Bztrs
BZTRS is a Dutch digital agency that combines strategy, technology, and data consulting to serve mid-market and enterprise retail and e-commerce companies, primarily in the Netherlands, through Shopware e-commerce builds, Qlik BI implementations, and RetailVista retail automation.
- Company typePrivate
- Founded2016
- HeadquartersEindhoven, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bztrs does
BZTRS Agency BV is a Dutch digital agency founded in 2016 and headquartered in Eindhoven, Netherlands, operating across three integrated disciplines: Strategy, Technology, and Data. The company serves primarily mid-market and enterprise retail and e-commerce organizations in the Netherlands and broader Europe, with documented client engagements spanning camping retailers (Obelink, Kampeerhal Roden), discount chains (Zeeman, ~1,300 stores), thrift chains (Het Goed, 31 stores), bicycle networks (Bike Totaal, 750 affiliates), FMCG multinationals (Nestlé Purina), and specialty brands (Vittoria, TerraSana, Agradi). The strategy discipline covers business planning, brand strategy, design thinking bootcamps, and customer journey mapping; the technology discipline delivers e-commerce builds on Shopware, retail automation via RetailVista and BlueRetail, and PIM implementations on Beeyond; the data discipline is anchored by certified Qlik partnership (Qlik Sense and QlikView) including the proprietary QDeliver automated reporting tool and the Improto procurement application developed for Nestlé.
The company's underlying technology stack is partner-led rather than proprietary: Qlik serves as the BI backbone, Shopware as the e-commerce platform, Beeyond as the PIM system, and NedFox/NetFox's RetailVista as the retail ERP, with BZTRS contributing the integration and custom software layer. Its business model is project-based professional services — fixed-fee consulting, T&M implementation, and managed services (maintenance retainers, BI hosting, Qlik Cloud SaaS reselling) — with no publicly disclosed pricing. Go-to-market is sales-led: direct outreach, website inquiry, and case-study-driven demand generation targeted at business owners, management teams, and IT/digital decision-makers. The company operates as a private, founder/management-owned BV with no external funding, maintains an Eindhoven-based team (six named professionals publicly listed), and is preparing to relocate to a larger Strijp-S office in May 2025.
Bztrs firmographics
Firmographics- Name
- Bztrs
- Legal name
- BZTRS Agency BV
- Website
- https://bztrs.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BZTRS is a Dutch digital agency that combines strategy, technology, and data consulting to serve mid-market and enterprise retail and e-commerce companies, primarily in the Netherlands, through Shopware e-commerce builds, Qlik BI implementations, and RetailVista retail automation.
- Ownership category
- akta.pro rank
Bztrs industry classification
Industry- Product category
- IT Consulting and Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Professional, Scientific, and Technical Services (541), Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Management Services (8741)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Bztrs is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bztrs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services — Strategy & Consulting: Strategy engagements including business plan development, pragmatic ideation workshops, brand strategy sessions, and design thinking bootcamps. Revenue generated through project-based consulting fees, typically billed as fixed-fee engagements or time-and-materials consulting.
- Technology Implementation Services: E-commerce platform development (Shopware), retail automation (RetailVista/BlueRetail), POS setup, and system integrations. Project-based implementation fees, sometimes with ongoing maintenance retainer.
- Business Intelligence & Data Services: Qlik-based BI dashboard implementation, data validation and migration, automated reporting solutions (QDeliver), and BI training. May include hardware sales (on-premise BI servers) or SaaS subscriptions (Qlik Cloud).
- PIM / Product Information Management: Beeyond PIM system implementation and ongoing data management services for clients managing multi-channel, multi-language product catalogs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Bztrs product offering
Product offeringCore offering
BZTRS is a Dutch full-service digital agency combining three disciplines under one roof: Strategy (business planning, branding, design thinking), Technology (Shopware e-commerce, RetailVista/BlueRetail POS, Beeyond PIM implementations and integrations), and Data (Qlik-based Business Intelligence dashboards and automated reporting). They serve as both strategic consultants and hands-on technology implementers for retail and e-commerce clients, providing end-to-end digital transformation services from concept through deployment and ongoing support.
Product overview
BZTRS is a Dutch digital agency offering three integrated disciplines: Strategy (business planning, branding, design thinking), Technology (e-commerce, retail automation, PIM), and Data (Business Intelligence with Qlik). Their service delivery combines consulting expertise with implementation of technology platforms including Shopware for e-commerce, RetailVista/BlueRetail for retail automation, and Beeyond for PIM. As a certified Qlik partner, they implement Qlik Sense and QlikView dashboards for data analytics. BZTRS also developed proprietary integration software for connecting client systems and offers training programs. Their approach combines strategic consulting with hands-on technology implementation across the retail and e-commerce sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Consulting
- E-commerce Development
- Business Intelligence and Data Analytics
- Retail Automation and POS
- Product Information Management (PIM)
- Improto Custom Procurement Application
- Design Thinking Training
- Payment Integration Solutions
Quantifiable outcome
- 60% growth in organic traffic and 60% growth in revenue from organic search for MyMicro Group (Replacedirect.nl / Twindis.nl)
- +7 more outcomes
Companies that use Bztrs
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Bztrs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Bztrs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- QlikcoreQlik is BZTRS's primary Business Intelligence technology partner. BZTRS is a certified Qlik partner offering Qlik Sense and QlikView implementations, BI dashboard development, and Qlik-related training. Their blog frequently covers Qlik product updates, security patches, and best practices.
