Apex Storage
Apex Storage designs high-density PCIe add-in cards hosting 16 to 28 M.2 NVMe SSDs per slot, delivering up to 448TB and 104 Gbps for AI training, enterprise databases, media production, and cybersecurity packet-capture workloads.
- Company typePrivate
- Founded2022
- HeadquartersCedar City, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Apex Storage does
Apex Storage (operating as Apex Storage Design), a DBA of SU Tech, LLC, is a privately held hardware company founded in 2022 and headquartered at 485 W 1425 N, Unit E4, Cedar City, Utah. The company designs and sells high-density PCIe Add-In-Card (AIC) NVMe storage arrays that host between 16 and 28 M.2 NVMe SSDs on a single card, delivering up to 448TB of raw capacity and bandwidth in excess of 100 GB/s from a single PCIe slot. The product portfolio consists of four models — the X16 Gen4, X21 Gen4, X16 Gen5, and X28 Gen5 — spanning PCIe Gen4 and Gen5 generations with plug-and-play operation on Windows, Windows Server, Linux, and ARM-based systems and no requirement for specialized software.
The company's underlying technology leverages PCIe bifurcation support and multi-drive topology to pack 16 to 28 M.2 NVMe SSDs into a FHFL AIC form factor, achieving density per slot that the company and its partners describe as industry-leading. A core technology partnership with Phison Electronics supplies the E26 and E28 NVMe controllers used in the Gen5 product line, with both companies co-demonstrating record-breaking throughput at Computex 2024 (54.8 GB/s single card) and Computex 2025 (113 GB/s read and 104 GB/s write with a dual X16 Gen5 array of 32 E28 drives, validated by CrystalDiskMark on Windows 11). A secondary partnership with Be Quiet! was used at Computex 2025 to validate consumer-grade thermal cooling of dual Gen5 cards in a Light Base 900 chassis.
Apex Storage operates a direct-to-consumer and direct-enterprise go-to-market model, selling one-time hardware purchases (no subscription or recurring fees) through its website via Stripe payment links, with a dedicated enterprise sales contact for volume and custom configurations. Pricing is not publicly disclosed; shipping is global with standard fulfillment within three business days. Target use cases are AI/ML training and inference data loading, enterprise NAS/SAN and database acceleration on Windows or Linux, 4K/8K media production, and cybersecurity / high-speed packet capture (validated by a Black Hat USA 2025 NOC deployment running 100 Gbps real-time analysis on a Supermicro mini server with Debian Linux). The company has 1-10 employees, no disclosed institutional funding, and operates as an independent LLC.
Apex Storage firmographics
Firmographics- Name
- Apex Storage
- Legal name
- SU Tech, LLC
- Website
- https://apexstoragedesign.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apex Storage designs high-density PCIe add-in cards hosting 16 to 28 M.2 NVMe SSDs per slot, delivering up to 448TB and 104 Gbps for AI training, enterprise databases, media production, and cybersecurity packet-capture workloads.
- Ownership category
- akta.pro rank
Apex Storage industry classification
Industry- Product category
- Enterprise Storage Hardware
- NAICS
- Computer Storage Device Manufacturing (334112)
- SIC
- Computer Storage Devices (3572)
- akta.pro primary industry
- Internal Storage Components (SSD/HDD, M.2, controllers) (HDACAGAH)
- akta.pro secondary industry
- Expansion Cards & Internal Add-ons (Sound, Capture, USB, RAID/HBA, NIC) (HDACAGAJ)
Keywords
Where Apex Storage is headquartered
LocationHeadquarters
- HQ city
- Cedar City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apex Storage business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Product Sales: Apex Storage generates revenue primarily through the direct sale of its NVMe PCIe add-in cards. Customers purchase the hardware cards outright as one-time transactions. The company also offers expedited shipping options at additional cost. The products are available via e-commerce storefront and direct online purchasing through Stripe payment links. International shipping is available with customer bearing all applicable taxes, duties, and VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Apex Storage X16 Gen4 — single-slot PCIe Gen4 NVMe AIC with up to 128TB storage |
| One time/ perpetual license | Pay-as-you-go | Apex Storage X21 Gen4 — double-width PCIe Gen4 NVMe AIC hosting 21 M.2 SSDs up to 336TB |
| One time/ perpetual license | Pay-as-you-go | Apex Storage X16 Gen5 — single-slot PCIe Gen5 NVMe AIC with up to 128TB storage and 56.5 GB/s speeds |
| One time/ perpetual license | Pay-as-you-go | Apex Storage X28 Gen5 — PCIe Gen5 NVMe AIC with up to 448TB storage and 104 Gbps dual upstream bandwidth |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Apex Storage product offering
Product offeringCore offering
Apex Storage designs, manufactures, and sells high-density PCIe NVMe M.2 array add-in cards (AICs) that host 16 to 28 M.2 NVMe SSDs per card. The product line includes PCIe Gen4 and Gen5 models delivering up to 448TB of raw storage capacity and over 80 million IOPS per card, targeting enterprise, AI/ML training, database acceleration, video editing, and cybersecurity packet capture workloads.
