Beeyond
Beeyond is a programmatic digital out-of-home (DOOH) advertising platform operating a demand-side platform that connects agencies and brand advertisers to over one million digital billboards and screens across 17 countries in North America, Latin America, and Europe.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Beeyond does
Beeyond (legally Beeyond Marketplace, Inc.) is a programmatic digital out-of-home (DOOH) advertising platform that operates a demand-side platform (DSP) connecting advertisers and agencies to a curated marketplace of over one million (later reported as 1.4 million) digital billboards and screens across 17 countries in North America, Latin America, and Europe. Founded in 2019 by Alejandro Donzis (CEO) and Alan Levy, the company began operations in Latin America and consolidated across the region before expanding into the United States and Europe in 2023. Its product suite includes the core Beeyond Media Platform, an Agency Media Center, a Brand Directory, a Media Owner device-management portal, the TrueReach audience segmentation tool, and 360° media planning services, all accessible through a unified cloud-based infrastructure with geolocation targeting, real-time monitoring, and dynamic creative management capabilities.
The company serves two primary customer segments — advertising agencies (including OMD, PHD, Publicis, Havas, Carat, and Starcom) and direct brand advertisers (including Chanel, Heineken, TikTok, Nissan, Abbott, Calvin Klein, Lacoste, Bulova, Danone, Mercado Libre, and Uber Eats) — across verticals spanning luxury, automotive, healthcare, technology, food and beverage, and fashion. Beeyond combines programmatic self-service tooling with white-glove managed-service support and partners with industry associations (DPAA, WOO, ALOOH) and Place Exchange for supply-side interoperability. Revenue is generated through programmatic DOOH advertising fees, likely on a CPM or usage-based model, though specific pricing is not publicly disclosed. The company has raised a total of $12.5M across three rounds (2020, 2021, and a $10M seed in July 2023 led by RAU Capital) and reports 51–100 employees across offices in Miami, Mexico City, Bogotá, Buenos Aires, New York, and Madrid.
Beeyond firmographics
Firmographics- Name
- Beeyond
- Legal name
- Beeyond Marketplace, Inc.
- Website
- https://beeyondmedia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beeyond is a programmatic digital out-of-home (DOOH) advertising platform operating a demand-side platform that connects agencies and brand advertisers to over one million digital billboards and screens across 17 countries in North America, Latin America, and Europe.
- Ownership category
- akta.pro rank
Beeyond industry classification
Industry- Product category
- Programmatic Digital Out-of-Home (DOOH) Advertising Platform
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Demand-Side Platforms (DSP) (BPAMALAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where Beeyond is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Beeyond business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Programmatic DOOH Advertising Fees: Beeyond earns revenue by charging advertisers for access to its programmatic DOOH platform and inventory of digital screens. The platform facilitates buying and selling of digital out-of-home advertising space, likely on a CPM (cost per thousand impressions) or similar usage basis.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Beeyond product offering
Product offeringCore offering
Beeyond operates a programmatic Digital Out-of-Home (DOOH) advertising demand-side platform (DSP) that connects brands and agencies to over 1 million digital billboards and screens across 17 countries in the Americas and Europe. The platform enables self-service and managed-service campaign planning, scheduling, execution, and real-time monitoring, with proprietary audience segmentation (TrueReach), geolocation targeting, and dynamic creative management. Separate portals serve agencies, brands, and media owners under the Beeyond Cloud umbrella.
Product overview
Beeyond is a programmatic digital out-of-home (DOOH) advertising platform that offers a unified solution combining campaign planning, execution, and analytics. The core product consists of the Beeyond Media Platform (DSP) connecting to over 1 million digital screens across the Americas. The platform is complemented by specialized tools including Beeyond TrueReach for advanced audience segmentation, and the 360° Media Planning Service for comprehensive campaign planning. Separate portals serve different user segments: the Agency Media Center for agencies managing client campaigns, the Brand Directory for brands running their own campaigns, and the Media Owner Device Management platform for inventory partners. Strategic partnerships like Place Exchange extend the available supply. The platform supports both self-service and managed service models.
Differentiator
Problem solved
Functional benefit
Brands
- Beeyond TrueReach: Advanced audience segmentation tool that provides valuable insights into audience behaviors to plan and execute highly targeted ads.
- Beeyond Cloud
Products and services
- Beeyond Media Platform (Programmatic DOOH DSP) A programmatic digital out-of-home (DOOH) advertising demand-side platform (DSP) that enables brands and agencies to plan, schedule, execute, and monitor digital OOH campaigns across a network of over 1 million digital screens in the Americas and Europe.
- Agency Media Center Self-managed cloud portal giving advertising agencies full visibility and control over out-of-home campaigns with intuitive planning tools, real-time data, and strategic location planning capabilities.
- Brand Directory Self-service and managed-service portal for direct brand advertisers to execute DOOH campaigns, offering self-onboarding, intuitive interface, and full support from DOOH specialists across planning, implementation, and reporting.
- Media Owner Device Management Platform enabling media owners and screen operators to connect and manage their digital screens and devices within Beeyond's programmatic inventory network.
- DOOH Inventory Marketplace Marketplace connecting advertisers to over 1 million digital billboards and screens across North and Latin America, offering formats including airports, LED trucks, boats, vehicles, billboards, retail stores, premium formats, street furniture, urban panels, bus shelters, and transit screens.
- 360° Media Planning Service Comprehensive planning service that boosts DOOH campaign impact through tailored selection of formats and locations based on advertiser goals, audience segments, and budget, with expert guidance from planning, implementation, and commercial teams.