- BeeyondcoreBeeyond is the PIM (Product Information Management) system partner used for clients requiring centralized product data management across multiple channels and languages. Used for TerraSana, Agradi, and similar multi-channel retail clients.
- NedFoxcoreNedFox is the supplier and implementation partner for RetailVista ERP, the retail automation platform that BZTRS implements for clients. For Obelink specifically, NedFox delivered custom development to manage complex retail-warehouse-webshop flows. NedFox is also a partner on the website partners page.
- NetFoxcoreNetFox (likely same entity as NedFox, noted separately in source) is listed as a technology partner on the BZTRS partners page, providing retail ERP solutions.
- ShopwarecoreShopware is the primary e-commerce platform partner. BZTRS builds Shopware-based webshops with custom integrations, responsive design, and SEO optimization, as demonstrated in cases for Vlaggenclub, Kampeerhal Roden, and others.
- BeeyondcoreBeeyond is BZTRS's PIM partner for product information management solutions. Used for multi-language, multi-channel product data management.
- Next StageminorNext Stage is listed as a partner on the BZTRS partners page.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Bztrs competitors and assessment
Company assessmentDirect peers
- iO (formerly Intracto): Benelux digital agency with end-to-end strategy, technology, and data offerings for retail and B2B clients. Comparable because it competes head-to-head in the Dutch market on integrated digital services and e-commerce implementations.
- Lukkien: Dutch full-service digital agency combining creative production, technology, and content services. Comparable due to similar agency profile, Dutch mid-market/enterprise focus, and bundled services delivery model.
- Dept Agency: Large Dutch-headquartered digital agency combining strategy, technology, and data services. Comparable because it competes for the same Dutch and European mid-market/enterprise digital transformation mandates and overlaps on creative, e-commerce, and data capabilities.
- Hoppinger: Dutch digital agency focused on strategy, technology, and data for retail and e-commerce. Comparable because of similar full-service positioning and overlap with BZTRS's target buyer (IT and digital decision-makers at Dutch enterprises).
- ISAAC: Dutch digital agency combining creative, technology, and data services for retail and e-commerce clients. Comparable due to overlapping mid-market Dutch customer base and similar integrated agency positioning.
- Lab Digital: Dutch digital agency with strong e-commerce, content, and data capabilities. Comparable because of similar size, Dutch market focus, and overlap on digital transformation and platform implementation services.
- Emaxx: Dutch digital agency specializing in e-commerce, marketing technology, and data. Comparable because of overlap on Shopware implementations, retail client base, and bundled strategy-plus-technology delivery model.
Broad incumbents
- Mirabeau (a Cognizant company): Dutch digital agency (now part of Cognizant) focused on strategy, technology, and data for enterprise brands. Comparable due to overlapping Dutch retail/e-commerce client base and similar integrated agency positioning, but with substantially larger scale.
- Valtech: Global digital transformation agency with significant presence in the Netherlands. Comparable at the capability level (strategy, commerce, data) but operates at much larger scale and breadth than BZTRS.
- Accenture Song: Global experience and digital transformation arm of Accenture. Comparable at the capability level (strategy, commerce, data/AI) and competes for the same large enterprise transformation RFPs that BZTRS occasionally wins (e.g., Nestlé).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bztrs social profiles
Digital presenceBztrs compliance and trust
Trust signalCompliance1 record
Bztrs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bztrs leadership team
Management profileNumber of profiles
Profiles5 records
Bztrs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bztrs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bztrs
What does Bztrs do?
BZTRS is a Dutch full-service digital agency combining three disciplines under one roof: Strategy (business planning, branding, design thinking), Technology (Shopware e-commerce, RetailVista/BlueRetail POS, Beeyond PIM implementations and integrations), and Data (Qlik-based Business Intelligence dashboards and automated reporting). They serve as both strategic consultants and hands-on technology implementers for retail and e-commerce clients, providing end-to-end digital transformation services from concept through deployment and ongoing support.
Is Bztrs a public or private company?
Bztrs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bztrs founded?
Bztrs was founded in 2016. It employs 101 to 250 people.
Where is Bztrs based?
Bztrs is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Bztrs make money?
Four revenue lines are on record. Professional Services — Strategy & Consulting is the primary driver. The others are technology Implementation Services, business Intelligence & Data Services and PIM / Product Information Management.
Who are Bztrs's main competitors?
Direct peers on record are iO (formerly Intracto), Lukkien, Dept Agency, Hoppinger, ISAAC, Lab Digital and Emaxx. Broad incumbents are Mirabeau (a Cognizant company), Valtech and Accenture Song.
Does Bztrs have an API?
No public API is recorded for Bztrs.
What industry is Bztrs in?
Bztrs's product category is IT Consulting and Digital Agency Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541511 and its SIC code is 8742.