What Palletower (GB) does

Palletower (GB) Ltd is a UK-based manufacturer, supplier, and stockist of storage and logistics equipment founded in 1966 and headquartered in Sale, Cheshire. The company claims to be Europe's largest stockist and manufacturer of roll pallets, stillages, and plastic boxes, holding over 500,000 items in stock across 100+ product lines and operating what it describes as the largest rental fleet of these product categories in Europe. Its portfolio spans three layers: (1) physical storage and handling equipment including roll pallets, stillages, plastic box pallets, hypacages, trolleys, pallet collars, and parcel cages; (2) storage design and installation services covering pallet racking, cantilever racking, automated and live storage systems (shuttle, FIFO), shelving solutions, mezzanines, and SEMA-accredited rack inspections; and (3) UK-based manufacturing capabilities for plastic products via injection moulding (in partnership with IPL using Horen Group-designed moulds at the Rotherham facility) and in-house steel manufacturing for roll pallets and custom stillages.

The business model combines direct equipment sales, a flexible rental fleet (minimum two-week hire terms), and professional design/installation services, all priced via custom quotes rather than published price lists. Distribution runs through the company's UK warehouse network in Sale, Trafford Park, Beverley, and a 70,000 sq ft facility opened in Greater Manchester in 2024. Customers span food distribution and wholesale, postal and parcel services, retail and e-commerce, warehouse and storage operators, and the automotive sector, with named enterprise accounts including Walmart, DHL, Waitrose, Nissan, Carrefour, and Watsons. Exports reach 30 countries. In 2024-2025 the company executed an aggressive acquisition campaign, acquiring West Pennine Shelving Equipment, Astirvant, Yorkshire Storage, Kingstonian Storage and Equipment, and Alternative Storage Systems to broaden its end-to-end storage solutions capability.

Name

Palletower (GB)

Legal name

Palletower Ltd

Website

https://palletower.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Palletower (GB) is a UK manufacturer and Europe's largest claimed stockist of roll pallets, stillages, and plastic boxes, supplying storage equipment, racking, shelving, and design-and-installation services to retail, logistics, food, and automotive customers.

Ownership category

akta.pro rank

Product category

Material Handling and Warehouse Storage Equipment

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

akta.pro secondary industry

Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars) (IMALAFAN)

Keywords

• Material handling equipment
• Storage racking systems
• Warehouse storage solutions
• Roll pallets stillages
• Plastic box pallets

Headquarters

HQ city

Sale

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of storage and logistics equipment including roll pallets, stillages, plastic box pallets, hypacages, trolleys, racking systems, shelving, and mezzanines. Products sold directly through website and sales team with immediate dispatch from UK and European warehouses.
2. Equipment Rental: Flexible rental fleet of roll pallets, stillages, plastic boxes, and other equipment. Minimum hire period of two weeks with no maximum limit. Palletower claims to hold the largest rental fleet of roll pallets, stillages and plastic boxes in Europe.
3. Design and Installation Services: Complete warehouse storage solutions including racking design, shelving installation, mezzanine floor installation, and ongoing inspections. Services provided through acquired companies West Pennine, Astirvant, and Yorkshire Storage.
4. Plastic Manufacturing: UK-based injection moulding manufacturing of plastic pallet boxes, pallet collars, and collapsible containers. Manufacturing partnership with IPL (International Plastics Ltd) using Horen Group-designed moulds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Palletower manufactures and supplies storage and logistics equipment, including roll pallets, stillages, plastic box pallets, hypacages, trolleys, pallet racking, shelving, mezzanines, and automated/live storage systems. The company operates Europe's largest stockist of these products with over 500,000 items available for immediate dispatch, complemented by a large rental fleet and UK-based injection moulding manufacturing of plastic containers. It also provides design, installation, inspection and repair services through acquired specialist subsidiaries.