- Beeyond TrueReach (Audience Segmentation Tool) Advanced audience segmentation tool that provides insights into audience behaviors, enabling agency partners and clients to craft visually appealing campaigns finely tuned to reach target audiences.
Quantifiable outcome
- 12X sales increase in 2022
- +3 more outcomes
Companies that use Beeyond
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Beeyond technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Beeyond partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Place ExchangecorePlace Exchange is a supply-side platform (SSP) for programmatic OOH. The strategic partnership extends Beeyond's DOOH advertising inventory access and programmatic interoperability, enabling buyers to access Beeyond's screens through Place Exchange's SSP.
- DPAA (Digital Place-Based Advertising Association)supportingBeeyond Media joined DPAA, the global trade marketing association driving the growth and digitization of out-of-home media. DPAA membership provides business acceleration benefits including research, best practices, case studies, planning tools, and connections within the DOOH ecosystem.
- World Out Of Home OrganizationsupportingProud member of the World Out Of Home Organization, an international industry body for out-of-home advertising.
- ALOOH (Asociación Latinoamericana Out of Home)supportingProud member of ALOOH, the Latin American Out of Home advertising association.
- PublicissupportingPublicis served as the agency partner alongside Beeyond for TikTok's LIVE Fest 2026 campaign in Buenos Aires, leveraging Beeyond's programmatic DOOH technology for dynamic, colorful outdoor creatives.
- OMDsupportingOMD was the agency responsible for overall strategy on the Nissan X-Trail e-POWER DOOH campaign, with Beeyond handling planning and implementation of the digital outdoor campaign.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Beeyond competitors and assessment
Company assessmentDirect peers
- Vistar Media: Vistar Media is a leading programmatic DOOH supply-side and demand-side platform offering a cloud-based ad server, SSP and DSP for out-of-home inventory across the Americas, EMEA and APAC. It directly competes with Beeyond's programmatic DOOH DSP in audience targeting, campaign analytics and global inventory aggregation.
- Hivestack: Hivestack is a global programmatic DOOH ad exchange and SSP powering omnichannel planning, activation and measurement of digital out-of-home campaigns. It competes head-to-head with Beeyond as an end-to-end programmatic DOOH marketplace for brands and agencies.
- Adomni: Adomni operates a self-service programmatic DOOH marketplace connecting advertisers with digital billboard and screen operators across the US and internationally. Its self-serve model and marketplace focus mirror Beeyond's MediaCenter and Brand Directory offerings.
- Place Exchange: Place Exchange is the largest independent supply-side platform for programmatic out-of-home advertising, integrating OOH inventory into omnichannel DSPs. It is both a Beeyond integration partner and a competing route for buyers to access DOOH supply.
- Broadsign: Broadsign provides a DOOH content management system, ad-server and programmatic sell-side platform used by media owners to monetize digital screens. It overlaps with Beeyond's Media Owner Device Management portal and broader programmatic stack.
- Moving Walls: Moving Walls is a programmatic DOOH platform with strong presence across APAC and emerging markets, offering planning, buying and measurement tools for out-of-home campaigns. It is a comparable international DOOH programmatic player with similar agency-and-brand GTM.
Emerging players
- Firefly: Firefly is a digital place-based advertising network operating screens on ride-share vehicles, taxis and other urban surfaces, with programmatic buying capabilities. It overlaps with Beeyond in programmatic activation of place-based digital inventory, particularly in transit and urban panels.
- AdMobilize: AdMobilize provides AI-powered DOOH audience analytics, computer vision and campaign measurement tools used by media owners and programmatic platforms. Its audience-intelligence layer is complementary to Beeyond's TrueReach segmentation offering.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading omnichannel programmatic demand-side platform with a growing DOOH offering through integrations with Vistar, Hivestack and Place Exchange. It competes for the same agency and brand DOOH budgets, but as part of a much broader digital media-buying suite rather than a DOOH specialist.
- Yahoo Advertising (Yahoo Ad Tech): Yahoo's ad-tech stack (formerly Verizon Media SSP/DSP) provides omnichannel programmatic buying including DOOH via Place Exchange and other integrations. It represents the broader-incumbent competitive context against which DOOH-specialist platforms like Beeyond must differentiate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beeyond social profiles
Digital presenceBeeyond compliance and trust
Trust signalCompliance2 records
Beeyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beeyond leadership team
Management profileNumber of profiles
Profiles3 records
Beeyond funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beeyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beeyond
What does Beeyond do?
Beeyond operates a programmatic Digital Out-of-Home (DOOH) advertising demand-side platform (DSP) that connects brands and agencies to over 1 million digital billboards and screens across 17 countries in the Americas and Europe. The platform enables self-service and managed-service campaign planning, scheduling, execution, and real-time monitoring, with proprietary audience segmentation (TrueReach), geolocation targeting, and dynamic creative management. Separate portals serve agencies, brands, and media owners under the Beeyond Cloud umbrella.
Is Beeyond a public or private company?
Beeyond is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beeyond founded?
Beeyond was founded in 2019. It employs 51 to 100 people.
Where is Beeyond based?
Beeyond is headquartered in Miami, United States, in the North America region.
How does Beeyond make money?
One revenue line is on record: programmatic DOOH Advertising Fees.
Who are Beeyond's main competitors?
Direct peers on record are Vistar Media, Hivestack, Adomni, Place Exchange, Broadsign and Moving Walls. Emerging players are Firefly and AdMobilize. Broad incumbents are The Trade Desk and Yahoo Advertising (Yahoo Ad Tech).
Does Beeyond have an API?
No public API is recorded for Beeyond.
What industry is Beeyond in?
Beeyond's product category is Programmatic Digital Out-of-Home (DOOH) Advertising Platform. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 54185 and its SIC code is 7310.