Product overview
Apex Storage is a hardware company specializing in PCIe Add-In-Card (AIC) NVMe storage arrays. Its product portfolio consists of four distinct AIC models — the X16 Gen4, X21 Gen4, X16 Gen5, and X28 Gen5 — each designed as a plug-and-play PCIe card that hosts multiple M.2 NVMe SSDs to deliver extreme capacity and performance density. The X16 Gen4 and X16 Gen5 are single-slot cards supporting 16 M.2 SSDs, while the X21 Gen4 is a double-width card supporting 21 M.2 SSDs, and the X28 Gen5 is a high-power dual-upstream card supporting 28 M.2 SSDs. All products target enterprise, machine learning/AI, database, video editing, and packet capture workloads without requiring specialized software. The company also offers optional heatsink accessories for thermal management.
Differentiator
Problem solved
Functional benefit
Products and services
- Apex Storage X16 Gen4 A single-slot PCIe Gen4 Add-In-Card supporting up to 16 M.2 PCIe Gen4 NVMe SSDs, delivering up to 128TB of storage with 30.5 GB/s read bandwidth and 48.3M IOPS read per card. Designed for machine learning, hyper-converged infrastructure, database acceleration, and enterprise storage applications.
- Apex Storage X21 Gen4 A double-width, full-height full-length (FHFL) PCIe Gen4 Add-In-Card supporting up to 21 M.2 PCIe Gen4 NVMe SSDs with up to 336TB raw capacity and 48.3M IOPS read per card. Designed for mission-critical workloads requiring the highest density NVMe storage array on a single card.
- Apex Storage X16 Gen5 A single-slot PCIe Gen5 Add-In-Card supporting up to 16 M.2 PCIe Gen5 NVMe SSDs with up to 256TB capacity, delivering 56.5 GB/s read bandwidth and 52.5 GB/s write bandwidth. Engineered for AI workloads, machine learning training, and the most demanding enterprise storage environments.
- Apex Storage X28 Gen5 A PCIe Gen5 Add-In-Card with dual upstream connectors supporting up to 28 M.2 NVMe SSDs, delivering 104 Gbps read and write bandwidth with dual upstream configuration, 80M+ IOPS, and up to 448TB raw capacity. Designed for the highest-density, highest-throughput NVMe workloads.
Companies that use Apex Storage
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Apex Storage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Apex Storage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Be Quiet!minorBe Quiet! collaborated with Apex Storage and Phison at Computex 2025, providing a Light Base 900 thermally optimized chassis for the demonstration of 32 Phison E28 NVMe SSDs mounted on two Apex Storage X16 Gen5 cards. The Be Quiet! chassis successfully cooled the drives using consumer-grade cooling solutions without individual NVMe heatsinks, demonstrating the thermal efficiency of the Phison E28 drives.
- Phison Electronics Inc.coreApex Storage and Phison have a strategic technology partnership centered on PCIe Gen5 NVMe storage solutions. Phison supplies its E26 and E28 NVMe controller technology for Apex Storage's X16 Gen5 and X28 Gen5 add-in cards. The partnership was highlighted at Computex 2024 where the X16 Gen5 was launched at the Phison booth, and again at Computex 2025 where dual X16 Gen5 cards with 32 Phison E28 drives achieved 113 GB/s read throughput. Phison's Director of Technical Marketing Chris Ramseyer publicly endorsed the Apex X21 for high-demand storage workloads including high-frequency trading.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Apex Storage competitors and assessment
Company assessmentBroad incumbents
- Kioxia: Kioxia is a major NAND/SSD manufacturer (CM7, LC9 enterprise NVMe SSDs) whose high-capacity drives are commonly used in dense NVMe AIC designs like Apex's; it is a broad-incumbent storage vendor in the same end markets.
