events), gift card sales, off-site catering, and branded merchandise.
Is Dick's Last Resort a public or private company?
Dick's Last Resort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dick's Last Resort founded?
Dick's Last Resort was founded in 1985. It employs 251 to 500 people.
Where is Dick's Last Resort based?
Dick's Last Resort is headquartered in Boston, United States, in the North America region.
How does Dick's Last Resort make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are group Event Hosting, gift Card Sales and catering Services.
Who are Dick's Last Resort's main competitors?
Broad incumbents on record are Hard Rock Cafe, Planet Hollywood and TGI Fridays. Direct peers are Hooters, Medieval Times, Rainforest Cafe, Twin Peaks Restaurant and Bubba Gump Shrimp Co.. Emerging players are Benihana and Dave & Buster's.
Does Dick's Last Resort have an API?
No public API is recorded for Dick's Last Resort.
What industry is Dick's Last Resort in?
Dick's Last Resort's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.