Product overview

Palletower is Europe's largest stockist and manufacturer of storage and logistics equipment, offering over 500,000 products across 100+ product lines. The portfolio spans three core areas: (1) Storage handling equipment including roll pallets/cages, stillages, plastic box pallets, hypacages, trolleys, and pallet collars; (2) Storage design and installation services covering pallet racking systems, cantilever racking, automated/live storage systems, shelving solutions, and mezzanines; and (3) UK-based manufacturing capabilities for plastic boxes via injection moulding, steel roll pallets, and custom stillages. The company provides complementary services including equipment rental, SEMA-approved inspections, repairs, and warehouse transfer rentals. Recent acquisitions of West Pennine Shelving Equipment, Astirvant, and Yorkshire Storage have expanded their end-to-end warehouse storage solutions capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Roll Pallets and Roll Cages Nestable, budget, jumbo, demountable, European and laundry roll pallets with associated covers and doors for warehouse, retail and logistics handling applications.
• Stillages Heavy-duty stillages for storage and transportation of goods in industrial and warehouse environments, including custom-manufactured variants.

Quantifiable outcome

• Carbon emissions reduced by 2,569.7 kgCO2e per 104 boxes compared to imported alternatives through UK manufacturing
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• IPL (International Plastics Ltd)coreStrategic or Co-development Partner · 1 January 2024IPL is Palletower's official trade moulding partner for plastic returnable transit packaging (RTP) products. With 80+ years of experience, R&D capabilities, and an in-house recycling plant, IPL manufactures across 16 facilities with 6 plants in the UK and Europe. Palletower's plastic pallet boxes and pallet collars are moulded at IPL's Rotherham facility.
• Horen GroupcoreStrategic or Co-development Partner · 1 January 2024Horen Group designed the moulds for Palletower's plastic pallet boxes. Specialising in designing and manufacturing sustainable packing solutions, Horen shares Palletower's values of optimising logistics efficiency while reducing environmental impact.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Link 51: UK-based manufacturer and supplier of pallet racking, shelving, and warehouse storage systems. Directly comparable to Palletower's West Pennine, Astirvant, and Yorkshire Storage acquisitions and increasingly head-to-head in the UK end-to-end warehouse solutions market.
• Polypal: European manufacturer of pallet racking, shelving, and storage systems headquartered in Germany. Closest continental competitor to Palletower's racking and shelving portfolio, competing for the same UK and European warehouse project contracts.
• Apex Storage Systems: UK-based storage equipment supplier specialising in racking inspections, used and new racking, and warehouse fit-outs. Overlaps directly with Palletower's SEMA inspection services and acquired racking/installation business.

Broad incumbents

• BITO Storage Systems: German family-owned manufacturer of bins, shelving, racking, and plastic containers for warehouses and industry. A broader portfolio incumbent that overlaps with Palletower's racking, shelving, and plastic box ranges, especially in automotive and retail logistics.
• SSI Schaefer: Global intralogistics specialist offering pallet racking, automated storage and retrieval systems, shelving, and warehouse software. A much larger incumbent that competes with Palletower at the high end of the UK racking and automation market.
• Mecalux: Spanish global supplier of steel racking, automated warehouses, and warehouse management software. A broad incumbent competing with Palletower for pallet racking projects across the UK and Europe, especially in 3PL and retail distribution.
• Constructor Group (formerly Constructor/Dexion): European storage solutions group encompassing the legacy Dexion brand, offering pallet racking, shelving, and automated storage across multiple verticals. Direct overlap with Palletower's racking and shelving portfolio at enterprise and mid-market customers.
• Interroll: Swiss-listed global manufacturer of material handling equipment including rollers, conveyors, and pallet flow systems that complement Palletower's shuttle and live racking offerings. Adjacent incumbent with significant overlap in automated warehouse components.

Emerging players

• Zelcon Industries: Smaller UK manufacturer of plastic pallet boxes and reusable transit packaging. Comparable emerging player competing in the same plastic RTP category where Palletower is investing through IPL partnership and Steve Penney's appointment.

Others

• Stanley Black & Decker (CribMaster / storage solutions): While primarily a tool and industrial conglomerate, its industrial storage and workspace organization products intersect with Palletower's shelving and workplace solutions. Useful as a benchmark for scale and channel reach rather than a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about
• Xx.com/palletower

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palletower (GB)