- Solidigm: Solidigm (SK hynix NAND/SSD business) sells high-capacity QLC and TLC data-center NVMe drives that go into the very multi-M.2 configurations Apex aggregates; Solidigm's own enterprise SSDs and platform pushes make it a broad incumbent in Apex's supply/demand overlap.
- Marvell Technology: Marvell's storage controllers (Bravera family) and NVMe SSD ASICs power many third-party AIC designs, putting Marvell in the broader incumbent set of storage-controller and platform providers that compete and complement Apex's positioning.
- Broadcom: Broadcom's MegaRAID and HBA adapter business covers RAID/HBA PCIe cards that overlap with Apex's RAID-like multi-drive architecture; Broadcom also supplies the PCIe switch silicon that underlies dense NVMe AIC designs, making it a broad-incumbent storage-platform player.
- Samsung Electronics: Samsung is the dominant supplier of NVMe SSDs and ships high-density server SSDs (PM1743, BM1743) to OEMs that build NIC/RAID cards competing with Apex in dense enterprise storage deployments.
Direct peers
- HighPoint: HighPoint manufactures NVMe RAID add-in cards (e.g., SSD7100/7540 series) that host multiple M.2 NVMe SSDs on a single PCIe card, directly overlapping Apex's product category and high-density NVMe AIC value proposition.
- OWC (Other World Computing): OWC's Accelsior line of PCIe NVMe storage expansion cards packs multiple M.2 SSDs onto a single add-in card, occupying the same multi-M.2 AIC form factor and prosumer/professional buyer segment as Apex.
- Amfeltec: Amfeltec makes the Squid and Skew series of PCIe NVMe add-in cards that combine multiple M.2 SSDs on a single board, directly competing with Apex's X16/X21 dense NVMe AIC architecture.
Emerging players
- Sabrent: Sabrent produces enthusiast NVMe storage products and has been paired with Apex in third-party reviews (the Sabrent Apex X21 'Destroyer' review), making it a relevant adjacent storage player in the same high-density M.2 buyer market.
Others
- Phison Electronics: Phison is Apex's core silicon partner (supplying E26/E28 NVMe controllers for Gen5 cards) and a sponsor of Apex demos at Computex; Phison also sells enterprise reference designs and storage platforms, making it simultaneously enabler and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apex Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Storage leadership team
Management profileNumber of profiles
Profiles2 records
Apex Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Storage
What does Apex Storage do?
Apex Storage designs, manufactures, and sells high-density PCIe NVMe M.2 array add-in cards (AICs) that host 16 to 28 M.2 NVMe SSDs per card. The product line includes PCIe Gen4 and Gen5 models delivering up to 448TB of raw storage capacity and over 80 million IOPS per card, targeting enterprise, AI/ML training, database acceleration, video editing, and cybersecurity packet capture workloads.
Is Apex Storage a public or private company?
Apex Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apex Storage founded?
Apex Storage was founded in 2022. It employs 1 to 10 people.
Where is Apex Storage based?
Apex Storage is headquartered in Cedar City, United States, in the North America region.
How does Apex Storage make money?
One revenue line is on record: hardware Product Sales.
Who are Apex Storage's main competitors?
Broad incumbents on record are Kioxia, Solidigm, Marvell Technology, Broadcom and Samsung Electronics. Direct peers are HighPoint, OWC (Other World Computing) and Amfeltec. Sabrent is listed as an emerging player. Phison Electronics is listed as an others.
Does Apex Storage have an API?
No public API is recorded for Apex Storage.
What industry is Apex Storage in?
Apex Storage's product category is Enterprise Storage Hardware. Its primary akta.pro industry code is HDACAGAH, Internal Storage Components (SSD/HDD, M.2, controllers), with a secondary code of HDACAGAJ, Expansion Cards & Internal Add-ons (Sound, Capture, USB, RAID/HBA, NIC). Its NAICS code is 334112 and its SIC code is 3572.